If You Asked "People" Wanting Entertainment And Sports in '97 Or 28 Years Ago, DirecTV Wasn't Always The Answer. It's Not The Same.

More cord cutting. Satellite is probably GONE. 

Plenty of 9P's of Marketing here. I created the 9P's of Marketing before and after I joined Directv. I was teaching at Pepperdine (all five campuses) in their MBA program, plus USC and CSUN. Now I use and teach them at Loyola Law School and Pepperdine.  

But back to DirecTV. People or potential customers confused Direct with Directv or DirecTV or DIRECTV. I worked at it seemed all three or four or just DIRECTV.

Product changes. Too many "product" changes, for Directv over the years. More examples of Pricing. Place. Presentation and more under the marketing model of the Nine P's. 

It will be streaming only and that plug in streaming services. But it was a great service.

Think Netflix today. We were better than cable, then. 

So much has changed. The company has been purchased and merged alot. 

I worked at Directv. I was a loyal customer until three years ago. I gave up the new streaming services. It just want the same quality company, "Product" or Service. 

I was surprised with the announcement of "DirecTV will no longer offer satellite subscriptions for new customers as a trial run in some markets." Let me translate. It's likely satellite dishes will be no more and for the past three years I used the plug in streaming service. It and customer service weren't professional. In a word, "awful."  I was sorry to leave.

We sold the delivery of entertainment and sports, plus local channels with satellite delivery to homes, multi-family dwellings, apartments, bars, prisons and restaurants.  .Simply it's not the same. Times change. It was what it was. Great then. 

I teach and use in consulting and in the courtroom my 9P's of Marketing to illustrate and solve Marketing problems plus find opportunities. Or in this case for marketing planning and execution over weak sales in the beer category. .

My 9P's of Marketing do include include these important concepts, practices and components:

Beer? Who would have thought I could use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. Lack of sales? Changing lifestles? Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers or in this case beer consumers. Fashion consumers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes beer, and its alcoholic and non-alcohol alternatives. Look at bars, hotels, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online.  How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC. 

A Couple Of Ways To Look At "People,." Bottom line? Solution? Retain Your "People," as in Customers Under The 9P's Of Marketing

Consumers, or potential customers. Find that under "People," in my marketing framework called the 9P's of Marketing. 

Finding "People" or potential customers is getting more expensive and harder to do because of fragmentation, clutter. And trying to convert them is even more difficult with all the competition for many goods or services called "Product," under my 9P's. 

Here's a better idea. Retain them.

Cultivate your existing customers. 

Smart marketers are finding ways to retain, retain, retain their customers. Add a culture and it could become Your "People." 

Think what happens after the sale. Ever been in telephone hell. Waiting for some information or to solve a tech problem. Happened to me yesterday. Had a tough time getting help at a telco.

Solution: Offer better value, and over the long-term. Could we say lifetime of Your customer? 

I use my 9P's to solve Marketing problems and find opportunities. My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC. 

 

Waymo Versus Tesla. With 9P’s Of Marketing.

Or is it Lyft or Uber or Tesla or Waymo?

Recently we compared the costs for a seven-mile drive to Culver City. All of the prices for Waymo, Uber and Lyft were similar.

A month before I compared Waymo v. Lyft and Uber. Waymo was much higher. I was told Uber and Lyft were under cutting or “Price under my 9P’s.

We see on average 1-5 Waymos per day. We live on the westside of Los Angeles. One of the world's largest autonomous driving laboratories.

Did you know Tesla Robotaxi (“Product”) launched in Austin (“Place”) with ten cars. 

Waymo has 1.5K cars or vehicles. Some say that Tesla will have a better price.  

But from my research it isn't about the cars. It's about the data.

Think about this: Every ride or “event” generates training data  and teaches the AI something new.

I use my 9P's to solve Marketing problems and find opportunities. 

I teach the 9P's. Here's a package and product which may lure "people" to buy and use. 

My 9P's of Marketing do include include these important concepts, practices and components:

Peopleless cars? Who would have thought I could use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, fashion, sports, amusement parks, hot dogs, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in riders.   In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity. 
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• Think Nathan's and the hot dog eating contest and I bet you thought about ESPN. Partners/Strategic Alliances: Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners). o Partnering with brands outside their sector will open up added sales, new area or new “People.” 
• Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence. 
• A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. 
• Usually plural or “Partners,” not Partner. 
• Ensure that there is excellent planned and natural alignment of internal and external agencies/partnerships/alliances around common goals and purposes. They should be moving toward shared goals or goals.

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Real Pricing Or Junk Fees? With “Price,” Under The 9P’s Of Marketing

You've seen all of these and with the pricing at restaurants jumping dramatically. 

Adding 20% to the check? 

Junk fees?

Wellness fees?

No tipping but adding 25%?

What is California's junk fee ban, officially known as SB 478?

California's Consumer Legal Remedies Act (“CLRA”) outlaws “junk fees,” banning businesses from promoting, advertising, displaying or offering a price for a good or service (“Product, in my 9P’s of Marketing”) that does not include all “mandatory fees” in the first price displayed to customers

California's "junk fee" law bans hidden or "drip" pricing (death by a thousand cuts), requiring businesses to display the full, mandatory price of goods and services (“Product”) upfront, excluding only government taxes and shipping costs. 

This means that any mandatory fees must be included in the initially displayed, promoted and advertised price, preventing surprise charges at the end of the transaction. 

The law increases price transparency and prevent deceptive business and pricing practices like displaying or promoting a low initial price and then adding mandatory fees later. 

I use my 9P's to solve Marketing problems and find opportunities. My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers, hot dog eaters. . Fashion consumers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity. 
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• Partners/Strategic Alliances: Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners). o Partnering with brands outside their sector will open up added sales, new area or new “People.” 
• Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence. 
• A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. 
• Usually plural or “Partners,” not Partner. 
• Ensure that there is excellent planned and natural alignment of internal and external agencies/partnerships/alliances around common goals and purposes. They should be moving toward shared goals or goals.

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Why Was It Yesterday for Max To Change Back to HBO Max? Timing? Marketing?

MAX or HBO Max? Timing? Marketing? What a mess. 

I bet a number of streamers and subscribers don’t even know what HBO stands for? As in Home Box Office.

Max to HBO Max.

Warner Bros. Discovery has decided to rename their Max streamer back to HBO Max.

But it’s difficult to do it simultaneously. It will be a rollout but quickly.

Why? The executives and management wanted to restore the “HBO Max” name prior to next week’s Emmy nominations on July 15th. It was only a year ago that HBO and Max continued to compete under one “HBO/Max” label for industry awards. This year it’s just HBO Max.

A May press release (under “Promotion” and PR in my 9P’s of Marketing) that “returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD’s willingness to keep boldly iterating its strategy and approach — leaning heavily on consumer data and insights — to best position itself for success.”

Surely a lot of wrong directions. 

Or wrong steps. Think strategy. From HBO Go logo to HBO Now. HBO to HBO Max to Max to HBO Max.

I use my 9P's to solve Marketing problems and find opportunities. I teach the 9P's. Here's a service and product which may lure "people" to buy and use. As in streaming programming.  

My 9P's of Marketing do include include these important concepts, practices and components:

Many students and others know I use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or an example. To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, tv programming, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or crackers, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Subscribers and advertisers. Consumers and users, as in air travelers, shoppers, cracker eaters. Fashion consumers. Add sports fans. TV viewers. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes air travel I teach that perfection resides in quality, not quantity. 
• Place (Distribution), includes retail and online. 
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• Partners/Strategic Alliances: Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners). o Partnering with brands outside their sector will open up added sales, new area or new “People.” 
• Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence. 
• A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. 
• Usually plural or “Partners,” not Partner. 
• Ensure that there is excellent planned and natural alignment of internal and external agencies/partnerships/alliances around common goals and purposes. They should be moving toward shared goals or goals.

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC. 

What Is The Significant Event Which Influenced All Air Travel Since December 22, 2001? With An Example Of The 9P's Of Marketing.

Really since December 22 2001?

On December 22, 2001, Richard Reid boarded an American Airlines Flight 63 between Paris and Miami, wearing shoes packed with explosives. He unsuccessfully tried to detonate the American plane.

Passengers subdued him, which landed at Logan International Airport in Boston, the nearest US airport.

It surely happened quickly. Going shoeless for several feet is gone. The taking off shoes “rule” will be eliminated after almost 20 years; air travelers will no longer be required to take off their shoes during security screenings at U.S. airports.

For a 9P’s of Marketing items, there is many times advertising is in the bottom of those plastic bins to put your shoes and stuff in.

Falls under “Promotion.”

I use my 9P's to solve Marketing problems and find opportunities. I teach the 9P's. Here's a package and product which may lure "people" to buy and use. And it's addictive. 

My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or crackers, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in air travelers, shoppers, cracker eaters. Fashion consumers. Add sports fans. TV viewers. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes air travel I teach that perfection resides in quality, not quantity. 
• Place (Distribution), includes retail and online. 
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• Partners/Strategic Alliances: Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners). o Partnering with brands outside their sector will open up added sales, new area or new “People.” 
• Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence. 
• A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. 
• Usually plural or “Partners,” not Partner. 
• Ensure that there is excellent planned and natural alignment of internal and external agencies/partnerships/alliances around common goals and purposes. They should be moving toward shared goals or goals.

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Promotional Angle: Former Felons Get New Start Making Grill Cheses At Gourmet Diner

More examples of Nine P's. And Prisoners or Prison are not part of my Nine P's of Marketing.

The promotion included the headline: "Former felons get new start at a gourmet grilled cheese diner."

In Minneapolis there’s a diner which serves gourmet grilled cheese sandwiches.

The PR wrinkle is it only hires former inmates. It’s called All Square. Founded and promoted by a civil rights attorney.

Under People (employees and potential workers), Presentation and Passion, the diner also offers therapy, workshops and debt relief plus help in launching new businesses. Has helped ex-convicts launch businesses. 

My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use a safety pin, a debt of $15 and the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example for the Fourth?  

To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes diners, simple or complex household items, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 65 stimulating questions and answers at Londre Marketing Consultants, LLC.