Last February it was Budweiser using And Post Malone who starred in their 2020 Super Bowl spot launching Bud’s Light Seltzer.
We have celebrity Snoop Dogg selling and promoting Corona on the beach with the line “La Vida Mas Fina.”
- Do you pay the celebrity their fee, which will decrease media exposure/expenses?
- What about the history and future of the celebrity exposure? What about “after hour” behavior, any criminal record, FTC issues? Health? How much is the fee?
- Is the celebrity appropriate for your product or service? What about introducing a new product?
- Does celebrity add or subtract from the product or service?
- Does the celebrity add value? Or generate a good impression? Sell product?
- It used to be about "gut feelings." Now brand managers are asking “Show me the evidence that this is the right star or celebrity.”
- Does the celebrity add to the product’s image?
- How is the contract structured?
- Be sure celebrity uses and continues to use the product?
Be sure the facts about the product are true and substantiated, before giving script to celebrity.
You must disclose if the star or celebrity has considerable interest in the company or product.
Specifically you will find them detailed at 9P’s/Nine P’s.
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.