Wednesday, April 29, 2015

Pop This Under Promotion, PR, Advertising Plus Presentation: It's Family Time With Jolly Time And The 9P's Of Marketing.

With its new promotional campaign "Unplug. Pop. Connect," Jolly Time Popcorn wants families to put down their smart phones, TV's and "screens"  and grab popcorn and family time

The campaign is designed to help the brand expand its social and email communities and encourage product trial.

Starting today April 28, potential consumers, "users" can share their stories of popcorn and "POP Moments. " An old way and a new way to present popcorn and family time.  Involves all of the screen we have, phone, TV, Laptops, and iPads,

It's at  UnplugPopConnect.com. Contest participants enter a sweepstakes for a chance to win one of 100 prize packages.

The agency is Haberman, with Facebook advertising support.

I created the nine P's of Marketing to help solve Marketing problems. One of the 9P's of Marketing is "Presentation."

Look at “real” product and service experiences, like enjoying popcorn.

While traditional marketing is based on target audience circulation/ impressions/ views/clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers that allow them to see and feel the brand. Then Jolly Time has involved families.

This “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

The Internet changed everything especially in the “Presentation” of the different P’s.

An example or two or three:
  • Jolly Time is tying are use of too many screen and the lack of family time. 
  • In cyberspace there are no fitting rooms or tailors. There are tech limitations of computer monitors. Even if you can scroll over a garment and its product characteristics.its fit, feel, the colors are different.  And most times from one monitor or screen to another. This gives a different look to "comparison" shopping. A dress or suit appears to be different colors to different people. 
  • Aromas sell products and services. Some retail stores, especially in malls use actual smells and scents. More shops are adding odors and aromas. 
    • Stores have added discreet misters to diffuse the essence of baking and coffee as in Cinnabon, Starbucks and Panera Bread; 
    • Lush tries to remove their fresh homemade cosmetic scents using an exhaust system, but American Apparel has found that scents are distracting and annoying to shoppers. In corporate PR AA has said it decided not to use scents for in store shoppers. 
Well-planned, well-presented, well-written, strategic creative plays a big role in creating AIDA (Awareness, Interest, Desire and Action) in the overall presentation to your “People,“ your potential customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. For Jolly Time they are involving reminding people there is time for popcorn.

As a brand manager, it's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
  • People 
    • Were talking families.
    • People is about looking for Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
    • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
  • Product
    • Were talking popcorn here. 
  • Place (Distribution): 
  • Price
  • Planning
  • Promotion
  • Partners
  • Presentation
  • Passion
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with many stimulating questions and answers at Londre Marketing Consultants, LLC.

Here to help. All the best.


Tuesday, April 28, 2015

Combining "Product," "Sales Promotion," Global Marketing, Mexico, Chips, USA And More With The Nine P's Of Marketing.

Doritos introduces and promotes its its spicy "Roulette" bags.

From Mexico to the USA. 

Part of New Product Introduction under "Product" and it's an added incentive for potential users and purchasers to give the chips a try. File this also under global marketing; bring a product introduced in one country to another. 

Doritos is blending chips in its "Roulette" bags of Doritos chips for a promotional run of twelve weeks.

Their bags contain a few as they proclaim "melt-your-face" spicy chips inserted with their regular nacho cheese chips. 


A spot from the ad agency BBDO Mexico will be adapted and used for the U.S. Other agencies will be used for digital support in the campaign.


Get ideas from around the world. But it is only creative if it delivers sales. Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning."

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
  • Planning
  • People (Segmentation and Targeting)
  • Product
  • Place (Distribution): 
    • The company’s activities that make the product available (this example from Mexico to USA and using creative and ads from one country to another which would also be promotion
    • Place is using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
    • Offering the right product at the right PLACE, at the right time, at the right price. 
    • Please when using "Place," in the 9P's also consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
  • Price
  • Promotion
  • Partners/Alliances
  • Presentation
  • Passion
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Monday, April 27, 2015

Why Potato Chips Should Never Be A Snack At An Afternoon Professional Business Meeting, Conference or Symposium?

Chips are fun but they are not conducive to concentration and learning, being respectful of the speaker.  I'm sure no one thought of that.

Last Friday, one of the speakers before me at FEWA's (Forensic Expert Witness Association) Annual Conference, Courses and Symposium San Diego was a Judge. So what did the hotel bring out as an afternoon snack...

The first day was large pretzels you  could buy at a baseball or football game.  I commented to others "Haven't seen this before?" "Anyone else?"  All said "No, not at a hotel."

Second day was unusual too.  They brought out bags and bags of different chips.  Unusual for sure, but you don't want to be the next speaker.  Too much chopping.  I remember when I started teaching in 1975 that was an item or items I thought wasn't conducive to learning and annoyed other students in class. BTW it was at the Westin on West Broadway in San Diego.  A few operational problems to in the room and in the gym, too.  In my evaluation I added a separate section to remind the professional meeting planner, this is nice but potato chips and crisps, not a good idea for the speaker.  Participants really liked them.  ..

My presentation went well.  The attendees mostly drank coffee, soft drinks and water. My presentation was "For Experts or Potential Experts: Marketing is Bigger Than Just Advertising” F in the section named Expert Witness Marketing & Business Development Summit & Expert Witness Marketing & Business Development Summit Pane', April 2015.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
  • Planning
  • People (Segmentation and Targeting)
  • Product
  • Place (Distribution): 
    • Conferences such as last Friday's FEWA Conference & Symposium are usually out of town and bringing people together from different parts of US. 
    • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product (in this case, conference in San Diego) at the right PLACE, at the right time, at the right price. 
    • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
  • Price
  • Promotion
  • Partners/Alliances
  • Presentation
  • Passion
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC.

Here to help. All the best.


Saturday, April 25, 2015

Thirty (30) Years Ago This Week: New Coke, A Marketing Failure Was Released.

It's 30 years ago. There is some debate to the actual first day of new product introduction... when New Coke was introduced.

For anyone who has taught Marketing and/or Advertising, New Coke was a big deal. But for all of its problems, not mush success. I was teaching then as I am now.

It was a big deal and a good topic to discuss in class and present all of the marketing research issues. I was using parts of the Nine P's of Marketing and new product development and packaging plus taste fit under "Product," in the 9P's of Marketing.

One can of New Coke if you had saved it would be worth around $15.  I found it on ebay today.

For more history go to http://time.com/3822869/new-coke-history/

Competitively, it's tough out there.

For New Coke it was really tough. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
  • People:
    • You can breakdown the users or potential users of New Coke. For this "P" it's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
    • Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
    • Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Not a huge problem for New Coke. They had distribution.
    •  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
  • Product
  • Place (Distribution)
  • Price
  • Planning
  • Promotion
  • Partners
  • Presentation
  • Passion
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with dozens of stimulating questions and answers at Londre Marketing Consultants, LLC.

Here to help. All the best.


Monday, April 20, 2015

Product, Technical Limitations, Color, Examples Plus "Presentation" In The Nine P's Of Marketing

I created the nine P's of Marketing to help solve Marketing problems. One of the 9P's of Marketing is "Presentation."

Look at “real” product and service experiences.

While traditional marketing is based on target audience circulation/ impressions/ views/clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers that allow them to see and feel the brand.

This “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

The Internet changed everything especially in the “Presentation” of the different P’s.

An example or two:
  • In cyberspace there are no fitting rooms or tailors. There are tech limitations of computer monitors. Even if you can scroll over a garment and its product characteristics.its fit, feel, the colors are different.  And most times from one monitor or screen to another. This gives a different look to "comparison" shopping. A dress or suit appears to be different colors to different people. 
  • Aromas sell products and services. Some retail stores, especially in malls use actual smells and scents. More shops are adding odors and aromas. 
    • Stores have added discreet misters to diffuse the essence of baking and coffee as in Cinnabon, Starbucks and Panera Bread; 
    • Lush tries to remove their fresh homemade cosmetic scents using an exhaust system, but American Apparel has found that scents are distracting and annoying to shoppers. In corporate PR AA has said it decided not to use scents for in store shoppers. 
Well-planned, well-presented, well-written, strategic creative plays a big role in creating AIDA (Awareness, Interest, Desire and Action) in the overall presentation to your “People,“ your potential customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners.

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
  • People 
    • It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
    • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
  • Product
  • Place (Distribution): 
  • Price
  • Planning
  • Promotion
  • Partners
  • Presentation
  • Passion
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with many stimulating questions and answers at Londre Marketing Consultants, LLC.

Here to help. All the best.


Wednesday, April 08, 2015

Sampling, Events, Experiences, Sales Promotion, Large OOH (Out Of Home) Board For Coke Zero At NCAA Final Four City: Under Promotion And More In The 9P's Of Marketing

Watch the NCAA Final Four in Indianapolis, sorry Duke beat Wisconsin.
Look at product sampling part of Promotion in the 9P's of marketing at White River State Park.
Look at the first advertising work by Coke Zero's new agency, Ogilvy.
Take a refreshment or a sample from Coca-Cola's billboard or OOH board.

What is it? It's a unique "drinkable billboard" that delivers Coke Zero soda through a large straw (4,500 feet) into a drinking fountain.

The straw spells "Taste it." "Experience it or Coke Zero" was too many letters.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
  • Planning
  • People (Segmentation and Targeting)
  • Product
  • Place (Distribution): 
    • The outdoor or out of home board is at the site of the Final Four. "Place, in the 9P's" is the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
    • Offering the right product at the right PLACE, at the right time, at the right price. 
    • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
  • Price
  • Promotion (They, Ogilvy and Coke Zero tied into the NCAA Final Four weekend)
  • Partners/Alliances
  • Presentation (An unusual way to promote Coke Zero with a large soda fountain at an amusement park in the city of the Final Four)
  • Passion
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.


Saturday, April 04, 2015

Part Of "Presentation" In The Nine P's Of Marketing: NFL's Artificial Crowd Noise At Atlanta

The league used the phase "compromised the integrity of the NFL" in its press or PR.

In the 9P's of Marketing, I define and discuss "Presentation" as:
  • Look at “real” product and service experiences. So I would add the artificial sound and noise at an NFL game here too. 
  • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. Like noise piped into a stadium. The NFL came down on this practice. 
  • I also place “events and experiences” also under Promotion. 
While traditional marketing is based on target audience impressions/views/clicks/exposure, experimental marketing involves engaging with consumers. Enabling consumers that allow them to feel the brand. I would add the sound and noise at the stadium. But I was also comparing this experience with "canned" laughter on a TV program.

In addition, think about positive and negative emotions in a presentation by a salesperson or sales force. When they are selling NFL tickets at the stadium, to give an example.

Negative emotions narrow a person’s vision and propel selling behavior toward survival in the moment, especially new sales people --- “I’m frightened, so I’ll flee.”

Positive emotions do the opposite: They broaden people’s ideas and we sell longer and can be more perceptive, more creative. For the seller, positive emotions can widen our view of the potential buyer and the specific situation. Where negative emotions help us see trees, positive ones reveal forests. They can aid in devising unexpected solutions to the buyer’s problem.

The effects of positivity during a sales experience can infect the buyer, making him or her less adversarial, more open to the possibility and more willing to make a purchase.

Rich McKay, Atlanta Falcons’ president plus chairman of the NFL’s competition committee, received a suspension from the NFL committee. Plus the Falcon's will get one less fifth-round draft pick in '16 because they piped artificial crowd noise into its stadium the past two years.

The team also was fined $350,000.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”

It's different out there. Beware. Or be aware of what's out there. Like artificial noise.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, "custom and practice," unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
  • People (Segmentation and Targeting) 
    • Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
    • Once a target market (potential fans and ticket buyers for Atlanta Falcon games) is chosen, the organization can develop its marketing strategies to target this market segment. 
    • There are still questions:  
        • Can the segments be accessed?  
        • Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
  • Product
  • Place (Distribution)
  • Price
  • Planning
  • Promotion
  • Partners
  • Presentation
  • Passion
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.