Pope Francis Leaves St. Patrick's Cathedral In A Fiat 500. Promotion And Presenation, With The 9P’s Of Marketing

The Fiat 500 is one of the different messages and symbols, and I see the car or the pope's different cars as different examples under the Nine P's of Marketing.

To me, it’s about Pope Francis connecting with people and his vow or message of humility. The autos he chooses and the way he's presenting and connecting are making big, positive waves in America and the world.

Some fun facts about the pope:

• First pope to ride around in a small car, in a long time. You may remember the 1981 assassination attempt against Pope John Paul II; after that the pope cars became huge, mammoth, difficult to steer and bulletproof. 
• The pope uses the Fiat and a specialized Jeep with open sides. Plus he drives a 1984 Renault 4 around the streets of the Vatican. 
• First pontiff to speak before a joint meeting of Congress. 
• First pope to canonize a saint on U.S. soil.
• He still used the subway. When he became pope, he rode a bus back to the Vatican hotel.

I'm thinking the sales of Fiat 500 are going to go up.  Want to bet black is now the new "hot" color, for Fiat in America for Catholics and non-Catholics under "People," in the 9P's of marketing?

In Latin, the word "fiat" translates roughly into "let it be done," I remember when it was “fix it again, tony.”

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: 
• Eight (8) major, strategic components): The communication element includes personal and non-personal communication activities.  Activities that communicate the merits of the overall product, which include:
  
  

  o  Should we promote? 

  o   Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.

  o   Personal Selling/ Sales Force
  o   Advertising
  o   Sales Promotion
  o   Collateral Materials
  o   Direct Marketing (also referred to as Action or Direct Response Advertising)
  o   Interactive/Internet/Web, Digital Media, Social Media 
  o   Events and Experiences-
  o   Public Relations
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? What features? 
• How frequent?
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion.
  o   While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.
  o   The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
  §  They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

New Neighborhoods: Turning Renters Into Potential Home Buyers. A New Look To Partnerships And Neighbors, Under the 9P’s Of Marketing

Here's a creative idea, if you are looking at a new neighborhood to live and buy in.

Did you know that real estate website, realtor.com, links properties to nearby Airbnb locations. You could make a short term rental into a long term housing decision. Click here..

House hunters and potential home owners can test their new area before they buy. My wife and I moved about 17 miles away from our Westwood hiome to test Playa Vista. We leased.  We never thought of Airbnb. Now we are homeowners again.

I'm communicating about this "Partnership" between Airbnb and the National Association of Realtors which enable potential buyers to use their  network of  properties.

Interesting idea; you can mark this under "Partnerships," "People," "Promotion," with the 9P's of Marketing plus homes, neighborhoods, Marketing and tourism.

Plus under Promotion: Realtor is running a sweepstakes to encourage house-hunters to participate.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; geographics, cities, neighborhood and regions fall here.  
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What Is RORO? Or RoRo? The Transportation Term Falls Under “Place,” or Distribution, Plus Shipping, In The Nine P’s Of Marketing..

I was always fascinated by shipping and distribution or "Place," under the 4P's or 9P's of Marketing. I took a graduate MBA Marketing class at USC. I learned a new shipping term recently. It's "RoRo" or "RORO." It's a transportation term. A logistics term. It's a shipping term or shipping service under "Product" or Service too.

It can be defined as roll-on/roll-off as shipping vessels which are designed to carry “wheeled” cargo, such as autos, trucks, semi-trailers, trailers, and rail cars. They are driven on and off the ship on their own wheels or by using a platform vehicle, such as a self-propelled modular transporter.

RoRo cargo can also  consists of items such as tractors, buses and trucks, or over-sized cargo loaded on special flatbed, mafi or lowboy trailers.

It can be tough out there. Distribution can be costly. It's competitive.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution). 
• Shipping and transportation are great examples under Place. 
• Price
• Planning
• Promotion
• Partners
• One of the partners can be shipping and logistic companies like The Dependable Companies, DHX-Dependable Hawaiian Express and DGX. 
• "A joint partnership; the joint relationships, partnerships and strategic alliances: 
• The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
• It is important to partner with firms that have similar corporate philosophies. 
• Have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC.

Here to help. All the best.

"Nobody Goes There Anymore Because It's Too Crowded." With Yogi Berra, Restaurants And The Nine P's Of Marketing.

RIP Yogi. The hall of famer died Tuesday night. He was 90. I was saving this post for October.

"Nobody goes there anymore because it's too crowded."

This "Yogism" stemmed from Ruggeri's, a restaurant in Berra's hometown of St. Louis.

Someone asked why he doesn't go there anymore and, well, that's the answer he gave. What he really meant is that the restaurant was too crowded for locals. Not with locals, or locals with relatives.

The 9P's:

• Planning: Restaurants are a tough business and you need location and a concept. 
• People: What are you going to serve. Whom will you serve? Look at segmentation and targeting.
• Pricing: How much are items on the menu. Happy hour pricing?
• Place: Your location. Want to franchisee?
• Promotion: Eight different components, including sales promotion and advertising plus social media
• Product: What's the menu?
• Partners: What partners will you take on, if any? Local operators?
• Passion: Can you make it work. Restaurant longevity is one of the hardest to maintain according to Dun and Bradstreet
• Presentation: How will you present the inside and the outside of the restuant. The menu? How will you present the items for breakfast, lunch and dinner?

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; seasonality would fall under here too. Plenty of restaurants out there. Plenty of franchises. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution): Location with parking is tantamount. 
• Price
• Planning
• Promotion
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Apple's New Electric Car Is A 2019 Possibility. What Is A Product Line? What Is Width And Length Of A Product Line?

Apple is a good example for my consulting, expert witnessing and teaching.

In the Nine P's of Marketing I use a definition for a "product" or a "service" as "a product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need." (Kotler)

I look and review branding; brand equity; brand name; quality; unique selling proposition (USP) and unique value proposition (USP); newness; complexity; physical appearance; packaging; labeling; ingredients; maintenance and service contracts; and others under the 9P's of Marketing. .

What is a product line? It's a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges. Wide range for Apple for sure, especially when you are looking at People or targeting, plus segmentation under the 9P's and Apple's target markets.  

It's been reported that Apple aims to "ship" their electric car in 2019; Apple has designed an electric car. 

Major product line decision making involves product line length (the number of items in the product line). 

A company’s product mix has four important dimensions: 

1. width (number of different product lines) 
2. length (number of items a company carries within the product lines)
3. depth (number of versions offered for each product in the line)
4. consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way). 

Many factors to do further study on under Apple and many others.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; electric cars would fall under here too. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Surely A Lot Of Competition In Delivering Groceries. Place in the 9P's. In Playa Vista We Have Plenty Of Delivery Options At Our Front Door. Or Kitchen.

I just read that Target is going to test their grocery delivery service in selected areas of the country. 

We've got Walmart testing and delivering too. Don't forget the Google trucks. 

I read that Amazon is going to open test stores to pick up your grocery orders so you could see Amazon trucks going toward your home or community as you are picking up your groceries.

I did a post on Amazon and delivery services last week. Click here. 

More options? 

We have seven or eight trucks from yummy.com delivering in Silicon Beach and Playa Vista.  

With the new Whole Foods they have partnered with  Instacart. Another example of "Partners," in the Nine P's of Marketing. 

It can be tough out there competitively and delivering sales. 

So many parts of the Nine P's of Marketing to test and explore. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• Looking for shoppers and purchasers such as Amazon, Google, Walmart, Target and others. 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Advertising is just one of the eight parts. There are eight (8) major, strategic components to promotion with this ccommunication element including personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.


Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

  

Blend Tequila, The Rolling Stones, Marketing’s Nine P’s And Millennials.Let's Add Baby Boomers, Too.

Blend in a big container tequila, Promotion, Advertising, the Rolling Stones, their '72 tour, baby boomers, Marketing’s Nine P’s And Millennials, and what do you get?

Promotion under 9P’s with  advertising from Jose Cuervo, the leading selling tequila.

Cuervo, as in Jose Cuervo is using the Rolling Stones (Presentation and Partnership in the 9P's of Marketing) and a retro theme to sell tequila.

Centered around the Stones’ 1972 tour, the promotion is really with baby boomers, not millennials. Or both.

The '72 tour may have spawned the phrase, "party like a rock star," and the tour was known as the "The Tequila Sunrise Tour.”

Some interesting trivia:

• None of the band members appear in the ad or promotion
• The song "Miss You" wasn't released until 1978, or six years after the RS 1972 tour
• Cuervo’s target market or as a media term, target audience is millennials.
• Cuervo is the largest selling tequila in the U.S. with sales of nearly $114 million
• Market share, another marketing term, is approaching 33%, which does not include on-premise sales and bars. 
• Previous advertising campaign was named "Have a Story" with star Kiefer Sutherland. I saw his spot recently. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; seasonality would fall under here too. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Who’s the Big Winner For NFL Football Games? Multiple Winners. List Them As CBS, ESPN, Fox and NBC. Plus the NFL And Tonight's Game om Thursday.

Well, there are many and multiple winners when it comes to television viewing. 

Let’s list them, and you may need a calendar:

The TV ratings from last Thursday, Friday, Sunday and Monday showed that 105 Million TV viewers watched at least some of the NFL's kickoff or first weekend games on CBS, ESPN, Fox and NBC. Or you can say the NFL selling all of the rights and advertising to reach their "People," in the 9P's of Marketing.

Nielsen reported that the Thursday’s night game on NBC with the Pittsburgh Steelers and New England Patriots was the week’s most-watched program with its 27.4 million viewers.

CBS and NFL Network feature tonight’s “Thursday Night Football” with the Denver Broncos playing  the Kansas City Chiefs.

Planning your 2016 schedule: CBS will air this year’s Super Bowl 50, not L, on Sunday Feb. 7 from Santa Clara, CA.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• You can segment NFL viewers. 
• It's about Segmentation and Targeting; seasonality would fall under here too. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: Advertising fits under here and the media audience fits here or under "People." 
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Winner Of The Republican Debates, Wednesday September 16th At The Reagan Library In Simi Valley? That's Easy.

That's easy. It's CNN.Yes, that CNN. 

CNN is asking 40x, yes, forty (40) times, its normal advertising media advertising rate for time in tonight's next Republican debate. So it's easy to say CNN tonight and it was FOX earlier in September. 

CNN is charging as much as $200K for a 30-second spot (:30). I use "Promotion in analyzing Marketing and more. Promotion has eight (8) components including advertising under the Nine P's of Marketing

An average prime-time spot on CNN costs about $5K. The lower level or the "kid debate" is also priced high at $50K to $60K but only a portion in the 7PM program. 

Fox News set its record earlier in the month with 24M viewers tuning into the first Republican primary debate for the 2016 election; the most-watched cable telecast of all time, excluding sports.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; seasonality would fall under here too. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Premiere Of This Season's "Empire" Is Next Week, September 23rd. One TV Advertising Spot In Empire Costs $500K.

• Fact #1: "Empire" on Fox,  $500K for one TV spot
• Fact #2. That $500K; this amount excluded production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. 
• Fact #3: I's interesting to report that Fox will program"Empire" again with limited commercials.

What do advertisers and their advertising agencies want?  Viewers and quality viewers.  People watching who are their potential shoppers and buyers.

They look for and at "People," in the Nine P's of Marketing.

• People/Prospects/Purchaser (Target Market)
• A Target Market (target audience) consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels. 

Under Marketing strategies and tactics, brand managers and others of products and services are focusing on a specific target market or markets. This contrasts sharply with one following the marketing strategy of mass marketing. A target audience would be a media term.

I teach that you define a target market with market segmentation analysis; the process of segmenting the entire market as a whole and separating it into manageable units based on demographics, geographics, psychographics, behavior, technographics or technographical characteristics.
Segmentation is an important Marketing concept, and it starts in Planning under the 9P's of Marketing.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; seasonality would fall under here too. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Here's An Example Of Timing And Seasonality. Where Does Timing And Seasonality Plus Oatmeal Fit Under The Nine P's Of Marketing?

I was reading about Quaker Oats and that they are launching their Oatmeal campaign earlier than usual, as in October than January. 

• From Ad Age: "The campaign is getting an earlier start than usual. In recent years, Quaker has debuted its oatmeal campaigns in January in a move to "start the year fresh and to bring news," Silverman (Quaker's senior marketing director) said. The September launch moves the campaign to the front end of oatmeal season, which is beginning in many markets as leaves begin to turn and a chill enters the air." 

Timing would fall under Planning, Partnerships, Presentation, Promotion (with eight components including sales force and advertising plus interactive/web), New Product Development (Product) and more.

It can be tough out there, especially with competition, market share and seasonality.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; seasonality would fall under here too. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.


Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Celebrate September 8th or 9-8.. In The Nine (9) P's Of Marketing, There Are Eight Components Under Promotion. Promotion Creates Sales.

Today is Tuesday September  8, 2015:

• United Nation's International Literacy Day
• National Pediatric Hematology/Oncology Nurses Day
• National Another Look Unlimited Day - Day after Labor Day
• National Ants on a Log Day (really?)

There are many ways to encourage sales, using holidays is one of them. Really Ants on a Log day, Really?

Many of the celebration days could fall under many parts or components under Promotion in the Nine P's of Marketing.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting. 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

How do I define "Promotion, in the Nine P's of Marketing, with (eight (8) major, strategic components):

• The communication element includes personal and non-personal communication activities.  Activities that communicate the merits of the overall product, which include:
• Should we promote? What should we promote? To whom should we promote? What economic and discount levels should we offer? What form of promotion should we offer? What features? How frequent? 
• Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.

Eight components are:

1. Personal Selling/ Sales Force 
2. Advertising--Mass or nonpersonal selling: TV, radio, magazines, newspaper, outdoor/out-of-home (OOH), online, mobile
• Advertising is structured and composed of nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services) and ideas by identified sponsors through various media. (Contemporary Advertising, 14the, Arens, Weigold, Arens, 2013)
• Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. (Principles of Marketing, 15e, Kotler and Armstrong, 2014). Ads can be a cost-effective way to disseminate messages, whether to build a brand preference or to educate people. 

The definition of advertising is changing; the lines between what is advertising and what is marketing are blurring and the traditional sponsorship model of advertising isn't as “cut and dry” as it used to be. Advertising today seems to be taking on more of a distribution model whereby the channels of communication include owned (website, social pages), earned (WOM - Word of Mouth, social sharing) and paid media.

Advertisers can target Facebook ads based on how strong a user’s phone signal is when they visit the social network, allowing advertisers to limit data-heavy ads like video to stronger connections.

An example with mobile marketing and advertising, as cell phones/mobile devices keep changing and turn into multi use devices including payment activators. The mobile device and/or cell phone is a very personal medium. Can be on 24/7, people and potential shoppers run their lives off of mobile. It’s business, it’s personal, and it’s information generating/gathering/forwarding. It’s been referred to as “a brand in the hand” or “brands in the hands.”

The component of Advertising, under “Promotion” includes product placement, integrating the product or service into the TV program. In the 2014 Academy Awards, Ellen DeGeneres with Bradley Cooper, Meryl Strep, Jennifer Lawrence and others took a “selfie” with a Samsung's Galaxy Note 3. The product placement was negotiated as part of a $20 million broadcast buy, for this major sponsor of the telecast.

3. Sales Promotion—Promotional tools, both a tool to speed up sales or value for the company; or an extra incentive to buy, a value to the customer. Includes trade deals, trade incentives, rebates, money-back offers, frequency programs, slotting allowances for in store promotion, samples, loyalty programs, coupons, premiums, tie-ins, p-o-p, displays, sweepstakes, allowances, trade shows, sales rep/trade contests, events/experiences and more.

4. Collateral Materials--Booklets, catalogs, brochures, films, sales kits, promotional products and annual reports.

5. Direct Marketing (also referred to as Action or Direct Response Advertising)--online, direct mail, mobile, database management, catalogs, telemarketing, and direct-response ads, including TV.

6. Interactive/Internet/Web, Digital Media, Social Media – Interactive/online is a form that uses the Internet and Web to deliver promotional messages to attract customers. Social media is an interactive platform in which individuals and communities create and share user-generated content. Social media is ubiquitously accessible, includes Facebook, YouTube, LinkedIn, Twitter, as examples.

7. Events and Experiences--Interacting with the brand. An experience can be much more impactful than an exposure or an impression. Events, promotions, one on one, and/or face-to-face engagements are delivering consumers to encounter, “experience,” and interact with the product or the service, usually prior to buying.

• Want a recent example? Samsung has used pop-up stores and customers can leave with a device, smart phones, tablets and wrist devices, free of charge. An “event and experience” initiative to convince smart phone and tablet owners to switch to Samsung. They also cover the wireless data costs.

8. Public Relations--press releases, publicity.  Securing editorial space, as opposed to paid space--usually in print, electronic or Internet media.  Promote or “hype” a product, service, idea, place, person or organization, internal communication, lobbying. PR involves a variety of programs designed to promote or protect a company’s image/reputation or individual products.

To explain all of these concepts I give a series of presentations:

• At USC Gould School of Law Alumni Association Speaker Series “Confusion between Marketing & Advertising: What difference does it make to Judges and Lawyers?” Approved State Bar of California, Continuing Legal Education (CLE) credit. 
• Is this Marketing? Advertising? Promotion? Sales Promotion? The Nine P’s of Marketing & More,” at UCLA School of Law, Southwestern School of law and Loyola Law School
• “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media and Social Media. Plenty of Examples” at UCLA’s graduate class, Television & New Media: Business and Legal Issues.
• “Understanding Marketing, Branding, IMC (Integrated Marketing Communications), Promotion, Advertising, Push & Pull. With Global Examples,” at Pepperdine’s Business and Communication IMC class.

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.