Hot Dog Marketing, Promotion, Partners, Joey Chestnut And Fourth Of July

It's back. 

Joey Chestnut is back. Plenty of promotion for a ten-minute hot dog eating promotional contest.

Chestnut owns the contest record with the eating of, yes, 76 hot dogs with their buns in '21. This year's event will take place again on July 4th at Coney Island in NY and will be on ESPN and its. platforms.

Some people love it; others hate it. 

What's up for grabs, winning the Mustard Belt. The contest and event are a huge example of using the 9P's of Marketing with hot dogs, celebrities, clients, partners,  product, promotion, presentation and passion.

If it's the 4th it must be the Famous Nathan's Hot Dog Eating Contest with sixteen-time winner Joey "Jaws" Chestnut.

But wait there's more. He had a different "partner" or alliance last year. It was the plant-based meat company Impossible Foods. This year he's back with Nathan's.

I use my 9P's to solve Marketing problems and find opportunities. My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers, hot dog eaters. . Fashion consumers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity. 
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• Partners/Strategic Alliances: Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners). o Partnering with brands outside their sector will open up added sales, new area or new “People.” 
• Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence. 
• A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. 
• Usually plural or “Partners,” not Partner. 
• Ensure that there is excellent planned and natural alignment of internal and external agencies/partnerships/alliances around common goals and purposes. They should be moving toward shared goals or goals.

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC. 

I Love Using Examples Of The 9P’s Of Marketing: Krispy Kreme and McDonald’s. But No More. Was The Partnership Profitable.

In a word, the partnership or alliance didn't work for Krispy Kreme. 

I teach, consult and testify in court using my 9P's of Marketing.

I love using examples of the 9P’s of Marketing.

Here's one: Krispy Kreme and McDonald’s USA. 

In the news they announced “after careful consideration” that they made the joint decision to end their partnership on tomorrow.

Another example of “Partners,” one of the 9P’s. First announced in March 2024 and gone in 2025. McDonald's and  Krispy Kreme ended doughnut “partnership.”

I’ve used Krispy Kreme in class for years. I remember driving to La Mirada to see the first Krispy Kreme in California. And usng photos and examples in class. I brought donuts to class too. 

These two titans of deep-fried foods are dissolving or uncoupling.

It kind of was a test. It didn’t work nor was profitable, looking at costs and expenses plus overall operational issues to be profitable and worth it for Krispy Kreme.

At one time  McDonald’s USA said it was “excited and pleased to partner” with Krispy Kreme, which has 357 stores in the U.S.

But Krispy Kreme says it’s still focused on making its doughnuts available in more “Places” or locations including grocers and box retailers such as Walmart, Kroger, Food Lion and Publix.

Ouch. McDonald’s called it a “small, non-material part” of its breakfast business.

McDonald’s at one time didn’t even open until 11AM, now breakfast is considered a “core pillar” of its business strategy.

And no more McGriddle with an original glazed. Not that I ever had one.  

I use my 9P's to solve Marketing problems and find opportunities. 

My 9P's of Marketing do include include these important concepts, practices and components:

Donut? But it's with McDonalds.

Who would have thought I could use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Add Partners and Alliances. Specifically sales. All sales, whether in services, fast food, fashion, sports, amusement parks, hotels, resorts, autos, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers, hamburger and donut eaters. Fashion consumers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity. 
• Place (Distribution), includes retail and online. How about fast food and grocer locations. Add team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• Partners/Strategic Alliances: Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners). o Partnering with brands outside their sector will open up added sales, new area or new “People.” 
• Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence. 
• A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. 
• Usually plural or “Partners,” not Partner. 
• Ensure that there is excellent planned and natural alignment of internal and external agencies/partnerships/alliances around common goals and purposes. They should be moving toward shared goals or goals.

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC. 

A Story Of Branding. "Billy The Kid" Was Killed In 1881. Only 21 And Lives On. He Went By Three Names?

Billy the Kid was more than a name. We remember Billy the Kid than William H. Bonney.

This post is about a name and pertains to branding and an infamous Western outlaw. Billy reputedly killed at least nine people in the American West.

Talk about branding. I feel we all know the name. Or the man, Billy the Kid. But he called himself William H. Bonney, but his original name was probably Henry McCarty.

The death of 21 year old Billy the Kid was July 14, 1881 in Fort Sumner, New Mexico.

We don't really know his birthdate either it was September 17 or November 23, 1859, but we all seem to have heard of him.

I teach and use in consulting and in the courtroom my 9P's of Marketing to illustrate and solve Marketing problems plus find opportunities. 

My 9P's of Marketing do include include these important concepts, practices and components:

To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, wine, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers or in this case making a name for himself.  . I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution), includes retail and online.  How about locations of bars, hotels and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• Partners/Strategic Alliances: Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners). 
• Partnering with brands outside their sector will open up added sales, new area or new “People.” New Products. 
• Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence. 
• A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. 
• Usually plural or “Partners,” not Partner. 
• Ensure that there is excellent planned and natural alignment of internal and external agencies/partnerships/alliances around common goals and purposes. They should be moving toward shared goals or goals.

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product. Think about Meghan's line of products. 

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Using WNBA: A Simple Way To Explain Distribution Or "Place," Under The 9P's Of Marketing

The demand for women’s basketball has never been higher.

This or these additions may be the "Caitlan Clark" Effect.

Three new WNBA (Women’s National Basketball Association) teams are comin’.

All based on market vitality and viability. Add “People,” or local fans, ownership, corporate support, media, city and state support, arenas and practice facilities.

Going from 15 to 21. The NBA has 27 teams.

The WNBA) announced a major expansion to 18 teams, with new teams in Cleveland, Detroit, and Philadelphia.

The three new teams join the league’s 15 existing teams, including the Golden State Valkyries, plus expansion markets in Toronto (2026) and Portland (2026).

I use my 9P's to solve Marketing problems and find opportunities. My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC. 

 

Use America To Sell Candy. Let's Use July 4th As A Way To Sell More. With 9P's Of Marketing.

 If you're a brand manager and July 4th is coming up and you need to look at "People," "Product" and packaging and "Promotion" including holidays and benefits.

I use my 9P's to solve Marketing problems and find opportunities. 

Increased reason to buy and sell Tootsie Rolls? 

My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example for the Fourth?  

To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Across Town And Included Highways. Delivering An Autonomous Tesla. Truly A “Place” Example, Under The 9P’s Of Marketing.

An Autonomous Tesla. Delivery. 

Truly A “Place” Example, Under The 9P’s Of Marketing.

AI.

Hands-free delivery

My example of artificial intelligence and robotics representing the future, specifically the electric car company. No one in the car and with no remote operators in control of the car.

On his X, Elon Musk wrote that Tesla delivered an autonomous Tesla Model Y from its factory to a customer’s (“People”) home.

Definitely a promotable event or PR occasion. No photo on X yet but a video is coming and promised.

Add that this delivery was one day ahead of his 54th birthday on June 28^th. .

What’s next. Robotaxis and humanoid robots to show new Products and Promotion in the EV company’s next chapter.

Sales are still sluggish from all the negative publicity with the consumer backlash to Musk’s role in Trump’s administration.

I use my 9P's to show examples. To solve Marketing problems and find opportunities. My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC. 

While AMC and M&M’s Never Seem To Change Their Creative And Promotional Spots in Theatres, I Was Reminded By This Star Wars/Disney And Coca-Cola Promotional Story With 9P's Of Marketing Examples.

AMC and M&M’s never change their creative and promotional spots in theatres.

Coca-Cola and Coke do. 

I like going to a theatre once a week to see a movie. I rate FI better than Mission Impossible or as I call it "Mission Improvable." 

I was reminded by this stories and using the 9P's of Marketing to illustrate going to movie theaters. 

Enough is enough. I’m so sick of seeing Nicole Kidman at AMC where she can make the movie going experience worse. Not better. 

I have seen spots for M&M’s run for years. Before and after Covid---that’s way too long a time.

As a brand manager or advertising specialist, you’ve good burn out and wear out times hundreds.

Too much frequency and too little creative. One more point: There were too many complaints on the length of the preview time. There are rumors certain states want to make a law legally forcing theatres to disclose when the actual movie would start or, as of today, approximately 25-30 minutes after posted start time. 

Here's a positive as good examples of the Nine P's. So we have a promo and collaboration or alliance with “Star Wars” and Disney and Coca-Cola.

 “Star Wars” fans reenact specific scenes from the movies in a promo film. It’s “Star Wars” and Coca-Cola magic, named “Refresh Your Galaxy."

There are Cokes at a bar resembling the Mos Eisley Cantina.  Add Jedi, Darth Vader and light-sabers. Want a good example of Presentation under the 9P’s---the theater workers have C-3PO and R2-D2 outfits.

More sales promotion. There are limited-edition Coke cans and bottles featuring “Star Wars” characters and augmented reality (AR) experiences.  For exclusivity, three "Product" can designs will be available only in Disney theme parks.

A Coca-Cola VP said: “This collaboration is about more than just bringing together two iconic brands—it’s about celebrating the power of ‘Star Wars’ fandom, shared passions and the strength of community when we lift each other up.”​ (Coca-Cola x Disney)

I use my 9P's to solve Marketing problems and find opportunities. I teach the 9P's. Here's a package and product which may lure "people" to buy and use. And it's addictive. 

My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, soft drinks, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers, soft drink consumers. Fashion consumers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity. 
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• Partners/Strategic Alliances: Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners). o Partnering with brands outside their sector will open up added sales, new area or new “People.” 
• Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence. 
• A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. 
• Usually plural or “Partners,” not Partner. 
• Ensure that there is excellent planned and natural alignment of internal and external agencies/partnerships/alliances around common goals and purposes. They should be moving toward shared goals or goals.

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC.