It use to be men voted more than women. Looking back to the 1980's.
Not true in today's world. Women are voting more in larger numbers and with more frequency.
And besides the gender issue in voting, it is who do they as in men versus women favor as their candidate.
It hasn’t always been this way. Before 1980, men consistently voted in higher percentages than women. Especially in presidential elections..
That’s because of another trend: the gap between how men and women view issues; it's simply their views are different or differ. Some candidates have seen the proportional differences and have changed their messaging and media spending.
In mid October in a USA TODAY/Suffolk University national poll, women decisively backed Kamala Harris. The survey said 53% to 36%.
Not the same for men. Men favored Donald Trump. In the support for Trump, it was 53% to 37%. Men versus Women.
So it looks like today, more women are voting again and that favors Harris. We will see if margins hold; it could be that its a huge disparity since a gender gap in 1980.
In the study of Marketing, both candidates are Product. And they both spend a ton on Promotion, especially advertising
The Nine P’s include these important concepts, practices and components:
- People (Segmentation and Targeting)
- In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. If you are a political candidate you are looking at voters, as consumers.
- Product and Services
- Place (Distribution)
- Price or Pricing
- Planning
- Promotion:
- There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.
- In the 2024 election, ad spending topped $10 billion. From NPR, spending on campaign ads is up $1 billion from four years ago, according to data and analysis of AdImpact and NPR. T
- Let's look at the eight parts of just Promotion in the 9P's.
- The activities that communicate the merits of the overall product include:
- Personal Selling/ Sales Force: Sales persons
- Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.
- Advertising: Like Super Bowl advertising in February for Super Bowl LVIII on CBS.
- Sales Promotion
- Collateral Materials
- Direct Marketing (also referred to as Action or Direct Response Advertising)
- Interactive/Internet/Web, Digital Media, Social Media:
- Events and Experiences
- Public Relations/PR
- With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever.
- Partners/Alliances
- Presentation:
- The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.
- Passion
You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. In fact, Google and Facebook are the dominant digital advertising market vendors in the US, accounting for a combined 48.4% of total digital ad spending. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.
The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC.