Whether the Kanas City Chiefs are in another Super Bowl the prices will reflect this week's 123.7 million viewers.
Larry Steven Londre’s Marketing Blog
Stimulating musings about the latest in the world of marketing,
advertising, media and expert witnessing...
Friday, February 16, 2024
Easy Prediction: Super Bowl TV Spots For 2025 Will Be Increasing, With or Without The Taylor Swift Effect.
Whether the Kanas City Chiefs are in another Super Bowl the prices will reflect this week's 123.7 million viewers.
Saturday, November 25, 2023
Under Promotion, What Is An Influencer, Creator? Plus There Are More Titles For Bringing Awareness Of Products And Services?
It's talent, but sometimes the title "influencer" is a dirty or negative word.
An "influencer" is one job title.
They can be also be called Talent, Bloggers, Streamers, Creators, Content Creators.
The most important part of their job description and actions should be to deliver increased awareness, and sales.
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.
Saturday, November 11, 2023
Tunisia: Using The 9P's Of Marketing, The Underground Economy Of Selling Gas Across The Border From Libya
So many examples of using the 9P's of Marketing: Presentation, Price, Place, Product. Add "Partners," in the underground, selling economy.
For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.
Tuesday, November 07, 2023
Timely on WeWork: One Of The Best Series. "WeCrashed" on Apple TV+
I've adding a timely post. One of the best serieson TV. Stream it. .It's "WeCrashed" on Apple TV+
It stars Jared Leto and Anne Hathaway.
Today WeWork stocks were halted, trading
stopped as bankruptcy looms
Stock Market rumors on WeWork, as it is preparing for
bankruptcy. WeWork’s stock has plummeted to less than $1 a share from its high
two years ago at $400 per share.
For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.
Monday, November 06, 2023
How Much Is A Super Bowl TV Ad For Super Bowl LVIII< On CBS (in Las Vegas)?
The promotional TV spot cost is down to $7 Million but sales are up. That's for 30-seconds, without production or creative costs.
Actually the TV spots sold out early for February 11, 2023. Fox broadcasted the 2023 Super Bowl which drew record TV ratings with 115 Million viewers.
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.
For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.
Wednesday, October 11, 2023
Car Dealers: Fair Pricing. Part of ” Price” and More Under 9P’s of Marketing
This is a hot, current topic. Pricing, including deceptive practices and deceptive pricing.
The Federal Trade Commission (FTC) has defined “junk fees,” as “unfair or deceptive fees that are charged for goods or services (“Product’) that have little or no added value to the consumer (“People”), including goods or services (“Product”) that consumers (“People”) would reasonably assume to be included within the overall advertised price.”
The FTC has proposed a rule that, if finalized as proposed, would ban junk fees and bait-and-switch advertising by car dealers, including prohibiting deceptive advertising, requiring full upfront pricing, requiring consent for charges to consumers and prohibiting the sale of add-ons that have no benefit to buyers.Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.
Tuesday, August 29, 2023
Netflix's Red Letter Or Red Envelope Day. In A Month: No More DVD Red Envelopes From Netflix.
And you thought that was so like before Covid.
On September 29th the last "rental" DVD by red envelope will go out from Netflix.
I would put that under "Place," or distribution in the 9P's of Marketing.
It's ending; Netflix will conclude its rental DVD program this fall, after 25 years and 5.2 billion DVDs sent through the mail.
Need sales?
Need more insights into true Marketing and advertising practices and practical examples? Including smart Marketing trivia? Visit right here.
I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.
The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.
In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:
- People (Segmentation and Targeting)
- In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users.
- Product and Services, includes new product development, product mix and product line
- Place (Distribution)
- Price or Pricing
- Planning, including marketing research
- Promotion:
- There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.
- The activities that communicate the merits of the overall product include:
- Personal Selling/ Sales Force: Sales persons
- Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.
- Advertising: You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
- Sales Promotion
- Collateral Materials
- Direct Marketing (also referred to as Action or Direct Response Advertising)
- Interactive/Internet/Web, Digital Media, Social Media:
- Events and Experiences
- Public Relations/PR
- With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever.
- Partners/Alliances
- Presentation:
- The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.
- Passion
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 58 stimulating questions and answers at Londre Marketing Consultants, LLC.
Saturday, July 15, 2023
What Is QTR? While It's Not Marketing Theory, It's An Interesting Concept, For Sure, For Retirees And More.
I put together a group of advertising executives. People "our" age. Most in 70's.
I put together once a month (either on Zoom or in person) a group of former classmates from Loyola High, Class of '67.
Today we will discuss "What is QTR? Quality Time Remaining.
Making the most of living, with or without retirement. About 60% are retired, and the remaining are like me working, teaching. All seem to volunteer.
QTR: “It means Quality Time Remaining,” on how you spend the rest of your life.
Quality Time Remaining is a philosophy, a concept, a filter for making choices in life, with your friends and people, sharing how to live passionate lives.
Under my 9P's of marketing you could segment these out demographically, geographically, psychologically, technographically and with behavior characteristics.
We will talk about one of the most important things is to take control of your remaining time on earth; it's allowing an individual the time to pursue the things most important to them. Quality...Time...Remaining. It's in the name.
Also referred to as Quality Time Left is planning for living--solutions to the things within our control.
- The importance of having a plan. Taking action. Tips
- Common pitfalls
- Not only for yourself, but for the loved ones around you.
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.
Tuesday, June 06, 2023
Blending, Collaboration, Partners, People And Promotion Under the 9P’s, For Disney’s “The Little Mermaid”
Disney said “We wanted partners that would really, really collaborate with us.”
It was a remake but Disney cast for “The Little Mermaid” remake it cast a Black actress for Ariel in Halle Bailey. Brands included Mattel, McDonald’s, plus Black-owned and Black-founded companies including Black Girl Sunscreen and Carol’s Daughter.
Need sales?
Need more insights into true Marketing and advertising practices and practical examples? Including smart Marketing trivia? Visit right here.
I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.
In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:
- People (Segmentation and Targeting)
- In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users.
- Product and Services
- Place (Distribution)
- Price or Pricing
- Planning
- Promotion:
- There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.
- The activities that communicate the merits of the overall product include:
- Personal Selling/ Sales Force: Sales persons
- Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.
- Advertising: You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
- Sales Promotion
- Collateral Materials
- Direct Marketing (also referred to as Action or Direct Response Advertising)
- Interactive/Internet/Web, Digital Media, Social Media:
- Events and Experiences
- Public Relations/PR
- With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever.
- Partners/Alliances
- Presentation:
- The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.
- Passion
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 58 stimulating questions and answers at Londre Marketing Consultants, LLC.
Monday, June 05, 2023
Baseball, Business And A Slash Line? Or Is It Business, Baseball And A Slash Line?
Here's my Marketing Slash Line:
New Product Development ("Product")/Sales Revenue/Profits
Comparing Business and Baseball? It's Summer 2023, isn't it?
What is a slash line? In baseball? In business?
A slash line is a term which is used to represent a baseball player's batting average, on-base percentage and slugging percentage.
Those three stats are often referenced together in baseball media with forward slashes which is where the two words or phrase comes from.
Under the 9P's of Marketing, I would look at: New Product Development, under "Product," . Plus Sales revenue and Profits.
Need sales?
Need more insights into true Marketing and advertising practices and practical examples? Including smart Marketing trivia? Visit right here.
I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.
The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.
In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:
- People (Segmentation and Targeting)
- In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users.
- Product and Services, includes new product development, product mix and product line
- Place (Distribution)
- Price or Pricing
- Planning, including marketing research
- Promotion:
- There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.
- The activities that communicate the merits of the overall product include:
- Personal Selling/ Sales Force: Sales persons
- Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.
- Advertising: You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
- Sales Promotion
- Collateral Materials
- Direct Marketing (also referred to as Action or Direct Response Advertising)
- Interactive/Internet/Web, Digital Media, Social Media:
- Events and Experiences
- Public Relations/PR
- With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever.
- Partners/Alliances
- Presentation:
- The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.
- Passion
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 58 stimulating questions and answers at Londre Marketing Consultants, LLC.