What Are The 9P's of Marketing?

Six important points, but each doesn't become a strategic panning variable under the 9P's

1. The Nine P's of Marketing do not include "Positive thinking" but it could be applied in Marketing Planning. 
2. The Nine P's do not include "Perseverance" even though it is part of the majority of the nine P'
3. The Nine P's do not include "Purpose" even though it is part of the majority of the nine P's.
4. The Nine P's do not include "Profits" even though it is part of the majority of the nine P's.
5. The Nine P's do not include "Personnel Improvements" even though it is part of the hiring process.
6. The Nine P's do not include "Pray" even though it may be part of your hopes and desires.

The Nine P’s do include include these important concepts, practices and components:

• Planning and Research. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price or Pricing 
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl LVIII on CBS.
You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. In fact, Google and Facebook are the dominant digital advertising market vendors in the US, accounting for a combined 48.4% of total digital ad spending. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever. 
• Partners/Alliances: Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners).   

Partnering with brands outside their sector will open up added sales, new area or new “People.”

Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence.

A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner.

                Ensure that there is excellent planned and natural alignment of internal and external                 agencies/partnerships/alliances around common goals and purposes. They should                 be moving toward shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.

• Passion

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing--Planning, People, Product, Place, Price, Promotion, Partners, Passion and Presentation to solve Marketing and business problems and create Marketing opportunities. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

. 

Under One Of The 9P's Of Marketing: "Partners." Unique Partners for 2024-2025

Some special and unique partnerships I found in late 2024: 

• Velveeta a cheesy martini with BLT Restaurant Group
• Nails Inc teamed up with McDonalds on colors and menu items. 
• Fenty partnered to make makeup kits for 600 volunteers at 2024 Paris Olympics and Paralympics
• Crocs with Simone Roche
• Dunkin’s Scrub Daddy sponge
• Chipotle and Wonderskin’s Lipotle lip stain
• Anya Hindmarch’s Heinz Baked Beans ice cream
• Gordon Ramsey’s cake recipe by blush
• e.l.f. Beauty  and Liquid Death’s coffin-shaped Corpse Paint makeup kits 

The Nine P’s include these important concepts, practices and components

• People (Segmentation and Targeting) In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price or Pricing 
• Planning and Research. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.

• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl LVIII on CBS.
You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. In fact, Google and Facebook are the dominant digital advertising market vendors in the US, accounting for a combined 48.4% of total digital ad spending. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever. 
• Partners/Alliances: Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners).

  o   Partnering with brands outside their sector will open up added sales, new area or new “People.”

  o   Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence.

  o   A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 

  o   Ensure that there is excellent planned and natural alignment of internal and external agencies/partnerships/alliances around common goals and purposes. They should be moving toward shared goals or goals. 

• Presentation: 
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.

• Passion
• I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

  I created the 9P's of Marketing--Planning, People, Product, Place, Price, Promotion, Partners, Passion and Presentation to solve Marketing and business problems and create Marketing opportunities. 

  
  

  I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 
  
  The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

  
  

  I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

  For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.
  
  Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Starbucks: Simple: Better Products. Lower Prices.

 Customers are turning away from Starbucks.

Starbucks is asking what should they do?

Its new leadership must figure out how to get them back. 

I have it. In our neighborhood the best cup of coffee or coffee drink isn't found at Starbucks. 

The prices of coffee drinks are prohibited.

Also if you don't have decaffeinated drinks, you are losing a segment of coffee drinkers, hot and cold.

I use the nine P's.  The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price or Pricing 
• Planning and Research. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.

• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl LVIII on CBS.
You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. In fact, Google and Facebook are the dominant digital advertising market vendors in the US, accounting for a combined 48.4% of total digital ad spending. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever. 
• Partners/Alliances
• Presentation: 
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.

• Passion

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing--Planning, People, Product, Place, Price, Promotion, Partners, Passion and Presentation to solve Marketing and business problems and create Marketing opportunities. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Where Do You Place The New Proposed Tariffs In The 9P's Of Marketing?

 Under "Place" and "Price," two of the Marketing Mix Variables and Two of the nine P's of Marketing.

What is "Place" it's the variable and combination of parts in getting the Product or Service to consumers ("People.") or users. Distribution. Logistics. 

What is "Price?" It's all aspects regarding pricing. 

You need to factor in tariffs. 

\
The amount of money a consumer is willing to pay to obtain the product or service. 

Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 

“Price” decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.

Summing up, “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 

The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price or Pricing 
• Planning and Research. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.

• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl LVIII on CBS.
You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. In fact, Google and Facebook are the dominant digital advertising market vendors in the US, accounting for a combined 48.4% of total digital ad spending. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever. 
• Partners/Alliances
• Presentation: 
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.

• Passion/Branding

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing--Planning, People, Product, Place, Price, Promotion, Partners, Passion and Presentation to solve Marketing and business problems and create Marketing opportunities. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

  

Another Way To Increase Sales, Develop New Products, Enter New Categories Or Product Lines. Add Partners. With 9P's Of Marketing.

More disruption? 

Partnering. Dr. Squatch and Liquid Death.

It seems Liquid Death the water company is adding another new Partner, in Dr. Squatch.

What are they introducing: a limited edition soap "Dirt Murderer."

It has limited Place .Only sold on Dr. Squatch's website.

The integration includes Liquid Death water and dead sea salt. Get it? 

The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price or Pricing 
• Planning and Research. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.

• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl LVIII on CBS.
You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. In fact, Google and Facebook are the dominant digital advertising market vendors in the US, accounting for a combined 48.4% of total digital ad spending. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever. 
• Partners/Alliances
• Presentation: 
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.

• Passion/Branding

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing--Planning, People, Product, Place, Price, Promotion, Partners, Passion and Presentation to solve Marketing and business problems and create Marketing opportunities. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

It’s About Reach, Frequency And Continuity: The Media And Audience Numbers of 70 Million Are Impressive For Netflix.

In its ad tier, Netflix has reported 70 Million Users, Globally. Reach is the total number of viewers. Frequency is how many times do you reach them and continuity is over what period of time. 

Every brand should have a story to tell.

But are you telling the right story?

Is your brand and story reaching the right people, potential purchasers?

Companies and brands can gain a deeper understanding of their target market and target audiences – and how to reach them. And for Netflix there's a way to reach the consumers or "People," in my 9P's of Marketing

For a company which once didn’t care or actually dismissed they and the subsribers are making it all work.

In a statement they reported that . “Now, over 50% of new Netflix sign-ups are for the ads plan in ad-supported countries.”

The numbers are trendy up. It was 22 million in January. 40 Million in May and now 70 Million in November.

As a media planner, most companies do not make global media buys. There are too many concerns over creative, uniqueness of different marketplaces. 

But the numbers are impressive for Netflix.

The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price or Pricing 
• Planning and Research. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.

• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl LVIII on CBS.
You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. In fact, Google and Facebook are the dominant digital advertising market vendors in the US, accounting for a combined 48.4% of total digital ad spending. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever. 
• Partners/Alliances
• Presentation: 
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.

• Passion

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing--Planning, People, Product, Place, Price, Promotion, Partners, Passion and Presentation to solve Marketing and business problems and create Marketing opportunities. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

. 

Did You Know AI-Generated Works Or Content Can Not Be Copyrighted? Work As A Marketing Expert, Marketing And Advertising Teacher, And As A Marketing And Business Consultant.

The goal of content advertising is to increase brand awareness.  AI generated work may not be copyrighted. How do these concepts fit in. But first....

What is content? 

Content in advertising is content that is created with the intention of being promoted through paid advertising channels. 

Content advertising differs from content marketing, which focuses on organic growth and unpaid promotional, social media channels. 

Content advertising uses Google Ads, paid social media, and sponsored placements. Content marketing   uses organic channels like SEO, email, and social media. Not paid as in advertising

Content marketing can include a variety of content formats, such as: blog posts, videos, ebooks, whitepapers and reports or studies. 

I work as a Marketing Expert in legal matters, testified 55 times. I'm a Marketing And Advertising Teacher, And as a Marketing and Business Consultant. I learned that a federal judge did uphold a ruling that art created by Artificial intelligence cannot be copyrighted. There needs to be a human touch. Not just a connection. 

The judge agreed with the U.S. Copyright Office. They denied protection for artwork if it was created by AI. There needs to be "human involvement ." 

They stated that "the Nexis between the human mind and creative expression" is important and a crucial element for a wok to be eligible for copyright protection. 

A couple of questions come to mind. 

• How much human involvement?
• If you use protected images for creating new content. 
• Who is being targeted as in my "People," in the 9P's.
• Is it paid or organic. 

The Nine P’s include these important concepts, practices and components:

• • People (Segmentation and Targeting)
  • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services
  • Place (Distribution)
  • Price or Pricing 
  • Planning and Research. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.

  • Promotion: 
  • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
  • The activities that communicate the merits of the overall product include:
  • Personal Selling/ Sales Force: Sales persons
  • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
  • Advertising: 
  Like Super Bowl advertising in February for Super Bowl LVIII on CBS.
  You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. In fact, Google and Facebook are the dominant digital advertising market vendors in the US, accounting for a combined 48.4% of total digital ad spending. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
  • Sales Promotion
  • Collateral Materials
  • Direct Marketing (also referred to as Action or Direct Response Advertising)
  • Interactive/Internet/Web, Digital Media, Social Media:  
  • Events and Experiences
  • Public Relations/PR
  • With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever. 
  • Partners/Alliances
  • Presentation: 
  • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

    Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.

  • Passion

  I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

  I created the 9P's of Marketing--Planning, People, Product, Place, Price, Promotion, Partners, Passion and Presentation to solve Marketing and business problems and create Marketing opportunities. 

  
  

  I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 
  
  The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

  
  

  I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

  For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.
  
  Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Found An Interesting Example Of The Nine P's Of Marketing, Starting With "Product" And "People."

I have looked at Moolah Kicks, the first brand focused or targeted to the women's basketball shoe market. 

Under "People" or Segmentation and Targeting in my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 

Well how about tennis or athletic shoes for only Women? Under Product, and during and after Covid pandemic, Moolay Kicks introduced the Phantom 1 and Neovolt Pro shoes. 

There are examples of Partners, too. 

In that Moolah Kicks has a star. She's WNBA's Chicago Sky Courtney Williams. She has her own signature shoe with 60 NIL partners. Partners and Alliances are another "P" under 9P's.

How about "Place?" Following their launch in 2021 they were in 140 Dick's stores. That was hree years ago. Now they are in 500 Dick's stores.

The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, and introduction of new product and product lines
• Place (Distribution)
• Price or Pricing 
• Planning and Research. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.

• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl LVIII on CBS.
You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. In fact, Google and Facebook are the dominant digital advertising market vendors in the US, accounting for a combined 48.4% of total digital ad spending. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever. 
• Partners/Alliances
• Presentation: 
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.

• Passion

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing--Planning, People, Product, Place, Price, Promotion, Partners, Passion and Presentation to solve Marketing and business problems and create Marketing opportunities. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC.

 

Targeting: Mem Versus Women's Voting Trends. Looking Back 40+ Years. This Year's Election.

It use to be men voted more than women. Looking back to the 1980's. 

Not true in today's world. Women are voting more in larger numbers and with more frequency.

And besides the gender issue in voting, it is who do they as in men versus women favor as their candidate.

It hasn’t always been this way. Before 1980, men consistently voted in higher percentages than women. Especially in presidential elections..

That’s because of another trend: the gap between how men and women view issues; it's simply their views are different or differ.  Some candidates have seen the proportional differences and have changed their messaging and media spending. 

In mid October in a USA TODAY/Suffolk University national poll, women decisively backed Kamala Harris. The survey said 53% to 36%. 

Not the same for men. Men favored  Donald Trump.  In the support for Trump, it was 53% to 37%. Men versus Women. 

So it looks like today, more women are voting again and that favors Harris. We will see if margins hold; it could be that its a huge disparity since a gender gap in 1980.

In the study of Marketing, both candidates are Product. And they both spend a ton on Promotion, especially advertising

The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. If you are a political candidate you are looking at voters, as consumers. 
• Product and Services
• Place (Distribution)
• Price or Pricing 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 


• In the 2024 election, ad spending topped $10 billion. From NPR, spending on campaign ads is up $1 billion from four years ago, according to data and analysis of AdImpact and NPR.  T
• Let's look at the eight parts of just Promotion in the 9P's. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl LVIII on CBS.
You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. In fact, Google and Facebook are the dominant digital advertising market vendors in the US, accounting for a combined 48.4% of total digital ad spending. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever. 
• Partners/Alliances
• Presentation: 
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.

• Passion

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing--Planning, People, Product, Place, Price, Promotion, Partners, Passion and Presentation to solve Marketing and business problems and create Marketing opportunities. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Coupons Come Under “Promotion” and “Sales Promotion” and “Price” In The 9P’s Of Marketing. Supercuts is targeting Non Users And "Haters" With A Coupon That Raises The Price Of A Haircut

Sound dumb. Or trying too hard. 

With falling revenues and shutting down stores, Supercuts comes up with a gimmick under Sales Promotion in the nine P’s of Marketing

Supercuts needs a marketing or promotional strategy that works and delivers.

They have been closing stores and fewer people are getting haircuts. Every four weeks has now stretched to six, seven or eight weeks. Covid changed the purchase habits.

What did they come up with? A sales promotion gimmick? A reverse coupon. Supposedly this could be a Super Dumb idea or one that stands out. Or both.

Supercuts launched a new campaign which they are trying to be funny. The coupon raises the price of a haircut.

Supercuts calls it the Real Dumb coupon. They are targeting non users and “People” under the nine P’s.

Their digital director employee said:

“The brand has been straight down the middle for a long time, so presenting anything comedic or self-aware is pretty unique. What we loved about the coupon is, it’s a stupid idea but it’s undergirded by a truth, which is that a good cohort of non-Supercuts guests think $65 or $75 is what they should be paying for a haircut every four, five, six weeks.”

So aren’t they with their promotional strategies to some who don’t get it, keeping them on the outside looking in?

he Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price or Pricing 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl LVIII on CBS.
You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. In fact, Google and Facebook are the dominant digital advertising market vendors in the US, accounting for a combined 48.4% of total digital ad spending. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever. 
• Partners/Alliances
• Presentation: 
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.

• Passion

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing--Planning, People, Product, Place, Price, Promotion, Partners, Passion and Presentation to solve Marketing and business problems and create Marketing opportunities. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

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