Sadly, Under Good "Partners" Or Partnerships In the Nine P's And Promotion, E*Trade And Award-Winning Grey Advertising Are No Longer Together.

Loyalty is important. Sadly, a new Chief Marketing Officer goes to E*Trade and Grey Advertising parts with E*Trade after the former CMO was replaced.  Recently E*Trade replaced their CMO, Nick Utton, who worked with E*Trade and Grey on the baby campaign.

Grey Advertising created E*Trade's talking baby campaign. I was with a senior creative director and senior media person at lunch today and all of us liked the work. We discussed it. People talked about it. We discussed that it was some of the best work and it was sophisticated for a brokerage house.

There are many ways to make the telephone ring or making the online world buzz. And this worked. Big Time.

For four years, Zeta Interactive, an interactive marketing agency, has released a report of which ad campaigns generated the most buzz online, by using a technology service that monitors what consumers are saying about. They give ads scores reflecting the volume, or the total number of posts. They analyze 200+ million online posts.

This year, of the top ten Super Bowl ads at the top of the list was an ad for E*Trade Financial called “Enzo the Tailor,” which featured a baby, a custom-made suit, a tailor who could retire in Tuscany, Italy. The spot was made by Grey New York, part of the Grey Group unit of WPP, who also do the great work of Directv.

Visit here for more true Marketing and Advertising Trivia.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners (I define "Partners," as Strategic Alliances: 
• Marketers can’t create customer value and build customer relationships by themselves.  They work closely with other company departments (inside partners) and often with partners and alliances outside the firm. 
• Changes are occurring in how marketers connect with their suppliers, channel partners and others. A joint partnership; the joint relationships, partnerships and strategic alliances. The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner.)
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Good, Bad And Ugly For Paula Deen's Licensing, Endorsements. Biggest Mistakes Of The Past And What's At Stake

Latest update as of Saturday, June 29th:

• Paula Deen's book scheduled for publication in October, gone.  And four books after that, kaput.
• Also, no partnership, sponsorship or alliance with Sears, JC Penney, Walmart, Target and Home Depot.

 It appears loud and clear that "appearing as a racist has very strong consequences."

The former Food Channel star, former spokesperson for Smithfield Foods, Harrah's/Caesar’s "Paula Deen" restaurants in casinos, and this week we added the former spokesperson to our list of shame.

Which companies were holding on, at the moment before July Fourth holiday, with Deen? We've got Novo Nordisk  (diabetes drug), Synergy Spices, GoBo Seafood Enterprises, Springer Mountain Chicken Farms, B. Lloyd's Nuts, International Greeting PLC, Kaleen Rugs, Universal Furniture, Serta Mattresses, QVC Kitchenware and Cookbooks, holding on to their deals. But for how long?

This Marketing and Promotion scenario or scenarios are not trending well for Deen or her sponsors/endorsers. Too much negative "Promotion," negative heat, with "Promotion" being one of the Nine P's/9P's©2007.

Walmart had dropped Paula Deen with the controversy surrounding her past use of racial slurs, her tearful/crying/sad performance on "The Today Show." She is now part of retail, marketing and promotion history.

In an interview, Ms. Deen at one point broke down in tears. She said she is not a racist. She has acknowledged using the "N word" in the past in a May deposition in a lawsuit from an employee of a restaurant she co-owns in Georgia.

Around the world in different marketplaces and for specific markets, advertising agencies, talent agencies and advertisers use celebrities and stars in a bid to win consumers' AIDA (Awareness, Interest, Desire, Action). Well, Paula has more awareness and negative interest than she has ever had. Advertisers have used famous athletes, performers, chefs, actors, musicians, and even political figures.

According to an Ipsos article, sometimes it works and sometimes it doesn't. The famous ad man David Ogilvy reported many years ago that, in his experience, "Testimonials by celebrities... are below average in their ability to change brand preference." Potential consumers and viewers guess that the celebrity may have been bought, and they are right. They are employed by advertisers, clients and advertising agencies to create and generate attention. And ultimately action...in actual sales. Making the cash register or your shopping cart on the web ring or click.

I teach that viewers have a way, many times, of remembering the celebrity but forgetting the product being promoted.

Another finding from the research is that celebrity ads often receive low rankings and ratings on believability. The message becomes more powerful when the celebrity endorsement carries "expert" authority or relevance for the brand, such as an athlete for sportswear or equipment, a chef for a food product, or a race car driver for autos, tires motor oil, when it's car and auto related.

Why use a Celebrity like Paula Deen? Celebrity Endorsements.

1. Can attract attention, interest, desire, action. Again make the cash register or your shopping cart on the web ring or click.
2. Improve company or product’s image
3. Boost company or product’s awareness
4. Break through all of the clutter
5. Exploit celebrity’s popularity
6. Increase distribution (Place in the Nine P's) and sales
7. Increase the company or product’s credibility
8. Use celebrity in marketing and sales meetings. Star can appear in events.

I have used the following quote for nearly eight years: “We all put way too much stock in what celebrities think/wear/say anyway.”  Adweek 08/01/2005

Want some of the biggest mistakes?

• I'm adding Paula Deen to my list. Here are more:
• 1987: Cybill Shepherd backfired as a spokesperson for Beef Industry, but admitted in Redbook that she was a vegetarian.
• 2007: Nike Suspends Michael Vick from their endorser/celebrity roster, plus NFL. Reebok, also.  Do you remember one week after suspending the launch of a shoe tied to Michael Vick, Nike suspended Mr. Vick without pay from its roster of endorsers, for allegations, which lead to conviction  of running a dog fighting ring. 
• 2005: Kate Moss dismissed from campaigns with H&M, Chanel, and Burberry after being photographed using cocaine. In January, 2006:  Cocaine-scandalized super model, Kate Moss, did star in New Virgin Mobile ads.
• Gap paid Sarah Jessica Parker $38 Million for three years. The trades reported “Gap has lost its cool and doesn’t stand for anything.”  Celebrities haven’t always worked for Gap in increasing sales.  
• 1978: Ivan Lendl, the tennis star, was in Snapple’s first ads. He mispronounced the product as “Shnapple”
• 1988: Anheuser-Busch used Eric Clapton’s “After Midnight” but told Rolling Stone magazine that he was battling alcoholism.
• 1989:  Jose Canseco, spokesperson for California Egg Commission, but was fired after being arrested for gun possession.  All before the steroid controversy.
• 2004:  “Got Milk?” pulled ads with Mary-Kate and Ashley Olsen when Mary-Kate checked into a treatment facility.  
• 1975-1984: O.J. Simpson for Hertz. Enough said.

I teach Marketing and Advertising and I am a Forensic Marketing Expert, as well as a senior Marketing consultant, with Londre Marketing Consultants, LLC.  I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy. I consult and teach using the concepts and practices of the Nine P's/9P's.. 

The Nine P’s include:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas and Marketing concepts: Go to LondreMarketing.com at and look under “Articles and Resources” and the 9P's/Nine P's ©2007. Specifically you will find at 9P's/Nine P's.

Or for more fun, marketing strategies/tactics and facts:  Go to Marketing Trivia  at Londre Marketing Consultants, LLC. Here to help. All the best.

Let’s Add Wal-Mart To Our Paula Deen Hall Of Shame List Of Former Companies. The Biggest Mistakes By Celebrities.

The former Food Channel star, former spokesperson for Smithfield Foods, former Caesar’s "Paula Deen" restaurants in casinos, and now let's add former Wal-mart spokesperson to our list of shame.

Walmart has dropped Paula Deen amid the controversy surrounding her past use of racial slurs, her tearful/crying/sad performance on "The Today Show." She is now part of retail, marketing and promotion history.

In an interview, Ms. Deen at one point broke down in tears. She said she is not a racist. She has acknowledged using the "N word" in the past in a May deposition in a lawsuit from an employee of a restaurant she co-owns in Georgia.

Around the world in different marketplaces and for specific markets, advertising agencies, talent agencies and advertisers use celebrities and stars in a bid to win consumers' AIDA (Awareness, Interest, Desire, Action). Well, Paula has more awareness and negative interest than she has ever had. Advertisers have used famous athletes, performers, chefs, actors, musicians, and even political figures.

According to an Ipsos article, sometimes it works and sometimes it doesn't. The famous ad man David Ogilvy reported many years ago that, in his experience, "Testimonials by celebrities... are below average in their ability to change brand preference." Potential consumers and viewers guess that the celebrity may have been bought, and they are right. They are employed by advertisers, clients and advertising agencies to create and generate attention. And ultimately action...in actual sales. Making the cash register or your shopping cart on the web ring or click.

I teach that viewers have a way, many times, of remembering the celebrity but forgetting the product being promoted.

Another finding from the research is that celebrity ads often receive low rankings and ratings on believability. The message becomes more powerful when the celebrity endorsement carries "expert" authority or relevance for the brand, such as an athlete for sportswear or equipment, a chef for a food product, or a race car driver for autos, tires motor oil, when it's car and auto related.

Why use a Celebrity? Celebrity Endorsements.

1. Can attract attention, interest, desire, action. Again make the cash register or your shopping cart on the web ring or click.
2. Improve company or product’s image
3. Boost company or product’s awareness
4. Break through all of the clutter
5. Exploit celebrity’s popularity
6. Increase distribution (Place in the Nine P's) and sales
7. Increase the company or product’s credibility
8. Use celebrity in marketing and sales meetings. Star can appear in events.

I have used the following quote for nearly eight years: “We all put way too much stock in what celebrities think/wear/say anyway.”  Adweek 08/01/2005

Want some of the biggest mistakes?

• I'm adding Paula Deen to my list. Here are more:
• 1987: Cybill Shepherd backfired as a spokesperson for Beef Industry, but admitted in Redbook that she was a vegetarian.
• 2007: Nike Suspends Michael Vick from their endorser/celebrity roster, plus NFL. Reebok, also.  Do you remember one week after suspending the launch of a shoe tied to Michael Vick, Nike suspended Mr. Vick without pay from its roster of endorsers, for allegations, which lead to conviction  of running a dog fighting ring. 
• 2005: Kate Moss dismissed from campaigns with H&M, Chanel, and Burberry after being photographed using cocaine. In January, 2006:  Cocaine-scandalized super model, Kate Moss, did star in New Virgin Mobile ads.
• Gap paid Sarah Jessica Parker $38 Million for three years. The trades reported “Gap has lost its cool and doesn’t stand for anything.”  Celebrities haven’t always worked for Gap in increasing sales.  
• 1978: Ivan Lendl, the tennis star, was in Snapple’s first ads. He mispronounced the product as “Shnapple”
• 1988: Anheuser-Busch used Eric Clapton’s “After Midnight” but told Rolling Stone magazine that he was battling alcoholism.
• 1989:  Jose Canseco, spokesperson for California Egg Commission, but was fired after being arrested for gun possession.  All before the steroid controversy.
• 2004:  “Got Milk?” pulled ads with Mary-Kate and Ashley Olsen when Mary-Kate checked into a treatment facility.  
• 1975-1984: O.J. Simpson for Hertz. Enough said.

I teach Marketing and Advertising and I am a Forensic Marketing Expert, as well as a senior Marketing consultant, with Londre Marketing Consultants, LLC.  I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy. I consult and teach using the concepts and practices of the Nine P's/9P's.. 

The Nine P’s include:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas and Marketing concepts: Go to LondreMarketing.com at and look under “Articles and Resources” and the 9P's/Nine P's ©2007. Specifically you will find at 9P's/Nine P's.

Or for more fun, marketing strategies/tactics and facts:  Go to Marketing Trivia  at Londre Marketing Consultants, LLC. Here to help. All the best.

Hand Picked By Me: Have You Ever Noticed How Many Times Hand-Picked, Hand Crafted And Hand Selected Are Now Used In Marketing And Promotion, Plus Advertising?

Have you ever noticed how many times "hand-picked," "hand crafted" and "hand-selected" are now used in Marketing and Promotion, plus advertising?  I know it is used as a way to say “selected with great care, as for a special job or purpose; chosen.”

Or hand•pick (ˈhændˈpɪk)
v.t.
1. to pick by hand.
2. to select personally and with care.

Some examples:

• Handcrafted gelatos from  Talenti with a safety issue "We want to let our consumers know that we had a limited packaging error occur. Our Fudge Brownie, Caramel Apple Pie and Caramel Cookie Crunch gelato were properly labeled having wheat flour as an ingredient, but erroneously included the words “gluten free” on the back side of the label adjacent to the ingredients list. All three flavors mentioned above are not gluten free." (found another handcrafted; blog post was updated 7/3/2014)WSJ  wines with "Handcrafted reds made without compromise."
• Kamikoto, handmade blade crafted from high-quality Japanese steel knives
• "Made by hand:" Tesla blamed "production bottlenecks" of the  $35K, Model 3s, their $35,000 sedan . Or they used the phrase"banged out by hand."
• Hand-crafted food from TGIFridays or Fridays HANDCRAFTED Food & Drink, Since 1965
• TicketMaster's Upcoming events "hand-picked" for you 
• LivingSocial with its "Handpicked" products
• Staples: "This offer was handpicked for you."
• “Handcrafted" Starbucks Refreshers Beverages
• "Hand-Sliced" Avocados from El Pollo Loco
• Bev-Mo with their hand-selected wines
• Top "Hand-Picked" Deals on dailydeals.com
• 100 "Handpicked" Cruise Deals from cruisecritic.com
• Pinkberry's "Handcrafted Yogurt Bar" pinkberry.com
• "Handpicked" videos, delivered daily from topappcharts.com
• Kentucky Fried Salad. Chicken tenderloins, "hand breaded" and fried golden, over mixed greens
• Coffee from Einstein Bros. Bagels with their "hand harvested" 100% Arabica beans
• Hnad Picked Tomatoes, an internet marketing company
• True Religion's "Be bold with your denim style in this "Hand Picked" piece"
• Handcraft, artisan collection of wine from Tradition.
• Ticketmaster, "Upcoming events hand-picked for you."
• Hopdoddy restaurants uses "handmade" syrups, as in "all of our syrups are handmade." Just opened in El Segundo and coming to Playa Vista. 

Visit here for more true Marketing and Advertising Trivia.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

When Is Breaking Bad Season 5 Coming Back? Need A Breaking Bad Fix?

Easy answer is when? The remaining eight episodes will kick off on August 11 on AMC.
Need a Br Ba-- Breaking Bad fix? The mid season finale ended with Hank discovering that Walt may be Heisenberg, the meth cooker et al.

Where are we in the series? Breaking Bad is half way through its fifth and final season, having aired the first eight episodes last summer. And when will  chemistry  teacher turned drug kingpin Walter White (Bryan Cranston) feel the heat of his brother-in-law DEA/drug enforcement agent, Hank (Dean Norris)?

Here's your fix:

#1:
The “Breaking Bad”  title is spelled using the chemical symbols for bromine ("Br") and barium ("Ba"). Chemical symbols from the periodic table of the elements also appear in every name in the opening credits: a single capital letter, or letter-pair. Cranston in an interview said that the words "breaking bad" is a southern colloquialism, meaning when someone like Walter White has taken a turn off the path of the straight and narrow. No kidding, in watching Walter.

#2:
Bryan Cranston has a Breaking Bad tattoo on his ring finger....“Br Ba.” Periodic Table

#3:
Walt's car is a well-used 2003 Pontiac Aztek, repainted a pale non-factory green chosen by series creator Vince Gilligan.They have at least two Azteks ready for filming. For some Marketing trivia, the Aztek was featured as a major giveaway on CBS's Survivor.  Car never did sell well and has a unique design.

#4:
The actor, RJ Mitte, who portrays Walter Jr.,  has cerebral palsy like his character on the show. But his real life affliction is much milder than his character's. He had to learn to walk with crutches.

#5:
Sony and AMC considered John Cusack and Matthew Broderick for Walter White character. When they both declined, Vince Gilligan got to cast Cranston.

#6:
I have read that when characters are shown smoking meth, they are actually smoking sugar or rock candy. And as Clinton said, they do not inhale.

#7:
Walter White's alias, Heisenberg, is a tribute to Werner Heisenberg, who formulated the uncertainty principle; that it’s impossible to determine simultaneously both the position and velocity of an electron or any other particle with any great degree of accuracy or certainty.

#8:
In the beginning of each episode, “C10H15N” is shown along with “149.24” and the word "Meth." C10H15N is the formula for methamphetamine, which has the molecular weight of 149.24.Everyone knows that.

#9:
Lead actor Bryan Cranston stated in an interview that the term "breaking bad" is a southern colloquialism and it means when someone who has taken a turn off the path of the straight and narrow, when they've gone wrong. And that could be for that day or for a lifetime.

#10:
Creator Vince Gilligan told an audience (I was there) at Saban Theatre in Beverly Hills with the cast of Breaking Bad that Jesse was originally going to die by the end of season one. However, he (Aaron Paul) was too good.

#11:
Bryan Cranston has appeared in Malcolm ion the Middle, Seinfeld, X-Files, and others

#12:
Bryan Lee Cranston is an American actor, voice actor, writer and director. Best known for his role as Walter White in the AMC’s Breaking Bad and as Hal, the father in the Fox’s Malcolm in the Middle. Has won three consecutive Outstanding Lead Actor awards in a Drama Series Emmy Awards, and as Hal, the father in the Fox situation comedy Malcolm in the Middle... (From imdb:)

#13:
Cranston has said “I don't want to say it's not important to win [an Emmy], because it is. Would it be important to me personally to win? It would be wonderful; I would be delighted. Is it important for an actor's career? I would say Yes.” Plus “You know, this business is pure luck. It truly is. There is a tangible amount of luck that is necessary for a successful career, and the only way that luck happens is if you're prepared for it and you stick with it. If you drop out of the scene, your opportunity for luck diminishes greatly. No one's going to say, 'Hey you're an insurance salesman. Come and do this movie.'”

#14:
Bryan Lee Cranston born March 7, 1956, in San Fernando Valley, CA And can you wait for August 11, 2013?

Larry Steven LONdre   La=Lanthanum; S=Sulphur;  O=Oxygen; N=Nitrogen

Need some Marketing and Advertising Trivia, including from Mad Men? I've got much more.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Fourteen Pieces Or Elements (Si for Silicon) Of "Breaking Bad" Trivia. Plus Some Marketing and "Mad Men" Thrown In.

Need a Br Ba-- Breaking Bad fix?

Where are we in the series, and when will it be back? Breaking Bad is half way through its fifth and final season, having aired the first eight episodes last summer. And when will chemistry  teacher turned drug kingpin Walter White (Bryan Cranston) feel the heat of his brother-in-law DEA/drug enforcement agent, Hank (Dean Norris)?

The mid season finale ended with Hank discovering that Walt may be Heisenberg, the meth cooker et al. The remaining eight episodes will kick off on August 11 on AMC.

Here's your fix:

#1: The “Breaking Bad”  title is spelled using the chemical symbols for bromine ("Br") and barium ("Ba"). Chemical symbols from the periodic table of the elements also appear in every name in the opening credits: a single capital letter, or letter-pair. Cranston in an interview said that the words "breaking bad" is a southern colloquialism, meaning when someone like Walter White has taken a turn off the path of the straight and narrow. No kidding, in watching Walter.

#2:
Bryan Cranston has a Breaking Bad tattoo on his ring finger....“Br Ba.” Periodic Table

#3:
Walt's car is a well-used 2003 Pontiac Aztek, repainted a pale non-factory green chosen by series creator Vince Gilligan.They have at least two Azteks ready for filming. For some Marketing trivia, the Aztek was featured as a major giveaway on CBS's Survivor.  Car never did sell well and has a unique design.

#4:
The actor, RJ Mitte, who portrays Walter Jr.,  has cerebral palsy like his character on the show. But his real life affliction is much milder than his character's. He had to learn to walk with crutches.

#5:
Sony and AMC considered John Cusack and Matthew Broderick for Walter White character. When they both declined, Vince Gilligan got to cast Cranston.

#6:
I have read that when characters are shown smoking meth, they are actually smoking sugar or rock candy. And as Clinton said, they do not inhale.

#7:
Walter White's alias, Heisenberg, is a tribute to Werner Heisenberg, who formulated the uncertainty principle; that it’s impossible to determine simultaneously both the position and velocity of an electron or any other particle with any great degree of accuracy or certainty.

#8:
In the beginning of each episode, “C10H15N” is shown along with “149.24” and the word "Meth." C10H15N is the formula for methamphetamine, which has the molecular weight of 149.24.Everyone knows that.

#9:
Lead actor Bryan Cranston stated in an interview that the term "breaking bad" is a southern colloquialism and it means when someone who has taken a turn off the path of the straight and narrow, when they've gone wrong. And that could be for that day or for a lifetime.

#10:
Creator Vince Gilligan told an audience (I was there) at Saban Theatre in Beverly Hills with the cast of Breaking Bad that Jesse was originally going to die by the end of season one. However, he (Aaron Paul) was too good.

#11:
Bryan Cranston has appeared in Malcolm ion the Middle, Seinfeld, X-Files, and others

#12:
Bryan Lee Cranston is an American actor, voice actor, writer and director. Best known for his role as Walter White in the AMC’s Breaking Bad and as Hal, the father in the Fox’s Malcolm in the Middle. Has won three consecutive Outstanding Lead Actor awards in a Drama Series Emmy Awards, and as Hal, the father in the Fox situation comedy Malcolm in the Middle... (From imdb:)

#13:
Cranston has said “I don't want to say it's not important to win [an Emmy], because it is. Would it be important to me personally to win? It would be wonderful; I would be delighted. Is it important for an actor's career? I would say Yes.” Plus “You know, this business is pure luck. It truly is. There is a tangible amount of luck that is necessary for a successful career, and the only way that luck happens is if you're prepared for it and you stick with it. If you drop out of the scene, your opportunity for luck diminishes greatly. No one's going to say, 'Hey you're an insurance salesman. Come and do this movie.'”

#14:
Bryan Lee Cranston born March 7, 1956, in San Fernando Valley, CA And can you wait for August 11, 2013?

Larry Steven LONdre   La=Lanthanum; S=Sulphur;  O=Oxygen; N=Nitrogen

Need some Marketing and Advertising Trivia, including from Mad Men? I've got much more.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Final "Mad Men" Episode This Season "In Care Of:" How about Some "Mad Men" Trivia, "Mad Men" Quotes And Lessons From "Mad Men."

The "Mad Men" Season #6 finale, episode #13 is titled "In Care Of." It will air this Sunday, June 23, at 10 p.m.

You can watch it live, stream it online, catch the final episode on AMC the next day, or read a recap after the episode airs. Plus there are some great MM blogs.

Want some Mad Men trivia, Mad Men quotes and lessons from Mad Men?  Go to my website at LondreMarketing.com, specifically for "Using “MAD MEN in the Classroom of Life,” "Don Draper Persona, or About Don Draper," "Inside Quotes of Don Draper, and from Mad Men, plus Mad Men Trivia and the Mad Men Quiz.

Also there is an excellent article on "Lessons learned from Mad Men, by Richard Robinson. Go here. 

Visit here for more true Marketing and Advertising Trivia.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Huge NBA Game Seven: Media, TV Viewing, Rating, Share And The Miami Heat Versus the San Antonio Spurs.

Last night's game #7 NBA Final  between the Spurs versus the Heat was watched by 21,600,000 people, but what is surprising to some sports fans is that 74% of the people watching TV (18-49 year olds) were NOT watching the NBA's Final Game #7.

Reported by Variety and Nielsen the NBA Finals: Game #7 on ABC had a Rating of 8.7 and a Share of 26%. Here are some insights and background into media viewership for major events on TV. Explanations and definitions will follow:

• Let's compare Game #5 with the Oscars or Academy Awards. It was reported to be best Nielsen night, based on ratings, for the Oscars in six years based on TV viewership. An average of 40.3 million viewers tuned in to the Oscar telecast on ABC.
• ABC garnered a 26.6 overall rating with households and a 41 share, a 4 percent gain over the 2012 broadcast.

As a marketing and advertising senior lecturer, consultant and expert witness, I wanted to explain the advertising/media terms involved with the TV viewers watching the NBA, NFL, Academy Awards/Oscars or any TV show.

What is a Rating? Share? Reach? Frequency? Continuity?

You see these media terms used in any marketing or advertising class, with clients and at advertising agencies, especially used in the media around major TV events, including the Super Bowl, Grammys, World Series, March Madness, NBA Finals and the Academy Awards/Oscars.

Here are some examples and definitions:

• Rating (RTG): The estimate of the size of a television audience relative to the total universe, expressed as a percentage. The estimated percent of all TV households or persons tuned to a specific station.
• Share (SHR): The percent of the Households Using Television (HUT) or Persons Using Television (PUT) which are tuned to a specific program or station at a specified time. 
• Reach (Cume; also called Coverage): refers to the total number of different people to whom you deliver an advertising message, or a complete campaign.  The number of different or unduplicated households or persons that are exposed to a television program or commercial at least once during the average week for a reported time period. 
• Frequency: Average number of times a household or a person viewed a given television program, station or commercial during a specific time period. 
• Continuity: Length of time a schedule runs. For example, a brand manager or media planner could divide a media schedule into specific weeks and months in a year. 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

As a Forensic Marketing Expert, an Advertisign Expert, an Advertising/Marketing consultant with Londre Marketing Consultants, LLC, I also teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Great Example Of Sales Promotion By P&G Yesterday in NY. Examples Under "Promotion," In the Nine P's

Yesterday P&G turned to "old-fashioned" product sampling in New York, giving away 40K products from 25 different brands. They used personal selling or door to door representatives and pop-up stores. You'll see a spike in social media mentioned and specifically on Facebook. Smart idea. Then they used PR to publicize the event. When does the  sampling events roll out to other cities including Los Angeles?

Visit here for more true Marketing and Advertising Trivia.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Media, TV Viewing, Rating, Share And The Miami Heat Versus the San Antonio Spurs. Spurs On ABC Won.

Last night's game #5 finals  between the Heat versus the Spurs was watched by 14,200,000 people, but what is surprising to some sports fans is that 85% of the people watching TV (18-49 year olds) were not watching the NBA's Final Game #5.

Reported by Variety and Nielsen the NBA Finals: Game #5 on ABC had a Rating of 5.6 and a Share of 15%. Here are some insights and background into media viewership for major events on TV. Explanations and definitions will follow.

• Let's compare Game #5 with the Oscars or Academy Awards. It was reported to be best Nielsen night, based on ratings, for the Oscars in six years based on TV viewership. An average of 40.3 million viewers tuned in to the Oscar telecast on ABC.
• ABC garnered a 26.6 overall rating with households and a 41 share, a 4 percent gain over the 2012 broadcast.

As a marketing and advertising senior lecturer, consultant and expert witness, I wanted to explain the advertising/media terms involved with the TV viewers watching the NBA, NFL, Academy Awards/Oscars or any TV show.

What is a Rating? Share? Reach? Frequency? Continuity?

You see these media terms used in any marketing or advertising class, with clients and at advertising agencies, especially used in the media around major TV events, including the Super Bowl, Grammys, World Series, March Madness, NBA Finals and the Academy Awards/Oscars.

Here are some examples and definitions:

• Rating (RTG): The estimate of the size of a television audience relative to the total universe, expressed as a percentage. The estimated percent of all TV households or persons tuned to a specific station.
• Share (SHR): The percent of the Households Using Television (HUT) or Persons Using Television (PUT) which are tuned to a specific program or station at a specified time. 
• Reach (Cume; also called Coverage): refers to the total number of different people to whom you deliver an advertising message, or a complete campaign.  The number of different or unduplicated households or persons that are exposed to a television program or commercial at least once during the average week for a reported time period. 
• Frequency: Average number of times a household or a person viewed a given television program, station or commercial during a specific time period. 
• Continuity: Length of time a schedule runs. For example, a brand manager or media planner could divide a media schedule into specific weeks and months in a year. 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

MySpace: Too Little, Too Late, With Their Targeted $20 Million Advertising Campaign?

A simple question, and one I'd ask any Marketing or Advertising class, unfortunately the semester is over.

Myspace is planning to reintroduce itself with $20 Million Advertising campaign. They are using the PR and promotion to tell  and introduce it. My question: "Is it too little, too late."

Facebook is everywhere. And seems like they are doing everything.

There is an old line that the Internet changed every thing.  Can it be said for some demographics that "Facebook changed everything."

A little background: Reported by AdAge, Myspace.com is using $20 Million to reintroduce itself as a social site for musicians, artists and others in the creative field.

Along with radio and digital media, their :30 TV spot will be shown on Comedy Central, MTV, MTV2, Fuse, BET, Adult Swim and ESPN.

Visit here for more true Marketing and Advertising Trivia.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Mad Men And Sterling, Cooper & Partners: Wearing Your Agency Culture. Working For The Right Agency.

I worked as a senior advertising account manager and as a client, plus I have taught Marketing, Business Strategies and Advertising since 1975 at USC, CSUN, LMU, Pepperdine and other universities. I would tell my classes that they need to work in the "right" environment which will work for them and their employers. Different companies and different advertising agencies are simply different in their demands, management styles, research, strategies, new business demands, hiring and personalities.

Definitely companies do not have the liquor cabinets such as we see every episode at Sterling Cooper or Sterling Cooper & Partners. Advertising have been known for research, creative, media, office structure (remember the over-hyped "virtual office" of Chiat-Day, in Venice, CA.  Some are known for their physical office structure, their offices, dress code or lack of one. Allowing dogs to stay at the office, too.

Some agencies try to maximize employee involvement, department competition and nurture creative, account management, IMC (Integrated Marketing Communications), interactive, media,  promotion, overall creativity, the "One Egg" at Y&R  and innovation.

Chiat-Day use to love making T-shirts to support their publicity efforts. I had a Chiat-Day & Night one. Based on the culture that you worked day and night. Working weekends were assumed.

I was thinking after watching this week's "Favors" episode on Mad Men. Would the Sterling, Cooper & Partners' employees want to wear the S,C & P T-shirts, especially with the two sides battling and partners without getting credit in the new name. Would Don ever wear a Sterling, Cooper & Partners shirt? Ted? Peggy? Roger? Joan? Bob? Would any of their clients wear one? Really?

Visit here for more true Marketing and Advertising Trivia.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

Wearing a Sterling, Cooper & Partners' agency t-shirt would involve Promotion, Planning, Presentation and Partners in the Nine P's. For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Combining Product, Place And Presentation With A Wal-Mart Problem Or Opportunity And The 9P's of Marketing.

I wanted to use the 9P's (c) 2007, and specifically the Product, Place and Presentation elements of the Nine P's, with a controversial retailing problem for Wal-Mart. There are a number of important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships/partnerships. The Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers, to intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses.

I know of an example of alcohol sales came up previously for a Target in Westwood, near Ucla as I was on the board of the WHPOA (Westwood Hills Property Owners Association) homeowners. Recently a Wal-Mart Neighborhood Market in Elk Grove, Calif., is asking for permission to sell alcohol. Wal-Mart just like Target must first obtain "determination of public convenience or necessity," per the Department of Alcoholic Beverage Control (ABC).

Interestingly it was reported in a city report that permission should be granted, based on customer convenience and it is simply redistributing sales.

How the Nine P's and three of the parts fit in. How to analyze any marketing situation, opportunity and/or problem. using the Nine P’s, which include these important components: People (Segmentation and Targeting); Product; Place (Distribution); Price; Planning; Promotion; Partners/Alliances; Presentation and Passion. Let's take three of them.

Product: The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.

• A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)
• Look at branding; brand equity; brand name; quality; unique selling proposition (USP) and unique value proposition (UVP); newness; complexity; physical appearance; packaging; labeling; ingredients; maintenance and service contracts; and others.
• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges.  The major product line decision involves product line length (the number of items in the product line. 
• A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).

Place: The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.”

• Develop steps in an effective and efficient distribution plan, objectives, strategies, and tactics, plus execution. 
• Channels of distribution.
• Considerations in and for an effective distribution network and partners. 
• Channel partners. Identify and specify the roles of distribution partners and members, within the integrated strategic distribution strategies.
• Develop geographic strategies. 

Presentation: The “P” is the act of presenting any of the different 9P’s© to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

• Think about positive and negative emotions in a presentation by a salesperson or sales force. Negative emotions narrow a person’s vision and propel selling behavior toward survival in the moment, especially new sales people --- “I’m frightened, so I’ll flee.” Positive emotions do the opposite: They broaden people’s ideas and we sell longer and can be more perceptive, more creative. For the seller, positive emotions can widen our view of the potential buyer and the specific situation. Where negative emotions help us see trees, positive ones reveal forests. They can aid in devising unexpected solutions to the buyer’s problem. The effects of positivity during a sales experience can infect the buyer, making him or her less adversarial, more open to the possibility and more willing to make a purchase. 
• Wal-Mart and retailers want a better integration of its retailing in store and online. In the example in California, Wal-Mart wants to sell alcoholic products. 
• Another example or two, and can pertain to Wal-Mart's civic responsibility whether it sells alcohol or not in California. The Internet changed everything especially in the “presentation” of the different P’s. Another part of “presenting” is the big picture perspective of corporate social responsibility (CSR) which refers to consideration of, and the firm's responses to issues, beyond narrow economic, technical and legal requirements. These objectives and firm strategies of accomplishing social benefits along with the traditional economic gains which the firm is seeking is vitally important to the “presentation” to the constituents, different publics and to the world. 

Visit here for more true Marketing and Advertising Trivia. There are many resources, Marketing resources, at LondreMarketing.com and/or the Londre Marketing library .

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Employees Are An Important Marketing Target. With "Chainsaw" Al, Undercover Boss on CBS, Plus "People" in the Nine P's.

Companies have many targets and constituents--government, suppliers, strategic partners, unions, shareholders, customers, the press, and others.  Many forget their own employees.

Do you remember Chainsaw Al?  To an employee, the CEO begins knocking his fist on an imaginary door.  “Well, hello, is there anyone home?” Fiction?  Unfortunately, No!

CEO of Sunbeam and Scott Paper, Al “Chainsaw” Dunlap to his head of human resources at Sunbeam.
Al Dunlap sucked the life out of a company. He decreased costs, but stole employee dignity, their purpose, enthusiasm and the "sense" out of the organization. He replaced them with fear.

He forgot that employees create new products, solve problems, build the brand, sell the goods and services and forge a link from management to the customer in the express line or online. You need to know and respect employees as well as your customers.

You endeared yourself at an advertising agency when you worked in the client’s offices and stores.  I remember a couple of times at Grey Advertising on Vons Grocery, now owned by Safeway.  Getting out into the stores was to learn, and did you really learn more not in a typical store visit but actually working during a union strike. That was the best example.

You know CEO’s visit their retail stores. Howard Schultz at Starbucks and the CEO of Wal-Mart do it.
Working side-by-side with the field makes sense.

Did you know there have been 60 episodes and four years of the CBS show "Undercover Boss?”  It doesn’t always appear real to me, but getting out in the stores is really important and real. In the Nine P's, "People" with employees included is an important element. A vital part of marketing and the Nine P's.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Media Clutter: When Will It Be Too Much, And Too Much Clutter In The Marketplace, The Media Marketplace? NBA And Promotion In The Nine P's.

The variety of options for placing miscellaneous alternative ads appears endless.

• Advantages include: Awareness and attention, cost efficiencies, targeting. 
• Disadvantages include Irritation and wear-out. 

For years teaching advertising I have collected examples from A-Z (Advertising, Media and Sales Promotional Vehicles). So when will it be too much, and too much clutter in the marketplace?

The NBA will test a new advertising program that will enable its 30 teams to sell ads in two new spots inside their arenas: on the floor court side and atop backboards.  Teams in the 2013-2014 regular season will be able to sell ads to appear on the court side apron in front of player benches, and on top of backboards. Too much.

Visit here for more true Marketing and Advertising Trivia.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (Advertising is only a part)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Amazon To Roll Out Home Grocery And Food Delivery To LA. And Reasons Why 200+ Fresh & Easy Stores To Close.

Powerhouse Amazon.com announced it was rolling out home grocery and food delivery to Los Angeles. AmazonFresh service presently available in Seattle since '07 will pick local businesses to sell goods such as fruit, meat and pastries through their delivery service. Amazon does so many things right and then there is Fresh & Easy.

I have visited several Fresh & Easy stores in Arizona, Nevada and California, and studied Fresh & Easy from the start. I used it as a Marketing case history for a couple of years, at USC, CSUN and Pepperdine Universities. 

With 200+ stores in US, Fresh & Easy was the grocery store, convenience store, invention of Tesco, a big popular supermarket chain in England. 

I have developed 16 reasons (kind of like the express line at a major grocery store) for this business disaster, based on my grocery, expert witness experience and teaching Marketing and Advertising background:  

• The union’s anti-Fresh & Easy information campaign and pickets hurt their introduction. Ultimately it will hurt all consumers.

• F&E hit the market at the wrong time. The economy, starting from their introduction, was ill-timed.

• Produce selection was limited and of low quality.

• F&E did not deliver the European version of Trader Joe’s.  If you haven't been to a Trader Joe's, go. By the way, I have visited and do global seminars. I visit grocery stores of every country we go to, whether on business, teaching or touring. 

• Poor product assortment and merchandising.

• Lacked "Passion," one of the nine P’s. The store had no warmth. No reason to hang around, compared to other specialty grocery stores.

• Packaging was not spot-on. Ecologically unsound. Had a poor look and feel, especially with cellophane.

• Poor advertising strategy. Shoppers saved money because they used actual customers as “celebrities”  on the radio and that saved F&E money. Really? Not believable or economically sound.

• Lack of repeat business and lack of regular key consumer shopping habits after initial visit.

• Self-checkout and its system did not work for shoppers. For one reason, local beer and wine sales with I.D.

• Expensive $800K sq. ft. distribution center in Riverside, CA. 

• Lack of neighborhood product mix. Los Angeles, as an example, is diverse with over 100 languages spoken. Stores were not special, with merchandising and product mix. Another one of the Nine P's. 

• Lack of well-known brands.

• Pricing issues, especially private labels of F&E product costing more than the national brand.

• Salad selection lacking. For example, Gelson’s has the salad bar perfected. 

• Overall poor planning, another of the Nine P’s.  Plus "Place" and distribution, another of the Nine P’s. They even closed their first store. Fresh & Easy opened in the Southern California’s Hemet in 2007. That original store is one of the 24 or more which have shut down.

I have grocery experience in California and Nevada at Grey Advertising-Worldwide/Grey Entertainment & Media. Vons Grocery Company was later acquired by Safeway. Was on the team which increased four-year market share from 11.9% to 17.3% by creating and designing marketing and store opening campaigns for Vons Grocery Co. in California and Nevada. I spearheaded 73 televisions spots plus expansion into new, out-of-state markets. I created a hundred radio promotions in multiple markets.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Media, TV Viewing, Rating, Share And The Miami Heat Versus the San Antonio Spurs.

Last night's game of the Heat versus the Spurs was watched by 11,600,000 people, but what is surprising to some sports fans is that 87% of the people watching TV (18-49 year olds) were not watching the NBA's Final Game #2.

Reported by Variety and Nielsen the NBA Finals: Game #2 on ABC had a Rating of 4.6 and a Share of 13%. Here are some insights and background into media viewership for major events on TV. Explanations and definitions will follow.

• Let's compare Game #2 with the Oscars or Academy Awards. It was reported to be best Nielsen night, based on ratings, for the Oscars in six years based on TV viewership. An average of 40.3 million viewers tuned in to the Oscar telecast on ABC.
• ABC garnered a 26.6 overall rating with households and a 41 share, a 4 percent gain over the 2012 broadcast.

As a marketing and advertising senior lecturer, consultant and expert witness, I wanted to explain the advertising/media terms involved with the TV viewers watching the NBA, NFL, Academy Awards/Oscars or any TV show.

What is a Rating? Share? Reach? Frequency? Continuity?

You see these media terms used in any marketing or advertising class, with clients and at advertising agencies, especially used in the media around major TV events, including the Super Bowl, Grammys, World Series, March Madness, NBA Finals and the Academy Awards/Oscars.

Here are some examples and definitions:

• Rating (RTG): The estimate of the size of a television audience relative to the total universe, expressed as a percentage. The estimated percent of all TV households or persons tuned to a specific station.
• Share (SHR): The percent of the Households Using Television (HUT) or Persons Using Television (PUT) which are tuned to a specific program or station at a specified time. 
• Reach (Cume; also called Coverage): refers to the total number of different people to whom you deliver an advertising message, or a complete campaign.  The number of different or unduplicated households or persons that are exposed to a television program or commercial at least once during the average week for a reported time period. 
• Frequency: Average number of times a household or a person viewed a given television program, station or commercial during a specific time period. 
• Continuity: Length of time a schedule runs. For example, a brand manager or media planner could divide a media schedule into specific weeks and months in a year. 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

One of the Nine P's, Packaging Is Part of "Product," in the Practice and Study of Marketing. MillerCoors Pulls Coors Light Cans Produced For Puerto Rican Day Parade.

For NY city's Puerto Rican Day Parade, MillerCoors created special, commemorative can for their Coors Light brand with an apple-shaped logo which refers to the Puerto Rican flag.

Miller Coors pulled the cans. Two reasons, both affecting sales and consumers:

• Disrespecting the flag and associating the event with beer drinking, Miller pulled the cans and apologized.

Last year, according to Mintel, 40,194 new products hit the market in 2012. As for new products which wouldn't include new packaging in 2013 you may have seen Anheuser-Busch’s Beck’s Sapphire, Lean Cuisine Salad Additions, Hillshire Smoky Bourbon ham. Jif Whips (PB in tubs), Dunkin Donuts Blueberry-flavored coffee, Armour39 (a digital training monitor), Simple Sensitive Skin Line, AHAVA (Active Deadsea Minerals) Eye Make Up Remover, Maybelline Hydrating Lip Balm, and others.

A number of important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships/partnerships. In the Nine P’s© 2007, “Product” is one of the significant components and strategies. In Marketing, the variable  "Product" includes new product development, product mix, features, designs, packaging, sizes, services, warranties and return policies.

I have taught global studies, Marketing, global communication, and advertising for 38 years. For my clients, in the courtroom and in the classroom, we define "Product" of the Nine P's as: A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)

• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges. The major product line decision involves product line length (the number of items in the product line. 

A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).

A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. (Kotler)“

"Product” includes packaging, as a subset of the total offering. Brand managers use packaging as a badge, enhancing the product’s value. Here’s an example: in fall 2008, McDonald's scrapped and changed its package design across 118 countries, 56 languages. Packaging can increase the perceptions about the quality of the product.

A product or service also should have "Purpose," which is discovering the product’s real value, use, difference, reason, or function for the consumer and user.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing's objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P's/Nine P's ©2007. Specifically you will find them detailed at 9P's/Nine P's.

Or for more fun, marketing strategies/tactics and facts:  Go to Marketing Trivia  with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Google And "The Internship:" Trivia, Marketing, Promotional Information On "The Internship," The Movie And Google's Involvement.

Trivia and Marketing, promotional information on "The Internship," the movie and Google's involvement.

1. Interestingly the production crew were on the Google campus filming for only two days, total. 
2. Google did not pay location or licensing fees, in the $58 million production budget. 
3. Google and the movie production business have clashed over privacy issues for years.
4. Check out the poster and outdoor (OOH --Out of Home advertising ) for Shawn Levy's The Internship comedy . Owen Wilson looks intrigued, with Vince Vaughn looks surprised.
5. Previously Owen Wilson and Vince Vaughn appeared in the successful Wedding Crashers.
6. 20th Century Fox distributes the film
7. Vaughn came up with the idea. 
8. Scripted by Vaughn as well as Jared Stern. 
9. Story line: "Wilson and Vaughn are salesmen whose careers have been torpedoed by the digital world. Trying to prove they are not obsolete, they defy the odds by talking their way into a coveted internship at Google, along with a battalion of brilliant college students. But gaining entrance is only half the battle. They compete with a group of the nation's most elite, tech-savvy geniuses to prove that necessity really is the mother of re-invention.
10. Everyone at Google spends a fraction of everyday on research and R&D. 
11. The word "google" plays on the mathematical term googol means one followed by 100 zeros.
12. Mission: To deliver the best search experience on the Internet by making the world’s information universally accessible and useful. 
13. Google got to promote themselves in the movie, plus products Gmail, Google's self-driving car, Google+, their Wallet and Google Maps.
14. Vaughn's first meeting with Google was in April 2011, 25 months ago. I tell my classes and in presentations that you may need to work 14-16 months in advance for a national promotion. Need to alert, work and strategize with your distribution network, supply chain, your "Partners (in the Nine P's)," the entertainment partner or partners, and with your other product and brand managers.
15. Opens in theaters on June 7th.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

Product placement goes under the Nine P's/9P's of Promotion and Partners.

BTW, "The Internship" opens June 7th, on Friday, at theatres near you. Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Advice For Potential Interns And The Companies Which Employ Them, With "The Internship" Opening

With the movie "The Internship" coming in June, I thought about some advice I have given over the years to  interns, companies and agencies employing interns about internships.

I wrote the headline and an article“Companies Seeking A Free Ride For Summer Help Or Summer Interns Are Only Cheating Themselves.” I first wrote that copy in a “Viewpoint” article in Advertising Age (1988). Plus in many Advertising Club of Los Angeles newsletters and publications, starting in 1983, as a board member of the LAAC and chair of the Summer Internship Committee. I was a founding contributor and planner of the Minority Advancement Program (MAP). I want to set up the situation and will give helpful advice.

We would prescreen, qualified internships through a process of applications and references. interview for only paid internships in the following areas:

• Account Management, Research & General
• Media Buying and Media Planning
• Media Sales
• Creative, Art Direction & Copywriting
• Graphic Design
• Production/Post Production
• PR
• Hispanic

Here are several reasons to pay for the interns for internships:

• It’s the law. We really don't have a system in the USA where you can work for free. It’s not smart business anyway. Unfortunately for many employers they hope to use unpaid labor, as in an internship.
• There are strict federal and state rules that workers must be paid the minimum wage and paid for overtime. Plus there are other provisions in the Fair Labor Standards Act (FLSA). 
• The Labor Department has a strict six-point test to determine whether someone is an intern or trainee and separate guidelines for independent contractors. 
• An internship must primarily benefit the intern, who must work under close supervision and not displace existing staff.  
• If a person has entered into an employment relationship with a company, they need to be paid for their work," a U.S. Labor Department spokesperson says. With the additional federal scrutiny, unpaid arrangements such as auditions or tryouts are even less likely to pass than in the past.
•  Employers don't get that the law is not about personal responsibility or agreements; it's about paying people as the law requires.  Companies that are found violating the law will likely have to provide back pay, monetary penalties up to $1,100 per violation and damages that equal the amount of wages. 

From my experience there are 40.9% of interns who are hired to fill a full-time position after their internship is over.

• Back in the news, and now a movie? I feel interns and internships have always been in the news, especially when the economy is improving. It’s just more in the courts lately. In 2011, two unpaid interns who worked on the movie “Black Swan” sued Fox Searchlight for wages. 
• In 2012, a former intern at Harper’s Bazaar, sued the Hearst Corporation. 
• Plus an intern sued the TV host Charlie Rose on behalf of herself and 188 other interns who said they worked on his PBS program without pay.

So far, the Charlie Rose case was settled for $250,000, paying the interns $110 for each week they worked.

The WSJ’s Cohen wrote that businesses will now be less likely to hire interns at all.

Easy answer: They are doing the work. So, pay them.

BTW I plan to see "The Internship." opening night, June 7th. I hope it is as good as Wedding Chasers, in which Wilson and Vaughn starred.

Google in Movie "The Internship." It's About Helpful Hints, the Nine P's and Product Placement.

Google was smarter than M&M’s who said no to product placement in ET. Google was smart like Fedex who said yes to Cast Away.

It’s been reported that Google was demanding. Good for them. Product placement isn't the “be all and end all.” It's part of the “whole” Marketing, Promotion and Advertising program. Google got to promote themselves in the movie, plus products Gmail, Google's self-driving car, Google+, their Wallet and Google Maps. Interesting they were on the Google campus for only two days total. And without paying location of licensing fees.

Helpful Hints, from a senior lecturer, marketing consultant and Marketing Expert, plus Advertising forensic expert: There’s a fine line between creativity and commercialism. Be creative, but believable in its execution.So many times the product placement isn't natural.

The biggest success story for unpaid product placement is with Apple Computers. They have reach and frequency. Apple has been the quickest in overnight delivery of laptops/iPads to almost any and all entertainment projects for two decades. As a result, Apple appears to be dominating the PC market in the fictional lives of TV shows and movies.

Be creative, but believable in its execution.

1. Be ahead of curve. Read Adweek, Advertising Age, Variety, Hollywood Reporter, People, and others. 
2. Bigger is not always better.  More is not always better. 
3. Look to one of the seminars on product placement.  
4. Work with legal and marketing experts. Read the contracts. 
5. Do research. 
6. Read the revised script. Build trusting relationships.

I tell my classes and in presentations that you may need to work 14-16 months in advance for a national promotion. Need to work your distribution network, the entertainment partner and your other products.

One thing's for sure: Product placement isn't the “be all and end all.” It's part of the “whole” Marketing, Promotion and Advertising program.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

BTW, "The Internship" opens June 7th, on Friday, at theaters nearby.

Google's mission was "To deliver the best search experience on the Internet by making the world’s information universally accessible and useful." Its peak hours for search were 6AM to noon. Two ways search can work. In the past you could treat the web as an unsorted pile of library books. Or use computers to count matching words and phases. Google does both but ranks with advance ranking technology called PageRank technology. . It’s more precise. A little more background: Excite went bankrupt in September of 2001 and was purchased by iwon.com. Remember them? Yahoo tried to deliver news and stock quotes, shopping.  Google stuck with only search. Yahoo hired Google. AOL hired Google.

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.