How Much Does A 30-Second TV Spot Cost In The Finale of AMC’s “Breaking Bad?”

It has been reported that to advertise in AMC's "Breaking Bad" finale it will cost some marketers and advertisers as much as a :30 spot in show such as "American Idol" and "Modern Family."

Spots in "Breaking Bad" were between $200K and $400K, and these amounts excluded production costs and fees for actors, casting, sets, equipment, advertising agencies, directors, crew and other personnel.

A premium can be charged or a preferred position for a typical 30-second spot in the finale.

To compare the Super Bowl is our country’s highest-profile advertising showcase, with households staying glued to their screens and not using TiVo-type products and services during the ads.

How many will watch Breaking Bad in real time?

Marketers get a huge audience, but they also face high expectations especially when the audience can judge and be a critic with the click of a mouse or remote.  With the high price tag, it’s a lot to spend if the creative is poor or dumb, lacks strategic direction, or just plain awful.

AMC wanted to maximize revenue so it asked marketers to buy other ads, on AMC programing plus We TV and IFC.

You might wonder the $300,000 to $400,000 price  isn’t near ABC”s asking price of  $900,000 for ads in the series finale of "Lost" in 2010, and less than the  $1M finales of "Seinfeld," "Friends" and "Everybody Loves Raymond."

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion (TV spots and advertising are under "Promotion;" One of the elements or components.)
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Put the Burger King Satisfries Right Next To The Pop-Tart Ice Cream Sandwich at Carl's Jr., The Nine P's and More

This week Burger King announced that it is launching a french fry innovation: crinkle-cut, like old-fashioned fries with 30% less fat and 20% fewer calories than BK's current fries. If you are keeping track they are 40% less fat and 30% fewer calories than McDonald's fries.

They will not replace BK's classic fries (which have been changed many times to compete in the fast food marketplace, i.e. McDonald's, but to be sold in addition to them.

I was thinking of those other fast food innovations, such as:

• Taco Bell's Doritos Loco Tacos
• Carl's Jr.'s Pop-Tart Ice Cream Sandwich
• Starbucks/Danone Greek Yogurt Parfait (Probably more healthy)
• Jamba Juice's Quaker-Branded Boost
• Popeyes' Zatarain' Butterfly Shrimp
• Subway's Crunchy Chicken Enchilada Melt
• Carl's Jr. and Hardee's Jim Beam Bourbon Burger

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful.

There are specific demographics the fast food operators appeal to.  Many times and occasions, it is targeting, heavy-users, males, 18-24.

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's. Next week I am giving a Marketing presentation titled: “Effective Targeting with the Nine P’s for a Great 2014!"

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product (It is important to innovate your product mix)
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

NBC's "The Million Second Quiz" Just Wasn’t Interesting? Possible Solution.

NBC's "The Million Second Quiz" Just Wasn’t Interesting, was it?

It had:

1. Disappointing ratings
2. Finale drew only 5.4 million viewers
3. Its play-at-home app failed
4. Never built an audience. Finale was below the series opening of 6.5 million viewers. It lost more than half its audience, by day five.

My gut says NBC will not try to keep the show alive in some way after its disappointing ten-day run.

But it could replace Ryan Seacreast with Neil Patrick Harris, who  is suffering from EHD--Excessive Hosting Disorder.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

New Creative. It's Not Back To School. It's Back To The NFL, It's "Promotion" And "Partners" Under The Nine P's Of Marketing.

Including Old Spice, Verizon, Pepsi, Bud Light, Microsoft, Marriott, Campbell Soup, Visa, Bridgestone, Gillette and P&G's Tide brands, at least eleven NFL sponsors are launching new creative during 2013 opening games, between the Ravens and Broncos on Sept. 5th or Sept. 8th games. That advertising is under "Promotion," in the 9P's©2007.

Also under "Promotion" is sponsorships which are also under "Partner,"" in the Nine P's. It's been reported that the NFL sponsorships start at $10 million to $20 million a year and top off at up to $100 million. These branding initiatives started in 2002 for the NFL.

One sponsor is missing though. After 13 years Motorola decided not to continue as the sponsor of the headsets. The NFL will kick off without a logo on the headsets worn by the coaches. In the preseason the NFL logo was visible. No additional branding dollars using that.

One more big thing under "Presentation:" Beginning with the game from Dallas on Sept. 8, NBC on Sunday Night Football will introduce 360-degree, “Matrix”-style replays.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion (Advertising falls here, plus sponsorships.)
• Partners (Sponsorships also fall here.)
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Looking For A Travel Deal? "Price," In The Nine P's, Relating to Price-Predicting And Price Deals For Airlines And Hotels In The Future.

Looking for a deal in finding a hotel room, or the plane trip to get there? Should you book now or later?

I'd like to recommend thesuitest.com, bing.com and kayak.com, where you can compare hundreds of travel sites at once. They have sophisticated ways to predict future "Price," and pricing.

I want to put these and additional examples into some context. I have taught 79 semesters of Marketing, Global Studies and Advertising at USC, Pepperdine, CSUN, Loyola Marymount. I'm a guest speaker at UCLA, USC and CSUN and other schools  and I am a Marketing Expert in court and have my own marketing firm at Londre Marketing Consultants, LLC. I have a copyrighted concept which shows marketing planning with objectives, strategies and tactics. One of the Nine P’s/Nine P’s ©2007 in Marketing and the study of Marketing is “Price:” The pricing and promotional offers in marketing would be found under "Price," in the Nine P's/9P's.

Price/Pricing, in Marketing: 

• The amount of money a consumer is willing to pay to obtain the product. 
• The newest site is thesuitest.com, a hotel booking site with the feature---The Hotel Time Machine, forecasts the chances that the room rate with rise or fall and if the hotel will sell out. Start here and add where you want to go. 
• All aspects regarding "Pricing."
• Includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.    

Pricing decision making also involves adjusting prices for companies, including related travel services concerning the competitive environment, economic situations and involve buyer perceptions.

Prices are a key positioning factor and must be decided in relation to the target market, the product and service assortment mix, and the competition. Plus as a consumer you can save money and find a better flight or room. Do you hear the words..."upgrade, please?"

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's All About Product Benefits For The Consumer. Blackberry Is Slowly Dying. Product Is One Of The Nine P's Of Marketing.

It's all about product benefits for the consumer, or lack of them. From a leader to an also-ran.  From half of the market to 3% for Blackberry. Sad, they haven't kept up with the competition and Marketing. Looking at the Nine P's/9P's of Marketing. Studying the market, consumer needs and wants, plus the competition.

I was (keyword was) a huge fan of Blackberry (two of them after a Palm) but my last two phones or smart phones have been an htc and presently a Samsung.  The Samsung Galaxy 4 is a terrific phone. The only benefit now is when you are travelling global, the Blackberry is cheaper to use.

BlackBerry said that its board of directors has formed a special committee to explore strategic alternatives that could include a sale of the company. Think lack of consumer benefits and the lack of market share equals lack of sales and revenue. BTW BlackBerry's CEO Thorsten Heins stands to make $55.6 million if he sells the company and is ousted. That’s the amount he’s entitled to receive according to their May proxy filing and from Bloomberg (find here).

BlackBerry has gone from being a leader in the global smartphone market to an also-ran; its market share has fallen from close to 50% in 2009 to less than 3% in 2013.

Blackberry is no longer popular in  key U.S. markets. Its subscriber  numbers are falling even in developing countries, where cheaper devices running Google’s Android are making huge increases/inroads/sales/penetration.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.