Pretty Cool Christmas Event And Experience, Under Promotion and The Nine P’s Of Marketing With Santa

Virgin had the idea for this festive stunt, including Santa and an in-flight promotion, which was a promotional partnership between  by Virgin and Microsoft. From London to Boston Virgin Atlantic passengers received a visit from Santa, got a free Microsoft Windows tablet and a promotional video. 

At Heathrow airport, each of the 264 VA passengers was given a Microsoft Windows tablet before boarding the plane. 

As the flight passed over Greenland, Santa appeared after asking the pilot to give his reindeers a rest.  A projector was used to show Santa landing on the plane. Then Santa came into the cabin. 

Of course Santa posed for selfies in the aisles.  The tablets were given as gifts. 

Here's a little more on the background and Marketing strategies. The head of customer experience at Virgin Atlantic Hulme said: 

• "We wanted to offer something extra special for families flying with us this Christmas…We decided to partner with Microsoft… (they) are also providing us with the analytics to look at how passengers interacted with the technology so we can work out what they enjoyed the most."

Their idea was to show digital technologies in an in-flight experience plus learn about strategies and tactics, plus implementation.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: It's about Segmentation and Targeting; you have different groups or segments on a plane. "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: There are eight components under Promotion in the 9P's.
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

On Sunday December 18, 1932, 82 Years Ago. The First NFL Championship Game. Marketing Implications And The Nine P's Of Marketing.

The "Place" variable in Marketing decision-making is part of Distribution in the Nine P's of marketing. It's defined as the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price.

How's that pertain to the NFL? The Chicago Bears defeated the Portsmouth Spartans by the score of 9-0 on 12/18/1932, indoors. The game was moved from outdoors at Wrigley to indoors at Chicago Stadium.

One more interesting fact: field was 80 yards long. Talk about change...

Marketers can’t usually create customer value and build customer relationships by themselves. 

Changes are occurring in how marketers connect with their suppliers, channel partners and others. I use the Nine P’s as a Marketing concept and “Partnerhship is one of the nine P’s, a joint partnership (like the NFL teams, ownership, union and owners, plus the media); the joint relationships, partnerships and strategic alliances. I describe it further "as a relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise." Usually it is used as a plural noun or “Partners,” not Partner. 

Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, distribution and ideas than they could produce on their own.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners (The example here in this blog, but the example includes other P's, such as "Product," "Promotion," and "Planning."
• Presentation (The two companies are presenting the product differently with the added mix-ins.)
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Pepsi Passed on "American Idol, As A Sponsor. Now One of the Biggest, Most Known Sponsorship Is Ending: Coca-Cola Leaving as "American Idol" Sponsor.

Companies do not get potential users or customers to try a product by convincing them to love their brand. You get them to love a brand by convincing them to try and use the product or service. Awareness comes before Interest, Desire and Action in communication theory and practice.

Developing a strong brand is a byproduct. It comes from doing the other things in the Nine P’s of Marketing... right. 

Make sure the product is excellent. Be sure the company is taking good care of their customers, and having the right planning and targeting, the right product, right price, right promotion, right partners, right presentation, with the right amount of Passion in the 9P’s.

Make sure there is differentiation. Unique Selling Proposition or Point, shortened to U.S. P., falls here too. 

Differentiate based on the needs and wants of the potential consumers and businesses. That is what builds brands.Promotion and sponsorship are just a part of one of the Nine P's of Marketing. 

I remembered that Pepsi passed on securing the potential sponsorship of "American Idol." It's been one of the most visible for Coke, since 2002, especially when the program was always being discussed at the water cooler. Its bloom and viewership have worn off and dropped off. 

Some details for Cola-Cola:

• Since 2002 with "American Idol."
• No more big, red Coke cups.
• Staple of cups in front of the judges.
• 13 years.

It's been one of the biggest, most known, commented on sponsorships. It was Coca-Cola and "American Idol." Interestingly with the drop-off in viewership and rating last season, "American Idol" lost AT&T as a sponsor after twelve years.

Ford will continue as a sponsor for its 14 season, with "American Idol" starting its new season on January 7th airing two nights a week, then going to one night per week.

The reality show, singing competition sponsorship and partnership have helped Coca-Cola boost its market share over Pepsi.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

James Bond: Product Placement And 9P’s Of Marketing. There’s Been Multiple Vodkas And Counting.

First, in Ian Fleming’s novels, James Bond  preferred Russian and Polish vodka.

In the movies first,  it was Smirnoff , they switched to Finlandia for “Die Another Day” in 2002. Then no featured vodka for Skyfall. Scotch whisky Macallan was  shown in “Skyfall” scenes.

Now there’s another new vodka for James Bond.

Product placement for Belvedere Vodka in "Spectre," with the movie to be released next fall 2015.

"Spectre” will be the 24th film in the Bond series, dating to '62.

Planning/Partnership/Alliance: Between the Belvedere parent, LVMH Moët Hennessy Louis Vuitton, and three firms with rights to Bond and the Bond films: Eon Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment.

Promotion will include global advertising and public relations. Plus sales promotion and events/experiences, under Promotion in the Nine P’s of Marketing, in locales like nightclubs, bars and stores

Product/Packaging: Two types of limited-edition bottles, both with 007.  Cars are always part of the story. Aston Martin will also be in the movie with its DB10.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning (Product Placement falls under here, in the 9P's. Plus other P's) 
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• Price
• Promotion (Product Placement falls under here, in the 9P's.) 
• Partners/Alliances (Product Placement falls under here, in the 9P's.) 
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Is “Craft” Cola The New “Craft” Beer? It’s About Targeting Or People In The 9P’s Of Marketing And Product.

Nooyi CEO of Pepsi said recently: “"I think there is actually a huge potential for craft cola "

I thought that was interesting.  I teach and consult that you need to observe and see what others are doing to stay ahead of the competition.

In the old days and now, getting out and seeing what is happening; see new products at a trade show; make store visits. Do more reading and research.  Innovate in your category.

Niche marketing is a more narrowly defined group, typically a small market whose needs are not well served.  Also called concentrated marketing, especially when a company’s resources are limited.

The company may fine tune its products, prices and programs to the needs of carefully defined segments.  It can also market more efficiently, targeting its products and services, channels of distribution and communication programs toward customers that it can serve best and most profitably.

So let’s get back to cola and beer.

While overall beer sales and consumption are down, craft beers are up according to Brewer’s Association. How do you define a “craft”brewer? The following are related to craft beer and craft brewers:

• Small brewers. Craft brewers may have or usually have a distinctive, individualistic approach or approaches connecting with their customers (People in the 9P's).
• Distinctive, individualistic approaches to the making of the Product, under the Nine P's of Marketing
• Independent
• Traditional ingredients, like malted barley
• Different, non-traditional ingredients, are often added
• Innovative, they “interpret historic styles with unique twists and develop new styles that have no precedent.

It's tough out there. Beware. Innovate, but be sure your revenues are greater than costs and that there is a niche out there for you.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions, whether it's beer or cola. Can the segments be accessed? For soft drinks that's easier. Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Example of Partnership and Presentation in the Nine P’s of Marketing: This Time It's Pepsi With Arby's, And Arby's Forgetting Pepsi.

Instead of making lemonade with lemons make PR and increased awareness with Arby's forgetting their relationship obligations with Pepsi. Add the advertising agency for Arby's Fallon.

Another couple of examples of the Nine P's of Marketing:

Arby’s slogan is “We have the meats,” which is part of their ads and advertising which falls under Promotion and Promotion has eight different components in the 9P's.

Interestingly next week I will be presenting a program at Loyola law School with the title—

• “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media  and Social Media. Plenty of Examples.”

Arby’s forgot and uses PR to increase awareness of a legal agreement with advertising implications---two TV spots a year featuring Pepsi. .

It was last October that Pepsi reached out to Arby’s with a reminder about their partnership and that Arby’s needed to include Pepsi in one more TV spot this year.

The 9P’s of Marketing include Partners, Presentation and Promotion. Part of Arby’s obligation is to feature Pepsi soda in at least two television spots every year.

It’s Promotion under Marketing and it’s a Partnership, but Arby’s forgot to develop and produce its two TV spots in its agreement with Pepsi.

The example also includes “Place,” since the media spots will run in the Minneapolis, New York, and Los Angeles markets.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.