How Unpopular Is The "Bathroom Bill," Also Known As North Carolina's Public Facilities Privacy And Security Act?

It's a complex economic issue with marketing implications.

Popularity or lack of popularity of the legislation isn't the big issue. 

This is a huge political, marketing and promotional issue about citizenship, elected officials, politics, planning, place, passion and presentation under several of the 9P's of Marketing. 

With the NCAA removal plus ACC's removal of its championship games, plus NBA's 2017 All-Star game moved out of state, I read that from a study done at the Williams Institute at UCLA's School of Law that the HB2 act could be responsible for five billion dollars in loss revenue per year.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances, in this example you've got ACC, NBA, NCAA and others. 
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Two Movies With Tom Hanks. Both Ended OK. Did You Know That FedEx Helped With "Cast Away" And American Airlines Helped With "Sully?"

First you probably will never see either of these movies on an in flight movie screen. You could if you brought a DVD or two. 

Both movies have marketing, planning, presentation and promotional characteristics, all under the nine (9) P's of Marketing. 

For FedEx and American Airlines they may not have paid for "product placement" which would fall under "Promotion" in the 9P's of marketing but they both did pay or provided hard resources of planes, trucks, uniforms and other resources. Add advice on rules and procedures. 

Simply, both FedEx and American Airlines paid for resources and provided services. Those are costs. I use the definition for resources as "a supply of money, materials, information/advice, staff, and/or other assets that can be drawn on by a person or organization, like a movie producer or studio."

FedEx supplied plenty of resources to the film (Staff and operations advice, uniforms, trucks, product, boxes) and AA set aside an Airbus 320 and a La Guardia gate, plus staff advice and information. 

The producer and director of "Cast Away" said "We weren’t paid by anybody to place products in the movie. I did that in the past, and it wasn’t worth the little bit of money that they give you, because then you end up with another creative partner, which you don’t need. However, it just seemed to me that the whole integrity of the movie would be compromised if this was some phony trans-global letter delivery service, with some Hollywood fake logo and all that. It wouldn’t seem like it would be real. So very simply, we asked Federal Express for their permission to use their logo, and they could’ve said no."  

But FedEx did say yes and provided a lot to add authenticity and integrity to the film, "Cast Away." Same with American Airlines and USAirways for "Sully." 

FedEx initially was asked and their first answer or first instinct was "no." Their plane crashed with all of the packages. Not a great visual for promotion

What did both get?  Increased awareness, name recognition, promotion and goodwill. 

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Do You Think And Feel That The Cuba Market Will Be Hot For Business? Airlines Are Gearing Up With DOT Flight Approvals.

Think and feel "Partners" and "Partnerships, one of the P's under the nine P's of Marketing will be important for USA companies and Cuban companies?  For sure.

Think and feel that the Department of Transportation has now given seven (7) airlines flight approval between USA and Havana.
They are:

1. Alaska
2. American
3. Frontier
4. JetBlue
5. Southwest
6. Spirit
7. United

They all have received approval from the Department of Transportation (DOT) to operate flights between USA and Havana.

It can be tough out there, but this seems easier to drive business, but with all of the competition pricing may be difficult to make a profit. Plus having been to Cuba and going back the infrastructure just isn't there. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• In this example, "people" planning and going to Havana and Cuba. It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• "A joint partnership; the joint relationships, partnerships and strategic alliances: 
• The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
• It is important to partner with firms that have similar corporate philosophies. 
• Have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.


Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Nine P's Of Marketing: Comparing Kennedy and Nixon With Clinton and Trump: Audience Size And Reach For The Debates

Almost to the day, 56 years later. 

The total average audience for last night’s debate with broadcast and cable networks plus PBS came to about 84 million, according to Nielsen. 

It wasn’t the estimated 100+ Million. 

It was 14 Million more than the September 26, 1960, Senator John F. Kennedy and Vice President Richard Nixon with an audience of 70 Million Americans.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.Not one of the P's. It is definitely an important part in the 9P's of Marketing

I consult, teach and practice expert witnessing using the concepts, elements, components, parts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; add Positioning and you have STP, even with politics and elections. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. 
• There needs to be more focus on the "Customer," or "People."
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions: 
• Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Here are some strategic questions under Promotion:
• To whom should you promote? Voters/potential voters? 
• What should you promote?
• How do you access and can you promote to a particular segment? 
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.


Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Yellowstone National Park: Under Place In The 9P's Of Marketing

You may not know that Yellowstone National Park is in Idaho, Wyoming and Montana. Place  under the 9P's of Marketing, in this example, includes three states plus entrance and visitation of Yellowstone.  

You may not know that it restricted car use in 1907.

You may not know that four million visited Yellowstone in 2015. 

To better the actual product and to enhance the experience officials are widening roads. Some roads are so small at 30 inches that a Honda Civic can't fit and a Civic is nearly 71 inches wide. 

The officials are adding many enhancements to the parks including better roads, more turnouts, more safety, protecting the geothermal features and elements, plus they are removing some trees to make it safer to drive. 

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Targeting to Millennials. File This Example Under "People, One of The 9P's Of Marketing.

Here's an example under segmentation and targeting under "People," in the nine P's of Marketing.

Have you seen the social promotion for American Express, targeting Millennials? 

Millennials are now the largest generation in the workforce. Millennials are as those aged 19-35 in 2016; they number 75.4 million, surpassing the 74.9 million Baby Boomers (aged 51-69). And Generation X (ages 35-50 in 2015) is projected to pass the Boomers in population by 2028. 
.
Tina Fey for American Express says "Everyday Congrats" to these millennials in promotion for AMEX on Facebook and Instagram when the millennial users are landing a new job.

One more: The North Bend Public Library in Oregon has started classes for “Adulting 101” to teach Millennials how to cook, pay bills, balance a checkbook, check credit card stements, file taxes, and write a resume or CV.

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote?
• To whom should you promote? Millennials, in this example.
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Watch For New Snapchat "The Girl On The Train" With Their "Snap To Unlock" Ads. Another Ad Format Under Promotion, Advertising, and 9P's Of Marketing.

Here's a new ad format. Introducing Snapchat’s “Snap to unlock” ads.

Watch for them, the new "Snap to Unlock" ads for promotion of “The Girl on the Train” which opens on October 7th.

Watch for the Snapchat ads in LA, NY and Washington. 

Similar to those awkward QR codes which consumers would scan with their smartphones, for special offers, product information and other mobile marketing promotions around five years ago. .

They’ve got Snapchat logos.

We’ve got movie promotion and advertising. Consumers will get promotional add-ons. 

They've got longtime advertisers on Snapchat testing this concept for a movie. Plus Sprite in Brazil.

Snapchat is inviting "people" (one of the nine P’s of marketing/targeting 18-25 year olds) to scan the logos for promotional add-ons inside the app.

In the competitive landscape, it's tough out there. Beware. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.Not one of the P's. It is definitely an important part in the 9P's of Marketing

I consult, teach and practice expert witnessing using the concepts, elements, components, parts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; add Positioning and you have STP. 
• The example uses snapchat and their 18-25 demo plus a strong movie-going segment for promotion.
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. 
• There needs to be more focus on the "Customer," or "People."
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions: 
• Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.

• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Here are some strategic questions under Promotion:
• To whom should you promote? Potential movie goers. 
• What should you promote? "The Girl On The Train" movie opening October 7th. 
• How do you access and can you promote to a particular segment? Use advertising on Snapchat with the Snap to Unlock ads. . 
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.


Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Marketing Genuis. Promotional Legend Of Golf Dies: Arnold Palmer

The promotional l, celebrity, star, business person: Arnold Palmer

Many things can and will be written about him.

• A marketing genius.
• Played in the Masters for 50 consecutive years.
• A sponsorship dream to work with. Ketel One, Callaway, Rolex, Pennzoil and others
• In '13 Forbes ranked him second on their annual list of highest-paid, retired athletes    ($40 million; Jordan was at $90 million). 
• First client of IMG, Mark McCormack’s sports management company.
• One of the best sports stars and business people.
• Was a celebrity spokesperson on a spot I saw today: The comparative advertising commercial was for Xarelto, a blood thinner, versus warfarin.
• Golf celebrity.
• One of its biggest winners (Masters, Congressional Gold Medal,  US Open, British Open)
• Many well be remember him for a drink, the "Arnold Palmer," half ice tea and half lemonade. 

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• Arnold Palmer sold a lot of product for a lot of companies to a lot of different targets. he was loved by many different people and fans. It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

NFL Football Ads: Media Can Be About Reach, Frequency, Continuity, Rates, Targeting, Merchandising, Inroducing New Products, Oh, How About Sales?

It's Sunday night. Football on NBC? Watching more football this weekend? Seen enough Directv, Verizon, and auto ads this month?

I just say that it was reported that approximately 13% of all TVs whether on or off were watching NFL football on Sunday nights.

The top ten brands last year were: FanDuel, Nissan, Geico, Southwest Airlines, Chevrolet, McDonald's, Ford, Toyota, and Verizon.  

Did you know that the TV cost for the NFL is pricier than ever. For the six year in a row the cost for a primetime TV spot on Sunday Night Football on NBC is? It's $717,375 for a 30-second unit. That's for one spot and would be used to support other promotional tactics under Promotion. There are eight elements. Advertising is only one.  Sales people are another. 

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote? Promote and advertise products directed to the fans of of the NFL. 
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Not Surprising. Watch More Video Than Ever Before.

Watching video is increasng. Watching on tablets is also hot. 

From Neilsen, in '15 the total amount of time spent consuming media on all devices averaged 9.5 hours per day. In '16, it has risen to 10 hours and 39 minutes.

On average, American adults watch about five hours per day  of what is called traditional TV which was 19 fewer minutes than two years ago. 

Tablets are now in 58% of homes, an increase of 17%. 

The time spent consuming media on tablets has increased 63% to 31 minutes per day. 

On cell phones it has increased 60% to about an hour per day.

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote? Is almost as important as where and what device to use to promote. 
• To whom should you promote? Users of TV and devices. All tyhe meida options. 
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.