Which Product Or Service Will Advertised The Most In Super Bowl LV on Sunday February 7th?

Which product or service?

Not beers, fast-food, movies or cars. 

It’s the network’s own programming promotion.

In a typical Super Bowl, 15% to 20% of all commercial time is a plug by the network for its own programming and shows. 

For national advertising time it is 50 different advertisers and more than 50 minutes of ads. 

I've got many insights of Super Bowl advertisers. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Plenty of ways to identify Super Bowl potential buyers and viewers.
•  Look and analyze potential, new, existing and repeat customers and users. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
• Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them.
• Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
• To understand your "People" or market segments, it may utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographics, psychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills. Think employees here too.) which may be a vital component or components of the 9P's of Marketing. 
• Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
• Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
• Product and Services
• It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
• Place (Distribution)
• Price
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. Super Bowl ads are just a small part of "Promotion." 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."  Buying a spot in the Super Bowl involved media buying. Coming up with the ad concept and production is the creative. 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Here are some strategic comments and questions under Promotion:
• What should you promote? Strategic copy points.
• To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here.
• Evaluate the eight different elements under Promotion and your brand's practices. That affects media planning.
• Ask is there a better way? A different promotional mix. There has to be a better way. 
• What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
• Look at different strategic partners? Their costs?
• You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
• What form or combination of promotion should you offer? Features?
• How frequent? Add media planning here. 
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

In This Year's Super Bowl LV, Price For A Super Bowl TV Spot Or Ad? What Doesn't It Include?

The answer of what doesn't $5.5 million include?

Production, and the creative and production planning and execution. Total for a 30-second spot could be close to a total of $8 to 9 million. Even higher. 

It's not so easy of an answer, about $5.5 million for media time per 30-seconds or $183,333.33 per second. 

And production costs of the creative? Some of the spots elaborate ones and the spots with celebrities are closer to $5 million. Plus media at $5.5 million for a total over $10 Million. 

Maybe as much as $186,666.67 a second for time only if the price is $5.6. 

The last three years have been relatively flat in media costs. It was reported in the LA Times that a spot sold for $5.25 Million or $175,000 a second, in Super Bowl LIII. Last year the spot cost was $186,666.66 per second totally $5.6 million

Marketers and advertisers have spent a total of some $5.4 billion advertising in the game’s first 52 years. $6.9 billion if adjusted for inflation.

The Super Bowl alone may capture about 2.5% of broadcast network advertising for the entire year, or double its share in 2010, according to AdAge.

Average cost for 30-second spot(adjusted for inflation): $391,000

It’s a complicated decision. The media situation is always changing or usually increasing, but it’s also different now. It’s not just one spot to sell or buy.  In 2020 there were two political, presidential ads for the first time. 

TV networks want to sell bigger media packages of their ad inventory around the Super Bowl. The Super Bowl spot will be included in a package. Super Bowl spot is $5 million with another $5 million in spots, for a total $10+ Million buy, as an example.

In 2017 30-second spots on Fox went for about $5 million each. In 2016 spots on CBS went for between $4.6 million to little more than $5 million. In 2018, on NBC they started north of $5 million; still averaged more than $5 million.

Advertising agencies, clients, ad media planners and buyers are discussing and dealing with growing costs–media and production, social media, social media promotion, PR, music, celebrities, creative executions and more. The game is usually the most watched TV show each year.

A premium can be charged for a preferred position for a typical 30-second spot in the first quarter of the game, which can average around $100K extra. 

In 2021 on CBS not all of the spots are sold. The "A" spot or the first in a commercial pod of spots are gone for 2021.  Last year Fox had all spots sold by Thanksgiving. 

This premium is due to the larger audience and better chances that consumers will recall the ads early in the game. As I say in my Marketing and Advertising classes and presentations on the Super Bowl, viewers are usually “in a better state of mind.”

Prices for this advertising time can typically cost millions of dollars. Production and celebrities add more. 

This year it's Weeknd. Last year it was Jennifer Lopez and Shakira. The year before it was Justin Timberlake. NBC tapped Madonna for Super Bowl XLVI. CBS had Beyoncé. NBC used Katy Perry. CBS had Coldplay, Beyoncé, and Bruno Mars. In 2017 it was Lady Gaga for Fox.

FOX in 2011 reported that Super Bowl XLV sold out, fetching between $2.8 million and $3 million per :30. Three weeks before Super Bowl LII (52), NBC had nearly a dozen spots left.

In 2009-2010, the cost of a 30-second spot ranged from $2.5 million to $2.9 million. These amounts excluded production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Here’s more:

During the broadcast advertising time has also grown from 40 minutes, 15 seconds in 2001, or 82 messages, to 45:10, or 84 messages in 2009. There was a big rise in 2010, to 47:50 and 104 commercials. In 2013, that figure grew to 14 minutes and 15 seconds. In 2020 it was over 50 minutes of commercials. 

Which product is usually advertised the most on the Super Bowl?

Not beers, movies or cars. It’s the network’s own programming promotion. In a typical Super Bowl, 15% to 20% of all commercial time is a plug by the network for its own programming and shows.

Another example: Sales and the pace of sales in 2010-2012 were fueled by the heavy competition among carmakers. There was a record of eleven different car brands which announced Super Bowl deals, including nine different auto brands.

It’s our country’s highest-profile advertising showcase, with households staying glued to their screens and not using TiVo-type products and services during the ads. Marketers get a huge audience, but they also face high expectations especially when the audience can judge and be a critic with the click of a remote or mouse. With the high price tag, it’s a lot to spend if the creative is poor or dumb, lacks strategic direction, or just plain awful. The cost of a Super Bowl spot every year has been an annual contest of brinkmanship for the networks, in setting its price.

Super Bowl XXXVIII, broadcasted on 2/1/2004 from Houston, Texas on the CBS network, was noted for a controversial halftime show in which Janet Jackson’s bare breast was exposed by Justin Timberlake in what was referred to as a “wardrobe malfunction”. A record $550,000 fine was levied by the FCC, as well as an increase of FCC fines per indecency violation from $27,500 to $325,000.

While the Super Bowl still commands the highest-priced commercial unit, around $5 million, other major sports events and the Oscars can pull in total dollars, too.

And the biggest advertiser? It it’s always the network, promoting its own shows.

Is A Super Bowl TV Spot $5.5 Million For Super Bowl LV?

It may be more. 

So what is the cost of a TV spot in Super Bowl LV or 55, February 7, 2021 on CBS? 

30-second spots were going for up to $5.5 Million. But there was a twist, this year. 

In early 2021, the cost is not so easy of an answer, about $5.5 million. Maybe as much as $5.6 or $186,666.67 a second.  But CBS required advertisers this year to pay an additional $300K per spot to be included in their digital livestream. 

The last three years have been relatively flat. It was reported in the LA Times that a spot sold for $5.25 Million or $175,000 a second, in Super Bowl LIII.

Marketers and advertisers have spent a total of some $5.4 billion advertising in the game’s first 52 years. $6.9 billion if adjusted for inflation. In 2020 media spending was $435 Million for in game only

The Super Bowl alone may capture about 2.5% of broadcast network advertising for the entire year, or double its share in 2010, according to AdAge.

The cost is always changing or usually increasing, but it’s also different now. It’s not just one spot to sell or buy. TV networks want to sell bigger media packages of their ad inventory around the Super Bowl. The Super Bowl spot will be included in a package. 

For example, a Super Bowl spot is $5.5 million with another $5.5 million in spots, for a total $11+ Million buy.

In 2020, 30-second spots on Fox went for about $5.5 million each. In 2016 spots on CBS went for between $4.6 million to as little more than $5 million. In 2018, on NBC they started north of $5 million; still averaged more than $5 million.

Advertising agencies, clients, ad media planners and buyers are discussing and dealing with growing costs–media and production, social media, social media promotion, PR, music, celebrities, creative executions and more. The game is usually the most watched TV show each year.

A premium can be charged for a preferred position for a typical 30-second spot in the first quarter of the game, which can average around $100K extra. This premium is due to the larger audience and better chances that consumers will recall the ads early in the game. As I say in my Marketing and Advertising classes and presentations on the Super Bowl, viewers are usually “in a better state of mind.”

Prices for this advertising time can typically cost millions of dollars. Production and celebrities add more.

Halftime: this year is The Weeknd. Last year it was Jennifer Lopez and Shakira. Year before it was Justin Timberlake. NBC tapped Madonna for Super Bowl XLVI. CBS had Beyoncé. NBC used Katy Perry. CBS had Coldplay, Beyoncé, and Bruno Mars. In 2017 it was Lady Gaga for Fox.

FOX in 2011 reported that Super Bowl XLV sold out, fetching between $2.8 million and $3 million per :30. Three weeks before Super Bowl LII (52), NBC had nearly a dozen spots left.

In 2009-2010, the cost of a 30-second spot ranged from $2.5 million to $2.9 million. These amounts excluded production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel.

Here’s more:

During the broadcast advertising time has also grown from 40 minutes, 15 seconds in 2001, or 82 messages. It is now 51:15 minutes of national ad air time, or 50 unique brands.

Which product is usually advertised the most on the Super Bowl?

Not beers, movies or cars. It’s the network’s own programming promotion. In a typical Super Bowl, 15% to 20% of all commercial time is a plug by the network for its own programming and shows.

Another example: Sales and the pace of sales in 2010-2012 were fueled by the heavy competition among carmakers. There were a record of eleven different car brands which announced Super Bowl deals, including nine different auto brands.

It’s our country’s highest-profile advertising showcase, with households staying glued to their screens and not using TiVo-type products and services during the ads. Marketers get a huge audience, but they also face high expectations especially when the audience can judge and be a critic with the click of a remote or mouse. With the high price tag, it’s a lot to spend if the creative is poor or dumb, lacks strategic direction, or just plain awful. The cost of a Super Bowl spot every year has been an annual contest of brinkmanship for the networks, in setting its price.

Super Bowl XXXVIII, broadcasted on 2/1/2004 from Houston, Texas on the CBS network, was noted for a controversial halftime show in which Janet Jackson’s bare breast was exposed by Justin Timberlake in what was referred to as a “wardrobe malfunction”. A record $550,000 fine was levied by the FCC, as well as an increase of FCC fines per indecency violation from $27,500 to $325,000.

While the Super Bowl still commands the highest-priced commercial unit, around $5 million, other major sports events and the Oscars can pull in total dollars, too.

And the biggest advertiser? It it’s always the network, promoting its own shows.

With The 9P’s Of Marketing, Any More P’s That Help Drive Success?

Look at working with the 9P's of Marketing.  There are more P’s that help drive success?

Look at productivity.  Look at motivating others. Working with better partners. The right agencies. The right distribution partners.

There are many formulas for success. The right Marketing belief or practice is not merely an idea the mind possesses; it is an idea that possesses the minds of each individual employee in trying to satisfy the consumer. Marketers must work in a group dynamic, while having clear focus on objectives, strategies, tactics and overall goals of the business.

Using the nine P’s of Marketing with proactive actions and positive attitudes looking at the marketplace help drive success.  Positivity is infectious. 

In 2021, several important strategic philosophies and practices will guide Marketing planning, branding concepts, Marketing variables/tools/promotion/efforts, and/or Marketing relationships/partnerships/ alliances. 

As an owner, operator, supervisor, marketing executive, manager or employee, can your customers, clients or users tell the difference between your product or service and your competition? A strategic and significant difference?

Every brand should have a story to tell. But are you telling the right story? Is your brand and story reaching the right people, potential purchasers? Companies and brands can gain a deeper understanding of their target market and target audiences – and how to reach them.

The Nine P’s/9P’s can be used successfully by product companies, service firms, “for profits” entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

 What is interesting to us at Londre Marketing Consultants is that educated people, consumers, business owners, attorneys, media and other professionals use “marketing” or the term “marketing” to mean advertising or promotion. It is much more. Marketing and Advertising are not interchangeable words.

We don’t like people who use buzzwords, but they don’t know the background. 

Marketing is a process and has many elements. We need “marketing” is a poorly formed request. “We have Marketing” is equally lame. Sharpen the vocabulary or concepts and insist that others do the same. If you know what you need, Marketing can build revenue and save on costs. Ultimately, improve your bottom line.

 
With the Nine P’s/9P’s of Marketing you can start managing your Marketing efforts right now with both a telescope and a microscope.

As Management guru Peter F. Drucker once said: “Because the purpose of business is to create a customer (Londre’s “People” or potential customers), the business enterprise has two – and only two – basic functions: Marketing and innovation.

He continues with “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” And this is one of the reasons or concepts of why the Nine P’s of marketing were created. “People” or targeting was slightly forgotten in the Marketing Mix, and is a major, significant part of the Nine P’s of Marketing.

 
Your brand isn’t what management, the company, brand management or you say it is. Your brand is defined by what “People” or purchasers think and feel about it when they see or hear the company’s name. It’s so important to take the time to build your brand the right way.

Developing a strong brand is a byproduct. It really comes by executing and doing the elements/parts/things/variables/ingredients/components in the Nine P’s of Marketing... right. 

Make sure the Product or Service is excellent. Research and Planning excellent.

It can be tough out there. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• "A joint partnership; the joint relationships, partnerships and strategic alliances: 
• The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
• It is important to partner with firms that have similar corporate philosophies. 
• Have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

When PR Is As Good As A TV Spot In The Super Bowl?

It happened this week, yesterday and today. 

It's "Promotion," in the 9P's of Marketing. Budweiser said they aren't in the Super Bowl LV but they are or AB InBev's brands are including Bud Light.

So smart of AB InBev. Got to give them credit.

Their PR in advertising vehicles generated media impressions but if the writer at "AdAge" had not figured it out that Bud is in the Super Bowl LV group of advertisers with at least four minutes of advertising. Plus Bud was featured in a segment of the "Today Show" with a ton of old spots.

Anheuser-Busch InBev will run TV spots for Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer. Also old Bud spots were featured on the Today Show this morning. Great publicity and outwitting.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  

The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Who drinks beer, lite or light beer, seltzers and more.
• Look and analyze potential, new, existing and repeat customers and users. 
• Look at at your customer and/or potential user. Do you understand the potential customers purchase and usage touchpoints, their habits and how they engage with your brand? Competing for their attention? 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
• Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the nine P's. 
• In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
• To understand your "People" or market segments, it may utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographics, psychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills. Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
• Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
• Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
• Product and Services
• Different products appeal to different people. 
• Who drinks beer, lite or light beer, seltzers and more? 
• It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
• Place (Distribution)
• Price
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. AB InBev used PR instead of advertising. And they did it the week after the NFL and AFL Championship games. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR=one of the eight elements under Promotion. Not paid media. 
• Here are some strategic comments and questions under Promotion:
• What should you promote? Strategic copy points.
• To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here.
• Evaluate the eight different elements under Promotion and your brand's practices. That affects media planning.
• Ask is there a better way? A different promotional mix. There has to be a better way. 
• What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
• Look at different strategic partners? Their costs?
• You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
• What form or combination of promotion should you offer? Features?
• How frequent? 
• Add media planning here. 
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Since 1983: Will Budweiser Run A TV Spot In Super Bowl LV On Sunday February 7th?

It's been a rough year for advertising planning with COVID, social movements and politics. 

Brands are taking longer to figure out what to do with Super Bowl spots and committing to media schedules  in 2021. For the first time since 1983 and nearly four decades, 37 to be exact, Budweiser won’t run a Super Bowl TV spot. Not for their king of beers, Bud. 

Budweiser isn't advertising their flagship brand. The brand is sidelined, but they could run a spot related to the coronavirus and the impact on communities.

It's been reported that instead of running a spot they are taking the $5.5 or $5.6 and will allocate spending to support the Ad Council’s promotion of coronavirus vaccine acceptance and education campaign.

While Budweiser won't be in the game, AB InBev will have four minutes to promote: Ads will feature Bud Light, Michelob Ultra and Michelob Ultra Organic Seltzer and Bud Light's Seltzer Lemonade. 

There may also be another corporate brand spot to feature the company's commitment to having a role in our nation’s economic recovery.

 Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Look and analyze potential, new, existing and repeat customers and users. 
• Look at at your customer and/or potential user. Do you understand the potential customers purchase and usage touchpoints, their habits and how they engage with your brand? Competing for their attention? 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
• Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the nine P's. 
• In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
• To understand your "People" or market segments, it may utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographics, psychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills. Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
• Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
• Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
• Product and Services
• It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
• Place (Distribution)
• Price
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Here are some strategic comments and questions under Promotion:
• What should you promote? Strategic copy points.
• To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here.
• Evaluate the eight different elements under Promotion and your brand's practices. That affects media planning.
• Ask is there a better way? A different promotional mix. There has to be a better way. 
• What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
• Look at different strategic partners? Their costs?
• You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
• What form or combination of promotion should you offer? Features?
• How frequent? Add media planning here. 
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 55 stimulating questions and answers, including ones on Super Bowl spots, at Londre Marketing Consultants, LLC. Here to help. All the best.

Using Movie Theatres As Vaccination Sites? Be Part Of The Solution. A Truly Blockbuster Of A Marketing Idea.

Here's a smart idea. Using existing space and using one of the nine P's of Marketing--"partners."

A true part of the solution. A truly blockbuster of a Marketing idea. 

During Covid-19 Pandemic, movie theatres haven’t been open. 

Empty for months. No butts in seats.

So what did the Stone Theatres chain do?  

Using their empty movie theatres for vaccination sites. Smart. They are in South Carolina and North Carolina.

One of my 9P’s is “Partners.” The local New Hanover Regional Medical Center (NHMC) has set up inside the Stone theater to vaccinate those eligible to get the vaccine. 

This week my wife and I got the vaccine and the facilities were tents outside the hospital in South east Los Angeles. I like this idea better. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• People who need vaccines. Potential movie goers. 
• Utilizing a marketing concept of "Partners." 
• Look and analyze potential, new, existing and repeat customers and users. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
• Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them.
• Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
• To understand your "People" or market segments, it may utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographics, psychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills. Think employees here too.) which may be a vital component or components of the 9P's of Marketing. 
• Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
• Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
• Product and Services
• Place (Distribution)
• Price
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Here are some strategic comments and questions under Promotion:
• What should you promote? Strategic copy points.
• To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here.
• Evaluate the eight different elements under Promotion and your brand's practices. That affects media planning.
• Ask is there a better way? A different promotional mix. There has to be a better way. 
• What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
• Look at different strategic partners? Their costs?
• You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
• What form or combination of promotion should you offer? Features?
• How frequent? Add media planning here. 
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

There’s A New TV Spot For Snicker’s Peanut Brownies. Super Bowl Ready? Awkward?

Promotion for the Snicker's Peanut Brownie. But something struck me as awkward and more than the spot and promotion.  

Snicker's promotion or PR call it "awkward" too; it's for everyday moments of “surprise problems and pitfalls.” See tv spot here.  ”  The spot starts with a boyfriend who has agreed to keep the relationship “loose and open;” He sees he wasn’t sure what that meant with an older guy on the couch, with "their girlfriend."

But why are three sitting on a coach. No masks. That seems awkward.

Snicker's say they are targeting the “genera population" or “People,” potential consumers. They are also targeting Hispanic consumers too.

Promotion includes digital and TV, both linear and connected. 

The TV In a spot titled “Open,” a boyfriend who has agreed to keep a relationship “loose and open” realizes he wasn’t sure what that actually meant as the camera cuts to an older gentlemen sharing the couch on the other side of his girlfriend.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  

The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Potential candy buyers. Look and analyze potential, new, existing and repeat customers and users. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
• Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them.
• Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
• To understand your "People" or market segments, it may utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographics, psychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills.  
• Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
• Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
• Product and Services
• Snacks and candy. 
• It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
• Place (Distribution)
• Price
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
• For Snickers media it's both digital and TV, both linear and connected. 
• There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."  
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Here are some strategic comments and questions under Promotion:
• What should you promote? Strategic copy points. 
• To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. Candy buyers. Snickers says the general population. Not very specific. 
• Evaluate the eight different elements under Promotion and your brand's practices. That affects media planning.
• Ask is there a better way? A different promotional mix. There has to be a better way. 
• What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
• Look at different strategic partners? Their costs?
• You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
• What form or combination of promotion should you offer? Features?
• How frequent? Add media planning here. 
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.