Thursday, August 29, 2024

Weddings Are Expensive. Charging The Guests?

Weddings as a Profit and Loss statement or a business. Talk about "targeting," "Price" and "People," under the 9P's of Marketing.

Weddings are becoming more expensive that some couples are asking family and friends to pay to attend their nuptials.

One pair is charging guests $450 per person.

Per person!

Try not to make the national news. 

Problem solving. How about a smaller wedding?

Ask to bounce ideas off others.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: 
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.

Sunday, August 04, 2024

If Advertisers Are Paying In Excess Of $7 to 7.5 Million For A Thirty Second Spot In Super Bowl 2025, How Much Was The Spot Costs in First Year 1967?

Let’s break this down.

Reductions in the cost of Super Bowl ad prices compared to the previous year’s rates are rare.   

Advertisers pay more for the first quarter. They pay less if they are negotiating for a package. They pay less if they are a regular NFL advertiser.

Last year was a record. The 2024 game drew 123.4 Million viewers across CBS’s, Paramount’s and Univision’s channels. This includes a record 120 Million on CBS alone, The cost of a :30 was around $7 Million. 

In 1967, a :30 spot cost $40K.

In 2025, it will be between $7 and 7.5 Million. For a couple of long-term, big advertisers the price could be in the high $6 Million. 

It’s on FOX this year.  New Orleans will be hosting for a record-tying 11th NFL Championship game, Super Bowl LIX, on February 9, 2025, at Caesars Superdome.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: 
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.