Regarding "Use by." "Sell by," "Packed by." "Best by." Legislation.
Just in. The first law of its kind. Huge impact on product labeling and Marketing of Products.
The California Governor Gavin Newsom signed a bill prohibiting "Sell By" labels to help reduce food waste.
After July 1, 2026, the signed bill AB 660 will require retail stores to display "Packed On" labels on prepared food items. Plus product labels ("Product" under the Nine P's of Marketing) indicating the quality or safety — "Best By" or "Best If Used By" — will now be mandatory, according to this California legislation. The first in the country.
By the way, "Use by" or "Freeze by" will be allowed on the labels to indicate the safety date of the item.
The new law will also limit the refrigerated shelf life of food goods to no more than 30 calendar days from packaging to consumption, except the time the product is maintained frozen, or the original safety date — whichever occurs first.
More info at https://patch.com/california/centurycity/s/izuhn/ca-bans-sell-by-labels-on-food-ending-consumer-confusion
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