I'm Seeing A Trend. Bigger Than What You Get. Sandwiches Are Not What You Get In The Store. An Observation and Insights Of What I See And Feel With The 9P’s Of Marketing. #103

Regarding Marketing and related business topics, I find things you can't make up. Can't predict. Observational. Conversational. Presentable. 

I'm starting a series of observations and insights from my travels. #103

I'm highlighting photos and headlines I see. I use these in my marketing, promotion, business and advertising presentations.

Product exaggeration, like I have seen. 

Are sandwiches what they are pictured?  

So, under Product, Presentation and Branding and Promotion: Do you ever get what you see on TV or on the web. I remember when food offerings were more true and not exaggerated. When food stylist had to be more truthful. Less puffery. Plenty of Product examples, one of my 9P's of Marketing. 

I like Marketing. I like advertising. I like copy and selling points. I like solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Finding copy points is part of the creative and promotional planning. 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Real Ice? Their Creative Premise Ends With Fake Ice Or Prop Ice, In the Maker's Mark Whiskey TV Spots. An Observation and Insights Of What I See And Feel With The 9P’s Of Marketing. #102

I find things you can't make up. Or find when you are looking for something else. Observational. Conversational. Presentable. 

I'm starting a series of observations and insights from my travels. #102

I'm highlighting photos and headlines I see. I use these in my marketing, promotion, business and advertising presentations.

I'm usually seeing the Marker Mark spots in sports programing. 

The Maker's Mark TV spot has the drinker going to a huge lake of ice and brings it back to icepick into "rocks." But they use fake ice in the glass. Watch for it. Here are a few frames. 

It's called "prop" ice. Fake ice for TV spots is called "prop ice" and made from silicone, acrylic, or UV resin.

I like Marketing. I like advertising. I like copy and selling points. I like solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Finding copy points is part of the creative and promotional planning. For sure, publicity, one of the eight components under Promotion.
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, records, streaming, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes recording artist and their work, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online.   
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 68 stimulating questions and answers at Londre Marketing Consultants, LLC. 

How Hot Is Taylor Swift? The Marketing And Sales Of A Celebrity. An Observation And Insights Of What I See And Feel With The 9P’s Of Marketing. #101

Regarding Marketing and related business topics, I find things you can't make up. Can't predict. Observational. Conversational. Presentable. 

I'm starting a series of observations and insights from my travels. #101

I'm highlighting photos and headlines I see. I use these in my marketing, promotion, business and advertising presentations.

Taylor Swift is hot. I've had the chance to see her twice in concert. Her last two tours. 

Her "The Life of a Showgirl" studio album sold a record four million copies--records and streaming in one week.  Bruce Springsteen "The Rising" didn't sell that many in a decade or more. 

Yes, one week of opening week sales. She made Hot 100 history with all 12 songs from ‘Showgirl’ occupying the Top 12 of the Singles chart. That's a lot of sales. Not just one or two songs. All of them. 

No other artist has ever had every song from an album appear in an unbroken streak at the top of the Hot 10 — 

So, under Product, Presentation/Branding and Promotion: You can probably see her doing this but not all 12 songs. 

Not I? In all of America? How about the entire world? 

I like Marketing. I like advertising. I like copy and selling points. I like solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Finding copy points is part of the creative and promotional planning. For sure, publicity, one of the eight components under Promotion.
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, records, streaming, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes recording artist and their work, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online.   
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 68 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Key Date is Sunday Night October 26th. The Marketing (9P's) Of Aaron Rogers: Selling Points, Plus Packers, Jets And Now Steeler, With Nine P's Of Marketing.

 Aaron Rodgers signed with the Pittsburg Steelers in June and now it's October. Big game versus Packers on National TV on October 26th. 

Some fun facts:

1. Four-time MVP
2. He will be the oldest player in the NFL this year at 41 years old, and he will be the oldest Steeler to ever play. . 
3. When Rodgers started in the first game this season, that made it a different QB for the Steelers for five years in a row. To start. 
4. Signed only a one-year deal after waiting two months or the Steelers waiting two months. 
5. If Aaron beats the Packers and the key date is Sunday night Week 8 (The Packers and Steelers will face off on Sunday, October 26, in Week 8 of the upcoming season, in primetime on Sunday Night Football.). He will become only the fifth QB in NFL history to beat all 32 teams. The other four are Brady, Peyton Manning, Brett Favre and Drew Brees.
6. The fall 2025-26 season will see Rodgers playing revenge games with Lions, Jets, and Packers.  
7. Will see if Aaron was a good hire. And who he beats. And how far they go. 

I like Marketing. I like advertising. I like copy and selling points. I like solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Finding copy points is part of the creative and promotional planning. That's why I used the example of Aaron Rodgers. 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add sports fans. Packer, Jets and Steeler fans. You'll see more tickets sold this week with Aaron Rodgers coming to Pittsburg. TV viewers. Purchasers of sports jerseys.
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

How Far Have The Late Night Hosts And Their Shows ON NBC, CBS And ABC Dropped In Popularity?

Are they keeping people up or are they going to sleep. Or just not watching.

It's not watching and sleep, going to bed.

There's been a sharp drop in TV ratings.

One way to look at their popularity is to review ad dollars. The dollars the networks charge is based on viewers or viewership. The spots bought by TV media buyers are based on specific audiences or "People" for their clients. 

Simple answer all three have dropped by more than 50%. 

I was reviewing The Late Show with Stephen Colbert, The Tonight Show starring Jimmy Fallon, and Jimmy Kimmel Live. In 20124 the revenue was around $200 Million. Compare that to 2018 it was $404 Million.

Fewer "people" and viewers mean fewer dollars. 

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's-Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

When Promotion Is Based On Reality Or Perception: This Time Plus-Sized Models And A Clothing Line Launching Product

Put this under Place, Promotion and Product with my 9P's. Iwold add "Passion." 

Under Promotion, the PR and publicity were based on the concept of underrepresented plus sized models.

The reality was the launch of a dress line.

Retailer or Place was: JCPenny. 

Product was Ashley Graham.

Medium or Promotion was a movie trailer, with plus-size women in leading parts. 

Bottomline: Ashley Graham wanted to promote their "bold" plus-size collection at the retailer. 

My 9P's of Marketing do include include these important concepts, practices and components:.

I use the 9P's with Planning, Partners, Product, Place, Presentation, Promotion and others to illustrate an unusual insight or example. To find opportunities and problems in Marketing. Planning and Research.  Planning for marketing activities, global expansion, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples.  From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is. People (Segmentation and Targeting) Consumers and users, as in shoppers. Dirty Soda drinkers. TV viewers. Purchasers of sports memorabilia? . In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users.  Product and Services, includes sports, people and celebrities too. I teach that perfection resides in quality, not quantity. Place (Distribution), includes retail and online. How about list of tv stations. How about locations of  stadiums, amusement parks and resorts?   Price or Pricing, many contingency plans needed.   Promotion:  There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.  The activities that communicate the merits of the overall product include: Personal Selling/ Sales Force: Sales persons Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.  Advertising:  Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." Sales Promotion, advertising mascots can fit here, too. Signage would fit here.  Collateral Materials Direct Marketing (also referred to as Action or Direct Response Advertising) Interactive/Internet/Web, Digital Media, Social Media:   Events and Experiences, sampling Public Relations/PR One stop shopping is more important than ever.  Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                  There should be moving forward towards shared goals or goals.  Presentation: The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too. Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC. I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age.  The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.  I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing. For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC.

By The Numbers. Why It Was Smart That Target Stores Stayed Open At Midnight On October 3rd. Hint: Taylor Swift.

Target has a fifteen-year partnership (one of my 9P’s) with Taylor Swift.

They stayed open and sold Taylors new “Showgirl” album at midnight. Yes, Midnight.

Taylor Swift sold 2.7 million copies of ‘The Life of a Showgirl’ on Day One, the second-highest tally for an any album’s first week in history

Who’s first? Adele. But last week broke Swift’s personal record for the most records she’s ever sold in a week. 

am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's-Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

What Are The Major Factors Affecting Marketing And Advertising Employment in The Under 25 Worker Or The Entry-Level Crisis?

Workers under 25 years of age are facing an entry-level job crisis in the advertising industry.

1. The big three. There's industry consolidation, with media, clients and advertisers plus agencies.
2. The rise of Ai and automation
3. There is an unreported high unemployment rate among entry-level workers. 
4. Economic uncertainty
5. A decrease of internships in advertising and related fields. 

Prior to Covid workers aged 20-24 represented 10.5% of advertising, public relations and related services jobs. Now they represent only 6.5%. 

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's-Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

The Las Vegas Athletics (Baseball) And More Are Coming To Las Vegas By 2028

It's Las Vegas.

Talk about Promotion, and Place, Plus Product

The Las Vegas Athletics are coming to Las Vegas. But around the new stadium, Bally's plans an entertainment district, a 500K-square foot entertainment venue. Announced by Bally's a huge entertainment district with dining, retail, theatre, casino/hotel and experiences.

They will be adding more "Partners," another of the 9P's.

The entertainment district is designed to draw visitors ("People") beyond gambling and gaming. Openings and promotion will be staggered.

My 9P's of Marketing do include include these important concepts, practices and components:

I use the 9P's with Planning, Partners, Product, Place, Presentation, Promotion and others to illustrate an unusual insight or example. To find opportunities and problems in Marketing. Planning and Research.  Planning for marketing activities, global expansion, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples.  From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is. People (Segmentation and Targeting) Consumers and users, as in shoppers. Dirty Soda drinkers. TV viewers. Purchasers of sports memorabilia? . In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users.  Product and Services, includes sports, people and celebrities too. I teach that perfection resides in quality, not quantity. Place (Distribution), includes retail and online. How about list of tv stations. How about locations of  stadiums, amusement parks and resorts?   Price or Pricing, many contingency plans needed.   Promotion:  There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.  The activities that communicate the merits of the overall product include: Personal Selling/ Sales Force: Sales persons Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.  Advertising:  Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." Sales Promotion, advertising mascots can fit here, too. Signage would fit here.  Collateral Materials Direct Marketing (also referred to as Action or Direct Response Advertising) Interactive/Internet/Web, Digital Media, Social Media:   Events and Experiences, sampling Public Relations/PR One stop shopping is more important than ever.  Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                  There should be moving forward towards shared goals or goals.  Presentation: The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too. Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC. I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age.  The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.  I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing. For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC.