What Do Imported Autos, Drugs, Metals And Apparel Have In Common? Price Increases, Under “Price” In The 9P’s Of Marketing

Trump's trade deals will affect your wallet. They will affect sales and marketing. 

We’ll be looking at increased prices in imported autos, medial. Furniture, leather products, crops, textiles, machinery, equipment and car parts, among others. 

These and others will be more expensive. 

One example: Did you know that the Swedish company IKEA uses components from Germany, China, Italy, Poland and Sweden to manufacture and make their “Products” to sell in the USA.

Trump's tariffs, trade deals will affect your wallet/pocketbook/purse..

I teach and use in consulting and in the courtroom my 9P's of Marketing to illustrate and solve Marketing problems plus find opportunities. Or in this case for marketing planning, revenue and execution for manufacturers and retailers in planning, pricing and promotional categories. .

My 9P's of Marketing do include include these important concepts, practices and components:

To find opportunities and problems in Marketing.

• Planning and Research. New products? Lack of sales? New media options? Planning "price?" Introducing new products. Changing lifestyles? Better, more personalized messaging and advertising. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales,  
• From the founder of Intuit, Scott Cook, said: "A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research ---never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers and consumers. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution), includes retail and online. 
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 
• Sharing of data? Clean rooms?

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

9P's Of Marketing: Expanding Service Offerings. Changing Strategies.

More 9P's examples

More. For the entire journey.

Strategically offering more makes sense.

Everyone has competition for time and products or services. Airbnb has GetYourGuide and Viator as competitors, among others..

Did you see that Airbnb wants to be a one-stop kind of destination platform. Offering more offerings and features, plus experiences ("Product.")

Some examples: 

• Lessons like surfing, foraging for truffles, but on this one the farmer we last used kept finding out his dog was finding practice truffles. Add massages. Maybe tattoos? 

I teach and use in consulting and in the courtroom my 9P's of Marketing to illustrate and solve Marketing problems plus find opportunities. Or in this case for marketing planning, revenue and execution for retailers in planning and promotional categories. .

My 9P's of Marketing do include include these important concepts, practices and components:

To find opportunities and problems in Marketing.

• Planning and Research. New products? Lack of sales? New media options? Introducing new products or services. Changing lifestyles? Better, more personalized messaging and advertising. Better Marketing and media strategies. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales,  
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research ---never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers and consumers, plus travelors. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution), includes retail and online. 
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

What Is Growing About Retail Media Networks (RMNs)?

Plenty.

1. Overall revenue for retailers. Up 23% to %53.7 Billion in '24.
2. More brands and advertisers are participating to get to reach their potential customers at retailer's stores, websites, apps and across other channels.
3. Loyalty programs
4. Leverages of the retailers to grow revenue and 1st party data
5. Privacy notices and disclosures
6. Data activation, the use of data in targeting ("People," under the 9P's of Marketing. 
7. More Partners, another P in the 9's

I teach and use in consulting and in the courtroom my 9P's of Marketing to illustrate and solve Marketing problems plus find opportunities. Or in this case for marketing planning, revenue and execution for retailers in planning and promotional categories. .

My 9P's of Marketing do include include these important concepts, practices and components:

To find opportunities and problems in Marketing.

• Planning and Research. New products? Lack of sales? New media options? Introducing new products. Changing lifestyles? Marketing and media strategies. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales,  
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers and consumers. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution), includes retail and online. 
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

New Product Development. You Learn Something Everyday. Prebiotics Or “Products.” Under The Nine P’s Of Marketing

Heard of Olipop? 

Sunsip? 

Poppi? 

Kombucha? 

Culture Pop? 

De La Calle tepache? 

These drinks, as new products, are created to be a healthier alternative to traditional “sugary” sodas. Is that in today’s world pure cane sugars or high dextrose?

These all have Prebiotics or a dietary fiber in  them. Some have both prebiotics and probiotics.

I call them sparkling drinks.

These are drinks and beverages, often sodas or other “fizzy” drinks which contain product ingredients such as fiber or inulin, which is believed to “promote” gut health by feeding beneficial bacteria in the digestive system.

Interestingly PepsiCo bought Poppi. To expand “Place, ”Partners,” and “Products.”

Consumers are demanding, in some cases, healthier ingredients and fewer calories, some of the time.

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include include these important concepts, practices and components:

For students, clients and others I use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• New product development. Finding copy points is part of the creative and promotional planning. 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments seltzers, as examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers.  Add sporting venues. I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online.  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Tickets And Advertising For Super Bowl XL. It’s A Small Segment Of Buyers Of Super Bowl Tickets, With Product, People, Place And More Under 9P’s

I love using the Super Bowl TV advertising and tickets as examples of teaching advertising and Marketing.

Have used Super Bowl examples for 41 years.

Last year one 30-second Super Bowl tv spot was around $7.5 Million each but that didn’t include creative, production or celebrities.

Agencies of the advertising take their clients. networks take their clients.

How about tickets? Pricing? Buyers? Sellers?

The face value of a ticket to the Super Bowl ranged from $950 to $7,500 last year. The cheapest tickets, are in the upper end zones, started at $950 at face, while premium seats near the 50-yard line in the 100-level sections were priced at $7,500.

But that isn’t the price the “People.” Pay.

The average price for a Super Bowl LIX ticket on the secondary market was around $5,658 going up to nearly $12K.

But last year a small group could buy tickets at the face value of $950. Every player on every team could buy at the face value of $750.

What’s the problem? They can’t resell them for a profit. At least 59 players sold them to the secondary market.

It’s out now they are being fined 1 ½ times the price of the tickets.

There is a demand and the ticket prices will go up, for sure. 

I have been to face Super Bowl and the prices both face and secondary market go up. 

I teach and use in consulting and in the courtroom my 9P's of Marketing to illustrate and solve Marketing problems plus find opportunities. Or in this case for marketing planning, revenue and execution for retailers in planning and promotional categories. .

My 9P's of Marketing do include include these important concepts, practices and components:

To find opportunities and problems in Marketing.

• Planning and Research. New products? Lack of sales? New media options? Introducing new products. Changing lifestyles? Better, more personalized messaging and advertising. Better Marketing and media strategies. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales,  
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research ---never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers and consumers of the Super Bowl spots. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution), includes retail and online. 
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Questions And Answers About The Use Of Data, Data Sources And Privacy, With Nine P's Of Marketing?

Under "People" in my 9P's. Also named as Targeting.

• What are the data sources? Your own customers or "People?" Third parties? Retailers? Aggregators? 
• Are you buying, selling or sharing your data for targeted advertising. As an example retail media networks (RMNs) include apps, stores, websites and other digital resources.  
• Under "People," in the 9P's of Marketing. What data is being collected? Look at demographic, geographic, technographics, psychographics and behavioral characteristics. 
• How is the data being collected?
• Where is it saved?
• Where is it shared? 
• What third-parties have access?
• It it being sold?
• Is it being shared?
• Who has access? Any limitations? 
• Issues of confidentiality

Look at locations, under "Place," in the 9P's. Where are the retailers, vendors and consumers or "people" located. Different states, specifically California and other states plus national regulators and regulations.

I teach and use in consulting and in the courtroom my 9P's of Marketing to illustrate and solve Marketing problems plus find opportunities. Or in this case for marketing planning, revenue and execution for retailers in planning and promotional categories. .

My 9P's of Marketing do include include these important concepts, practices and components:

To find opportunities and problems in Marketing.

• Planning and Research. New products? Lack of sales? New media options? Introducing new products. Changing lifestyles? Marketing and media strategies. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales,  
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers and consumers. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution), includes retail and online. 
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Beverages: "People's" Tastes Are Always Changing, With The 9P's Of Marketing

I've been drinking more bubbly drinks. Many others. Flavored, for sure. 

Brands and Marketers are getting cans in hands. 

I know that LaChoix started something. Under "Product," but if you think of old movies seltzer has always been a drink and used comically. 

For Marketing, clients are adding “prebiotic" drinks. Another piece to the beverage equation, but it's not funny just healthier. piece of it,

Have you seen the grocery shelves lately. What a change. There is a ton of sparking drinks plus what are called "modern" sodas such as Poppi, which was acquired by Pepsi. There is also Olipop. 

Consumers are demanding, in some cases, healthier ingredients and fewer calories, some of the time.

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include include these important concepts, practices and components:

For students, clients and others I use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• New product development. Finding copy points is part of the creative and promotional planning. 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments seltzers, as examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers.  Add sporting venues. I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online.  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC.