How Far Have The Late Night Hosts And Their Shows ON NBC, CBS And ABC Dropped In Popularity?

Are they keeping people up or are they going to sleep. Or just not watching.

It's not watching and sleep, going to bed.

There's been a sharp drop in TV ratings.

One way to look at their popularity is to review ad dollars. The dollars the networks charge is based on viewers or viewership. The spots bought by TV media buyers are based on specific audiences or "People" for their clients. 

Simple answer all three have dropped by more than 50%. 

I was reviewing The Late Show with Stephen Colbert, The Tonight Show starring Jimmy Fallon, and Jimmy Kimmel Live. In 20124 the revenue was around $200 Million. Compare that to 2018 it was $404 Million.

Fewer "people" and viewers mean fewer dollars. 

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's-Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

When Promotion Is Based On Reality Or Perception: This Time Plus-Sized Models And A Clothing Line Launching Product

Put this under Place, Promotion and Product with my 9P's. Iwold add "Passion." 

Under Promotion, the PR and publicity were based on the concept of underrepresented plus sized models.

The reality was the launch of a dress line.

Retailer or Place was: JCPenny. 

Product was Ashley Graham.

Medium or Promotion was a movie trailer, with plus-size women in leading parts. 

Bottomline: Ashley Graham wanted to promote their "bold" plus-size collection at the retailer. 

My 9P's of Marketing do include include these important concepts, practices and components:.

I use the 9P's with Planning, Partners, Product, Place, Presentation, Promotion and others to illustrate an unusual insight or example. To find opportunities and problems in Marketing. Planning and Research.  Planning for marketing activities, global expansion, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples.  From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is. People (Segmentation and Targeting) Consumers and users, as in shoppers. Dirty Soda drinkers. TV viewers. Purchasers of sports memorabilia? . In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users.  Product and Services, includes sports, people and celebrities too. I teach that perfection resides in quality, not quantity. Place (Distribution), includes retail and online. How about list of tv stations. How about locations of  stadiums, amusement parks and resorts?   Price or Pricing, many contingency plans needed.   Promotion:  There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.  The activities that communicate the merits of the overall product include: Personal Selling/ Sales Force: Sales persons Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.  Advertising:  Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." Sales Promotion, advertising mascots can fit here, too. Signage would fit here.  Collateral Materials Direct Marketing (also referred to as Action or Direct Response Advertising) Interactive/Internet/Web, Digital Media, Social Media:   Events and Experiences, sampling Public Relations/PR One stop shopping is more important than ever.  Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                  There should be moving forward towards shared goals or goals.  Presentation: The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too. Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC. I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age.  The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.  I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing. For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC.

By The Numbers. Why It Was Smart That Target Stores Stayed Open At Midnight On October 3rd. Hint: Taylor Swift.

Target has a fifteen-year partnership (one of my 9P’s) with Taylor Swift.

They stayed open and sold Taylors new “Showgirl” album at midnight. Yes, Midnight.

Taylor Swift sold 2.7 million copies of ‘The Life of a Showgirl’ on Day One, the second-highest tally for an any album’s first week in history

Who’s first? Adele. But last week broke Swift’s personal record for the most records she’s ever sold in a week. 

am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's-Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

What Are The Major Factors Affecting Marketing And Advertising Employment in The Under 25 Worker Or The Entry-Level Crisis?

Workers under 25 years of age are facing an entry-level job crisis in the advertising industry.

1. The big three. There's industry consolidation, with media, clients and advertisers plus agencies.
2. The rise of Ai and automation
3. There is an unreported high unemployment rate among entry-level workers. 
4. Economic uncertainty
5. A decrease of internships in advertising and related fields. 

Prior to Covid workers aged 20-24 represented 10.5% of advertising, public relations and related services jobs. Now they represent only 6.5%. 

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's-Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

The Las Vegas Athletics (Baseball) And More Are Coming To Las Vegas By 2028

It's Las Vegas.

Talk about Promotion, and Place, Plus Product

The Las Vegas Athletics are coming to Las Vegas. But around the new stadium, Bally's plans an entertainment district, a 500K-square foot entertainment venue. Announced by Bally's a huge entertainment district with dining, retail, theatre, casino/hotel and experiences.

They will be adding more "Partners," another of the 9P's.

The entertainment district is designed to draw visitors ("People") beyond gambling and gaming. Openings and promotion will be staggered.

My 9P's of Marketing do include include these important concepts, practices and components:

I use the 9P's with Planning, Partners, Product, Place, Presentation, Promotion and others to illustrate an unusual insight or example. To find opportunities and problems in Marketing. Planning and Research.  Planning for marketing activities, global expansion, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples.  From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is. People (Segmentation and Targeting) Consumers and users, as in shoppers. Dirty Soda drinkers. TV viewers. Purchasers of sports memorabilia? . In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users.  Product and Services, includes sports, people and celebrities too. I teach that perfection resides in quality, not quantity. Place (Distribution), includes retail and online. How about list of tv stations. How about locations of  stadiums, amusement parks and resorts?   Price or Pricing, many contingency plans needed.   Promotion:  There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.  The activities that communicate the merits of the overall product include: Personal Selling/ Sales Force: Sales persons Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.  Advertising:  Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." Sales Promotion, advertising mascots can fit here, too. Signage would fit here.  Collateral Materials Direct Marketing (also referred to as Action or Direct Response Advertising) Interactive/Internet/Web, Digital Media, Social Media:   Events and Experiences, sampling Public Relations/PR One stop shopping is more important than ever.  Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                  There should be moving forward towards shared goals or goals.  Presentation: The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too. Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC. I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age.  The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.  I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing. For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC.

What's Up With The WNBA, With The 9P's Of Marketing? Plenty And Plenty of P's.

How about viewership. Jumped 170% on ESPN.

How about sponsorships. Have increased 22% from 2022.

How about alliances and partnerships (one of my 9P's of Marketing). Averaging 44 deals per team with revenue at $76 million. 

Definitely the players in the WNBA want more money. They want more participation in the league's growing revenue. 

With new teams, the WNBA will be expanding into the cities of Toronto, Cleveland, Detroit and Philadelphia. 

Did you know the new WNBA players are signing NIL deals while in college and after they enter the WNBA they are bringing these brands with them to the WNBA?

One player has 22 deals. It's Angel Reese of the Chicago Sky. 

My 9P's of Marketing do include include these important concepts, practices and components:

I use the 9P's with Planning, Partners, Product, Place, Presentation, Promotion and others to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Planning for marketing activities, global expansion, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Dirty Soda drinkers. TV viewers. Purchasers of sports memorabilia? .
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• 
  Product and Services, includes sports, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about list of tv stations. How about locations of  stadiums, amusement parks and resorts?  The WNBA will be expanding into Toronto, Cleveland, Detroit and Philadelphia. 
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

What Are Dirty Sodas? Where Are They From? With 9P's Of Marketing

Note: the photo is of old, dirty bottles. You could use seven-up and ginger ale, since they do not have caffeine.

Dirty sodas are hot. 

There are thousands of combinations. Take a mixture of soft drinks, coffee creamer and flavored syrups.

They were a regional delicacy of the Mormons in Utah who do not drink alcohol or consume caffeine.

No plenty of "people" want them.

My 9P's of Marketing do include include these important concepts, practices and components:

I use the 9P's with Planning, Partners, Product, Place, Presentation, Promotion and others to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Planning for marketing activities, global expansion, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Dirty Soda drinkers. TV viewers. Purchasers of sports memorabilia? .
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• 
  Product and Services, includes sports, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about list of tv stations. How about locations of  stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Why Is Brand Or Product Integration In a TV Show Or Movie Better Than Product Placement?

More strategic. Three ways. 

You as a brand manager or advertiser want: 

• Strategic Placement: 

  A brand's product or service should be is strategically embedded into the media content (video, film, movie or music in some cases), making it seem like a natural part of the story. 
• Make a Authentic Connection: Easier said than done. What may be storyboarded doesn't happen in the real shot and production. Be sure to 

  align your brand's core value/benefits/attributes within the story and plot. It does looked like a disruption or interruption but part of the story.
• Look for Increased Engagement: 
  By embedding the brand's product or service within entertainment, advertisers can reach their "People" or targeted potential customers. It's a substitute for traditional tv spots, radio spots, social media nd outdoor.  
• I feel this is so much better strategic thinking. They are integrating product in entertainment and using Planning, Promotion and Partners under the 9Ps.
  
  AB InBev brands, with Bud Light and Stella Artois will be integrated directly into Netflix programming and content.
  The brands will appear within shows, "The Gentlemen" and "Culinary Class Wars."

  
  

  My 9P's of Marketing do include include these important concepts, practices and components:

  I use the 9P's with Planning, Partners, Product, Place, Presentation, Promotion and others to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 
  • Planning for marketing activities, global expansion, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
  • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
  • Consumers and users, as in shoppers. TV viewers. Purchasers of sports memorabilia? .
  • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes sports, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of  stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
  • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
  • The activities that communicate the merits of the overall product include:
  
  • Personal Selling/ Sales Force: Sales persons
  • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
  • Advertising: 
  Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
  • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
  • Collateral Materials
  • Direct Marketing (also referred to as Action or Direct Response Advertising)
  • Interactive/Internet/Web, Digital Media, Social Media:  
  • Events and Experiences, sampling
  • Public Relations/PR
  • One stop shopping is more important than ever. 

  • Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
  • There should be moving forward towards shared goals or goals. 

  • Presentation:
  • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

    Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

  I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

  
  

  I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 
  
  The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

  
  

  I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

  For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.
  
  Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC.