Regarding Marketing and related business topics, I find things you can't make up. Can't predict. Observational. Conversational. Presentable.
I'm starting a series of observations and insights from my travels. #109
I'm highlighting photos and headlines I see. I use these in my marketing, promotion, business and advertising presentations.
With selling four Million records and streams for "The Life Of A Showgirl," you won't be seeing her tour in stadiums and arenas ("Place, or distribution, under the 9P's) in the near future.
You'll see her planning a weeding and having two kids. She said on October 3rd after the December closing of the Eras tour: "I'm so tired. That's showbiz, baby."
Taylor Swift is hot. I've had the chance to see her twice in concert. Her last two tours.
Her "The Life of a Showgirl" studio album sold a record four million copies--records and streaming in one week. Bruce Springsteen "The Rising" didn't sell that many in a decade or more.
Yes, one week of opening week sales. She made Hot 100 history with all 12 songs from ‘Showgirl’ occupying the Top 12 of the Singles chart. That's a lot of sales. Not just one or two songs. All of them.
No other artist has ever had every song from an album appear in an unbroken streak at the top of the Hot 10 —
So, under Product, Presentation/Branding and Promotion: You can probably see her doing this but not all 12 songs.
Not I? In all of America? How about the entire world?
I like Marketing. I like advertising. I like copy and selling points. I like solving Marketing problems using the nine P's of Marketing. I like teaching them.
I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities.
My 9P's of Marketing do include include these important concepts, practices and components:
I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.
- Planning and Research.
- Finding copy points is part of the creative and promotional planning. For sure, publicity, one of the eight components under Promotion.
- Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, records, streaming, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as examples.
- From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
- People (Segmentation and Targeting)
- Consumers and users, as in shoppers. Fashion consumers. Add travelers.
- In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users.
- Product and Services, includes recording artist and their work, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
- Place (Distribution), includes retail and online.
- Price or Pricing, many contingency plans needed.
- Promotion:
- There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.
- The activities that communicate the merits of the overall product include:
- Personal Selling/ Sales Force: Sales persons
- Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.
- Advertising:
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."- Sales Promotion, advertising mascots can fit here, too. Signage would fit here.
- Collateral Materials
- Direct Marketing (also referred to as Action or Direct Response Advertising)
- Interactive/Internet/Web, Digital Media, Social Media:
- Events and Experiences, sampling
- Public Relations/PR
- One stop shopping is more important than ever.
- Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.
- There should be moving forward towards shared goals or goals.
- Presentation:
- The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.
- Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product
I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.
I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age.
The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.
