Anti-Marketing Or Promotional Stance By Robert Redford. Ambush Marketing: You Don't Need Gift Bags To Be Successful, With The 9P's Of Marketing

1-2-3 let's go to Park City in the dead of winter? 

From Utah to Sundance.

From struggling to successful.

Robert Redford planned and revamped the Sundance Film Festival. He wanted to sell in a different way.  He wanted to support independent films and he picked Park City in the winter.

Why I'm writing this post is I found this quote, from Redford: "I want the ambush marketers--the vodka brands and gift-bag people and the Paris Hiltons--to go away forever."  They have nothing to do with what's going on here, at the Sundance Film Festival." 

You can get into hot water sometimes with ambush marketing. What is it? 

Ambush marketing is a strategy where a brand tries to associate itself with a major event, such as a sporting event, without being an official sponsor, often by using logos or language similar to the event's, sponsoring an athlete rather than the event itself, or by engaging in direct activities at the event venue to gain exposure.

While ambush marketing offers a cost-effective way to achieve brand awareness and increased visibility it can also disrupt competitor strategies, it carries risks, including legal action from official sponsors and event organizers.

Where do you put this in the (P's. Planning. Passion. He promoted in a different way including "Place."

My 9P's of Marketing do include include these important concepts, practices and components:

I use the 9P's with Planning, Partners, Product, Place, Presentation, Promotion and others to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Planning for marketing activities, global expansion, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. TV viewers. Purchasers of sports memorabilia? .
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of  stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Jimmy Kimmel Is Back: Under “Place,” in The 9P’s Of Marketing.

Here's for Monday. Back on TV and more ABC stations.

Jimmy Kimmel is fully back on the air, as Nexstar joined Sinclair in returning the late-night show to ABC stations after temporary blackout.

Nexstar, TV station group, resumed airing the “Jimmy Kimmel Live!” show on its 32 ABC affiliates starting Friday night. Sinclair also brought Kimmel back to its 38 ABC stations.

I read without any concessions by Disney.

Both Nexstar and Sinclair had preempted the show over Kimmel’s comments about Charlie Kirk’s killer. 

My 9P's of Marketing do include include these important concepts, practices and components:

I use the 9P's with Planning, Partners, Product, Place, Presentation, Promotion and others to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Planning for marketing activities, global expansion, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. TV viewers. Purchasers of sports memorabilia? .
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about list of tv stations. How about locations of  stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Being Smarter After The Backlash. BudLight and AB InBev Using Product Integration, With Partners And Promotion In The 9P's

Smart brand integration in shows. Not in spots but in programming.

What exactly is brand integration?

Brand integration is a marketing strategy unde Partners, Presentation, Promotion and Planning, under the 9P's that incorporates a brand, product, or service into entertainment content or programming like films, TV shows, or music in a natural and unobtrusive way.

Unlike simple product placement, brand integration makes the brand a central part of the plot or storyline, showcasing its features and functions to increase visibility and recognition without disrupting the viewer's experience.

I feel this is so much better strategic thinking. They are integrating product in entertainment and using Planning, Promotion and Partners under the 9Ps.

AB InBev brands, with Bud Light and Stella Artois will be integrated directly into Netflix programming and content.
The brands will appear within shows, "The Gentlemen" and "Culinary Class Wars."

My 9P's of Marketing do include include these important concepts, practices and components:

I use the 9P's with Planning, Partners, Product, Place, Presentation, Promotion and others to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Planning for marketing activities, global expansion, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. TV viewers. Purchasers of sports memorabilia? .
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of  stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Limited Time To Promote. Specially Priced. Taylor Swift In Theaters Again.

Taylor Swift will be in theatres again. Promoting her "The Life of a Showgirl." About 90 minutes of videos of her new songs for $12, at AMC. Then the Eras video or film was $19.89 per ticket. 

1989 is the fifth studio album by the American singer-songwriter Taylor Swift. It was released on October 27, 2014, through Big Machine Records.

AMC will have only two weeks to promote the event, rather than the two months last time. Hopefully they won't use Nicole Kidman. Way too long to run a dumb spot uesed in the Super Bowl. Can many ways can they cut it. It was annoying the first time and the hundredth time.

It should be about Taylor. 

Any cross promotion with Target stores. 

It's Target staying open and will begin selling the new Taylor Swift album "Life of a Showgirl."

Pretty big deal in music and in retailing. They will stay open. Not close. 

Add another first. Now it's the new album movie "Showgirl" will have a two week run in AMC theatres.

But without special Showgirl popcorn buckets. 

Another idea was to bundle the theatre tickets with the album or with the popcorn bucket. No go. 

It does fit. Taylor wants album sales to count or chart on the Billboard charts.

So as part of Place, fans will be encouraged to go directly to Target to buy the record, yep, the physical copy.

My 9P's of Marketing do include include these important concepts, practices and components:

I use the 9P's with Planning, Partners, Product, Place, Presentation, Promotion and others to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Planning for marketing activities, global expansion, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. TV viewers. Purchasers of music memorabilia? .
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of  theatres, stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Is Product Intergration The Same As Product Placement

Or is product placement the same as Product Integration.  Product Integration is a more sophisticated marketing and promotional strategy.

Brand integration is a marketing strategy under Partners, Presentation, Promotion and Planning, under the 9P's that incorporates a brand, product or service into entertainment content or programming like films, TV shows, or music in a natural and unobtrusive way.

Unlike simple product placement, brand integration makes the brand a central part of the plot or storyline, showcasing the product or service's features and functions to increase visibility and recognition without disrupting the viewer's experience.

My 9P's of Marketing do include include these important concepts, practices and components:

I use the 9P's with Planning, Partners, Product, Place, Presentation, Promotion and others to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Planning for marketing activities, global expansion, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. TV viewers. Purchasers of sports memorabilia? .
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services,brand of products and services can be integrated into a program.  includes sports, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of  stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Taylor Swift: I Asked Three Marketing, Advertising And Media Classes Last Week...About Target

As an opener and teaser, I asked three classes "What happens at midnight at 500 Target stores on October 3rd?"

Only about 3% knew even with a couple of clues. 

It's Target staying open and will begin selling the new Taylor Swift album "Life of a Showgirl."

Pretty big deal in music and in retailing. They will stay open. Not close. 

Add another first. Now it's the new album movie "Showgirl" will have a two week run in AMC theatres.

But without special Showgirl popcorn buckets. 

Another idea was to bundle the theatre tickets with the album or with the popcorn bucket. No go. 

It does fit. Taylor wants album sales to count or chart on the Billboard charts.

So as part of Place, fans will be encouraged to go directly to Target to buy the record, yep, the physical copy.

My 9P's of Marketing do include include these important concepts, practices and components:

I use the 9P's with Planning, Partners, Product, Place, Presentation, Promotion and others to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Planning for marketing activities, global expansion, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. TV viewers. Purchasers of music memorabilia? .
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of  theatres, stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Using Taylor Swift With The 9P's Of Marketing. Winners: AMC, Taylor and Target.

It's coming. More on "The Life of a Showgirl."

I like using Taylor Swift activities, especially Marketing strategies and execution, as examples, in Marketing/Advertising and Media classes.

Last week I asked "What's happening at midnight at 500 Target stores, on October 3rd? Why are they staying open?

It's the release of Taylor Swift's new album, "The Life of a Showgirl.".

Now it's the new album movie "Showgirl" will have a two week run in AMC theatres, 

But without special Showgirl popcorn buckets. 

Another idea was to bundle the theatre tickets with the album or with the popcorn bucket. No go. It does fit. Taylor wants album sales to count or chart on the Billboard charts.

 So as part of Place, fans will be encouraged to go directly to Target to buy the record, yep, the physical copy.

My 9P's of Marketing do include include these important concepts, practices and components:

I use the 9P's with Planning, Partners, Product, Place, Presentation, Promotion and others to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Planning for marketing activities, global expansion, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. TV viewers. Purchasers of music memorabilia? .
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of  theatres, stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

.

Why Are There Not More NFL Games On Fridays?

It’s called “Friday Night  Blackout.”

Simple answer: It’s a federal law that limits NFL games on Fridays. Going back to the Sports Broadcasting Act of 1961 (SBA). 

 The SBA prohibits broadcasting pro football games within 75 miles of a high school or college football game on Fridays and Saturdays from the second Friday in September to the second Saturday in December. This is to protect high school and college football games from competing with the NFL's  reach. 

 How does the NFL get to play the first Friday. Because the law was written to cover the second week.

What’s unusual about 2026’s schedule? The NFL will not have a Week one Friday game in 2026 because Labor Day falls on September 7th, or one day after my wife’s birthday.

My 9P's of Marketing do include include these important concepts, practices and components:

I use the 9P's with Planning, Partners, Product, Place, Presentation, Promotion and others to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Planning for marketing activities, global expansion, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. TV viewers. Purchasers of sports memorabilia? .
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of  stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC.