Teaser Ads For Movies. Not That Many Work. Remember Heaven Can Wait With Warren Beatty. Now "The Book Thief.”

"Teaser advertising" strategy is sometimes used for movie marketing. I use them as examples in the classroom, teaching advertising and marketing. This week I was teaching at USC's Marshall » Lloyd Greif Center for Entrepreneurial Studies program.

Not that many teasers work.  Few have. Here's one that worked. Remember Heaven Can Wait with Warren Beatty. Now "The Book Thief” is using a teaser campaign. It's a strategy and an execution.

There were two empty pages in the New York Times , advertising the movie "The Book Thief."

"The Book Thief," a film from Twentieth Century Fox, was advertised in last Wednesday's NYT (Arts) with two consecutive blank pages.The only copy or type featured on these pages were the standard Times page identifier, as well as the movie's website URL on the second blank page. Here's the URL.

Their movie tagline or slogan is "Imagine a world without words, " a strategy and a direction for the movie.Check out the Nine P's of Marketing, specifically under Promotion and Advertising..

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Free Shipping Offers Can Lure Customers In And To Buy More. Let’s Use the Nine P’s Of Marketing With Amazon

Free shipping can  lure customers in and to buy more. Unfortunately free shipping is a cost to the retailer, but can be a great incentive a "pull" for the customer. Other posts in the past and future have and will address sales Promotion tactics of "Push" and "Pull."

Amazon has raised its free shipping minimum order to $35. In Marketing, it would be considered under the controllable variable of "Price," "Product" and "Place" in the 9P’s of Marketing for Amazon. I would also add "Presentation."

Shipping is not free and Amazon won’t tell us its actual costs.Shipping isn't free actually to customers either. It's embedded in the price of the product or services, or "Price," in the 9P's.

This change by Amazon came after ten years of free shipping to U.S. addresses, minimum order of $25 on Amazon.com.

Other offers of “free” shipping:

• Wal-Mart offer free shipping on many purchases of over $50.
• Best Buy on minimum orders of $25. Product and Place in the 9P’s of Marketing for Amazon. 

Shipping is not free and Amazon won’t tell us its actual costs.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Lot Of Great Movies Out. Why Are Ticket Prices Lower At the Movie Theatres? "Price," In The Nine P's of Marketing.

Let’s look at "Price," in the nine P’s of Marketing. The "Product" at this summer's box office also affects pricing.
Quick answer: Tickets for movies dropped to $7.84 per ticket during the third quarter, driven down more than 6%.
The reason or reasons, according to NATO (National Assn. of Theater Owners).

• 3D sales waning (Decreased total 3D admissions, according to the National Assn. of Theater Owners.)
• More children attending at lower prices than adults and teenagers
• More family films
• The average year-to-date price to go to the movies also went down, costing $8.05 per ticket. That’s compared with the $8.16 average yearly ticket price at the end of  the second quarter of 2013.
• Cheaper admission prices for summer family films. 

If you are thinking and viewing like me there are a ton of great movies out there, including Muscle Shoals, Gravity, Captain Phillips, Enough Said, Don Jon, .The Disneyland or Disney World inspired "Escape From Tomorrow" is good to a point and then falls off the cliff. It's weird, creepy-bad and just dumb with too many endings. Get out, see something good.

One additional thought: But “Gravity” in 3D will not effect ticket prices until the fourth quarter.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price, as in theatre tickets and 3D sales waning. 
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Wear Green, As In Green Shoes In The NFL: To Promote Mental Health Awareness Costs NFL Bears Wide Receiver $10,500 And He Doubles The Fine To $21K.

Last Thursday October 10th, Chicago Bears wide receiver Brandon Marshall wore green football shoes in game against the New York Giants. Costs him $21,000 to promote a cause and charity of his. It is part of Promotion in the Nine P's of Marketing.

Marshall was attracting attention and promoting Mental Health Awareness Week. It has been reported that Marshall has been treated for a personality disorder in the past.

Marshall posted NFL's letter informing him of the fine, and he wrote on Twitter:  "Football is my platform not my purpose. This fine is nothing compared to the conversation started & (sic) awareness raised."

Marshall also said he had planned to match any fine with a donation to his own foundation, which supports mental health awareness.

He also plans to auction off the shoes and donate the proceeds to charity, too.Marshall has use "Planning," "Presentation," "Partners," "Promotion," and "Passion" in the Nine P's (9P's) of Marketing. I'd also add "Partners," or Alliances/Partnerships in the Nine P's of Marketing

Need more business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product (and/or Services). "Product" in the Nine P's of Marketing refers to either/or, or both.
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Part Of "Place," Or Distribution In The Nine P's Of Marketing, Wal-Mart Selling Groceries Online.

Wal-Mart has begun selling groceries online in Canada. Their planning includes "Place" aspects in Marketing and the Mantra of Marketing:, which is Marketing's job is to create, communicate and deliver value to a target market at a profit.  Market Management needs to “Create Value,” “Communicate Value,” and “Deliver Value.” There are three businesses here:  Product Management; Brand Management; and Customer Management. Their value is increase distribution and delivering for their customers and potential customers.

Wal-Mart Canada started selling a range of nonperishable groceries online, which may expand into fresh and frozen items, and more variety. They are expecting the online grocery business to expand and multiply.

Here is a little on distribution or what is defined as "Place."

"Place," also known as Distribution variables, in Marketing is defined as:

• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Companies need to develop steps in an effective and efficient distribution plan, objectives, strategies, and tactics, plus execution. Plus proper, smart, mutually beneficial channels of distribution. 

Visit here for more facts and true Marketing and Advertising Trivia.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Interesting Take: Combining Promotion, Planning And Place In the Nine P’s OF Marketing, With The Government Shutdown As A Marketing Catalyst.

Develop foot traffic. Increase awareness. Get out. Take a stand. Buy some coffee. Interesting way to promote. Starbucks wins by taking both sides.

Starbucks is using the media. They are combining "Promotion," "Presentation," "Planning," and "Place," with some "Passion," in the Nine P’s of Marketing. The retailer Starbucks is using the power of their 11K stores to help solve the gridlock in Washington, but more importantly, they are giving “People,” potential customer a way to come to their stores and consume products and services. urging Americans to sign a petition.

Starbucks’ "Come Together" petition calls for the government to pay its debts on time and develop a long-term budget plan.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. Starbucks is using a number of the Nine P's/9P's.

The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It Takes More Than A Logo Change. How About Products, Prices, Promotion, Place, Partnerships, Presentation and Passion, In the Nine P's to Bring Customers Back.

Wow to an "easy" fix of "Promotion" and branding for J.C. Penny's.  J.C. Penney hopes its classic logo will bring customers back  It takes much more after all of the missteps taken by past management.Hope is not a strategy.

Start with better "Planning" and knowing your "People."  How about looking and reviewing the Nine P's, including Products and Selection, Prices, Promotion, Place, Partnerships, Presentation and Passion, in the Nine P's of Marketing to bring customers back to J.C. Penny's.

J.C. Penney management is continuing to undo the dramatic and poor decisions made by former CEO Ron Johnson and his team. They are scrapping the the American flag-styled logo introduced in '12 and going back to its classic logo. But that may be a first and expensive step it is not what their shoppers really want. It's just an umbrella.

The company is also dropping its "jcp" branding.  Changing the logo is an expensive one to implement, both instore and on the exterior, plus advertising and "Promotion."

Their spokesperson said: "The change will give our loyal customers a sure sign that we're still the store they know and love,." Really. It needs to change much more. Look at the Nine P's of Marketing. Many of their loyal customers moved on to their competitors during these tough economic times.

There's a lot for JCP or J.C. Penny's to consider. They have lost sales, their customer base, and the reasons and benefits their potential customer saw in shopping at the store. They need to unique selling propositions.  
Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Partnerships Take On All Kinds Of Forms. Partners and Strategic Alliances in the Nine P’s, with Nissan and NY Taxi Commission As An Example.

A number of important strategic philosophies and practices guide Marketing planning, tools, variables, efforts and/or Marketing relationships/partnerships. 

The Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

Marketers can’t usually create customer value and build customer relationships by themselves. 

But here’s an interesting one.

• Car manufacturer Nissan is vowing to press ahead selling taxis in New York this month despite a court ruling. The court ruling voids its “exclusive” ten year contract with the city.

New York State Supreme Court Judge Hagler said that the NY City Taxi and Limousine Commission “exceeded its authority” by awarding Nissan the contract to “exclusively” supply all taxis for the next ten years. Was it too sweet a deal? 

Companies and marketers  usually work closely with other company departments (inside partners) and often with partners and alliances outside the firm. In this case it’s with a commission and a car manufacturer signing an exclusive ten-year deal.

Changes are occurring in how marketers connect with their suppliers, channel partners and others. I use the Nine P’s as a Marketing concept and “Partnerhship is one of the nine P’s, a joint partnership; the joint relationships, partnerships and strategic alliances. I describe it further "as a  relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise." Usually it is used as a plural noun or “Partners,” not Partner. 

Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, distribution and ideas than they could produce on their own.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners (The example here in this blog, but the example includes other P's, such as "Price," "Promotion," "Planning."
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

How Much Does A 30-Second TV Spot Cost In The Finale of AMC’s “Breaking Bad?”

It has been reported that to advertise in AMC's "Breaking Bad" finale it will cost some marketers and advertisers as much as a :30 spot in show such as "American Idol" and "Modern Family."

Spots in "Breaking Bad" were between $200K and $400K, and these amounts excluded production costs and fees for actors, casting, sets, equipment, advertising agencies, directors, crew and other personnel.

A premium can be charged or a preferred position for a typical 30-second spot in the finale.

To compare the Super Bowl is our country’s highest-profile advertising showcase, with households staying glued to their screens and not using TiVo-type products and services during the ads.

How many will watch Breaking Bad in real time?

Marketers get a huge audience, but they also face high expectations especially when the audience can judge and be a critic with the click of a mouse or remote.  With the high price tag, it’s a lot to spend if the creative is poor or dumb, lacks strategic direction, or just plain awful.

AMC wanted to maximize revenue so it asked marketers to buy other ads, on AMC programing plus We TV and IFC.

You might wonder the $300,000 to $400,000 price  isn’t near ABC”s asking price of  $900,000 for ads in the series finale of "Lost" in 2010, and less than the  $1M finales of "Seinfeld," "Friends" and "Everybody Loves Raymond."

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion (TV spots and advertising are under "Promotion;" One of the elements or components.)
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Put the Burger King Satisfries Right Next To The Pop-Tart Ice Cream Sandwich at Carl's Jr., The Nine P's and More

This week Burger King announced that it is launching a french fry innovation: crinkle-cut, like old-fashioned fries with 30% less fat and 20% fewer calories than BK's current fries. If you are keeping track they are 40% less fat and 30% fewer calories than McDonald's fries.

They will not replace BK's classic fries (which have been changed many times to compete in the fast food marketplace, i.e. McDonald's, but to be sold in addition to them.

I was thinking of those other fast food innovations, such as:

• Taco Bell's Doritos Loco Tacos
• Carl's Jr.'s Pop-Tart Ice Cream Sandwich
• Starbucks/Danone Greek Yogurt Parfait (Probably more healthy)
• Jamba Juice's Quaker-Branded Boost
• Popeyes' Zatarain' Butterfly Shrimp
• Subway's Crunchy Chicken Enchilada Melt
• Carl's Jr. and Hardee's Jim Beam Bourbon Burger

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful.

There are specific demographics the fast food operators appeal to.  Many times and occasions, it is targeting, heavy-users, males, 18-24.

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's. Next week I am giving a Marketing presentation titled: “Effective Targeting with the Nine P’s for a Great 2014!"

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product (It is important to innovate your product mix)
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

NBC's "The Million Second Quiz" Just Wasn’t Interesting? Possible Solution.

NBC's "The Million Second Quiz" Just Wasn’t Interesting, was it?

It had:

1. Disappointing ratings
2. Finale drew only 5.4 million viewers
3. Its play-at-home app failed
4. Never built an audience. Finale was below the series opening of 6.5 million viewers. It lost more than half its audience, by day five.

My gut says NBC will not try to keep the show alive in some way after its disappointing ten-day run.

But it could replace Ryan Seacreast with Neil Patrick Harris, who  is suffering from EHD--Excessive Hosting Disorder.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

New Creative. It's Not Back To School. It's Back To The NFL, It's "Promotion" And "Partners" Under The Nine P's Of Marketing.

Including Old Spice, Verizon, Pepsi, Bud Light, Microsoft, Marriott, Campbell Soup, Visa, Bridgestone, Gillette and P&G's Tide brands, at least eleven NFL sponsors are launching new creative during 2013 opening games, between the Ravens and Broncos on Sept. 5th or Sept. 8th games. That advertising is under "Promotion," in the 9P's©2007.

Also under "Promotion" is sponsorships which are also under "Partner,"" in the Nine P's. It's been reported that the NFL sponsorships start at $10 million to $20 million a year and top off at up to $100 million. These branding initiatives started in 2002 for the NFL.

One sponsor is missing though. After 13 years Motorola decided not to continue as the sponsor of the headsets. The NFL will kick off without a logo on the headsets worn by the coaches. In the preseason the NFL logo was visible. No additional branding dollars using that.

One more big thing under "Presentation:" Beginning with the game from Dallas on Sept. 8, NBC on Sunday Night Football will introduce 360-degree, “Matrix”-style replays.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion (Advertising falls here, plus sponsorships.)
• Partners (Sponsorships also fall here.)
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Looking For A Travel Deal? "Price," In The Nine P's, Relating to Price-Predicting And Price Deals For Airlines And Hotels In The Future.

Looking for a deal in finding a hotel room, or the plane trip to get there? Should you book now or later?

I'd like to recommend thesuitest.com, bing.com and kayak.com, where you can compare hundreds of travel sites at once. They have sophisticated ways to predict future "Price," and pricing.

I want to put these and additional examples into some context. I have taught 79 semesters of Marketing, Global Studies and Advertising at USC, Pepperdine, CSUN, Loyola Marymount. I'm a guest speaker at UCLA, USC and CSUN and other schools  and I am a Marketing Expert in court and have my own marketing firm at Londre Marketing Consultants, LLC. I have a copyrighted concept which shows marketing planning with objectives, strategies and tactics. One of the Nine P’s/Nine P’s ©2007 in Marketing and the study of Marketing is “Price:” The pricing and promotional offers in marketing would be found under "Price," in the Nine P's/9P's.

Price/Pricing, in Marketing: 

• The amount of money a consumer is willing to pay to obtain the product. 
• The newest site is thesuitest.com, a hotel booking site with the feature---The Hotel Time Machine, forecasts the chances that the room rate with rise or fall and if the hotel will sell out. Start here and add where you want to go. 
• All aspects regarding "Pricing."
• Includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.    

Pricing decision making also involves adjusting prices for companies, including related travel services concerning the competitive environment, economic situations and involve buyer perceptions.

Prices are a key positioning factor and must be decided in relation to the target market, the product and service assortment mix, and the competition. Plus as a consumer you can save money and find a better flight or room. Do you hear the words..."upgrade, please?"

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's All About Product Benefits For The Consumer. Blackberry Is Slowly Dying. Product Is One Of The Nine P's Of Marketing.

It's all about product benefits for the consumer, or lack of them. From a leader to an also-ran.  From half of the market to 3% for Blackberry. Sad, they haven't kept up with the competition and Marketing. Looking at the Nine P's/9P's of Marketing. Studying the market, consumer needs and wants, plus the competition.

I was (keyword was) a huge fan of Blackberry (two of them after a Palm) but my last two phones or smart phones have been an htc and presently a Samsung.  The Samsung Galaxy 4 is a terrific phone. The only benefit now is when you are travelling global, the Blackberry is cheaper to use.

BlackBerry said that its board of directors has formed a special committee to explore strategic alternatives that could include a sale of the company. Think lack of consumer benefits and the lack of market share equals lack of sales and revenue. BTW BlackBerry's CEO Thorsten Heins stands to make $55.6 million if he sells the company and is ousted. That’s the amount he’s entitled to receive according to their May proxy filing and from Bloomberg (find here).

BlackBerry has gone from being a leader in the global smartphone market to an also-ran; its market share has fallen from close to 50% in 2009 to less than 3% in 2013.

Blackberry is no longer popular in  key U.S. markets. Its subscriber  numbers are falling even in developing countries, where cheaper devices running Google’s Android are making huge increases/inroads/sales/penetration.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Hot And Cold Apps. Points About Marketing and The Most Popular Apps And More.

At the end you'll see why I titled or headlined this, "Hot and Cold Apps," Points About Marketing.

It’s been reported that Google Maps (find here) is the most popular mobile app in the world, according GlobalWebIndex. This App is used by 54% of the world’s smart phone users (totally about 970 million).

• In the U.S., Facebook tops the charts, by GlobalWebIndex..
• YouTube was third in the world by global usage and second ranked in the U.S.
• Google+ ranked fourth in the world and sixth in the U.S.
• Twitter was ranked fourth in the U.S. and sixth globally (22%).
• Ranked fifth globally was Weixin or WeChat. It’s a Chinese service, used only in China, Malaysia, Hong Kong 
• Instagram was seventh in the U.S. and tenth in the world,.
• Skype was eighth in the U.S. and seventh globally.

Two fun apps: I have been holding on to, one hot and one cold:

• Cold one: 
• First one is Häagen-Dazs Concerto Timer (find here) is available as a  free download.  It is described as “Just as wine needs to breathe, Häagen-Dazs ice cream needs to soften for a few minutes after you remove your carton from the freezer.” 
• A violinist  plays a little concerto for you while you are waiting for your ice cream to soften. I have talked many times about Häagen Dazs in my Marketing and Advertising classes.

• Hot one: 
• Another app is for Pop Secret popcorn. It was created and helps users microwave the perfect bag of popcorn without burning it. For Perfect Popcorn, find it here). 
• One Tuesday night the entire Annenberg building at USC was evacuated because some moron burned a bag of popcorn.  What a waste of an hour. 

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

BTW, apps can be part of Promotion, Product or Service, Partnerships and more in the Nine P's.

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Hotels: Blending A Bunch Of P's, In the Nine P's Of Marketing. Hotel Quality of Food And Service Are Hurting.

With 2K rooms, the New York Hilton Midtown, the biggest hotel in N.Y. city, is eliminating room service and starting a cafeteria restaurant in the hotel where guests can grab sandwiches and pizza. Those sandwiches and pizzas have to be better priced.

Have you ever just gone next door to the hotel or at the corner to find a better meal, with a better deal?

Mu solution has always been: unless there is a major blizzard, find a better place within walking distance. The only thing the hotel may offer is safety, especially for women.  If you are like me the cost of hotel food is ridiculously priced and isn't that good.  For four decades I don't pick the hotel to dine in for me, my wife and me, clients and entertaining.  The goal has always been "get out." Experience someplace unique in that city.

Hotels have also been eliminating the over-priced products available in the room.  They are making their food offering more limited.  Think about how expensive the food service equation is and the barely-adequate quality of service and food. Food and quality of service really must be hurt in a 2,000 room complex. How many trays and dishes are in the hallways too?

As the economy churns along and is getting better for the hospitality market, hotels are changing their offerings.  So in the Nine P's we are talking "Experience" and/or "Service" or Product, along with Price, and Place. A number of important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships/partnerships. An analysis starting with the Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers, to intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

“I Have A Dream.” It Was 50 Years Ago On The 28th Of August. When JFK Heard King’s Speech On TV He Said: “He’s damn good.”

“I have a dream.” speech from Martin Luther King.  It was 50 years ago on the 28th.

When JFK heard King’s speech on TV from White House he said: “He’s damn good.”

Was it the words, sentiment, execution or delivery?  Maybe all of those.

Last paragraph reads: "And when this happens, when we allow freedom to ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God's children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual, "Free at last! free at last! thank God Almighty, we are free at last!"

See the full text here in the Tulsa World.

The speech was surely delivered with Planning, Presentation, Passion, to the right People (the world, and to Americans) and more.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Need Some Advertising Trivial? Fox Is Seeking Four Million Dollars ($4 Million) For Each TV Spot. They Haven't Announced The Performers For The Halftime Super Bowl XLVIII Show.

It was just announced that Fox is seeking four million dollars ($4 million) for each thirty-second (:30) spot in next February's Super Bowl.  They haven't announced the performers for the half time show.  

The Super Bowl halftime show has featured an impressive list of super stars and others.  the Rolling Stones, Prince, U2, Paul McCartney, Aerosmith, Britney Spears, MIA, Madonna, Beyonce', Destiny’s Child, Cirque du Soleil, The Black Eyed Peas, The Who, Bruce Springsteen and the E Street Band, Tom Petty, Shania Twain, Sting, No Doubt, Janet Jackson, and others.

Who appeared on the first Super Bowl also called the Championship Game on Jan. 15, 1967 at the Los Angeles' Memorial Coliseum (University Park, Los Angeles, California)?

The answer may surprise you: 

• University of Arizona Symphonic Marching Band & Grambling State University Marching Band, Al Hirt, and the Anaheim High School Drill Team

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

How Much Will A Super Bowl XLVIII 30-Second Spot Cost, February 2, 2014, On NBC?

For 2014, NBC is charging $4 million per spot, reported by Variety and AdAge..

CBS in 2013, a single Super Bowl XLVII spot topped $4 million with ads ranging between $3.7 million and $3.8 million.

A premium can be charged  for a typical 30-second spot in the first quarter. That can averaged around $100K extra, or considered a preferred position with other spots sold to one advertiser. This premium has been due to the larger audience and better chances consumers will recall the ads early in the game. Viewers are usually “in a better state of mind.” The audience averages 111 million.

Prices for advertising time only can typically cost millions of dollars, before any production dollars are spent.

Super Bowl performers: NBC tapped Madonna for Super Bowl XLVI. CBS had Beyoncé. We've seen Rolling Stones, Paul McCartney, U2, Aerosmith, Janet Jackson, Price, Tom Petty, and many others have performed at the Super Bowl.

FOX in 2011 reported that Super Bowl XLV sold out, fetching between $2.8 million and $3 million per :30.

In 2009-2010, the cost of a 30-second spot ranged from $2.5 million to $2.9 million. These amounts excluded production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Here's more:

During the broadcast advertising time has also grown from 40 minutes, 15 seconds in 2001 — or 82 messages — to 45:10, or 84 messages in 2009. There was a big rise in 2010, to 47:50 and 104 commercials.

Which product is advertised the most on the Super Bowl? Not beers, movies or cars. It’s the network’s own programming promotion. In a typical Super Bowl, 15% to 20% of all commercial time is a plug by the network for its own programming and shows.

Sales and the pace of sales in 2010-2012 were fueled by the heavy competition among carmakers. There was a record of eleven different car brands which announced Super Bowl deals, including nine different auto brands.

It’s our country’s highest-profile advertising showcase, with households staying glued to their screens and not using TiVo-type products and services during the ads. Marketers get a huge audience, but they also face high expectations especially when the audience can judge and be a critic with the click of a mouse. With the high price tag, it’s a lot to spend if the creative is poor or dumb, lacks strategic direction, or just plain awful. The cost of a Super Bowl spot every year has been an annual contest of brinkmanship for the networks, in setting its price.

Super Bowl XXXVIII, broadcasted on 2/1/2004 from Houston, Texas on the CBS network, was noted for a controversial halftime show in which Janet Jackson’s bare breast was exposed by Justin Timberlake in what was referred to as a "wardrobe malfunction". A record $550,000 fine was levied by the FCC, as well as an increase of FCC fines per indecency violation from $27,500 to $325,000.

While the Super Bowl still commands the highest-priced commercial unit — around $3.8 million to $4 million — other major sports events and the Oscars can pull in total dollars, too.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning."

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

American Still Love The Penny. Our Love and Hate Relationship With The Penny. Part Of "Price," in the Nine P's.

We have a love/hate relationship with pennies. I remember writing an article in 2008.

While pennies accumulate in drawers, jars, glove compartments and doors, trays, pockets, suit jackets, and other nooks, they only have power in numbers.

Yesterday as I eyed a tray of pennies at the convenience store, I pondered… it looks like we hate pennies.
Or do we love them, in the 1950's in the Penny Loafer?

I learned recently that the penny loafer was created in 1936 and in the '50's and '60's Ivy League students added pennies to the shoes and made them popular and trendy. Let's add preppy , too.

Marketing is getting the right product or service to the right people, at the right time, at the
right place, at the right price with the right communications and promotion. One way to do
this is with the Nine P’s ©. Products/Services, People, Price, Promotion, Price,
Place/Distribution, Partners, Planning, Passion. Where does the penny fit in? Price, along
with Passion or lack of it.

You can't buy much with one penny. Does price affect your purchase if it’s 99 cents versus a
buck? Probably not.

What does matter is the product selection at “99 cents” stores or “Dollar and More”, or “98 or 97 cent” stores or “Mas or Menos” stores. I’m sure the people running 99 cents stores would argue that they have better product selection than their competitors.

It’s not always about price. Some people have passion in using up pennies, but that doesn’t
affect Price, it affects service.

It has been reported that the collection of a penny or two add 2 to 2 ½ seconds to each transaction.

From everything I read, while we don’t like to use them, Americans want to keep the penny.

I reported in 2008 that Coinstar, a Washington company that puts coin-counting machines in supermarkets, found in their research that three out of four people will stop to pick up a penny. I only stop if it’s
heads-up.

Do we need pennies? The copper-coated coins cost more than one cent each to make. Bills
have been introduced in Congress to retire the coin, but they never gain traction. The bottom
line may be that when it comes to the penny, Americans don't want change.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Let Me Translate. Macy's And The Media Say More "Marketing Budget." They Really Mean More "Price" Discounting, From The Nine P's Of Marketing?

What Macy's and the media mean, really mean.... Sales were flat or lower so we as in Macy's are priced too high.

Macy's is pledging more marketing after reporting reduced sales. It's not really Marketing. It is price changing and discounts to potential and actual customers. Macy's says they will increase its marketing budget in the second half of the year in response to second-quarter sales dropping 0.8% and a reduced earnings forecast for the year.

Their chairman and CEO Terry J. Lundgren said: "Our performance in the period (second quarter of 2013), in part, reflects consumers' continuing uncertainty about spending on discretionary items in the current economic environment. After a cool spring, we have taken appropriate markdowns and customers are responding favorably." Key word in Macy's speak is MARKDOWNS. Prices are too high to attract shoppers. Similar or relates to J.C. Penny's ill-fated strategies, planning and execution under former Apple executive Ron Johnson. Johnson stated they would be different from Wal-Mart's iconic everyday low pricing. Consumers didn't get it. J.C. Penney said they permanently marked down all of its merchandise by at least 40 percent so shoppers no longer have to wait for sales to get bargains. Shoppers or the lack of shoppers didn't translate into sales for J.C. Penny's.

Unlike Wal-Mart, Penney's goal under Johnson wasn't to undercut competitors, but rather to offer customers more predictable pricing. Shoppers didn't come and Wall Street, plus Main Street rebelled. Johnson is gone.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

An Event. An Experience. Part of Promotion in The Nine P's: Seattle Police Are Handing Out One-Oz. Samples Of Doritos At Seattle Pot Festival.

Under the Nine P's (9P's) and specifically "Promotion" is Events and Experiences. Plus P.R. or public relations is one of the components of Promotion, under Marketing in the 9P's. Here's a unique example with buzz.

The Seattle Police Department will be distributing Doritos at Seattle's version of Hempfest this weekend. They will be distributing 1K bags of the Doritos nacho-cheese chips/snacks with "educational information" on the Washington State's new legal pot law will be attached to the bags

It is not a violation of state law for adults 21+ to possess up to an ounce of marijuana, and Doritos one-ounce bags were selected for this outreach. Interesting.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (There are many parts or elements under "Promotion" in the Nine P's. Outreach and events/experiences plus sales promotion would be a couple of them.)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Celebrity Spokespersons? It Can Be Difficult To Remember the Advertising Brand. What To Look For And The Nine P's.

Jenny Craig or Weight Watchers? Which one? Mariah Carey? Jennifer Hudson? Valerie Bertinelli? Jason Alexander?

If you're scoring or keeping track at home, Three out of four work for one of them, either Jenny or Weight Watchers. Let's add Jessica Simpson, Charles Barkley, Kirstie Alle, Marie Osman? And there are others, too. Keep reading.

Picking celebrities can even be harder than differentiation. If you are picking a celebrity be sure you check out their history and try to predict the future of the celebrity’s exposure?  What about their “after hour” behavior, any criminal record, FTC issues?  Health?

I have developed a list of strategic questions a brand manager or marketing manager should ask in developing and selecting a list of possible endorsers and celebrities, for a brand or company. Obviously there are strategic, emotional and rational decisions to be made by marketing professionals at both the client and the agency or talent source.

My marketing and promotional list?

1. Does celebrity subtract from product or service? In this case, I can't think of more than one or two product or service categories Titus could work in or with. Bail bonds? 
2. Is the celebrity appropriate for our product or service?  Same comment.
3. Does the celebrity add value? Or generate a good impression? 
4. Does the celebrity add to the product’s image? 
5. How much is the fee?
6. How is the contract structured? 
7. Do you pay the celebrity their fee, which will decrease media exposure/expenses? 
8. What about the history and future of the celebrity exposure?  What about “after hour” behavior, any criminal record, FTC issues? Health?
9. Be sure celebrity uses and continues to use the product? 
10. Be sure the facts about the product are true and substantiated, before giving script to celebrity.
11. You must disclose if the star or celebrity has considerable interest in the company or product.

Come up with the right idea or selling concept.  That must be first. Then decide on the “celebrity” to present, sing or act. What you are going to say is more important than the "who."

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation 
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC.

Weight Watchers has hired: Lynn Redgrave, Jenny McCarthy, Sarah Ferguson, and Jennifer Hudson.
Nutrisystem: Marie Osmond and Dan Marino,
Jenny Craig: Carrie Fisher, Valerie Bertinelli, Sara Rue, Jason Alexander, Nicole Sullivan, and Ross Mathews, Kirstie Alle. The point being they have made a practice of using celebrities.
Organic Liason: Kirstie Alle

Here to help. All the best.

Targeting For Movies And TV Programming. It's Under "People," in the Nine P's or 9P's. Add The Concept Of The "Four Quadrants."

In entertainment lingo, there is the concept of the "four quadrants." It's a rectangle of Men and Women and divided into four boxes. Men, under 25 and Men, over 25. Plus two more squares of Women, under 25 and Women, Over 25. It helps in research and in tracking to see if your product or service appeals or attracts in one or more of the four boxes of the quadrant.

People is one of the Nine P's. It's a component of "People/Prospects/Purchasers or the "Target Market." Target Market is defined or consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels.  Defining a target market requires market segmentation; the process of segmenting the entire market as a whole and separating it into manageable units based on demographics, geographics, psychographics, behavior, technographics or technographical characteristics.

Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Strategic Deal: Google And Starbucks, As "Partners," Another Example of the Nine P's / 9P's of Marketing.

More than 10x faster than presently from AT&T, Google will provide free in-store Wi-Fi to Starbucks customers using laptops, tablets and smart phones in its stores.

Starbucks plans to convert more than 7K stores in the U.S. to the faster network.

Starbucks and Google will also co-develop a new Starbucks digital TV Network, which provides access to news and entertainment. Sources will be WSJ, iTunes, USA TODAY, ESPN, Yahoo! Finance, Zagat, Marvel Digital Comics and others.

Marketers can’t create customer value and build customer relationships by themselves.

They work closely with other company departments (inside partners) and often with partners and alliances outside the firm. Changes are occurring in how marketers connect with their suppliers, channel partners and others.

One of my Nine P’s (9P's) is Partners and/or Strategic Alliances. I define this component or part of the Nine 9P’s as:

• A joint partnership; the joint relationships, partnerships and strategic alliances. 
• The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
• From Philip Kotler: Value chains, of suppliers, distributors and customers. Partnering with specific  suppliers or distributors create a value-delivery network; also called a supply chain. Partnership Marketing; Partner Relationship Management.
• Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, distribution and ideas than they could produce on their own.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing's objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics, as well as "Partnerships." The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners:  (Defined--"Partners," as Strategic Alliances: 
• Changes are occurring in how marketers connect with their suppliers, channel partners and others. A joint partnership; the joint relationships, partnerships and strategic alliances. The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner.)
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P's/Nine P's ©2007. Specifically you will find them detailed at 9P's/Nine P's.

Or for more fun, marketing strategies/tactics and facts:  Go to Marketing Trivia  with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Local Newspaper Business Is Not What It Was. Want To Know How To Make Millions From A $1.1 Billion Investment, In Twenty Years?

Everyone know that the newspaper business isn’t what it use to be. A NY Times spokesperson confirmed that John W. Henry, principal owner of the Boston Red Sox will be paying $70 million for the Boston Globe, bringing it back to local Boston ownership.

A drop in value for the Globe, which The NY Times bought in ‘93 for $1.1 billion, the highest price paid for any American newspaper.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (Advertising falls under Promotion along with personal selling, direct marketing, sales promotion, social media/web and more.)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.