With 2014 NFL Playoffs Ending This Sunday With AFC and NFC Championship Games, Your Attention Turns To Super Bowl XLVIII On Sunday February 2nd

With the 2014 NFL playoffs ending tomorrow for two of the teams,will it be which of the four teams remaining for Super Bowl XLVII:

• Seattle versus Denver 
• Seattle vs. New England
• San Francisco vs. New England
• San Francisco vs. Denver 

All with great quarterbacks! Old and new.

The 2014 Super Bowl will be played February 2nd at MetLife Stadium at the Meadowlands in New Jersey (with city of New York serving as an official host as well), making it the first-ever Super Bowl held at an outdoor stadium in a cold-weather city.

Below is a look at the date, time,TV info, and a lot that you need to know for the game.

• SUPER BOWL XLVIII: 2014
• MetLife Stadium, East Rutherford, N.J., home of the New York Giants and New York Jets
• When, Date: Sunday, February 2, 2014
• Time: 6:25PM. EST/ 3:25PM on West Coast
• TV info: On Fox
• Announcers: Joe Buck (play-by-play), Troy Aikman ("color"/"analyst), with sideline reporters, Erin Andrews and Pam Oliver

Want some Super Bowl Trivia?

• For 2014, Super Bowl  XLVII, FOX has been charging $4 million per TV spot in the Super Bowl telecast. For CBS in 2013, a single Super Bowl XLVI spot topped $4 million with ads ranging between $3.7 million and $3.8 million and topping $4 million. 
• Most viewers, business owners and students don’t realize that these amounts exclude or do not include production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Just media costs. 
• A premium can be charged by the network or the preferred position of a 30-second spot in the first quarter of the game. This premium can average around $100K extra. 
• This premium is due to the larger audience and better chances that consumers will recall the ads early in the game.  I mention in class and in my presentation "what is the state of mind of the viewers? Especially as the game gets later in the fourth quarter.  
• Viewers are usually “in a better state of "mind." The audience averages 111 million.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution) Interesting to note that the Super Bowl will be at MetLife Stadium at the Meadowlands in New Jersey (with city of New York serving as an official host as well), 
• Price
• Planning
• Promotion: MetLife Stadium joins an area with CitiField, Prudential Center and Red Bull Arena. MetLife's deal was reported to be for 25 years, worth $17 million to $20 million annually. This "Promotion" money will be split between the Giants and the Jets.
• Partners: Add the Jets with the Giants with MetLife. 
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Shocking. Americans Spend More For Their Tattoos Each Year Than What We Spend On Our National Parks.

This shocking statement and report came from a presentation we saw last night.  "Americans spend more for tattoos each year than for our National Parks." This statement was from the lips of insightful David McCullough, part of our “Distinguished Speakers” series last night. 

David appeared to be an exceptionally nice man; he was a great story teller. David is a two-time winner of the Pulitzer Prize, National Book Award, Presidential Medal of Freedom. You may know him from his books on "Truman," "John Adams," and the "Brooklyn Bridge." 

He told us his upcoming book will be on the Wright Brothers. Incredible inventors who never graduated from high school.  Determination.  

McCullough has narrated documentaries, plus the 2003 film "Seabiscuit." Sad to report the ink on tattoos.

Tattoos would be a part of Targeting and People, in the Nine P's.  It's a form of expression and self-promotion.  
Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting). There are a few ways to categorize and segment the "holders, "users" of tattoos. 
• Product
• Place (Distribution): Ever really looked at tattoo parlors? Hours? Lights? Signage? The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Part Of Presentation And Promotion In The Nine P’s Of Marketing. More Questions For Sears From The 9P's And Their Sears Company Blog Posts.

What do you do with lack of sales, lack of store traffic, overall fourth quarter sales declines, a Twitter flap with a series of unflattering store photos on Twitter, if you are under performing Sears?  Your executive team posts on your Sears company blog?  Really?

Here’s another example in the 9P’s of Marketing, utilizing components of  “Promotion” and “Presentation.” I’m using an example from the poor holiday sales '13 at Sears and key executives at Sears, including their president have gone to post on their Sears blog. They are acting? Is this the way? These Sears executives, including CEO Edward Lampert, have written posts to counter a drop in same-store sales numbers and their Q4 loss. It may be as much as $360 million.

How much can Sears improve their stores?  Location? In store merchandising and displays? Sales promotion? Products? Pricing? Partners? More Promotion? More Passion for their customers and offerings?

Let’s ask two questions on “Planning,” from the 9P’s?  How many customer retention programs can they have? What other major “Partners” want to work with them in all of the areas of Marketing?  Sears has decreasing store traffic. They really need the "right" store traffic of customers. Think segmentation.

But the overall fourth quarter sales declines and Twitter flap with the store photos on Twitter lead to more examples of the under performing Sears.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting). 
• Sears needs the "right" shoppers who are shopping (that means purchasing), not just looking. Unfortunately Sears needs traffic and to make the cash register ring. 
• Product
• Place (Distribution): 
• Sears and Kmart have closed hundreds of stores.  They are not looking for new locations, to me but are looking to get out of leases and to close under performing stores. Unfortunately the whole company is under performing.
• The company’s "Place" activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Unfortunately for profitability they are doing tons of "promotional" pricing. But if you can't get traffic or sales, you don't have shoppers. 
• Promotion
• Their blog posts are just one component under the many parts of "Promotion."
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Earn Less. Less Educated. Bad For Your Health. Expenses Up. Several Good Reasons Not To Smoke From A Marketing Perspective

Surprisingly the number of worldwide smokers is up. Global marketing, distribution, pricing, promotion and presentation are relevan to the discussion. The recent article and its media broadcasts caught my attention, from a Marketing perspective.

The total number of world smokers with a pack-a-day habit has increased significantly, Journal of the American Medical Assn. researchers have found .

When I travel I see and smell smokers. Hard to miss them, especially the quantites when you are away from California. There's a visual difference walking around and visiting global cities.  In November and December I was in Southeast Asia.

When I am in California, far, far, fewer smokers.  I travel and I do seminars, on Marketing, Promotion, Advertising, Media and related subjects.  If you are in my home state of California you don’t see much smoking (OK, outside large building a couple of people will congregate and smoke), but you'll see them MORE when you travel. Over the last few years I have been in several countries including Argentina, Austria, Botswana, Chile, China, Dubai, Ecuador, Egypt, Finland, Holland, India, Italy, Malaysia, Myanmar, Peru, Poland, Rwanda, South Africa, Sri Lanka, Tanzania, Thailand, United Arab Emirates, Vietnam, Zimbabwe and others.

More smokers internationally and globally, hanging, on the phone, walking, talking.

One of the most important criteria in Marketing is Targeting. Also referred to as "People," in the Nine 9P’s, plus Prospects, Purchasers and Target Markets. A Target Market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels. Defining a target market requires market segmentation; the process of segmenting the entire market as a whole and separating it into manageable units based on demographics, geographics, psychographics, behavior, technographics or technographical characteristics.Smokers can fit into these subsets. No smokers too.

Segmentation is an important Marketing concept; the market segmentation process includes:

• Determining the characteristics of segments using Geographic, Demographic, Psychological, Behavioral and/or Technographics or Technographical Segmentation in the target market(s).
• Separating and targeting these segments in the market based on those characteristics. 
• Checking to see whether any of these market segments are large enough to support the organization's product. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market.
• What is still missing in this research evidence is the recognition that the link between service quality and profitability can be stronger if it is recognized that some customers are more profitable than others. Another link concerning income. Smokers make less. 

Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential. This means   developing different marketing strategies for each tier, especially different strategies for price and product offering.

Geographics are important for many products. Global smokers are valuable for tobacco companies. Everyone knows that smoking is bad for your health. It was interesting to read that the amount someone smoked was irrelevant because both chain-smokers and weekend social smokers experienced similar wage gaps. Income is another segmentation variable. Even someone who smokes just one cigarette a day will take a big, financial hit on the income. Buy cigarettes and pay money. Have less disposable income. Now you are earning less and paying out more. Plus your health expenses will go up too.

The researchers  have attributed that about 60% of the wage differences to demographic factors (one of the segmentation characteristics). Smokers tend to be less educated than nonsmokers and they earn less.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." And in this blog post I choose smokers, and their level of education and income. Expenses. .

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Is It The Product? The Personalities? The Passion To Watch? Or Are They Still Suffering From The Mistakes Made With Ann Curry And The Programming?

• Sixteen years as Number one: The Today show
• Presently 16 months and counting as Number two: The Today show

So what does NBC and Comcast come up with?   New, revised creative and MORE Promotion.

From NBCUniversal's CEO "We think if people see it, they'll like it. Sampling, Really?

Under Promotion, in the 9P’s of Marketing, NBC's "Today" show will be promoted on all Comcast outlets.
Every media outlet owned by Comcast will now be running ads for NBC's "Today" show, featuring their new "Rise to Shine" slogan or tagline. Plus there are rumors Ann Curry's contract is not being renewed. Curry was ousted from her job as “Today” show co-anchor in June 2012.  As a viewer, the show wasn't working with Ann.

Curry had been brought in to replace Meredith Vieira in '11, but her time on the “Today” show was short-lived.  Following the Curry debacle, competitor “Good Morning America” on ABC pushed in front of “Today” in ratings. NBC's morning show has been struggling to get its status back. Upcoming Olympics may help..

From the book “Top of the Morning: Inside the Cutthroat World of Morning TV”last week, Hollywood Reporter mentioned that this “Today” drama with ABC versus NBC may become a Lifetime made-for-TV movie.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's. "People" and the specific kinds of people plus their segments are vital to advertisers who help NBC bottom line,.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting):  Viewers and potential viewers.
• Product: The Today show is a product and a service. 
• Place (Distribution)
• Price
• Planning
• Promotion: There will be plenty of promotion for the Today show with the upcoming Olympics. 
• Partners
• Presentation
• Passion: The Today Show lost their Passion and reasons to watch months ago. 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Need A Super Bowl Fix Of Marketing and Advertising Trivia. Don't Forget How Much Promotion The Networks Do For Their Own Shows.

First I'd love to see Seattle Seahawks in the Super Bowl 2014. On January 19th how about the 49ers versus the Seahawks? OK, here's the information. 

For 2014, FOX has been charging $4 million per spot. For CBS in 2013, a single Super Bowl XLVI spot topped $4 million with ads ranging between $3.7 million and $3.8 million and topping $4 million. These amounts exclude or do not include production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Just media costs. 

A premium can be charged by the network or the preferred position of a 30-second spot in the first quarter of the game. This premium can average around $100K extra. This premium is due to the larger audience and better chances that consumers will recall the ads early in the game.  I mention in class and in my presentation "what is the state of mind of the viewers? Especially as the game gets later in the fourth quarter.  Viewers are usually “in a better state of "mind." The audience averages 111 million.

Prices for advertising time only can typically cost millions of dollars. NBC tapped Madonna for Super Bowl XLVI. CBS had Beyoncé.

FOX in 2011 reported that Super Bowl XLV sold out, fetching between $2.8 million and $3 million per :30.

In 2009-2010, the cost of a 30-second spot ranged from $2.5 million to $2.9 million. These amounts excluded production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. 

Here's more:

During the broadcast advertising time has also grown from 40 minutes, 15 seconds in 2001 — or 82 messages — to 45:10, or 84 messages in 2009. There was a big rise in 2010, to 47:50 and 104 commercials.

Which product is advertised the most on the Super Bowl? Not beers, movies or cars. It’s the network’s own programming promotion. In a typical Super Bowl, 15% to 20% of all commercial time is a plug by the network for its own programming and shows. 

Sales and the pace of sales in 2010-2012 were fueled by the heavy competition among car makers. There was a record of eleven different car brands which announced Super Bowl deals, including nine different auto brands. 

It’s our country’s highest-profile advertising showcase, with households staying glued to their screens and not using TiVo-type products and services during the ads. Marketers get a huge audience, but they also face high expectations especially when the audience can judge and be a critic with the click of a mouse. With the high price tag, it’s a lot to spend if the creative is poor or dumb, lacks strategic direction, or just plain awful. 

The cost of a Super Bowl spot every year has been an annual contest of brinkmanship for the networks, in setting its price.Today Advertising Age ran a story that 60% to 80% of ads don't build sales. Super Bowl spots don't always deliver or build sales

Super Bowl XXXVIII was broadcasted on 2/1/2004 from Houston, Texas on the CBS network, was noted for a controversial halftime show in which Janet Jackson’s bare breast was exposed by Justin Timberlake in what was referred to as a "wardrobe malfunction." A record $550,000 fine was levied by the FCC, as well as an increase of FCC fines per indecency violation from $27,500 to $325,000.

While the Super Bowl still commands the highest-priced commercial unit — around $3.8 million — other major sports events and the Oscars can pull in total dollars, too.

Passion and Presentation Mean Many Things In Marketing. The Nine P's Of Marketing And Corvette Stingray With Its New Performance Data Recorder. Plus More in Marketing.

Companies, brand managers, marketing professionals and I use the Nine P's of Marketing to analyze and solve Marketing problems. I use them to create opportunities in Marketing and in the marketplace, plus to create alternatives in competitive situations. Chevrolet is added a Performance Data Recorder (PDR) to  its Corvette Stingray model.

A little background, before I get to the Stingray example, which would be a product extension:
A number of important strategic philosophies and practices guide Marketing planning, tools, variables, efforts and/or Marketing relationships/ partnerships/alliances. The Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

GM Chevrolet will be rolling out their high-tech video technology.  For '15 models, GM will offer a 'Performance Recorder' on their 2015 Corvettes. This combines plenty of Marketing concepts. Are they blurring the lines between racing, real life, Marketing and product benefits?Let's add safety, too.

It's been reported that GM will be offering its integrated "Performance Data Recorder" that records everything from speed, lap time to curse words  by the driver.

• "Presentation," in  the 9P's of this technology: This Presentation “P” in Marketing is the act of presenting any of the different 9P’s© to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• "Passion," in the 9P's of Marketing: Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services.  I chose this Chevrolet example because this new add-on could be a reason a driver visits a showroom.  I use emotional, as distinguished from reason and rational decision-making; it can be a strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner. 

As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. And from research, it needs to show, in the “Presentation” your passion for the product. Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.

Today, buyers can find tons of information about products, product lines, product variables, product attributes, distribution options, strategic partnerships, pricing, sales promotions, new product development, and more.

The "Performance" feature will be offered on the 2015 Corvette Stingray models due out later this year. Pricing wasn't disclosed, but that would be another P in the Nine P's of Marketing. .

The Death Of The Minibars In Hotels. It Wasn’t Only Labor Costs, But Product Pricing In The 9P's and Guest Arguments Which Killed Them.

Here are several reason and observations on the death of the hotel minibar, and a whole lot more in Marketing observations:

1. Minibar pricing is extremely high when there is a drug store, grocery store or 7-11 nearby. 
2. Travelers  and guests go to  the lobbies to socialize and surf the Web . Hotel guests spend more time in lobbies now. Having a tablet or smart phone in the lobby you can meet people.  It’s not creepy to be in a lobby with your phone.
3. A recent survey by TripAdvisor.com found that the hotel minibars were the least important amenity for U.S. travelers.  In room WiFi was first. Not an overpriced Coke or Pepsi. Just think of the extreme product offering in a market or grocery store versus the limited "favs" in a hotel room? Only 21% of travelers ranked the mini-bar as an “important amenity.” 
4. Costs are high to check and restock the bars. Automated minibars that electronically charge guests can cut the labor costs, down but the items are over-priced for many, whether a "necessity" or not.
5. The arguments and disputes with guests over minibar fees are not good for ratings and repeat visitors. 
6. Did I mention most people don't understand the costs and profitability ratios. Tough business if consumers or potential users are not willing to "pay" for the excessive, immediate convenience. Also I teach, get out and meet people. It helps build your network.  

My wife  and I met a famous business, PR person in a  NY hotel lobby and shared a ride to the airport.  A 33 year business network partner and business friend developed from the chance meeting in the hotel lobby.

BTW: Many hotels are eliminating room service and adding food and drinks in their lobbies.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's. Very important in the hotel business, especially for city centers and airport hotels.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting). I supervised the advertising of two hotel companies and their are different segments of hotel travelers, including vacation, business and conventions plus local F&B. 
• Product (Hotels are products and services in the 9P's. 
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's Complicated For Some: What Sponsor Promotes Using Those Advertising Spots With the Kids At The Table?

I was asking this question over the Christmas to New Year's break.  Friends and family didn't always know. Here are some questions and answers.

1. It’s been more than a year. Surprising amount of time for some, that they have been on so long and they do not know the advertiser by name. They are "cute" or they say "I've seen that one before."  
2. The actor and kids start with prepared scripts, but it’s reported that almost all of the material has been improvised.
3. He's a USC grad. Fight on. I have taught Marketing, Global Strategies and Advertising at the University of Southern California (USC) since 1980 and taught in the Marshall School of Business as a guest speaker, several times, in 2013. 
4. Created by the advertising agency, BBDO-Atlanta.

Time Warner? Verizon? T-Mobile? Samsung? I’m sure not everyone in the potential target market knows if it's AT&T spots? Comparative advertising and the use of comparative ads can be confusing to many.

It was last January 2013 that AT&T started those ubiquitous TV spots with the kids, in the "It's Not Complicated" campaign.

It's actor Beck Bennett who had previously formed a comedy troupe, made YouTube videos, performed improv shows, prior to being selected for spokesperson in the AT&T ad campaign. Bennett plays the adult straight guy interviewing the kids at a table about whether fast is better than slow, two is better than one, and other service benefits that AT&T claims for its cell service. Many parts of the "Promotion" component including advertising in the 9P's of Marketing.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (There's more than just Advertising under Promotion, in the 9P's)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Whole Foods In Chicago Taking Over Six Stores From Dominick's. A Staff Writer For The "Sun Times," And The Nine P's Of Marketing.

It is rumored that Whole Foods is taking over six Dominick's stores in the Chicago area.

I read in yesterday’s Chicago Sun-Times that Whole Foods has mailed flyers offering former Dominick’s shoppers $15 off their next $50 purchase, along with a promotional sympathy note. Included in the sales promotion is a list of affordable items available at WF.

But the reason the story resonated with me is the writer used "Whole Paycheck," referring to WF. Really not necessary.

Did you know that Whole Foods is known also as “Whole Paycheck,”  according to the Sun-Times writer. Really?

I would bet that Dominick's was a bigger advertiser in the Sun-Times than WF, and the writer is more familiar with Dominick's. Has Sandra Guy been to a WF?  I travel a lot and give marketing presentations and seminars. In every state and foreign country I try to visit supermarkets and department stores in the cities we explore.

Also for the record I teach Marketing using WF as an example and I like shopping at Whole Foods. They offer a wide range of quality products.

A little more:  The Chicago brand, Dominick’s, has closed and WF sent out coupons (great promotional device under “Promotion” to communities and neighborhoods, inviting shoppers to check out their local Whole Foods. According to WF they offer affordable natural, organic foods. Using direct mail under “Promotion” in the Nine 9’s of Marketing, potential shoppers may use their coupon or give up their Dominick’s loyalty card.  WF gave them a little over a month to come by.  Just smart marketing and promotion using "People" and Targeting also in the Nine P's.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." With "Anchorman 2" it will be the movie going audience. Males and females, under 25 and over 25 years of age.  People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Demographics and geographjics are vitally important in marketing and media planning, especially in budgeting of "Promotion" dollars.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting). Sending to specific zips and using sophisticated segmentation characteristics, WF is executing smart Marketing objectives, strategies and tactics. 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (There are eight components I presented at Ucla School of Law in my "What is Marketing? What is Advertising? presentation. I include all of the 9P's of Marketing, too)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Over-Hyped? The Movie "Anchorman 2" Was Not A Hit Despite Its Incredible Number of Tie-Ins and Promotional Components. Parts Of Promotion in the Nine P's of Marketing.

Let's do an update. Too much hype. Ratings haven't been great, just above average, with little steam in word of mouth (WOM). In November I wrote about the huge number of tie-ins for Will Ferrell's Anchorman 2. It appears from the box office figures Anchorman 2 is under-performing. It's not from late of awareness. Maybe it was too much awareness, activities, the movie itself and too much hype?

Along with the 2014 Dodge Durango, Pepsi, Will Ferrell's team had co-op promotion and marketing, "pure" hype, promotional videos and social media promotion for their new movie released before Christmas. They even moved the release date up in theatres near you. Here's more "Planning" for his movie; it first was scheduled to open on December 20th, but Paramount upped it two days and sent out PR , under "Promotion" that the new release date was now December 18th. Go to IMDb for more on Anchorman 2.

Ferrell reported: "This has been the most comprehensive amount of material I've ever participated in."  Good for him; that could of  helped build a big opening weekend. It didn't.

I taught a class on "What is Marketing? What is Advertising?" at Ucla School of Law in November. I started the class talking about Ferrell and "Anchorman 2," which hadn't come out yet.  I reported that the specific tie-ins with Dodge (which I had seen) were better for Ferrell and his movie/movie box office than the Dodge truck's promotion. Add the same for Pepsi, in my opinion.

These observations and my comments were based on talking to many movie goers, Marketing  and advertising pros, attorneys, law students and others for the past two months now.  My observation and Marketing premise were true. There was confusion when Ferrell partnered with the auto promotion. Some thought it was Ford. Others Chevrolet. Coke versus Pepsi. Same problem, in this Marketing scenario  and Marketing case.

"Anchorman 2" has great "Planning" and "Promotion," in the 9P's of Marketing.But did it have too much Ferrell?  Too much awareness?  I compared it to the endless Meg Whitman spots for the governorship of California years ago. She ran too many spots. People lacked interest in her.  But I reflect that was a very different market and product/service  mix. I did use the nine P's of Marketing both times, in the classroom at Ucla, USC and CSUN.

By the way, the over hype of Ferrell and by Paramount had "Partnerships" that included more than 50 promotional videos and snack items. "Anchorman 2" had been setting itself apart with this incredible promotional volume, in "Promotion," in the 9P's of Marketing. Too bad. The movie and its movie Marketing didn't live up to the hype, ...yet?

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." With "Anchorman 2" it will be the movie going audience. Males and females, under 25 and over 25 years of age.  People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Demographics and geographjics are vitally important in marketing and media planning, especially in budgeting of "Promotion" dollars.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (There are eight components I presented at Ucla School of Law in my "What is Marketing? What is Advertising? presentation. I include all of the 9P's of Marketing, too)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

When A Marketing Partner Let's You Down For The Holidays: Amazon's Partner UPS Under Delivers Christmas Packages.

Amazon is making up for mistakes made by its "Partner," UPS. Amazon is  in offering $20 gift cards and refunds on shipping after UPS under delivers. If you haven't heard UPS was overwhelmed by the volume and was unable to deliver Amazon packages by Christmas.

Amazon has cited failures in the distribution channels and network of UPS and continues saying that Amazon's own fulfillment center processed and delivered to UPS on time for its holiday deliveries. It's interesting to note that UPS has more trucks, vans, tractor trailers plus motorcycles, while competitor FedEx has more jets, but fewer trucks, vans, tractor trailers and motorcycles. In Marketing I teach that delivery is under "Place," in the Nine P's of Marketing.

Here is a little on distribution or what is defined as "Place."

"Place," also known as Distribution variables, in Marketing is defined as:

• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Companies need to develop steps in an effective and efficient distribution plan, objectives, strategies, and tactics, plus execution. Plus proper, smart, mutually beneficial channels of distribution. 

Visit here for more facts and true Marketing and Advertising Trivia.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Movie "Anchorman 2" Is A Hit With Tie-Ins and Promotional Components Before It Opens.

Along with the 2014 Dodge Durango, Will Ferrell has co-op promotion and marketing, "pure" hype, promotional videos and social media promotion for his new movie releasing before Christmas in theatres near you.

He reports: "This has been the most comprehensive amount of material I've ever participated in."  Good for him; they will help build a big opening weekend.  I taught a class on "What is Marketing? What is Advertising?" at Ucla School of Law last week and reported that tie-ins with Dodge were better for Ferrell and his movie than the Dodge truck's promotion. This was based on talking to many attorneys, law students and others for the past month.  There was confusion of whom Ferrell partnered with in the auto promotion. Some thought it was Ford. Others Chevrolet.

"Anchorman 2" has great "Planning" and "Promotion," in the 9P's of Marketing.

Paramount has "Partnerships"  that includes more than 50 promotional videos and snack items from star Will Ferrell and director Adam McKay.

"Anchorman 2" has been setting itself apart with promotional volume.

Here's more promotion for his movie; it first was scheduled to open on December 20th, but Paramount upped it two days and sent out PR , under "Promotion" that the new release date is now December 18th. Go to IMDb for more on Anchorman 2.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." With "Anchorman 2" it will be the movie going audience. Males and females, under 25 and over 25 years of age.  People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Demographics and geographjics are vitally important in marketing and media planning, especially in budgeting of "Promotion" dollars.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (There are eight components I presented at Ucla School of Law in my "What is Marketing? What is Advertising? presentation. I include all of the 9P's of Marketing, too)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Nine P’s Of Marketing: With Cinnabon’s Product Mix, Now With Jim Beam And Its Pinnacle Cinnabon Vodka.

Fascinating how popular the "Cinnabon" flavor has gone from mall to grocer shelves and now liquor stores. Let’s take “Product,” in the Nine P’s for Cinnabon. We have product categories of:

• Cinnabon baked goods,including  CinnaBite, the classic roll, CinnaSweeties, Crmel Pecan Cinnabon, Cinnabon K-Cups for coffee, CinnaPacks,  Center of the roll, Minibon, and Cinnabon Stix
• Beverages, include Mochalatta Chill, Chillattas, Creamy Chillatta and Tangy Chillatta.
• And let’s add liquor or the new Cinnabon-flavored Vodka.

As part of “Promotion,” “Product”, “Partnerships,” and more in the Nine P’s,  Cinnabon is teaming up with Jim Beam to develop Pinnacle Cinnabon Vodka. It's "Presentation" will launch nationwide early next year.

Sampling is part of Sales Promotion, under “Promotion.” Pinnacle will launch Cinnabon Vodka backed by a sampling tours at parties, bars and brunches.

The marketing  and brand managers are angling the flavor and the line extension at the growing number of women buying spirits. The Targeting or “People“ is also in the Nine P’s/9P’s of Marketing.

Need business, marketing and advertising insights? More uses and examples of the Nine P's? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product, in this example I am using Cinnabon products and stores, which you could find at a mall and that would be under distribution bor "Place," too. 
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What Is Katie Couric’s Brand? Marketing And The Nine P's.

I guess I have more questions than answers.  I see that Katie is moving again.  She surely was good and popular at the Today Show, not so much with the declining ratings at CBS.  Now she is adding Yahoo to a huge number of letters.  After working at CNN, NBC, CBS and ABC, Katie Couric is leaving ABC for Yahoo.

Couric provides a service and is a "Product" in Marketing.  She blends Presentation and Passion in the Nine P's.

Couric is exiting her ABC News deal a year early to move to Yahoo
2. What is the new Yahoo?  The worlds of entertainment and the Internet?.
3. Is she part of the new or old media worlds?

Variety wrote on Friday: “This is going to be a real test for Yahoo to see if they can do what they’ve never really done well before: Justify the big bucks that no doubt had to be spent to get Couric with the kind of well-orchestrated promotional assault that will bring eyeballs. The kind of eyeballs that actually come back a second or third time, too.”

Two of the Nine P's are: Presentation and Passion.

• Presentation: The “P” is the act of presenting any of the different 9P’s© to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 

Think about positive and negative emotions in a presentation by a salesperson or sales force. In this example it is a news person or personality on TV or the Internet.  They can aid in devising unexpected solutions to the buyer’s problem. The effects of positivity during a sales experience can infect the buyer, making him or her less adversarial, more open to the possibility and more willing to make a purchase.

• Passion: Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner. Again the viewing audience. 

As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. And from research, it needs to show, in the “presentation” your passion for the product. Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now..

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

There Are Details With Insurance Companies, Insurance Plans And The ACA (Affordable Care Act). These Details Relate To Segmentation And Targeting In The Nine P's Of Marketing

The Nine P's of Marketing include "People" or Targeting in Marketing.  Have you ever heard of "Adverse Selection?"

Adverse selection under insurance planning happens when a health insurance plan attracts too many sick people and not enough healthy ones. The plan's cost goes up and its rates rise. The healthy people drop out and move on. Insurance actuaries call that bad and a death spiral. I guess they mean a death spiral for a business or marketing targeting.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting); "Adverse Selection" in ACA falls under this Nine P of Marketing.
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The DVR May Be One Of The Best Things That Ever Happened To Sports Sponsorships ("Presentation," in the Nine P's) And Revenue. One Of The Worst For Fans In The Stands.

Whether college or pros the DVR surely brings in the money to sports. How? Fans can't fast-forward through the spots and commercials if they are watching live. Can't skip or zip and zap if you are watching live. I teach Marketing and Advertising and we talk in class how fans and potential buyers of services and products are watching sports more intensely.

 From MultiChannel News this week, sports media rights will hit $17.1 Billion by 2017, from only $11.1 Billion in 2012.

• PricewaterhouseCoopers is reporting. "Fundamental ratings for the telecasts will remain strong," said Adam Jones, director of Sports Advisory Services.

But the ticket buyers are growing restless with the lack of starting times for games only a week or two away. Networks don't care about the in stadium fans. They schedule the games for ratings.  Not knowing when a college game will start affects the airlines, fan schedules, restaurants, buses, metro and other transportation.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (Sponsorships would fall under one of the eight components of "Promotion" plus "Presentation.")
• Partners
• Presentation (Sponsorships would fall under one of the eight components of "Promotion" plus "Presentation.")
• Passion (Nike's got "Passion" for sports and their "Presentation."

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best."

Cutting Service Time And Adding More Drive-Thru Windows, Parts Of The Nine P's/9P'sMcDonald'st Of Marketing

Drive Throughs or Drive-Thrus are a big component of the fast food business. Bring in additional sales. But they do add pollution and wasted energy and oil.

McDonald's is adding drive thru window to speed up fast food. Sometimes it is a third "drive thru" window. It's part of a test. The driver or the delivery of food starts with an order, and if the order isn't ready the driver goes to the third window, bypassing the second window to speed up service. McDonald's and actuall most fast food restaurants want to or are trying to speed up service.

They also have double-lane and side-by-side drive throughs. McDonald's calls it fast and friendly service, or Fast Forward Drive-Thru at McDonald's.

These strategies and tactics are part of "Product/Service," "Place," "Promotion" using PR, and "Presentation" in the Nine P's of Marketing.

In my Marketing, Advertising and Business Strategies classes at USC, Pepperdine, CSUN, LMU and this week I was at Ucla School of Law,  I have used drive-thrus as a starting point or a discussion point in class. If customers are so environmentally conscious there surely is a lot of wasted energy waiting in the street, in line with so many other cars and just using gas and oil to get through the drive thru.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution): Drive-Thrus fall under this P in the 9P's.
• Price
• Planning
• Promotion
• Partners
• Presentation: Drive-Thrus would also fall under this P in the Nine P's.
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

In The Nine P’s Of Marketing, New Rules, Restrictions And FDA Planning About Artificial Trans Fats Or Partially Hydrogenated Oils.

In the news of Marketing, Business and Food today, the FDA is finally making a step, although a preliminary step: 

• Partially hydrogenated oils, which contain the trans fats, can’t be “generally recognized as safe” any longer, according to a tentative determination published today by the U.S. Food and Drug Administration. 

In the Nine P’s of Marketing, the uses or restrictions concerning artificial trans fats or partially hydrogenated oils are part of “Planning,” “Product,” “Promotion, “ “Presentation,” “Partners” and more.  These oils or fats are found in many foods including snack foods, microwave popcorn, creamers and vegetable shortenings. Plus some frozen foods, breads, rolls, fast foods, frozen pizzas and baked goods.  These “engineered” oils are being deemed unsafe for human consumption because of their links to heart disease.

This may be a preliminary step by U.S. regulators and the FDA to phase out use of these ingredients in the U.S.  While trans fats occur naturally in some meat and dairy, more of them are found in these processed foods. They are vegetable oils treated with hydrogen to improve the product’s texture and taste, extend the shelf life and stabilize flavors.

The decision, while not yet final, would lead to regulations that prevent food companies from using the ingredient. “It could, in effect, mean the end of artificial, industrially processed foods,” Dennis Keefe, director of FDA’s Office of Food Additive Safety, said in his statement.

The FDA said in their initial reports concerning the costs of removing the ingredient from the food supply ("Product," and "Place," in the 9P's of Marketing) would be about $8 billion.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components, which assist in difficult Marketing and Business decisions:

• Planning (Regulations and rules by the FDA would fall here. Plus the costs to remove these oils.)
• People (Segmentation and Targeting)
• Product (Food ingredients fall under this component of the Nine P's.) 
• Place (Distribution) 
• Price
• Promotion
• Partners/Alliances (Suppliers would fall here.)
• Presentation 
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

More Super Bowl Trivia, Research, Just Plain Hype. Advertising Is One Component In the Nine P's Of Marketing.

The Super Bowl XLVIII will be on February 2, 2014. NBC is charging $4 million per spot. For advertisers and advertising agencies it’s never too early to capitalize and hype.

• Since 1967, the American football extravaganza has become arguably the worlds biggest stage for TV spots and advertising
• Audience will be 100+ million and advertisers have been eager to ride on its huge popularity.
• Bruno Mars will perform at the 2014 halftime show of the Super Bowl. Announcing his performance gives Fox, Pepsi, and the NFL the season to hype their tie-ins. 
• Cars.com advertising in Super Bowl since 2008 is sitting out this year's Super Bowl and that made news, front cover of Ad Age. 
• Location and “Place,” in the 9P’s: Because of Met Life Stadium, near New York City, there will be twice as much build-up (let's call it hype) because it is just outside the largest media market in the world.
• Roger Goodell, the NFL commissioner, is saying that there is more buzz around this Super Bowl than any other one before.
• Many companies have announced their advertising plans earlier than usual. Such as Nestle’s Peanut Butter Cup, Hyundai, Dannon, General Motors, and Intuit. They have already announced they have purchased ads to “take advantage of all the pre-game buzz”
• Budweiser’s ‘whassup?’ ad and Apple’s 1984 groundbreaking ad – have all drawn inspiration from the need to make a splash during the most watched US broadcast

Some History and Evolution

• 1973: Noxzema with a former NY Jets quarterback, Joe Namath having his face creamed by Farrah Fawcett.
• 1984: Apple launched the Mac computer with a Super Bowl ad

In today’s blog, three things we have learned.

1. For an ad to be effective, it must extend well beyond 30 seconds of exposure on Super Bowl Sunday. Start before and go long. 
2. The advertising must extend to the web and social media, plus mobile phone and online gaming
3. Advertising drinks and snacks are the products that usually shine in the Super Bowl spotlight.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion: Advertising is one component under this P. 
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It’s Time To Start Talking About The Super Bowl Again. Super Bowl XLVIII Spots Are $4 Million Each, For 30 Seconds.

Advertising is one part of Marketing, and one component of "Promotion" in the Nine P's of Marketing. Plus that $4 Million is media costs only and does NOT include:

• Production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and personnel.

The Super Bowl XLVIII will be on February 2, 2014. NBC is charging $4 million per spot. This is for new advertisers and does not include the rates that major advertisers who are  regulars on the network’s NFL packages. They pay substantially less; it’s the late-comers to the party that drive the average price up.
It’s that time of the PR spin, too. The stories before the game.

One was from CNBC today which is totally unbelievable.

• With one spot, Nestle expects its new peanut butter cup to climb from nearly no awareness to as much as 80% thanks to its $4 Million Super Bowl spot. Really? In my opinion, not based on reality, research, marketing or the marketplace. 

More background on the Super Bowl:

For CBS in 2013, a single Super Bowl XLVI spot topped $4 million with ads ranging between $3.7 million and $3.8 million and topping $4 million.

A premium can be charged or a preferred position for a typical 30-second spot in the first quarter of the game, which can average around $100K extra. This premium was due to the larger audience and better chances that consumers will recall the ads early in the game. Viewers are usually “in a better state of mind.” The audience averages 111 million.

Prices for advertising time only can typically cost millions of dollars. NBC tapped Madonna for Super Bowl XLVI. CBS had Beyoncé.

FOX in 2011 reported that Super Bowl XLV sold out, fetching between $2.8 million and $3 million per :30.

In 2009-2010, the cost of a 30-second spot ranged from $2.5 million to $2.9 million. These amounts excluded production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Here's more:

During the broadcast advertising time has also grown from 40 minutes, 15 seconds in 2001 — or 82 messages — to 45:10, or 84 messages in 2009. There was a big rise in 2010, to 47:50 and 104 commercials.Which product is advertised the most on the Super Bowl? Not beers, movies or cars. It’s the network’s own programming promotion. In a typical Super Bowl, 15% to 20% of all commercial time is a plug by the network for its own programming and shows.

Sales and the pace of sales in 2010-2012 were fueled by the heavy competition among car makers. There was a record of eleven different car brands which announced Super Bowl deals, including nine different auto brands.

It’s our country’s highest-profile advertising showcase, with households staying glued to their screens and not using TiVo-type products and services during the ads. Marketers get a huge audience, but they also face high expectations especially when the audience can judge and be a critic with the click of a mouse. With the high price tag, it’s a lot to spend if the creative is poor or dumb, lacks strategic direction, or just plain awful. The cost of a Super Bowl spot every year has been an annual contest of brinkmanship for the networks, in setting its price.

Super Bowl XXXVIII, broadcasted on 2/1/2004 from Houston, Texas on the CBS network, was noted for a controversial halftime show in which Janet Jackson’s bare breast was exposed by Justin Timberlake in what was referred to as a "wardrobe malfunction". A record $550,000 fine was levied by the FCC, as well as an increase of FCC fines per indecency violation from $27,500 to $325,000.

While the Super Bowl still commands the highest-priced commercial unit — around $3.8 million — other major sports events and the Oscars can pull in total dollars, too.

Visit here for more insights including Super Bowl facts and trivia plus true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.