Is Shipping Part Of Product, Price or Place? Looking at Nine P’s Of Marketing With Bloomthat And Valentine’s Day.

Last week I was at the Flower Mart in downtown Los Angeles; they were gearing up for Valentine’s Day. It's a huge Marketing Holiday and it’s been reported that February flower sales in the U.S. will top $1.8 billion with 34.7% (or $637.3 million) of that going to sales of red roses alone.

Easy answers to the Marketing Mix and Nine P's question: The answer is three different elements or parts of the 9P’s of Marketing, with Product, Place and Price, plus we can add-Partners in the delivery.

I read a story about Bloom at bloomthat.com: They have flowers or live plants delivered by courier within 90 minutes. For “product" or product line, it’s not deep. It’s streamlined.

BloomThat offers a mobile app that let users select, pay  and have flowers or live plants delivered within 90 minutes. Right now it’s only delivering to addresses within the cities of Palo Alto, Mountain View, Menlo Park and Sunnyvale.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): Bloomthat gave me an opportunity to link different elements in the Nine P's of Marketing. The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Want More Marketing Leverage For Your Product Or Service? Let’s Go Back To The Source Of U.S.P. Or Marketing's Unique Selling Proposition.

The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It stated that such campaigns made unique propositions to the customer and that this convinced them to switch brands.

The term "U.S.P. or Unique Selling Proposition" was created by Rosser Reeves of Ted Bates & Company. Reeves wrote his first book in 1961 Reality in Advertising, published in 1961 by Alfred A. Knopf.  Reeves specifically wrote that U.S.P. is a precise term and it deserves a precise definition.

The three parts:

1. Each advertisement must make a proposition to the consumer. Not just words, not just product puffery not just show-window advertising. Each advertisement must say to each reader: “Buy this product, and you will get this specific benefit.”
2. The Proposition must be one that the competition either cannot, or does not, offer. It must be unique—either a uniqueness of the brand or a claim not otherwise made in that particular field of advertising.
3. The proposition must be so strong that it can move the mass millions, i.e., pull over new customers to your product. 

I like the concept and teach it.  Many marketers feel that companies should aggressively promote specific product or service benefits, and, in the use and strategy of U.S.P. one benefit which is a strong, competitive advantage. Using that benefit or benefits to build their positioning strategy, the company decides how many differences or differentials to promote and to whom ("People," in the 9P's of Marketing).

Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects. Businesses and corporations use USPs as a basis for their marketing sales programs and advertising campaigns.You may want to build an ad and campaign that tells and sells something about the product which pull over the most customers.

I'm going to do short blog posts about the magic of U.S.P. I feature it in my papers and in my 9P's of Marketing. Go to page 11-12 of my "Several Concepts, Terms and Useful Definitions Helping to Explain and Understand Marketing and Related Activities, including Marketing, the Marketing Concept, Marketing Mix (4P’s), and the Nine P’s (9P’s) ©2007."

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Olympics, JC Penny's New Line, Plus Presentation And Promotion With The Nine P's Of Marketing.

It’s only creative if it sells.  A sophisticated marketing line which I have taught and used in every one of my 78 semesters of teaching, Advertising, Marketing, Integrated Marketing and Global Marketing classes. The line is usually meant to discuss the advertising but it can refer to strategies, production, tactics as well as copy and art in all media.

When is the last time you thought about going into a JC Penny’s to shop?  I’m guessing, not recently you would say. To encourage more shoppers and shopping JCP's new advertising includes the tagline or slogan “When It Fits, You Feel It." It was used last night in the Olympics' broadcast.

So the troubled JC Penny promotes its new tagline during the Olympics Opening Ceremony, as a first time sponsor of the Winter Olympics.  I would place advertising and sponsorships under "Presentation" and "Promotion" in the Nine P’s of Marketing.

Penny's is trying to bring traffic and potential shoppers back into their stores after some awful Marketing strategies and execution.  The tagline or slogan is “When It Fits, You Feel It; it’s part of JC Penny’s spring advertising campaign. The announcer or voice over adds "You know it when it lets you rise to greet the world. A fit that lets you stand out a little brighter, move a little faster, part crowds a little easier. When it feels so right you wear it again and again and again, like a charm that always knows exactly how to win."

The campaign may continue into March when the retailer is a longtime sponsor of the Oscars or the Academy Awards, in which an average 30-second spot costs $1.85 million.

Visit here for more insights and true Marketing and Advertising Trivia.

I have been a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's. Targeting would be extremely important to JCP since they lost so much foot traffic and sales in past years.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Let Us Talk Ratings And Share With Jay Leno's Last Show (Maybe) And Promotion, In The Nine P's Of Marketing.

Jay Leno’s last episode as host of “The Tonight Show” (maybe), but I bet not his last performance or show on NBC, scored his show’s highest ratings in years. Last night's show averaged a 9.2 household rating, with a 22 share in the metered markets.  The finale drew 14.6 million viewers, the most in 15 years. The record was 22 million after 'Cheers' Finale in 1993. What do the numbers mean, read on.

A rating is an estimate of the size of a television audience relative to the total universe, expressed as a percentage. It's out of 100% so last night "only" 9.2% of the TVs whether on or off were watching Jay's last show. Maybe. And of the TVs on, 22% were watching Jay with 78% watching other channels and programming.

By comparison, on CBS with “Late Show With David Letterman” and ABC’s “Jimmy Kimmel Live” both notched a 1.9 rating and a 5 share, or 5% of the TVs on were watching either Letterman or Kimmel. Both shows added together is higher than Jay's show.  Television advertising is one part of Promotion in the 9P's of Marketing ©2007.

Interestingly, Jay's final show had not hit that level of rating and share numbers since President  Obama appeared on March 19, 2009 (11.3 rating/26 share)

As a marketing and advertising senior lecturer, consultant and expert witness, I wanted to explain the advertising/media terms involved with the TV viewers watching the NBA, NFL, Academy Awards/Oscars or any TV show.

What is a Rating? Share? Reach? Frequency? Continuity?

You see these media terms used in any marketing or advertising class, with clients and at advertising agencies, especially used in the media around major TV events, including the Super Bowl, Grammys, World Series, March Madness, NBA Finals and the Academy Awards/Oscars.

Here are some examples and definitions:

• Rating (RTG): The estimate of the size of a television audience relative to the total universe, expressed as a percentage. The estimated percent of all TV households or persons tuned to a specific station.
• Share (SHR): The percent of the Households Using Television (HUT) or Persons Using Television (PUT) which are tuned to a specific program or station at a specified time. 
• Reach (Cume; also called Coverage): refers to the total number of different people to whom you deliver an advertising message, or a complete campaign.  The number of different or unduplicated households or persons that are exposed to a television program or commercial at least once during the average week for a reported time period. 
• Frequency: Average number of times a household or a person viewed a given television program, station or commercial during a specific time period. 
• Continuity: Length of time a schedule runs. For example, a brand manager or media planner could divide a media schedule into specific weeks and months in a year. 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

As a Forensic Marketing Expert, an Advertisign Expert, an Advertising/Marketing consultant with Londre Marketing Consultants, LLC, I also teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Where Does Target's Security Breach Of 70 to 110 Million Holiday Shoppers Information Fit In The Nine P's Of Marketing?

I was asked  "Where does a security breach fit in or under the 9P's of Marketing?"  To respond to Target's problem with the press and their customers, plus governmental authorities, Target has used Advertising and PR under Promotion, in the 9P's of Marketing.

But what really seems to fit is Target's "Presentation," in the 9P's of Marketing.

This “P” is the act of  "Presenting" any of the different 9P’s© to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners.  I'd add governmental officials to. Target's Presentation are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. Unfortunately you don't go a day now without hearing about security breaches or privacy concerns.

The news is one thing. I also tell my students and clients to think and reflect on the positive and negative emotions in a presentation by a salesperson or sales force. Negative emotions narrow a person’s vision and propel selling behavior toward survival in the moment, especially new sales people --- “I’m frightened, so I’ll flee.”

Or in the security breaches it's hard to counter them. The company needs to consider ways to protect consumers' personal information. The malicious software at Target enabled hackers to steal info from consumer's debit and credit cards from 11/27 to 12/15/13 and now they are reporting 12/18. It's the largest or one of the largest cyberthefts in the history or retailing.

The Target breach involved 40 million payment card numbers and as much as 70 million customers' names, home addresses, email addresses and phone numbers.

Another example or two: The Internet changed everything especially in the “presentation” of the different P’s. Another part of “presenting” is the big picture perspective of corporate social responsibility (CSR) which refers to consideration of, and the firm's responses to issues, beyond narrow economic, technical and legal requirements. These objectives and firm strategies of accomplishing social benefits along with the traditional economic gains which the firm is seeking is vitally important to the “presentation” to the constituents, different publics and to the world.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion(Target's Advertising and PR fit here)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

How Much Does A 30-Second Spot Cost In The Academy Awards? Promotion and Advertising In The 9P's of Marketing.

The Academy Awards will be March 2, 2014. Women more than men are the biggest watchers, an important target or "People," in the 9P's of Marketing..

It's Hollywood's main event and advertising's big event right after the Super Bowl.

•  The answer to my question:  A :30 spot costs $1.85 million, and that's an average. 26.6% of all TVs in the U.S. will be watching the Oscars. 

For the 2014 Super Bowl  XLVIII, FOX had been charging $4 million per TV spot in the telecast. For CBS in 2013, a single Super Bowl XLVII spot topped $4 million with ads ranging between $3.7 million and $3.8 million and topping $4 million.

It's important to note, since I am a Marketing teacher and advertising expert, that most viewers, business owners and students don’t realize that these amounts exclude or do not include production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Just media costs.

In 2014 viewers of the Academy Awards or as some call it "the Oscars" will be seeing Pepsi spots (first time since 2005) instead of Coca-Cola spots (after eight years)  and General Motors autos instead of Hyundia, who spent $12 million last year.

In the Nine P's of Marketing, I include "Presentation"  Ellen De Generes who's the Oscars host is also the spokesperson for JCPenny. They were an advertiser last year and again this year.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Super Bowl Stunt and the Nine P's With Place and Delivery

Just ask for it..."Lakemaid beer." Lakemaid's promotional stunt or guerrilla marketing  activity involved their craft beer delivered by a drone. The brand sent a 12-pack to ice fishers on a lake via unmanned drone. Link

While the FAA (Federal Aviation Administration) quickly stopped it there's a video of the delivery has surpassed 100,000 views on YouTube. The FAA restricts the use of commercial drones," Supple lamented.

The FAA, which regulates the traffic in the friendly skies, has yet to come up with clear rules for flying commercial drones. Want to read or see more?  KMSP-TV

I took a graduate Marketing class at USC on just one of the Nine P's or one of the Four P's. It was "Place." Place or "Distribution" includes the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please also in the 9P's consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.”

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners,” also in the 9P's.
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Super Bowl: Combining Pricing, Sales Promotion, Product, Services, Ads, Team Colors and The Nine P’s Of Marketing

While it is more about the cities of Seattle and Denver, much of the country will be seeing advertising, promotion, food and parties for the Super Bowl.  Retailers are treating the big game like a major holiday, which it really is.  And for TV executives and advertising agencies plus clients it's about ads and driving traffic and sales.

I teach in my marketing and advertising classes; But please remember when you are watching the spots and ads ---"It's only creative if it sells." With their advertising, the products and services need to increase awareness, interest, desire and action. Ultimately, sales. Make the cash register ring and the shopping carts full.

It's also about service, customer service  Employees will begin earlier in the day and will try to keep the shelves full.Service falls under "Product," in the 9P's of Marketing.

Supermarkets and grocers expect a major boost in store traffic until the Super Bowl begins on Sunday. Bars see a lot of patrons before and after the game.

In Seattle customers wearing a Seahawks' jersey receive a 10% discount at selected, a super smart marketer. At Tony's Market in Denver, food following the Broncos' color scheme is proving popular,

In Seattle customers wearing a Seahawks' jersey receive a 10% discount at selected, smart super marketer. At Tony's Market in Denver, food following the Broncos' color scheme is proving popular,

Want to know one of the biggest nightmares in advertising and in the Super Bowl--- Pets.com.

Success was short-lived for pets.com; their business model could only “sustain” for only ten months. As 2000 began Pets.com was s high-flying dot-com, with 300 employees and a sock puppet mascot. Netted $82.5 million in their IPO. Seventeen dot-coms were part of “The Dot-Com Super Bowl,” including RIP e-stamp, computer.com andlifeminders.com.

I teach this in graduate school. Pets.com spent $55.3 million in advertising, mostly on TV and generated only $5.8 million in sales. Pets.com's cost of goods was $13.4 million, more than 2X their actual sales of $5.8 million. Pet Smart reportedly bought pet.com's web address for only $375K in 2001.

Need business, marketing and advertising insights? More Super Bowl trivia? Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): It all starts from MetLife Stadium in New Jersey on Super Bowl Sunday. 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Don't forget Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

With The Puppy Bowl, A Dozens Things You May Want To Know To Make Your Super Bowl Complete. With The Nine P's Of Marketing.

A dozens things you may want to know to make your Super Bowl experience complete:

1. The show is on the Animal Planet, and part of Super Bowl Sunday. It’s ten years old.
2. Puppy Bowl is a two-hour show which  plays six times
3. Strong in social media; an added reason to be an advertiser or sponsor.
4. Touchdowns are scored when the pups pick up toys and cross the end zone.
5. It took three days to shoot the '14 Puppy Bowl X. 
6. Animal Planet started with 103 hours of footage and ended with two hour show.
7. The Puppy Bowl X stadium is  19' long x 10' wide.
8. The creative  inspiration for Puppy Bowl came from the Christmas Yule Log.
9. There were 66 puppies, with up to 15 on the field at one time
10. Geico has the naming rights to the Puppy Bowl Stadium, 
11. Sponsors and advertisers are for 2014: AT&T, Chase, Subaru, Hershey, Geico, Bissell, Warner Bros., Walt Disney and Sheba cat food. .
12. At the Discovery Times Square museum and a component of the Nine P's of Marketing, specifically "Promotion" with Sales Promotion and Events and Experiences under Promotion in the 9P's, Animal Planet will feature a "Puppy Bowl" event the week before the game  The 15K square-foot area will feature puppies to play with, plus booths for sponsors to interact with Puppy Bowl fans and pet owners.

Visit here for more insights and true Marketing and Advertising Trivia, especially on advertising in the Super Bowl and  more.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.
The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion, with the components of Personal Selling/ Sales Force; Advertising; Sales Promotion; Collateral Materials; Direct Marketing (also referred to as Action or Direct Response Advertising); Interactive/Internet/Web, Digital Media, Social Media; Events and Experiences; Public Relations.
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best

Hershey's Chocolate Teams With New Partner: Printing With Chocolate. An Example Of The Nine P’s Of Marketing

Hershey is the first major company to jump into this new technology. Hershey has teamed up with a new “Partner, in the 9P’s.” Hershey's new partner is 3D Systems, which builds 3-D printers capable of creating objects out of chocolate and other “foods.”

The printer is pricey at $5K for a basic model and $10K for the professional model.  I wonder if they are using the marketing model of printer manufacturers "giving" away the printer and they making up their costs by marking up the replacement cartridges high in price? Ink of chocolate must be
costly?

Marketers can’t create customer value and build customer relationships by themselves.  They work closely with other company departments (inside partners) and often with partners and alliances outside the firm. Changes are occurring in how marketers connect with their suppliers, channel partners and others.

It is important to partner with firms that have similar corporate philosophies. The technology and the partnership were featured at CES, the electronics show in Las Vegas.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• Price
• Promotion
• Partners/Alliances and Hershey's with 3D Systems is the example.A joint partnership; the joint relationships, partnerships and strategic alliances. The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner.  
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

This Year's Super Bowl: What About The Roman Numerals For Each Super Bowl, Including Super Bowl XLVIII Or Super Bowl L?

What about those Roman numerals for each Super Bowl?

2014 it's Super Bowl XLVIII, on Sunday February 2nd.  The 2016 Super Bowl will be the 50th anniversary year for the Super Bowl. It will be the “Big L.” It will be in Roman numbers --- L, with some referring to “The L”  in 2016.

Some other interesting Roman numbers for the Super Bowl.
IV                (1970)            Hint: Be sure to say it out loud.
XXX             (1996)
XXXXVIII       (2004)
L                (2016)
LIX              (2025)
C                 (2066)
MD              (3466)

The first Super Bowl had 33K empty seats and was called the “AFL-NFL Championship Game.” Or the "Supergame.” There were two college bands and the Arcadia High drill team in attendance.No Madonna,  Beyoncé or Bruno Mars.            

With the 2014 NFL playoffs ending tomorrow for two of the teams,will it be which of the four teams remaining for Super Bowl XLVIII:

• Seattle versus Denver 
• Seattle vs. New England
• San Francisco vs. New England
• San Francisco vs. Denver 

All with great quarterbacks! Old and new.

The 2014 Super Bowl will be played February 2nd at MetLife Stadium at the Meadowlands in New Jersey (with city of New York serving as an official host as well), making it the first-ever Super Bowl held at an outdoor stadium in a cold-weather city.

Below is a look at the date, time,TV info, and a lot that you need to know for the game.

• SUPER BOWL XLVIII: 2014
• MetLife Stadium, East Rutherford, N.J., home of the New York Giants and New York Jets
• When, Date: Sunday, February 2, 2014
• Time: 6:25PM. EST/ 3:25PM on West Coast
• TV info: On Fox
• Announcers: Joe Buck (play-by-play), Troy Aikman ("color"/"analyst), with sideline reporters, Erin Andrews and Pam Oliver

Want some Super Bowl Trivia?

• For 2014, Super Bowl  XLVIII, FOX has been charging $4 million per TV spot in the Super Bowl telecast. For CBS in 2013, a single Super Bowl XLVII spot topped $4 million with ads ranging between $3.7 million and $3.8 million and topping $4 million. 
• Most viewers, business owners and students don’t realize that these amounts exclude or do not include production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Just media costs. 
• A premium can be charged by the network or the preferred position of a 30-second spot in the first quarter of the game. This premium can average around $100K extra. 
• This premium is due to the larger audience and better chances that consumers will recall the ads early in the game.  I mention in class and in my presentation "what is the state of mind of the viewers? Especially as the game gets later in the fourth quarter.  
• Viewers are usually “in a better state of "mind." The audience averages 111 million.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution) Interesting to note that the Super Bowl will be at MetLife Stadium at the Meadowlands in New Jersey (with city of New York serving as an official host as well), 
• Price
• Planning
• Promotion: MetLife Stadium joins an area with CitiField, Prudential Center and Red Bull Arena. MetLife's deal was reported to be for 25 years, worth $17 million to $20 million annually. This "Promotion" money will be split between the Giants and the Jets.
• Partners: Add the Jets with the Giants with MetLife. 
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

With 2014 NFL Playoffs Ending This Sunday With AFC and NFC Championship Games, Your Attention Turns To Super Bowl XLVIII On Sunday February 2nd

With the 2014 NFL playoffs ending tomorrow for two of the teams,will it be which of the four teams remaining for Super Bowl XLVII:

• Seattle versus Denver 
• Seattle vs. New England
• San Francisco vs. New England
• San Francisco vs. Denver 

All with great quarterbacks! Old and new.

The 2014 Super Bowl will be played February 2nd at MetLife Stadium at the Meadowlands in New Jersey (with city of New York serving as an official host as well), making it the first-ever Super Bowl held at an outdoor stadium in a cold-weather city.

Below is a look at the date, time,TV info, and a lot that you need to know for the game.

• SUPER BOWL XLVIII: 2014
• MetLife Stadium, East Rutherford, N.J., home of the New York Giants and New York Jets
• When, Date: Sunday, February 2, 2014
• Time: 6:25PM. EST/ 3:25PM on West Coast
• TV info: On Fox
• Announcers: Joe Buck (play-by-play), Troy Aikman ("color"/"analyst), with sideline reporters, Erin Andrews and Pam Oliver

Want some Super Bowl Trivia?

• For 2014, Super Bowl  XLVII, FOX has been charging $4 million per TV spot in the Super Bowl telecast. For CBS in 2013, a single Super Bowl XLVI spot topped $4 million with ads ranging between $3.7 million and $3.8 million and topping $4 million. 
• Most viewers, business owners and students don’t realize that these amounts exclude or do not include production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Just media costs. 
• A premium can be charged by the network or the preferred position of a 30-second spot in the first quarter of the game. This premium can average around $100K extra. 
• This premium is due to the larger audience and better chances that consumers will recall the ads early in the game.  I mention in class and in my presentation "what is the state of mind of the viewers? Especially as the game gets later in the fourth quarter.  
• Viewers are usually “in a better state of "mind." The audience averages 111 million.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution) Interesting to note that the Super Bowl will be at MetLife Stadium at the Meadowlands in New Jersey (with city of New York serving as an official host as well), 
• Price
• Planning
• Promotion: MetLife Stadium joins an area with CitiField, Prudential Center and Red Bull Arena. MetLife's deal was reported to be for 25 years, worth $17 million to $20 million annually. This "Promotion" money will be split between the Giants and the Jets.
• Partners: Add the Jets with the Giants with MetLife. 
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Shocking. Americans Spend More For Their Tattoos Each Year Than What We Spend On Our National Parks.

This shocking statement and report came from a presentation we saw last night.  "Americans spend more for tattoos each year than for our National Parks." This statement was from the lips of insightful David McCullough, part of our “Distinguished Speakers” series last night. 

David appeared to be an exceptionally nice man; he was a great story teller. David is a two-time winner of the Pulitzer Prize, National Book Award, Presidential Medal of Freedom. You may know him from his books on "Truman," "John Adams," and the "Brooklyn Bridge." 

He told us his upcoming book will be on the Wright Brothers. Incredible inventors who never graduated from high school.  Determination.  

McCullough has narrated documentaries, plus the 2003 film "Seabiscuit." Sad to report the ink on tattoos.

Tattoos would be a part of Targeting and People, in the Nine P's.  It's a form of expression and self-promotion.  
Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting). There are a few ways to categorize and segment the "holders, "users" of tattoos. 
• Product
• Place (Distribution): Ever really looked at tattoo parlors? Hours? Lights? Signage? The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Part Of Presentation And Promotion In The Nine P’s Of Marketing. More Questions For Sears From The 9P's And Their Sears Company Blog Posts.

What do you do with lack of sales, lack of store traffic, overall fourth quarter sales declines, a Twitter flap with a series of unflattering store photos on Twitter, if you are under performing Sears?  Your executive team posts on your Sears company blog?  Really?

Here’s another example in the 9P’s of Marketing, utilizing components of  “Promotion” and “Presentation.” I’m using an example from the poor holiday sales '13 at Sears and key executives at Sears, including their president have gone to post on their Sears blog. They are acting? Is this the way? These Sears executives, including CEO Edward Lampert, have written posts to counter a drop in same-store sales numbers and their Q4 loss. It may be as much as $360 million.

How much can Sears improve their stores?  Location? In store merchandising and displays? Sales promotion? Products? Pricing? Partners? More Promotion? More Passion for their customers and offerings?

Let’s ask two questions on “Planning,” from the 9P’s?  How many customer retention programs can they have? What other major “Partners” want to work with them in all of the areas of Marketing?  Sears has decreasing store traffic. They really need the "right" store traffic of customers. Think segmentation.

But the overall fourth quarter sales declines and Twitter flap with the store photos on Twitter lead to more examples of the under performing Sears.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting). 
• Sears needs the "right" shoppers who are shopping (that means purchasing), not just looking. Unfortunately Sears needs traffic and to make the cash register ring. 
• Product
• Place (Distribution): 
• Sears and Kmart have closed hundreds of stores.  They are not looking for new locations, to me but are looking to get out of leases and to close under performing stores. Unfortunately the whole company is under performing.
• The company’s "Place" activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Unfortunately for profitability they are doing tons of "promotional" pricing. But if you can't get traffic or sales, you don't have shoppers. 
• Promotion
• Their blog posts are just one component under the many parts of "Promotion."
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Earn Less. Less Educated. Bad For Your Health. Expenses Up. Several Good Reasons Not To Smoke From A Marketing Perspective

Surprisingly the number of worldwide smokers is up. Global marketing, distribution, pricing, promotion and presentation are relevan to the discussion. The recent article and its media broadcasts caught my attention, from a Marketing perspective.

The total number of world smokers with a pack-a-day habit has increased significantly, Journal of the American Medical Assn. researchers have found .

When I travel I see and smell smokers. Hard to miss them, especially the quantites when you are away from California. There's a visual difference walking around and visiting global cities.  In November and December I was in Southeast Asia.

When I am in California, far, far, fewer smokers.  I travel and I do seminars, on Marketing, Promotion, Advertising, Media and related subjects.  If you are in my home state of California you don’t see much smoking (OK, outside large building a couple of people will congregate and smoke), but you'll see them MORE when you travel. Over the last few years I have been in several countries including Argentina, Austria, Botswana, Chile, China, Dubai, Ecuador, Egypt, Finland, Holland, India, Italy, Malaysia, Myanmar, Peru, Poland, Rwanda, South Africa, Sri Lanka, Tanzania, Thailand, United Arab Emirates, Vietnam, Zimbabwe and others.

More smokers internationally and globally, hanging, on the phone, walking, talking.

One of the most important criteria in Marketing is Targeting. Also referred to as "People," in the Nine 9P’s, plus Prospects, Purchasers and Target Markets. A Target Market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels. Defining a target market requires market segmentation; the process of segmenting the entire market as a whole and separating it into manageable units based on demographics, geographics, psychographics, behavior, technographics or technographical characteristics.Smokers can fit into these subsets. No smokers too.

Segmentation is an important Marketing concept; the market segmentation process includes:

• Determining the characteristics of segments using Geographic, Demographic, Psychological, Behavioral and/or Technographics or Technographical Segmentation in the target market(s).
• Separating and targeting these segments in the market based on those characteristics. 
• Checking to see whether any of these market segments are large enough to support the organization's product. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market.
• What is still missing in this research evidence is the recognition that the link between service quality and profitability can be stronger if it is recognized that some customers are more profitable than others. Another link concerning income. Smokers make less. 

Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential. This means   developing different marketing strategies for each tier, especially different strategies for price and product offering.

Geographics are important for many products. Global smokers are valuable for tobacco companies. Everyone knows that smoking is bad for your health. It was interesting to read that the amount someone smoked was irrelevant because both chain-smokers and weekend social smokers experienced similar wage gaps. Income is another segmentation variable. Even someone who smokes just one cigarette a day will take a big, financial hit on the income. Buy cigarettes and pay money. Have less disposable income. Now you are earning less and paying out more. Plus your health expenses will go up too.

The researchers  have attributed that about 60% of the wage differences to demographic factors (one of the segmentation characteristics). Smokers tend to be less educated than nonsmokers and they earn less.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." And in this blog post I choose smokers, and their level of education and income. Expenses. .

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Is It The Product? The Personalities? The Passion To Watch? Or Are They Still Suffering From The Mistakes Made With Ann Curry And The Programming?

• Sixteen years as Number one: The Today show
• Presently 16 months and counting as Number two: The Today show

So what does NBC and Comcast come up with?   New, revised creative and MORE Promotion.

From NBCUniversal's CEO "We think if people see it, they'll like it. Sampling, Really?

Under Promotion, in the 9P’s of Marketing, NBC's "Today" show will be promoted on all Comcast outlets.
Every media outlet owned by Comcast will now be running ads for NBC's "Today" show, featuring their new "Rise to Shine" slogan or tagline. Plus there are rumors Ann Curry's contract is not being renewed. Curry was ousted from her job as “Today” show co-anchor in June 2012.  As a viewer, the show wasn't working with Ann.

Curry had been brought in to replace Meredith Vieira in '11, but her time on the “Today” show was short-lived.  Following the Curry debacle, competitor “Good Morning America” on ABC pushed in front of “Today” in ratings. NBC's morning show has been struggling to get its status back. Upcoming Olympics may help..

From the book “Top of the Morning: Inside the Cutthroat World of Morning TV”last week, Hollywood Reporter mentioned that this “Today” drama with ABC versus NBC may become a Lifetime made-for-TV movie.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's. "People" and the specific kinds of people plus their segments are vital to advertisers who help NBC bottom line,.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting):  Viewers and potential viewers.
• Product: The Today show is a product and a service. 
• Place (Distribution)
• Price
• Planning
• Promotion: There will be plenty of promotion for the Today show with the upcoming Olympics. 
• Partners
• Presentation
• Passion: The Today Show lost their Passion and reasons to watch months ago. 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Need A Super Bowl Fix Of Marketing and Advertising Trivia. Don't Forget How Much Promotion The Networks Do For Their Own Shows.

First I'd love to see Seattle Seahawks in the Super Bowl 2014. On January 19th how about the 49ers versus the Seahawks? OK, here's the information. 

For 2014, FOX has been charging $4 million per spot. For CBS in 2013, a single Super Bowl XLVI spot topped $4 million with ads ranging between $3.7 million and $3.8 million and topping $4 million. These amounts exclude or do not include production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Just media costs. 

A premium can be charged by the network or the preferred position of a 30-second spot in the first quarter of the game. This premium can average around $100K extra. This premium is due to the larger audience and better chances that consumers will recall the ads early in the game.  I mention in class and in my presentation "what is the state of mind of the viewers? Especially as the game gets later in the fourth quarter.  Viewers are usually “in a better state of "mind." The audience averages 111 million.

Prices for advertising time only can typically cost millions of dollars. NBC tapped Madonna for Super Bowl XLVI. CBS had Beyoncé.

FOX in 2011 reported that Super Bowl XLV sold out, fetching between $2.8 million and $3 million per :30.

In 2009-2010, the cost of a 30-second spot ranged from $2.5 million to $2.9 million. These amounts excluded production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. 

Here's more:

During the broadcast advertising time has also grown from 40 minutes, 15 seconds in 2001 — or 82 messages — to 45:10, or 84 messages in 2009. There was a big rise in 2010, to 47:50 and 104 commercials.

Which product is advertised the most on the Super Bowl? Not beers, movies or cars. It’s the network’s own programming promotion. In a typical Super Bowl, 15% to 20% of all commercial time is a plug by the network for its own programming and shows. 

Sales and the pace of sales in 2010-2012 were fueled by the heavy competition among car makers. There was a record of eleven different car brands which announced Super Bowl deals, including nine different auto brands. 

It’s our country’s highest-profile advertising showcase, with households staying glued to their screens and not using TiVo-type products and services during the ads. Marketers get a huge audience, but they also face high expectations especially when the audience can judge and be a critic with the click of a mouse. With the high price tag, it’s a lot to spend if the creative is poor or dumb, lacks strategic direction, or just plain awful. 

The cost of a Super Bowl spot every year has been an annual contest of brinkmanship for the networks, in setting its price.Today Advertising Age ran a story that 60% to 80% of ads don't build sales. Super Bowl spots don't always deliver or build sales

Super Bowl XXXVIII was broadcasted on 2/1/2004 from Houston, Texas on the CBS network, was noted for a controversial halftime show in which Janet Jackson’s bare breast was exposed by Justin Timberlake in what was referred to as a "wardrobe malfunction." A record $550,000 fine was levied by the FCC, as well as an increase of FCC fines per indecency violation from $27,500 to $325,000.

While the Super Bowl still commands the highest-priced commercial unit — around $3.8 million — other major sports events and the Oscars can pull in total dollars, too.

Passion and Presentation Mean Many Things In Marketing. The Nine P's Of Marketing And Corvette Stingray With Its New Performance Data Recorder. Plus More in Marketing.

Companies, brand managers, marketing professionals and I use the Nine P's of Marketing to analyze and solve Marketing problems. I use them to create opportunities in Marketing and in the marketplace, plus to create alternatives in competitive situations. Chevrolet is added a Performance Data Recorder (PDR) to  its Corvette Stingray model.

A little background, before I get to the Stingray example, which would be a product extension:
A number of important strategic philosophies and practices guide Marketing planning, tools, variables, efforts and/or Marketing relationships/ partnerships/alliances. The Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

GM Chevrolet will be rolling out their high-tech video technology.  For '15 models, GM will offer a 'Performance Recorder' on their 2015 Corvettes. This combines plenty of Marketing concepts. Are they blurring the lines between racing, real life, Marketing and product benefits?Let's add safety, too.

It's been reported that GM will be offering its integrated "Performance Data Recorder" that records everything from speed, lap time to curse words  by the driver.

• "Presentation," in  the 9P's of this technology: This Presentation “P” in Marketing is the act of presenting any of the different 9P’s© to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• "Passion," in the 9P's of Marketing: Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services.  I chose this Chevrolet example because this new add-on could be a reason a driver visits a showroom.  I use emotional, as distinguished from reason and rational decision-making; it can be a strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner. 

As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. And from research, it needs to show, in the “Presentation” your passion for the product. Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.

Today, buyers can find tons of information about products, product lines, product variables, product attributes, distribution options, strategic partnerships, pricing, sales promotions, new product development, and more.

The "Performance" feature will be offered on the 2015 Corvette Stingray models due out later this year. Pricing wasn't disclosed, but that would be another P in the Nine P's of Marketing. .

The Death Of The Minibars In Hotels. It Wasn’t Only Labor Costs, But Product Pricing In The 9P's and Guest Arguments Which Killed Them.

Here are several reason and observations on the death of the hotel minibar, and a whole lot more in Marketing observations:

1. Minibar pricing is extremely high when there is a drug store, grocery store or 7-11 nearby. 
2. Travelers  and guests go to  the lobbies to socialize and surf the Web . Hotel guests spend more time in lobbies now. Having a tablet or smart phone in the lobby you can meet people.  It’s not creepy to be in a lobby with your phone.
3. A recent survey by TripAdvisor.com found that the hotel minibars were the least important amenity for U.S. travelers.  In room WiFi was first. Not an overpriced Coke or Pepsi. Just think of the extreme product offering in a market or grocery store versus the limited "favs" in a hotel room? Only 21% of travelers ranked the mini-bar as an “important amenity.” 
4. Costs are high to check and restock the bars. Automated minibars that electronically charge guests can cut the labor costs, down but the items are over-priced for many, whether a "necessity" or not.
5. The arguments and disputes with guests over minibar fees are not good for ratings and repeat visitors. 
6. Did I mention most people don't understand the costs and profitability ratios. Tough business if consumers or potential users are not willing to "pay" for the excessive, immediate convenience. Also I teach, get out and meet people. It helps build your network.  

My wife  and I met a famous business, PR person in a  NY hotel lobby and shared a ride to the airport.  A 33 year business network partner and business friend developed from the chance meeting in the hotel lobby.

BTW: Many hotels are eliminating room service and adding food and drinks in their lobbies.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's. Very important in the hotel business, especially for city centers and airport hotels.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting). I supervised the advertising of two hotel companies and their are different segments of hotel travelers, including vacation, business and conventions plus local F&B. 
• Product (Hotels are products and services in the 9P's. 
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's Complicated For Some: What Sponsor Promotes Using Those Advertising Spots With the Kids At The Table?

I was asking this question over the Christmas to New Year's break.  Friends and family didn't always know. Here are some questions and answers.

1. It’s been more than a year. Surprising amount of time for some, that they have been on so long and they do not know the advertiser by name. They are "cute" or they say "I've seen that one before."  
2. The actor and kids start with prepared scripts, but it’s reported that almost all of the material has been improvised.
3. He's a USC grad. Fight on. I have taught Marketing, Global Strategies and Advertising at the University of Southern California (USC) since 1980 and taught in the Marshall School of Business as a guest speaker, several times, in 2013. 
4. Created by the advertising agency, BBDO-Atlanta.

Time Warner? Verizon? T-Mobile? Samsung? I’m sure not everyone in the potential target market knows if it's AT&T spots? Comparative advertising and the use of comparative ads can be confusing to many.

It was last January 2013 that AT&T started those ubiquitous TV spots with the kids, in the "It's Not Complicated" campaign.

It's actor Beck Bennett who had previously formed a comedy troupe, made YouTube videos, performed improv shows, prior to being selected for spokesperson in the AT&T ad campaign. Bennett plays the adult straight guy interviewing the kids at a table about whether fast is better than slow, two is better than one, and other service benefits that AT&T claims for its cell service. Many parts of the "Promotion" component including advertising in the 9P's of Marketing.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (There's more than just Advertising under Promotion, in the 9P's)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Whole Foods In Chicago Taking Over Six Stores From Dominick's. A Staff Writer For The "Sun Times," And The Nine P's Of Marketing.

It is rumored that Whole Foods is taking over six Dominick's stores in the Chicago area.

I read in yesterday’s Chicago Sun-Times that Whole Foods has mailed flyers offering former Dominick’s shoppers $15 off their next $50 purchase, along with a promotional sympathy note. Included in the sales promotion is a list of affordable items available at WF.

But the reason the story resonated with me is the writer used "Whole Paycheck," referring to WF. Really not necessary.

Did you know that Whole Foods is known also as “Whole Paycheck,”  according to the Sun-Times writer. Really?

I would bet that Dominick's was a bigger advertiser in the Sun-Times than WF, and the writer is more familiar with Dominick's. Has Sandra Guy been to a WF?  I travel a lot and give marketing presentations and seminars. In every state and foreign country I try to visit supermarkets and department stores in the cities we explore.

Also for the record I teach Marketing using WF as an example and I like shopping at Whole Foods. They offer a wide range of quality products.

A little more:  The Chicago brand, Dominick’s, has closed and WF sent out coupons (great promotional device under “Promotion” to communities and neighborhoods, inviting shoppers to check out their local Whole Foods. According to WF they offer affordable natural, organic foods. Using direct mail under “Promotion” in the Nine 9’s of Marketing, potential shoppers may use their coupon or give up their Dominick’s loyalty card.  WF gave them a little over a month to come by.  Just smart marketing and promotion using "People" and Targeting also in the Nine P's.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." With "Anchorman 2" it will be the movie going audience. Males and females, under 25 and over 25 years of age.  People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Demographics and geographjics are vitally important in marketing and media planning, especially in budgeting of "Promotion" dollars.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting). Sending to specific zips and using sophisticated segmentation characteristics, WF is executing smart Marketing objectives, strategies and tactics. 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (There are eight components I presented at Ucla School of Law in my "What is Marketing? What is Advertising? presentation. I include all of the 9P's of Marketing, too)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.