Advertising Facts: Super Bowl 50 on CBS, Feb. 7th. One Month From Today.

1. This year's Super Bowl 50 in Santa Clara will air on Feb. 7, 2016 on CBS. 
2. It’s our country’s highest-profile advertising showcase, with households staying glued to their screens and not using TiVo-type products and services during the ads. 
3. Marketers get a huge audience, but they also face high expectations especially when the audience can judge and be a critic with the click of a mouse. 
4. With the high price tag, it’s a lot to spend if the creative is poor or dumb, lacks strategic direction, or just plain awful. The cost of a Super Bowl spot every year has been an annual contest of brinkmanship for the networks, in setting its price.
5. Which product is advertised the most on the Super Bowl? Not beers, movies or cars. It’s the network’s own programming promotion. In a typical Super Bowl, 15% to 20% of all commercial time is a plug by the network for its own programming and shows.
6. Biggest advertiser? It will be CBS, promoting its own shows.
7. With its "global vision for the future of money," PayPal will air its first Super Bowl spot.
8. The 30-second units have been going for $4.6 Million to little more than $5 Million. Each. And that doesn't include production costs. Just the air time. 
9. For Fox in 2014, a single Super Bowl XLVI spot topped $4 million with ads ranging between $3.7 million and $3.8 million and topping $4 million.
10. A premium can be charged or a preferred position for a typical 30-second spot in the first quarter of the game, which can average around $100K extra. This premium was due to the larger audience and better chances that consumers will recall the ads early in the game. Viewers are usually “in a better state of mind.” The audience averages 111 million.
11. Prices for advertising time only can typically cost millions of dollars. NBC tapped Madonna for Super Bowl XLVI. CBS had Beyoncé. NBC used Katy Perry.
12. History?
• FOX in 2011 reported that Super Bowl XLV sold out, fetching between $2.8 million and $3 million per :30.
• In 2009-2010, the cost of a 30-second spot ranged from $2.5 million to $2.9 million. These amounts excluded production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. 
• During the broadcast advertising time has also grown from 40 minutes, 15 seconds in 2001, or 82 messages, to 45:10, or 84 messages in 2009. There was a big rise in 2010, to 47:50 and 104 commercials.
• Sales and the pace of sales in 2010-2012 were fueled by the heavy competition among car makers. There was a record of eleven different car brands which announced Super Bowl deals, including nine different auto brands.
• Super Bowl XXXVIII, broadcasted on 2/1/2004 from Houston, Texas on the CBS network, was noted for a controversial halftime show in which Janet Jackson’s bare breast was exposed by Justin Timberlake in what was referred to as a “wardrobe malfunction”. A record $550,000 fine was levied by the FCC, as well as an increase of FCC fines per indecency violation from $27,500 to $325,000.
• While the Super Bowl still commands the highest-priced commercial unit, around $5 million, other major sports events and the Oscars can pull in total dollars, too.

Stay tuned for Super Bowl L which will be called Super Bowl 50. Super Bowl 50 in Santa Clara will air on Feb. 7, 2016 on CBS. And the biggest advertiser? It will be CBS, promoting its own shows.

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components:The communication element includes personal and non-personal communication activities. Promotional activities that communicate the merits of the overall product or services. 
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features? 
• How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.  
• Passion
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services. 

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

A Hidden Message Of Life. Promotion, In The Nine P's Of Marketing Reaches Many By Targeting Few.

Hidden messages.
Reaching a few under People, reaches more. Many others.
Engagement.
Segmentation.
Targeting.
Publicity.
Planning, People and Promotion in the 9P’s of Marketing.

An advertising agency named Essencius introduced a teaser campaign in Denmark promoting Stevia combined with cane-sugar, Coca-Cola Life.

They used digital ads, social media, outdoor for reach and frequency, under media planning and execution.

They targeted a segment but was really looking for publicity;  by engaging many by targeting a small segment they generate bigger numbers. More impressions. 

I like using the line...it's only creative if it delivered sales.  It did deliver awareness. 

The agency used a hidden message of “Life” in the campaign with “reverse Ishihara images.” Color-blind people saw the word “Life” in the design and targeting a message to few generated for more publicity under Promotion in the nine P's of marketing.

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components:The communication element includes personal and non-personal communication activities. Promotional activities that communicate the merits of the overall product or services. 
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features? 
• How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.  
• Passion
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services. 

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What Is The Ultimate Hollywood Awards Coup? What Enhances Your Product In Hollywood As An Actor?

That is easy.

But it's not easy to put four letters together.  GOTE?  TOGE? OGET?  But Howllyood actors and writers plus publicists have created an EGOT.

It's an EGOT. Winning an Emmy, Grammy, Oscar and a Tony.

That's one way to enhance you Presentation and promotion in the Nine P's of Marketing.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: It's about Segmentation and Targeting. 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: 
• Eight (8) major, strategic components): The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Should we promote?
• Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion:
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? What features? 
• How frequent?
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion.
• While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Uber: Wants More Drivers On The Road. Prices Surged. Expaling Elements Under The 9P's of Marketing.

Uber: it's a transport company. The Washington Post said it is "more predictability than cabs...". With slower waits and better service. I agree. I found them friendlier in most cases.

Uber is launching in more and more cities. That's a part or an element under the Nine P's of Marketing, Place. 
More drivers: would be part of "People" in the 9ps of Marketing.
The surge was on New Year's Eve. The price surge would be part of "Price" or "Pricing," in the nine P's of Marketing. 
Uber in its Marketing planning says it "seamlessly connecting riders to drivers through our apps. We make cities more accessible, opening up more possibilities for riders and more business for drivers." 

I read that users have posted their bills on social media after some of them reported that prices surged at almost nine times their regular fare. 

It was on News Year's eve and day, by the way. That's not a typical day of business. Prices could or should be higher. I ask you "Are they not providing a better service? Than cabs?" 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components:The communication element includes personal and non-personal communication activities. Promotional activities that communicate the merits of the overall product or services. 
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.  

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre MarketingConsultants, LLC. Here to help. All the best.

Disneyland Will Close Some Attractions In 2016 To Make Space For “Star Wars” Space.

In the nine Ps’ of Marketing, Attractions and events, it's about Planning, Product/Service, Pricing, Promotion, Partnerships, Presentation,. Passion and more.

Disney acquired Lucasfilm, along with the "Star Wars" franchise, in 2012 for $4 billion.

In the spring Universal launches Harry Potter attractions. How much impact for Disneyland

Will Disneyland see a drop in attendance?

Will it continue to raise Pricing?

Will it add new stage shows?

Will it add more parades?

First the news:
It's Disney's largest or biggest expansion ever.

This January ten attractions and dining areas will close, either temporarily or forever to make space for Star Wars attractions.

Some of the areas and attractions will be closed and will permanently be gone, so Disney can build its new 14-acre "Star Wars" area. What will close? The Thunder Ranch in Frontierland, Big Thunder Ranch Barbecue, Big Thunder Ranch petting zoo and Big Thunder Ranch Jamboree.

Plus other attractions on the Rivers of America — mainly Fantasmic, the Mark Twain Riverboat, the Sailing Ship Columbia, the Pirates Lair on Tom Sawyer Island, the Disneyland Railroad and the Davy Crockett Explorer Canoes will be closed but just temporarily.

We'll see many changes which can be a marketing case study with the Nine P's of Marketing.

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components:The communication element includes personal and non-personal communication activities. Promotional activities that communicate the merits of the overall product or services. 
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion::
• What should be promoted? In short or long term at Disneyland? 
• To whom should they promote?
• What economic and discount levels should they offer? The have local geographic zipcode promotions, usually in the spring. 
• What form of promotion should they offer? Features? 
• How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.  
• Passion
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services. 

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Combining Tattoos, Interviewees, Employer Hiring, People And Presentation, Under The Nine P's Of Marketing.

It's the new year of 2016:
This example is part of "Presentation" and "People" in the hiring process, both under the 9P's of Marketing.

Starbucks has relaxed their rules on tattoos.
U.S. Army did too. 
So did PetSmart. 

Overall there is a loosening of restrictions for tattoos in the restaurant industry.

The Huntington Post and The Washington Post reported that Jimmy John's a sandwich shop has loosening its policies about tattoos. The sandwich shop rep said "If your mom wouldn't approve, better cover 'em up."

Go back five years with a study by the Pew Research Center found that nearly 40 percent of millennials have tattoos. Many had two to five. 

I feel we have hit the tipping point. Employees are getting fewer per capita tattoos. Employers, in most cases, still want the tattoos covered up. And have you seen the tattoo removal business explode. Laser Tattoo has 24 "convenient" locations in Los Angeles. 

Let's go to the obvious... students and others potential employees and interviewees with visible tattoos have a harder time finding a job. 

Visit here for more insights and true Marketing and Advertising Trivia. Go to "Find a Job -2015 or make that 2016 on LondreMarketing.com Click here. 

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:

Should we promote?
Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.

• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's A New Year. Dieting. Picking The Right Celebrity. Oprah. Weight Watchers And The 9P's Of Marketing.

Picking the right celebrities can even be harder than smart differentiation. 

If you are picking a celebrity be sure you check out their history and try to predict the future of the celebrity’s exposure? McConaughey for Lincoln looks bright. He did star in the movie "The Lincoln Lawyer." But also "Dallas Buyers Club."

Oprah looks great and she bought into Weight Watchers. Timing's right too. It's the first of the year tomorrow. 

Did you know that Weight Watchers International's shares have surged after Oprah was introducing an advertising campaign endorsing the weight-loss program.

The celebrity posted a video to Twitter about using Weight Watchers on how to get ready to lose weight. She asked “Are you ready?” And says “Let’s do this together.”

Oprah announced her partnership with Weight Watchers last October; she purchased ten percent of the stock plus joined the board. 

TThe value of her 10% has gone up almost 4x. From about $43 million before she joined Weight Watchers to approximately $150 million.

Then in late October, she reported that the stake was almost fifteen percent, including options.

I have developed a list of strategic questions a brand manager or marketing manager should ask in developing and selecting a list of possible endorsers and celebrities, for a brand or company. Obviously there are strategic, emotional and rational decisions to be made by marketing professionals at both the client and the agency or talent source.

My marketing and promotional list?

1. Does celebrity subtract from product or service? In this case, I can think of multiple categories for Frank.
2. Is the celebrity appropriate for our product or service?  Same comment.
3. Does the celebrity add value? Or generate a good impression?
4. Does the celebrity add to the product’s image?
5. How much is the fee?
6. How is the contract structured?
7. Do you pay the celebrity or his family their fee, which will decrease media exposure/expenses?
8. What about the history and future of the celebrity exposure?  What about “after hour” behavior, any criminal record, FTC issues? Health?
9. Be sure celebrity uses and continues to use the product? Unfortunately he’s not alive.
10. Be sure the facts about the product are true and substantiated, before giving script to celebrity.
11. You must disclose if the star or celebrity has considerable interest in the company or product.
12. What about their “after hour” behavior, any criminal record, FTC issues?  Health?

Come up with the right idea or selling concept.  That must be first. Then decide on the “celebrity” to present, sing or act. What you are going to say is more important than the "who."

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components:The communication element includes personal and non-personal communication activities. Promotional activities that communicate the merits of the overall product or services. 
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.  

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre MarketingConsultants, LLC. Here to help. All the best.

Looking For A Marketing Solution? A Late Christmas Gift Or New Year's Resolution From The Nine P's Of Marketing And Larry Steven Londre's Londre Marketing Website

Need a Marketing solution to a Marketing problem or Marketing opportunity? 

A New Year's Resolution?  

We have a marketing solution matrix named the 9P's of Marketing. There are several concepts, terms and useful definitions to help you explain and aid in you in solving marketing problems and a better understanding of marketing and its related activities. These include Marketing Concepts, Marketing Objectives, Strategies and Tactics, Marketing Mix (4P’s), and the Nine P’s (9P’s) of Marketing ©2007

In 2016, a number of important strategic philosophies and practices guide Marketing planning, branding concepts and tools, Marketing variables, efforts and/or Marketing relationships/partnerships/ alliances.

The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms,
for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing
intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

As Management guru Peter F. Drucker once said: “The aim of Marketing is to know and understand the customer so well that the product or service fits him (her/it) and sells itself. 

And this is one of the reasons I created the Nine P’s. “People” or Targeting was slightly forgotten in the Marketing Mix, and is a major, significant part of the Nine P’s of Marketing. Companies do not get potential users or customers to try a product by convincing them to love their brand. You get them to love a brand by convincing them to try and use the product or service.

Click here for the Nine P's of Marketing document from Londre Marketing and Larry Steven Londre

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about "People," Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, 
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

More questions under Promotion:

• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? What features? 
• How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.