We Want Less Of It: What Is One Spot That Is Selling Against Something In The Super Bowl, With the 9P's Of Marketing?

Taken from "demarketing": "Efforts aimed at discouraging (not destroying) the demand for a product which a firm cannot supply in large-enough quantities, or does not want to supply in a certain region where the high costs of distribution or promotion allow only a too little profit margin. 

Common demarketing strategies include higher prices, scaled-down advertising, and product redesign.This is different. 

Tomorrow it will be a 30-second TV spot in the third quarter. It will be supported by the NFL and it is on behalf of "No More," an organization formed in '13 to combat domestic violence and sexual assault.

Last year and again this year: the NFL has donated airtime in the Super Bowl for an anti-domestic violence public service announcement.

This year's TV spot is called "Text Talk." The NFL donated both the time and the production costs for the spot. 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Strategic questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.  

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre MarketingConsultants, LLC. Here to help. All the best.

First TV Spot In CBS Super Bowl L Or 50 Tomorrow. At Approximately $5 Million.

Costing $5 Million for 30-seconds and that doesn't include talent, creative, actors, director, the first TV spot will be?

An older brand. Michelob Ultra or Michelob ULTRA fromAnheuser-Busch InBev. The beer has 4.2 percent of alcohol, 95 calories and 2.6 carbs. It probably wont be your first beer and it may nnot be your last. .

Michelob has had a rocky history. The first position line or slogan was "Weekends were made for Michelob." Many marketing journals and lectures used this story to teach a few marketing principles on targeting and Marketing Planning, one of the 9P's of Marketing.. 

This is Michelob Ultra today, in the Super Bowl. Again it may not be your first beer of the day or game. It does have fewer claories and competes with Bud Lite and other light beers. 

Michelob ULTRA appeals to beer drinkers ("People" in the 9P's of Marketing, also know as a target market), but "People" has more sophistication and description) interested in a superior tasting light beer that promotes an active, social lifestyle."

This first ad or TV spot during the Super Bowl is named "Breathe" from FCB Chicago. 

The 30-second TV spot shows "People" or talent in the middle of their workouts, with the tagline "Brewed for those who go the extra mile."

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Strategic questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.  

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre MarketingConsultants, LLC. Here to help. All the best.

Chipotle: Sales Down. Profits and Revenue Down. Launching New Promotion And Advertising Campaign To Get "People" Back.

It's been reported that several pathogen outbreaks sickened some 350 people at multiple Chilpotle.

With sales and profits way down, Chipotle is introducing a new promotional campaign to get their "People" under the Nine P's of Marketing back at the fast food operator.

Chipotle instituted new food safety procedures.

I was a big fan of Chipotle. I took many of my speakers at my marketing and advertising classes there. We'd meet before class.

A little background:

• Sales reported dropped by 15% in the fourth quarter and overall revenue dropped 7%.

• But on Monday, the U.S. Centers for Disease Control said that the Chipotle’s E.coli outbreak "appeared" to be over, but is it ever over, with 2,010 locations? 
• Over several months, they have worked to improve its food safety system. They have added steps including DNA testing program for fresh produce and meats, washing facilities for produce, new cooking and marinating methods, restaurant audits, and crew training programs. 
• Unfortunately Chipotle said it is now subject to a criminal investigation by the U.S. DOJ. They are subpoenaing the company's food safety documents and materials going back three years. 

Under Promotion in the 9P's of Marketing, Chipotle will be launching an advertising campaign next week.  Right after the Super Bowl. Their Promotion will include TV, digital, outdoor/OOH, radio, and print.

Will their "People" including me come back to Chipotle?

Generating traffic, sales and revenue will be tough. Planning, promoting and predicting consumer impact after a long, wide-spread, high-profile outbreak can be difficult.  Close to impossible. We'll see. Stay tuned. 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components:The communication element includes personal and non-personal communication activities. Promotional activities that communicate the merits of the overall product or services. 
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.  

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre MarketingConsultants, LLC. Here to help. All the best.

Most Controversial Super Bowl? Presentation And Promotion Under The Nine P's Of Marketing

Most Controversial Super Bowl? 

Probably Super Bowl XXXVIII, broadcast on 2/1/2004 from Houston, Texas on the CBS network. Same network as February 7, 2016.

This Super Bowl was noted for a controversial halftime show in which Janet Jackson’s bare breast was exposed by Justin Timberlake in what was referred to as a “wardrobe malfunction”. 

A record $550,000 fine was levied by the FCC, as well as an increase of FCC fines per indecency violation from $27,500 to $325,000.

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components:The communication element includes personal and non-personal communication activities. Promotional activities that communicate the merits of the overall product or services. 
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features? 
• How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.  
• Passion
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services. 

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

A Simple But Complex Advertising Guide To Reviewing Super Bowl Ads And Spots: Super Bowl 50

One of my favorite lines to use in any Marketing and Advertising class: “It’s not creative unless it sells.”

A famous ad man (not one from the famous Mad Men series, which I adored but wished there had been more on advertising than relationships) once said: “The idea is to create ads that make people say “Wow, I love that ad.” 

The real news is “Wow, I love that product.” 

I teach and consult in Marketing, Promotion and Advertising that "creative" advertising is really advertising that creates sales. 

I will be using these notes next week after the Super Bowl airs at Pepperdine where we will help the advertising, media and business student better evaluate creativity, branding and more. I named this lecture at USC, Ucla, CSUN, Pepperdine and others: "Good Ads and Bad Ads: Creativity And Sales."

Advertising is not an art form, it’s an expensive, serious business tool. With the current squeeze on profits, high media costs, social media options increasing clutter and the increasing complexity of today’s changing consumer, it is vitally important for advertisers to stretch their marketing and advertising dollars.

What you should look for in the Copy or Script:

• Is the copy or script arresting?
• Clear?
• Simple?
• Gives information to the readers?
• Are the facts supported?
• Does it sell?
• Is it believable?
• Is it too general?
• Does it deliver intended message?

What you should look for in the Layout and Production: 

• Is it simple?
• Does it look overcrowded? Too busy.
• Does it sell?
• Is it an eye catcher? Stand out for the right reasons? 
• Is it distinctive?
• Does it have a dominant visual?
• Correct spokesperson?
• Does the white space work, for print?
• Does the art direction match the purpose?
• Can the type be read? Can the copy be understood? Relatable? 
• Can the scene be understood?

Creative means dramatically showing how a product fulfills a consumer need or desire.  Or it can be as simple as casting the right person for a brand.  A unique demonstration of product superiority can be creative.  So, can a memorable jingle.

Be careful the execution does not subtract from the selling idea.  Advertising can’t subtracts from the selling message. Movie stars and athletes continue to serve as substitutes for selling ideas.

It’s difficult to write advertising that wins awards, the customer loves and sells the product. For every potential customer who reacts to  “sophisticated” advertising, there are others who may not get it.  

It's always an option to "Examine alternative ideas and creative." Look for creating an Identity.  With distinctive artwork, layouts, copy to enjoy higher readership.  Break through the clutter and don’t look like the competition.

Next step: Advertising that appeals to the "Head" and the "Heart." And the "Soul."  Rational and emotional buying appeals.

A couple of more ideas for brand managers. Speak with One Voice in the ads and for the campaign. Everything in an ad and in a campaign should support the positioning---words, graphics, and sounds/voice.

Repetition is important. Stick with winning ideas.

Although more ad readers are better than fewer ad readers, what really counts is the total number of sales.

Plus...No matter how original an idea is, it must be related to reality or solve a problem to be considered creative. 

There can be no doubt that advertising today must be more intrusive, more imaginative, more innovative than it has ever been before.

Visit here for more insights into marketing and Advertising and true Marketing and Advertising Trivia. 

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about segmentation and Targeting.. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components:The communication element includes personal and non-personal communication activities. Promotional activities that communicate the merits of the overall product or services. 
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre MarketingConsultants, LLC. Here to help. All the best.

Hotel Owners, Operators And Marketing Managers Are Obsessed With Properly Branding Their Properties And Improving Their Guest Experiences.

Hotels are spending more on installing "branded" toiletries, remodeling,  carpeting, bigger TVs, faster Internet, new irons, coffee makers, redesigned lobbies, improved work spaces and desks, fitness centers plus better restaurants.   

Could this be the "costs" of doing business, especially with competition? 

The recession affected business.  

Hotels were affected more since businesses cut back their spending and that including travel/meetings/conferences. 

One of my first blog posts featured one of my first Marketing lectures 39 years ago; it was on hotel and hotel marketing.

With an improving economy, business people, families, students, grandparents, and others are traveling more. Hotels have higher occupancy rates, again. Higher room rates too. 

Remember how in the 90’s hotels differentiated themselves, against the competition, with free breakfasts, local calling and a free newspaper. 

Remember some Holiday Inns had signs on the road saying “Free HBO.” 

Here's another one. Marriott and Holiday Inn Express have removed desks from rooms. Guests don't like it. Guests want to come into a room with a desk, whether they use it or not.  A quote from Marriott: "What we are doing is we're trying to evolve how those work surfaces are implemented in the guest room. "It's not about eliminating desks." But they are. 

There is so much more to Marketing than a sign. I teach Marketing and use a copyrighted concept named the Nine P's of marketing.

We talk about this in class and I discussed in previous blogs.

What are people looking for in a hotel? 

It’s more than the “core benefits;” problem-solving benefits of Rest/Sleep/Pool/Clean Room and Towels/Location/Quiet that the customer or customers seek when buying the product or service. 

They are looking for so much more than location, location, location. 

As well as amenities, Internet or Win-Fi access, hotel name, reward programs (points added to their accounts for example Hilton HHonors, Starwood’s Preferred Guests. Wyndham Rewards, Marriott Rewards and others).

I'm adding another one in May 2016: "Micro-Free TV handset. 

Plus ironing board, pool, brand's reputation, TV with a good, working remote, Price (one of the Nine P's of marketing), special offers, promotions, value; quality, style; ratings of hotels from previous guests.

There is more to our list that I develop in class: Starting with Rest & Relaxation, in Promotion (hotels fight/battle over the claims of which ones have the best beds, sheets, etc.), fitness center, food, special promotional offers, convention services; pillow menu selection, white noise machine, candy, apples or cookie at check-in, and turn-down service.

We discuss in class and in Marketing about complaints. 

Examples are: resort fees which may or may not be visible. (Look out for them:  resort fees...they are creeping up.  Just saw that Palazzo and Venetian in Las Vegas are $45 a day.  Add those fees are added to your room rate. 

Plus hotel parking fees can be expensive; added fees; fee for a room key (just kidding); availability and working order of the fitness center; the printing out of an airline boarding pass can cost: $7.50; refrigerator; surcharges for phone calls; wireless access; roll away beds, up to $60; mini bar stocking; receiving faxes or packages; room service: (surcharge, delivery fee and mandatory gratuity; check out too early or too late fee; storing bags and wake up call. 

I did find it interesting that the Benjamin Hotel in Manhattan was offering work-down calls.

It’s the opposite of a "wake-up call." The guest arranges to have the concierge call at a specific time or times to remind the guest to go to bed and sleep. Really??

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components:The communication element includes personal and non-personal communication activities. Promotional activities that communicate the merits of the overall product or services. 
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features? 
• How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.  
• Passion
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services. 

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Was This Really Worth A Press Release, For A Hotel?

Was this really worth a press release? 

Reported in the LA Times, the St. Regis Monarch Beach hotel in Dana Point has two goats on their property to supply the fresh goat cheese for their restaurants and room service.  Maybe.

Was this really worth a press release? 

Reported in a NY University study, hotels are spending money on installing new carpeting, bigger TVs, faster internet, new irons, coffee makers, redesigned lobbies, improved work spaces and desks, fitness centers plus better restaurants. Probably.

Here's another one. Marriott and Holiday Inn Express have removed desks from rooms. Guests don't like it. Guests want to come into a room with a desk, whether they use it or not.  A quote from Marriott: "What we are doing is we're trying to evolve how those work surfaces are implemented in the guest room. "It's not about eliminating desks." But they are.  

But in a Business or Marketing class, could this be the "costs" of doing business, especially with competition? 

The recession affected business. All businesses.

Hotels were affected more since businesses cut back their spending including travel. One of my first blog posts featured one of my first Marketing lectures 39 years ago. it was on hotel and hotel marketing.

With an improving economy, business people, families, students, grandparents, and others are traveling more. 
Hotels have higher occupancy rates.The LA Times reported that rates will be higher in 2016. 

Simply put more people are staying at hotels, i.e., a 100-room hotel with 90 rooms occupied would have a 90% occupancy rate. I see that services and check-in plus check-out are also changing. 

Plus selecting your room will also be available. Hilton may in a few months will have automated or mobile device check-in.

Remember how in the 90’s hotels differentiated themselves, against the competition, with free breakfasts, local calling and a free newspaper. Some Holiday Inns had signs on the road saying “Free HBO.” There is so much more to Marketing than a sign. 

I teach Marketing and use a copyrighted concept named the Nine P's of Marketing. I ask in class, "What are people looking for in a hotel?"  It’s more than the “core benefits;” problem-solving benefits of Rest/Sleep/Pool/Clean Room and Towels/Location/Quiet that the customer or customers seek when buying the product or service.

They are looking for so much more than location, location, location. As well as amenities, Internet or Wi-Fi access, hotel name, reward programs (points added to their accounts for example Hilton HHonors, Starwood’s Preferred Guests. Wyndham Rewards, Marriott Rewards and others).

Plus ironing board, pool, brand's reputation, TV with a good, working remote, Price (one of the Nine P's), special offers, value; quality, style; ratings of hotels from previous guests.

There is more to our list that I develop in class: Rest & Relaxation, in Promotion (hotels fight/battle over the claims of which ones have the best beds, sheets, etc.), fitness center, food, special promotional offers, convention services; pillow menu selection, white noise machine, candy, apples or cookie at check-in, and turn-down service.

We discuss in class and in Marketing about complaints. 

Examples are: hotel parking fees can be expensive; resort fees; fee for a room key (just kidding); availability and working order of the fitness center; the printing out of an airline boarding pass can cost: $7.50; refrigerator; surcharges for phone calls; wireless access; roll away beds, up to $60; mini bar stocking; receiving faxes or packages; room service: (surcharge, delivery fee and mandatory gratuity; check out too early or too late fee; storing bags and wake up call.

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. Many different geographic markets and many different segments, including business, vacation, convention and familly.
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components:The communication element includes personal and non-personal communication activities. Promotional activities that communicate the merits of the overall product or services. 
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features? 
• How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.  
• Passion
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services. 

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.