I've Been To Cuba. I Am Going Back To Cuba. An Example or Examples With The 9P's Of Marketing.

I have given a marketing presentation in Cuba. It was named  “Cuba: Insights, Keys and Observations in its Marketing and Advertising." That was in 2012. 

I just read that USA airlines in the next couple of months will have 300 direct flights a week to Cuba. That statistic with the nearly a million passengers fall under Product, People, Place, Presentation and Promotion under the 9P's of marketing. 

It's a new market for many companies. 

In the competitive landscape, it's tough out there. For Cuba, its a great time to go.  

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.Not one of the P's. It is definitely an important part in the 9P's of Marketing

I consult, teach and practice expert witnessing using the concepts, elements, components, parts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People:
• It's wide open to segment Cuba based on demographics, geographics, technographics, psychographics and behavior characteristics. 
• Peope, one of the 9P's is about Segmentation and Targeting; add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. 
• There needs to be more focus on the "Customer," or "People."
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions: 
• Can the segments be accessed?  The Cuba market can a wealth of marketing insights. 
• For all products and services, Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential. An organization or firm needs to view them as distinct groups or segments with differing potential.
• An example or two: 
• With 300 different flights to Cuba, you can add consultants, guides, hotels, transportation  services, dining options to the marketing decision making.  
• Less than half (46%) of U.S. kids younger than 18 are living in a home with two married heterosexual parents in their first marriage. This is a marked change from 1960, when 73% of children fit this description, and 1980, when 61% did. 34% of children today are living with an unmarried parent—up from just 9% in 1960, and 19% in 1980. In most cases, these unmarried parents are single.However, a small share of all children— 4%–are living with two cohabiting parents. —Pew Research.

• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Here are some strategic questions under Promotion:
• To whom should you promote? People interested in Cuba. 
• What should you promote? Travel options. 
• How do you access and can you promote to a particular segment? 
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.


Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

With 9P's Of Marketing. Promotion is one of the 9P's. NBA Will Be The First. Who Wins. Who Loses. What And Where Is The Patch? Where Does It Fit?

It's a patch. On the jersey or uniform. Not your traditional TV, radio, magazine, newspaper, outdoor and digital media advertising. 

For continuity and media planning, it's part of a three year pilot or advertising test for the NBA.

Estimated at $120 Million to $150 Million in revenue per season. It's an NBA uniform patch 2/12 by 2 1/2 inches.

NBA will be the first major U.S. sports league to allow its member teams to sell individually advertising space on jerseys. This is related to a Marketing and Advertising presentation I present at law schools and grad schools which includes the nine P's of marketing. In my presentation I include the LA Galaxy's uniforms with HERBALIFE across the front of each jersey. Herbalife pays $4 Million a year to the Galaxy. They are also paying a $200 Million settlement with federal regulators over the "deceptive and unlawful acts" by Herbalife. Under "People," in the 9P's of Marketing the unlawful acts included misleading people and distributors ("Place," one of the 9P's of marketing).

Advertising is one of the eight elements under Promotion, one of the nine P's of marketing.

Where will the uniform patch be located: The promotion and ads will be 2 1/2 inch by 2 1/2 inch on the left shoulder, opposite the Nike swoosh.

I've wrote another blog post on the "branded" jerseys used during the Feb. 12-14, 2016 NBA All-Star Weekend. The uniforms included an official automotive sponsor "Kia" patch, which was sewn on the upper chest and the logo of outgoing apparel sponsor Adidas was stitched on the right shoulder.

From NBA commissioner Silver: "Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways. We're always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial."

What is interesting to me, and can fit as another example under Marketing insights, is that NBA fan ticket prices ("Price," under the nine P's) never go down but the TV revenue and advertising revenue including selling space on the uniforms go up.

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Strategic questions under Promotion::
• What should you promote? Whatever you want on a uniform or NBA jersey if you want to pay for it. 
• To whom should you promote? NBA fans, for sure.
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre MarketingConsultants, LLC. Here to help. All the best. 

Starbucks As An Example, With Passion, Presentation And Not Bystanding, With the 9P's Of Marketing.

This post is about Presentation and Passion with the 9P’s of Marketing and Starbucks.

Two of my nine P's of marketing are:

• Presentation under the nine P's: Look at “real” product and service experiences. Look at how offers are presented and laid out to potential buyers or users, “People,” in the 9P’s. This “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.  They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion, under the nine P's: Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.  Emotional, as distinguished from reason and rational decision-making.

My example is Starbucks will be presenting a content series, not branded content titled "Upstanders," with podcasts, stories and video, which will be available via written stories, videos and podcasts. Upstanders  or the noun comes from a presentation by Starbucks president and that Starbucks is not a "bystander," when looking at social issues. 

A spokesperson said “We've got the entire company working on the social initiative project, the folks who this time of year would be all pumpkin spice latte-focused are devoting bandwidth to bringing this to life." He also said "This is storytelling in the public interest, but brought to you by a Fortune 500 company."

The series is about positive stories across the country and will be free on their website. They will use the stores to help promote the series, part of promotion under the 9P’s of marketing

I also read that Starbucks missed analyst expectations. Starbucks blamed it on confusion or consumer confusion on their revised rewards system and their “happy hour” promotion. But could it be higher prices. 

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote? Content series? 
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

What's New For SNL Or Saturday Night Live This Season? With The 9P's Of Marketing.

Easy. 

Paring down its commercial load. Fewer spots and TV ads.

From Lorne Michaels, creator and executive producer: "As the decades have gone by, commercial time has grown. This will give time back to the show and make it easier to watch the show live."

It was estimated last April to be 30% fewer in the fall and there will be native advertising or sponsors who are willing to buy into the comedy skits on SNL.

This is "Promotion," advertising or Native Advertising and falls under Presentation, Partnerships and Promotion in the nine P's of marketing.

They are removing two commercial breaks per night, giving viewers more content. .

For advertisers, NBC and SNL will also be offering a limited opportunity to partner with SNL. To help create original branded content.

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Strategic questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre MarketingConsultants, LLC. Here to help. All the best. 

Adding Another Way To Differentiate A Hotel To My List With The Nine P's Of Marketing.

I use a list to show how hotels can differentiate themselves. I have a few blog posts on the same subject.

First what are people looking for?

• Points
• Free stay or stays
• Location and Amenities
• Many hotels offer free Wi-Fi but can it stream video? 
• Is the claim a "real" promise? Red Roof Inns is verifying using a third-party company or a "partner" under the 9P's of marketing.
• Now "Glamping," at the W.
• Hotel Name
• Reputation
• Price
• Value
• Quality
• Style
• Rating
• Rest & Relaxation 
• Hotels are fighting over the claims of which ones have the best beds, sheets, etc.) 
• Plus Marriott, Hilton and other hotels are updating the look and feel of their robes. A hotel in Washington, D.C.has zebra- and leopard-printed robes
• Fitness Center
• Food
• Free breakfast.
• Signature restaurant.
• Convention Services
• Pampering
• More hotels are offering in free breakfasts

So how can a hotel chain offer something different? How about Red Roof Inn's fastest Wi-Fi? They are a economy hotel and are offering the fastest Wi-Fi verified by a third-party company. 

Hotels are allowing guests to set the time they will arrive and check out, but these put a difficulty, handcap on housekeeping especially for computerized systems and large hotels. The specific locations will be designated on the companies website.

One more: The W offers "glamping" in NY and at W NY. A luxury tent on a seventeenth floor terrace. They define "glamping" as a blend or mashup of glamour and camping. What's next? 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Strategic questions under Promotion::
• What should you promote? Location? Near convention? Trade show? Discounts? Wi-Fi? Later checkin? Glamping? Fast check-in? Free breakfasts? Wine? Mints? Cookies? Apples? Pool? Fitness center? 
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features? Eight components or elements. 
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Chicken For Breakfast? In The Car While Driving Or At Work. Examples Fall Under The Nine P's of Marketing

Time is short. Trying to save time. 

There are so many eating in their cars. They are saving time by eating in their car on the way to work. Or they are eating at their desks. 

There's a ton of alternatives to find breakfast. At home or on the way to work. 

I put "chicken for breakfast" strategy under Planning, Promotion and Presentation in the 9P's of marketing.

I read that Chick-fil-A has changed advertising agencies after 20 years. After a ton of success, awards and a huge amount of their own PR, the previous agency didn't win on creative shoot-outs on breakfast creative for Chick-fil-A. It's kind of crazy but there's a reason or a few reasons why an agency who created the "cows" on outdoor boards for Chick-fil-A lost the account. Chick-fil-A wants to sell more chicken. All dayparts.

The short story is that Chick-fil-A wants to sell more chicken sandwiches but also be an alternative for breakfast, just like Taco Bell and McDonald's. McCann New York is the new agency replacing The Richards Group which created the "cows."

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote? Chicken for breakfast? 
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

NFL. Competition Is Go. Better Ratings When Games Are Closer. NFL Regular Season Starts In One Week :September 8th.

Did you know that in the 2015 NFL season more games (131 games) were decided by seven (7) points or less than any season in NFL's history?

That's excellent for TV watching or ultimately ratings for NFL, with Fox, CBS, NBC and ESPN. Passion is one of the nine P's in marketing. Presentation is another of the 9P's of marketing.

NFL's 2016 NFL season, its the 97th season begins on Thursday, September 8, 2016, with regular, non preseason kickoff game with defending Super Bowl 50 or L Champion Denver Broncos against the Carolina Panthers.

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote? That every NFL game is close and needs to be watched. One example is Directv's Red Zone. Under Promotion (with eight elements and components) in the 9P's of marketing, Directv states "The original RED ZONE CHANNEL® is available from DIRECTV as part of NFL SUNDAY TICKET MAX (Ch. 703). While other providers are now offering The RED ZONE CHANNEL® from The NFL Network, they will not be able to offer coverage of all NFL games in their entirety. The RED ZONE CHANNEL® from the NFL Network will only show highlights of games and will only be available in select programming packages..And only DIRECTV can give you great features such as live streaming to your tablet, smartphone or computer."
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Who Is Chipotle Targeting In September, Under People In The 9P's Of Marketing?

With same store sales down 30% in first quarter and 26 1/2 percent in second quarter, they need action. They have had plenty of awareness but that was negative. 

They seemed busy on Monday one of the last days of August. 

It's "back to school" promotions. Timing- September.

Chilpotle is trying to lure customers back. targeting specific segments under "People," in the nine P's of marketing.

They really need foot traffic and sales. They have not  recovered from their series of highly-publicized foodborne illness outbreaks last year. 

Chipotle, also known as Chipotle Mexican Grill, is trying to bring customers back.

Chipotle is launching two promotions in September. 

• One of the Promotion and under sales promotion in the 9P's is directed to college students and another is targeting families. Or specifically one adult: a free kids' meal when an adult purchases an entree. 
• Plus high school and college students can get a free drink with the purchase of an entree.

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote? Safety and good food. 
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.