Gasoline Prices: How Much Does It Cost To Fill Up The Most Popular Vehicle in America?

How about $166.54?

First the most popular vehicle is a Ford F-Series pickup.

It's gas tank is 26 gallons.

Take $6.29 a gallon times 26 gallons. Yes, $166.54.

Need sales? 

Need more insights into true Marketing and advertising practices and practical examples? Including smart Marketing trivia?  Visit right here. 

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing--Planning, People, Product, Place, Price, Promotion, Partners, Passion and Presentation to solve Marketing and business problems and create Marketing opportunities. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

Under and with Marketing, the "customer" or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning or teaching components of the 9P's. Helping create opportunities, solve problems, increase sales. Cut costs. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price or Pricing 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners/Alliances
• Presentation: 
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.

• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Amazon: Examples Of "Place, " Under 9P's Of Marketing

Amazon has plenty of example of the different facets of the nine P's of Marketing. Here's one. 

Ways or examples of "Place" under the 9P's of Marketing:

1. Has 1,100 warehouses in the U.S.
2. In past two years Amazon has doubled the size of its fulfillment operation.
3. Its "Prime" is an asset with one day and same day delivery as "key selling" points.
4. Physical shopping assets: Amazon has six brick and mortar concepts, including Amazon Go, Amazon Go Grocery, Amazon Fresh

What is "Place," under the 9P's?

Place or Distribution is the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 

At the right Place. offering the right Product at the right Price, with the right Partners and Presentation, at the right time. 

Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.”

Simply look for ways to develop steps in an effective and efficient distribution plan, objectives, strategies, and tactics, plus execution. 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Great Questions You Can Ask The Interviewer In Your Next Job Interview? And A Great Last Question?

It’s an interesting time. We are getting out from pandemic. Or maybe, not. 

Need a quick list of job interview question? For you, interviewee? 

First, what's happening? 

People not returning to their old jobs. 

People have been laid off. 

Others terminated or furloughed. 

Some never rehired. 

Plus, the classes of 2020 are competing with classes of 2021 and 2022. 

Add that to a rising percentage who are leaving and not coming back to the job or position they had pre pandemic. 

Over the years, many students, former students, friends, associates and marketing/ad professionals have inquired about tips, recommendations and suggestions for assisting them in preparing for job interviews and more. 

How to find a job or a better position. Also looking and preparing for interviews and/or internships. Simply, it’s about finding a job; getting another position; finding a new job, in a different line, after a layoff; another assignment or a better position. See Londre's "How to Find and Land a Job, 2022e" Guide, which has helped hundreds. Maybe a thousand. 

I’m getting to feel the pandemic affected or changed everything. Blame it on the “economy” and pandemic for parts of these last several years. 

Questions to ask, especially at the end of the interview:

Here are several important questions you can ask your interviewer. 

1. What is the work culture here?
2. What skills will be needed for this position?
3. How has this position evolved since it was created? 
4. What are some challenges that will face the person filling this position? 
5. Do you have a job description to share? 
6. What have past employees done to succeed in this position?
7. What have you enjoyed most about working here? 
8. What is the top priority for the person in this position over the next three months? 
9. What are the qualities of successful managers in this company? 
10. If offered the position, can you give me examples of ways I would work on with my manager or others? 
11. Do you have any hesitations about my qualifications?
12. Why did you join this company/team/position?
13. What will be the most significant challenge I will face?
14. What does success look like short-term? Long term? In six months? (This question shows you are goal oriented and want to succeed.)
15. What does the company -- your company -- do to ensure comradarie in a remote/hybrid model?

 For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Hotels And AirBnB's: Plenty Of Copy Points, Capabilities, Messaging, Benefits, Merits and Reasons to Buy

Technically hotel marketing, and the teaching of hotel marketing, is always changing.  The consumer changes and the marketplace changes. For sure, an example, is a remodeled property. 

Going into 2023, hotel marketing and homestays, such as AirBnB, includes lodging, primarily homestays for vacation rentals, and tourism activities. 

It's safe to say that the Covid-19 Pandemic, with the different variants, has changed a lot. 

I just read that AirBnB has 56 segments. They are selling: 

Airbnb’s redesigned app and website with its 56 categories of unique homes, including homes with Amazing pools, Camping, Campers, Bed and Breakfasts, Castles, A-frames, Beaches, Grand pianos, Golfing, Chef’s kitchens, Islands (and we are not talking kitchen islands), Off the grid, Shared homes, OMG!, National Parks, Earth Homes, Historical homes, Houseboats, Tropicals, Treehouses, Towers, Tiny Homes, Farms, Desert; Design; and things like Shepard's Huts, Trulli, Yurts, Dammusos, Riads, Minsus, Caves and Cycladic homes.

For hotels, I've also seen an article on early check-in charges. If you want to check in early, $20 or 25 bucks.  And anyone who has read my blog posts knows about hidden or confusing resort fees? 

What do we may have now, with a changing economy, and with more or less business people, families and others, traveling more? What about the different variants? It's more confusing, for sure. Read on.

Remember how in the 90’s hotels differentiated themselves with free breakfasts, local calling and a free newspaper. 

Some Holiday Inns had signs on the road saying “Free HBO.”

In my marketing class I ask: 

What are people looking for in a hotel?  It’s more than safety, but this year it will be a strong benefit to promote. Today it may be safe rooms. 

Hotels usually promote their “core benefits;” problem-solving benefits of Rest/Sleep/Clean Room and Towels/Location/Quiet that the customer or customers seek when buying the product or service. 

The "people" or potential customers want: 

• Location
• WiFi/Internet, there may be a charge especially with enhanced speed at a Marriott. 
• Amenities
• Hotel Name
• Reward Programs: Points added to their accounts for example Hilton HHonors, Starwood’s Preferred Guests. Wyndham Rewards, Marriott Rewards and other
• Ironing board
• Reputation
• TV with a good, working remote
• Price
• Value
• Quality
• Style
• Rating
• Rest & Relaxation (In promotion, hotels fight/battle over the claims of which ones have the best beds, sheets, etc.)
• Fitness Center
• Food
• Convention Services
• Pampered or Pampering
• Pillow 
• Food and Beverage
• White noise machine
• Candy, apples or cookie at check-in, or turn down service.

In my teaching, we discuss in class and in Marketing about complaints.  Examples are: Hotel parking can be expensive; resort fees; fee for a room key (Just kidding); availability and working order of the fitness center; the printing out of an airline boarding pass can cost: $7.50; refrigerator; surcharges for phone calls; wireless access; rollaway beds, up to $60 I found; mini bar stocking; receiving faxes or packages; room service: (surcharge, delivery fee and mandatory gratuity; check out too early or too late fee; storing bags and wake up calls. 

And it's getting more like paying for housekeeping services on a daily basis is coming or already here. 

I have found it interesting that the Benjamin Hotel in Manhattan is offering work-down calls. It’s the opposite of a "wake-up call."   The guest arranges to have the concierge call at a specific time or times to remind the guest to go to bed and sleep. By the way the Benjamin’s rates are $350 to $1400/night.

Need another example. This is a historical one. I checked out a 1962 Holiday Inn ad which featured guaranteed year-round AC, swimming pool, telephone in every room, free kennels and a house physician.  Surely not the same as 2021. 

One of the ways that Holiday Inn promoted their hotels were by the huge, large green signage on the road, with copy "The Nation's Innkeeper." Unfortunately, they got rid of this signs in 1982. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for the Nine P’s/9 P's ©2007 concepts and practice, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Brand managers need to look at at their customers and/or potential users. Do you understand your potential customer's purchase and usage touchpoints, their habits and how they engage with your brand? Competing for their attention? 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
• Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the nine P's. 
• In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
• To understand your "People" or market segments, it may utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographics, psychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills. Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
• Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
• Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
• Product and Services
• Under the 9P's, it's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
• Place (Distribution): 
• Offering the right product at the right PLACE or location, at the right time, at the right price.
• It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
• Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including “Partners, too.” 
• Price: An IBM study found that Nearly six in 10 consumers ("People") surveyed are willing to change their buying habits to reduce environmental impact. Over 70% would pay a premium of 35%, on average, for brands and products that are sustainable and environmentally responsible.
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Here are some strategic comments and questions under Promotion:
• To whom should you target and promote? Under "People"/Targeting, target market, audience with media characteristics fall here.
• What should you promote? Strategic copy points.
• Evaluate the eight different elements under Promotion and your brand's practices. That affects media planning.
• Ask is there a better way? A different promotional mix. There has to be a better way. 
• What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
• Look at different strategic partners? Their costs?
• You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
• What form or combination of promotion should you offer? Features?
• How frequent? Add media planning here. 
• Partners
• Presentation: It's been reported that consumers or "people" are socially aware about how brands, products and businesses behave. Deloitte found that “62% of customers said that they are more likely to spend with companies who have taken extra steps to ensure the safety and well-being of their employees during lockdown.”
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

NFL Draft Is Powerful: Delivers Viewers. Did It Deliver Advertisers This Month?

For sure.

It delivered in 2022 100 different advertisers to ABC and ESPN plus 13 sponsors in 15 categories including cars, home improvement and hotels.  

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• It's a special way at looking at diversity, if you review your gender, racial and other factors to your employees, customers, management, talent, board of directors, suppliers, partners, agencies, production and more.
• To understand your "People" or market segments, you will need to or may need to utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographics, psychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills. Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
• Look at your actual customers. Then once a target market is chosen, the organization can develop its marketing strategies to target a market segment or market segments
• It’s easy to market toward demographics, but brands can’t connect with people unless they learn how they think. By developing mindset-based marketing strategies, brand decision-making can better resonate with these segments, targets and audiences to increase consumer loyalty.
• Brand managers need to look at at their customers and/or potential users. Do you understand your potential customer's purchase and usage touchpoints, their habits and how they engage with your brand? Competing for their attention? 
• Place "consumers," "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the other nine P's.
• Post Covid 19 pandemic, I'm seeing "People" want an exceptional buying experience, which includes ethics and the company’s values. People are caring about convenience, comfort, ethics, and sustainability.  Look at home delivery of meals and everything on Amazon and Walmart or Target.
• “People” or consumers prefer to buy “Products” from brands that share their values and “purpose-driven” movements.
• Targeting mindsets allows brands to connect with consumers on an emotional level, which positively affects brands’ bottom lines.
• Consumer and shopping data, plus first-party data can also help brands identify what people find valuable and important. You need to know where they live, how they work and play?
• "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
• In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
• Product and Services
• Under the 9P's, it's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
• Place (Distribution)
• Price: 
• I’m finding that “People” or potential customers in my 9P’s, actual consumers are no longer buying “Products” and services based solely on “Price” and product quality.
• An IBM study found that Nearly six in 10 consumers ("People") surveyed are willing to change their buying habits to reduce environmental impact. They found that over 70% would pay a premium of 35%, on average, for brands and products that are sustainable and environmentally responsible.
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners, including plenty of partners and alliances with ABC and ESPN. 
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Incumbents In An Advertising Agency Or Media Buying Review Must Weigh What Factors?

As a start, the investment in time and money.

In the immediate past, here are many more companies or clients which changed agencies and did not go back to the incumbent: Coca-Cola. Dunkin'. Cigna. Chanel. White Claw. Walmart. Planet Fitness. Unilever. Daimler.

The clients do not like reviews but they are telling the agency that we have exhausted all of our energies and we aren't happy. 

That from looking at the numbers the agency as an incumbent has a one in seven or eight chance of keeping the account.

Last year more accounts went into review, meaning more incumbents losing the account that they have made a time, resources investment in. 

In going with another agency look at core values, creative, the people who will be on the account, and not usually the ones in the pitch, the "real" services the client needs and wants---may be different. 

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• It's a special way at looking at diversity, if you review your gender, racial and other factors to your employees, customers, management, talent, board of directors, suppliers, partners, agencies, production and more.
• To understand your "People" or market segments, you will need to or may need to utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographics, psychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills. Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
• Look at your actual customers. Then once a target market is chosen, the organization can develop its marketing strategies to target a market segment or market segments
• It’s easy to market toward demographics, but brands can’t connect with people unless they learn how they think. By developing mindset-based marketing strategies, brand decision-making can better resonate with these segments, targets and audiences to increase consumer loyalty.
• Brand managers need to look at at their customers and/or potential users. Do you understand your potential customer's purchase and usage touchpoints, their habits and how they engage with your brand? Competing for their attention? 
• Place "consumers," "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the other nine P's.
• Post Covid 19 pandemic, I'm seeing "People" want an exceptional buying experience, which includes ethics and the company’s values. People are caring about convenience, comfort, ethics, and sustainability.  Look at home delivery of meals and everything on Amazon and Walmart or Target.
• “People” or consumers prefer to buy “Products” from brands that share their values and “purpose-driven” movements.
• Targeting mindsets allows brands to connect with consumers on an emotional level, which positively affects brands’ bottom lines.
• Consumer and shopping data, plus first-party data can also help brands identify what people find valuable and important. You need to know where they live, how they work and play?
• "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
• In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
• Product and Services
• Under the 9P's, it's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
• Place (Distribution)
• Price: 
• I’m finding that “People” or potential customers in my 9P’s, actual consumers are no longer buying “Products” and services based solely on “Price” and product quality.
• An IBM study found that Nearly six in 10 consumers ("People") surveyed are willing to change their buying habits to reduce environmental impact. They found that over 70% would pay a premium of 35%, on average, for brands and products that are sustainable and environmentally responsible.
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever. 
• 
  
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

I Would Side On The Side Of Facts. Truth. Business Travel. Combination Looking Strong.

It was reported that recent surveys have found that business travel is rebounding to pre-pandemic levels. Not so sure about that.  Really, prepandemic? Levels?  It was reported that conventions and conferences were among the top reasons for taking trips. Should the reporting be based on booked and taken?  “People” under my 9P’s are combining excursions that blend work and leisure.

I found two quotes:

One more optimistic than the other on business travel, from the American Hotel & Lodging Association: Everything is rosy. “The last two years of virtual work arrangements and travel restrictions have underscored the importance of travel and face-to-face meetings for businesses, employees and customers alike."

The second is from Southwest. Seems more believable and factual.

Southwest Airlines’s CEO talking about the recovery of corporate business travel. "Demand is strong -- that's leisure -- now corporate and business is still below 2019, but we've seen a huge increase.” He said: “We were down about 36% in March compared to 2019, but that's a 34% improvement compared to (last) January."

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• It's a special way at looking at diversity, if you review your gender, racial and other factors to your employees, customers, management, talent, board of directors, suppliers, partners, agencies, production and more.
• To understand your "People" or market segments, you will need to or may need to utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographics, psychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills. Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
• Look at your actual customers. Then once a target market is chosen, the organization can develop its marketing strategies to target a market segment or market segments
• It’s easy to market toward demographics, but brands can’t connect with people unless they learn how they think. By developing mindset-based marketing strategies, brand decision-making can better resonate with these segments, targets and audiences to increase consumer loyalty.
• Brand managers need to look at at their customers and/or potential users. Do you understand your potential customer's purchase and usage touchpoints, their habits and how they engage with your brand? Competing for their attention? 
• Place "consumers," "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the other nine P's.
• Post Covid 19 pandemic, I'm seeing "People" want an exceptional buying experience, which includes ethics and the company’s values. People are caring about convenience, comfort, ethics, and sustainability.  Look at home delivery of meals and everything on Amazon and Walmart or Target.
• “People” or consumers prefer to buy “Products” from brands that share their values and “purpose-driven” movements.
• Targeting mindsets allows brands to connect with consumers on an emotional level, which positively affects brands’ bottom lines.
• Consumer and shopping data, plus first-party data can also help brands identify what people find valuable and important. You need to know where they live, how they work and play?
• "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
• In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
• Product and Services
• Under the 9P's, it's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
• Place (Distribution)
• Price: 
• I’m finding that “People” or potential customers in my 9P’s, actual consumers are no longer buying “Products” and services based solely on “Price” and product quality.
• An IBM study found that Nearly six in 10 consumers ("People") surveyed are willing to change their buying habits to reduce environmental impact. They found that over 70% would pay a premium of 35%, on average, for brands and products that are sustainable and environmentally responsible.
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• 
  
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

"I Love L.A." "Welcome To Friendly" Los Angeles. Is It True And Smart To Use, Including Promotion Under The 9P's Of Marketing?

This week I arrived back from Portugal and Spain into LAX's Tom Bradley.

I'm always looking for visuals/concepts/strategies/tactics to use in Marketing/Law and Advertising classes and with my clients.

While the carts are free at Tom Bradley, and almost everywhere in the word, Los Angeles is promoting itself as "Friendly."

Not sure the research would come back with that result. I was born here and wish it were true.

"I love L.A." It was a good song and promoted the Lakers.

Carts are just one piece of the puzzle.

Plenty of places to promote. Garcetti and Villaraigosa used signage and recordings all of the time. Annoying after a long flight.

I'm adding new slides to my presentations at Loyola Law School, Pepperdine and others. This will be one of many.

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• Targeting airport visitors, with "place" marketing and promotion. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• It's a special way at looking at diversity, if you review your gender, racial and other factors to your employees, customers, management, talent, board of directors, suppliers, partners, agencies, production and more.
• To understand your "People" or market segments, you will need to or may need to utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographics, psychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills. Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
• Look at your actual customers. Then once a target market is chosen, the organization can develop its marketing strategies to target a market segment or market segments
• It’s easy to market toward demographics, but brands can’t connect with people unless they learn how they think. By developing mindset-based marketing strategies, brand decision-making can better resonate with these segments, targets and audiences to increase consumer loyalty.
• Brand managers need to look at at their customers and/or potential users. Do you understand your potential customer's purchase and usage touchpoints, their habits and how they engage with your brand? Competing for their attention? 
• Place "consumers," "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the other nine P's.
• Post Covid 19 pandemic, I'm seeing "People" want an exceptional buying experience, which includes ethics and the company’s values. People are caring about convenience, comfort, ethics, and sustainability.  Look at home delivery of meals and everything on Amazon and Walmart or Target.
• “People” or consumers prefer to buy “Products” from brands that share their values and “purpose-driven” movements.
• Targeting mindsets allows brands to connect with consumers on an emotional level, which positively affects brands’ bottom lines.
• Consumer and shopping data, plus first-party data can also help brands identify what people find valuable and important. You need to know where they live, how they work and play?
• "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
• In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
• Product and Services
• Under the 9P's, it's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
• Place (Distribution)
• Price: 
• I’m finding that “People” or potential customers in my 9P’s, actual consumers are no longer buying “Products” and services based solely on “Price” and product quality.
• An IBM study found that Nearly six in 10 consumers ("People") surveyed are willing to change their buying habits to reduce environmental impact. They found that over 70% would pay a premium of 35%, on average, for brands and products that are sustainable and environmentally responsible.
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

I'm Predicting A Blockbuster In The New "Barbie" Movie, At Least 14 Months In Advance Of Release.

Isn't this just adorable. To be released in July 2023, the promotion has already begun for "Barbie," with Ryan Gosling and Margot Robbie. Plus Saoirse Ronan. 

How can you promote a movie? Well, with my 9P's of Marketing eight (8) ways. 

What do you want from Promotion? You want increase in awareness, inbound links, brand lift, website traffic, potential and/or actual customers 

The eight components of Londre's Promotion are:  

1. Advertising--Mass or nonpersonal selling: TV, radio, magazines, newspaper, outdoor/out-of-home (OOH), online, mobile, digital
2. Personal Selling/ Sales Force: Personal selling is the face-to-face interaction of a seller or sales force person/representative with a potential buyer where the seller tries to persuade the buyer to purchase the product or service they are promoting on behalf of a company or firm.
3. Sales Promotion--Promotional tools, both a tool to speed up sales or value for the company; or an extra incentive to buy, a value to the customer. Includes trade deals, trade incentives, rebates, money-back offers, frequency programs, slotting allowances for in store promotion, samples or sampling, loyalty programs, coupons, premiums, tie-ins, p-o-p, displays, pop-ups, sweepstakes, allowances, trade shows, sales rep/trade contests, events/experiences and more.
4. Collateral Materials--Booklets, brochures, catalogs, films, sales kits, media kits, promotional products and annual reports. 
5. Direct Marketing (also referred to as Action or Direct Response Advertising) --online, direct mail, mobile, database management, catalogs, telemarketing, and direct-response ads, including TV.
6. Interactive/Internet/Web, Digital Media, Social Media – Interactive/online is a form that uses the Internet and Web to deliver promotional messages to attract customers. Social media is an interactive platform in which individuals and communities create and share user-generated content. Social media is ubiquitously accessible, includes Facebook, YouTube, LinkedIn, Snapchat, Twitter, as examples. Add web analytics tools, email marketing, search marketing, SEO (Search Engine Optimization).
7. Events and Experiences--Interacting with the brand. An experience can be much more impactful than an exposure or an impression. Events, promotions, pop-ups, one on one, influencer marketing, and/or face-to-face engagements are delivering consumers to encounter, “experience,” and interact with the product or the service, usually prior to buying. Also known as “experiential promotion and/or marketing.”
8. Public Relations--press releases, publicity. Securing editorial space, as opposed to paid space--usually in print, electronic or Internet media.  Promote or “hype” a product, service, idea, place, person or organization, internal communication, lobbying. PR involves a variety of programs designed to promote or protect a company’s image/reputation or individual products. 

For more ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.