How Often Do You Buy A Refrigerator? How Easy Is It, Really? Here's A New Way With Interactive Displays From Samsung. With The Nine P's Of Marketing's Presentation And Promotion.

How often do you buy a refrigerator?  And if yours breaks, the timing is immediate.  You may only have your space dimensions.

How much in detail does the sales person really have or know?

Do the specification cards really help?  Are the insulation and refrigeration details helpful?

Do you understand the energy savings?

Do they have all of the models, in stock and on the sales floor? Probably not.

Is the sales person getting a spiff or reward?

You may NOT have the "real, right" space dimensions.

Under “Presentation and Promotion or Sales Promotion under the Nine P’s of marketing,
Samsung with the help from the Barbarian Group using its Cinder software, their CenterStage is an 85-inch interactive, with 4K display. Did I forget to tell you its in-store?

It’s been reported that Samsung's CenterStage

• "...delivers a vivid and immerse demonstration of what it is like to live with, use and experience products at retail. The interactive installation also provides consumers and salespeople with clearly defined information on every single aspect of the products, at their fingertips, all wrapped up in an entertaining brand experience.”

Interesting to me there is data and built-in analytics. This helps the store management and others with inventory and Samsung on much more detail.

There are several Marketing concepts, terms and useful definitions helping to explain and understand marketing and related activities, including Marketing, the Marketing concept, Marketing Mix (4P’s), and the Nine P’s (9P’s) of Marketing ©2007.

I teach, consult and use a system, practice or a Marketing concept called the 9P’s of Marketing. I created "Presentation" as one of the important P’s. This “P” is the act of presenting any of the different 9P’s©2007.
The example of "Presentation" are symbols or images that represent something; a descriptive or persuasive account. A better way to sell your product with Promotion and sales promotion.

Ever get the feeling in a retail store you don't want to be asked "Can I help you?" Think about signage. In this example it's a major interactive display at retail.

Think about positive and negative emotions in a presentation by a salesperson or sales force. Negative emotions narrow a person’s vision and propel selling behavior toward survival in the moment, especially new sales people --- “I’m frightened, so I’ll flee.”

Positive emotions do the opposite: They broaden people’s ideas and we sell longer and can be more perceptive, more creative. For the seller, positive emotions can widen our view of the potential buyer and the specific situation. Where negative emotions help us see trees, positive ones reveal forests. They can aid in devising unexpected solutions to the buyer’s problem. The effects of positivity during a sales experience can infect the buyer, making him or her less adversarial, more open to the possibility and more willing to make a purchase.

Well-planned, well-presented, well-written, strategic planning and creative play a big role in creating AIDA (Awareness, Interest, Desire and Action) in the overall presentation to the “People,“ your potential customers or users.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing professionals and Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• (Segmentation and Targeting) There needs to be more focus on the "Customer," the user/driver/toll booth consumer or "People." "
• People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, and in this example a refrigerator, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

“Partners,” Another Interesting Example Of Presenting The Component of “Partners,” in the Nine P’s Of Marketing. Plus Price in the 9P's.

To solve Marketing problems and looking for Marketing opportunities, Marketing professionals  use the 9P's of Marketing.  The Nine P's of Marketing have many parts or components. They are:

1. Marketing Planning
2. People
3. Product
4. Place
5. Price
6. Promotion
7. Partners
8. Presentation 
9. Passion

A traditional definition of Marketing includes creating value for customers ("People, " in the 9P's), clients, partners and society.  One of the definitions of Marketing I use in court and in graduate classes of Marketing is:

• Marketing  is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

Here's my example of alliances and partnerships or "Partners," in the 9P's.

• Serving up to 30 million customers if Comcast’s purchase of Time Warner Cable is approved, Netflix has agreed to pay Comcast to ensure Netflix movies and TV shows stream smoothly to Comcast customers. Netflix  gets direct access to Comcast's broadband network, in their multi year deal comes ten days after Comcast agreed to buy Time Warner Cable.

I am adding another P of "Price," in the Nine P's, since it is being reported that consumers may get new higher pricing and obviously Netflix paid Comcast for the smoother streaming of Netflix content for their subscribers.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners (Using my example of Netflix and Comcast, with Time Warner Cable)
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

All Kinds Of Marketing And Nine P's Of Marketing Implications.Walmart Will Buy Media for Suppliers, Producers, Manufacturers.

Walmart executives and specifically Walmart's U.S. Chief Marketing Officer reported that Walmart will buy media for suppliers.
That is putting a new wrinkle on and in:

• The 9P's of Marketing
• Walmart's data and "People," in the Nine P's
• Strategic Partnerships
• Companies want to develop better strategic partners in types and qualities of suppliers, manufacturers, brokers, distributors, wholesalers, intermediaries, traders, merchants, retailers, and others.
• "Place" or Distribution
• Push and Pull Marketing while using Walmart’s data. 
• Push Strategy involves the manufacturer using the sales force and trade promotional tools and money to induce intermediaries to carry, promote and sell the product to end users. A tool to speed up sales or product/service value for the company.
• Pull Strategy involves the manufacturer using advertising and sales promotion tools to persuade consumers to ask intermediaries for the product, thus inducing the intermediaries to order and stock the product or products. An extra incentive to buy, a value to the customer.
• Integrated Marketing Communications (IMC): 
• Defined as a concept of marketing communications planning that recognizes the added value of a comprehensive marketing planning that evaluates the strategic roles of a variety of communications disciplines---for example, advertising, direct response, sales promotion, and public relations---and combines these disciplines to provide clarity, consistency, and maximum communications impact. (Belch and Belch) 
• "Promotion," including sales promotion and advertising, two of the eight components under this "P"

The chief  Marketing Officer says that digital and social media have Using his words “critical mass.” He said: "We're going to bring a lot more tools that our vendors can use with Walmart that will make their digital marketing a lot more effective,"

The new Walmart Exchange, or as they call WMX, is a digital targeting (part of “planning,” people,” “promotion’” in the 9P’s of Marketing) by the acts of planning and buying media.

• "We're going to bring a lot more tools that our vendors can use with Walmart that will make their digital marketing a lot more effective," 

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• Walmart is more than just a retailer. It's a real "marketing," Promotional" with cap "P,"  and "media" intermediary.
• Defined as the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Sustainability, Recycling Fall Under Presentation in the Nine P’s Of Marketing. Here’s An Example From Kroger.

A Sustainability and Corporate Social Responsibility example from the Cleveland Enquirer and other media sources:

• “Kroger's organic recycling programs are in 988 stores, and the company has achieved zero-waste goals at 27 of its 38 manufacturing facilities, according to a sustainability report released Tuesday. Kroger says it has also reduced energy use by nearly 35% since 2000 and has 557 stores that are Energy Star certified, with an additional 517 eligible for certification.” 

Presentation in the 9P’s: This “P” is the act of presenting any of the different 9P’s© to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

The Internet changed everything especially in the “presentation” of the different P’s. Another part of “presenting” is the big picture perspective of corporate social responsibility (CSR) which refers to consideration of, and the firm's responses to issues, beyond narrow economic, technical and legal requirements. These objectives and firm strategies of accomplishing social benefits along with the traditional economic gains which the firm is seeking is vitally important to the “presentation” to the constituents, different publics or "People, in the 9P's" and to the world.

I teach and consult that companies look and review issues of global sustainability, not interfering in the internal politics of the different countries and the governments of local markets, respecting natural resources, conducting research and development activities in developing countries, respecting local laws and regulations, environmental concerns, creating jobs in the served markets, respecting human rights, and more.

Different parts and components of Marketing are confusing to some. At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) This "P" is important especially for my example.  They will target different consumers on a CPM basis, which is under media planning or Cost Per Thousand." People or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation: My Kroger example falls here. This “P” is the act of presenting any of the different 9P’s© to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. Sustainability and Corporate Social Responsibility (CSR) could also fall under other P's, including Planning. 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Many More Changes For Food Trucks. Fewer Lines. The PLC (Product Life Cycle) For Food Trucks. Why $15 For A Sandwich.

Almost three years ago a headline regarding food trucks was:

• “Food Trucks Booming.” Or "Food Trucks Sales Are Booming."

The stories continued. “Food trucks are one of the hottest trends in the restaurant industry right now, and consumers are showing increasing interest in mobile food service, new research by the National Restaurant Association.”

Today. Not so much. Just as with every industry, trends and norms change.

The trucks were a huge thing last year and a couple of years before that. Personal note: I love Roy Choi’s inventiveness. And  have visited his Kogi trucks and a few of his restaurants. Saw him present with Anthony Bourdaine at the Pantages theatre last year.

But let me get back to my observation on food trucks. Sales are down per truck for sure. Lines are gone. There were few people at all for the food trucks at the concert in Playa Vista. People and city administrators worry about food safety, business licenses, food restrictions, overall food sanitation issues plus food regulations.

From cnbc.com:

• ”a slew of fines and regulations that make it hard for  food truck owners to turn a profit.” 
• "If I just had a food truck in New York City, I would be out of business," said Susan Povich, who owns Red Hook Lobster Pound in Brooklyn, New York with husband Ralph Gorham."

There are a number of important strategic philosophies and practices which guide Marketing planning, branding concepts and tools, Marketing variables, efforts and/or Marketing relationships/partnerships/ alliances as they relate to any product or service with food trucks included.  I got the idea for this story by observing food trucks in Iceland, Albuquerque, Santa Monica, Los Angeles, and other areas.

The PLC or Product Life Cycle concept in Marketing with the Nine P’s of Marketing has a key elements:

• Product sales are said to go through a sequence of stages at varying speeds.
• As a result of market competition, profits also have a curve, but one which tends to start descending while the sales curve is still rising.
• There are two major danger points—at the end of growth and at start of decline. 
• Products, services  and Food Trucks require different marketing, financial, manufacturing, purchasing and personnel strategies, to extend a product’s life and profitability.

Sales are usually low, fast, and slow again in the phases of a product life cycle. Meanwhile. profits go from negative to positive, peak in the growth stage or mature stage and then decline. Products are basic and improve (remember the roach coaches) and have differentials. They need to differentiate. See the trucks, food items, branding, names and colors.

My biggest observation are that prices have been too high but I know that the operators need to cover their costs.

I teach and consult in marketing. I have developed a Marketing Concept of the 9P’s of marketing. But I am getting ahead of myself.

After the product or service such as the combination of food and trucks are launched, their sales pass through an introductory period, then through a period of strong growth, followed by maturity and eventually decline. I’m not talking about roach coaches from the 50’s or 60’s or even the 2000’s. I’m talking about the “new” branded food trucks.

What could be done in Marketing by the owners and operators? Scale back the number of menu items. Change prices, meaning lower them. Differentiate if you can.

Be sure you are offering a fair price and a differentiate product. I see that in many of the  larger cities truck owners are converting into storefronts, parking their trucks at festivals, or parking in pods without braking city rules. These pads or markets are organized by third-party planners.

In the Nine P’s I’d call them ‘Partners.” These planning and marketing companies organize public areas, but charge a fee which unless there are big increased revenue for the truck operators, food prices stay high.  And that is not good for long term trends.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution):
• It's a important component for food trucks. 
• The operator's, truck's or company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. 
• Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's About Major Competitive Differentiation. All-Glass Devices Or Cases. APPLE Gets New Patent. Packaging Is Under "Product" in the 9P's Of Marketing.

APPLE is known for its product design. I just added another example to my "Presentation" component under the Nine P's of Marketing:

• "Some products from Apple are “perceived” to have a better user experience, better designed, a better presentation, which are also talked about by both users and non-users. But Fast Company reported in July/August 2014 that it’s the engineering culture of the company and the way the whole organization is structured which help support product design. Everyone in the organization is striving and thinking about better designed products for the marketplace…making a better presentation of products and services to users and potential users." 

One example under packaging or product is changing the box, can, bottle but for Apple they have applied and received a patent for an all-glass or a glass shell which is fused from glass pieces and machined to a desired shape, like a device or cell phone.  A product or service also should have "Purpose," which is discovering the product’s real value, use, difference, reason, or function for the consumer and user. Smart phones definitely have "Purpose," with a cap "P." Really multiple purposes. Ever lose your device for a few minutes, between large, tall building, or a conference/hotel room with poor service?

Packaging for companies may be looking for more customer awareness, to stand out from competitors, to add more sales.

There are a number of important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships/partnerships. In the Nine P’s© 2007, “Product” is one of the significant components and strategies. In Marketing, the variable  "Product" includes new product development, product mix, features, designs, packaging, sizes, services, warranties and return policies.

I have taught global studies, Marketing, global communication, and advertising for 38 years. For my clients, in the courtroom and in the classroom, we define "Product" of the Nine P's as: A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)

• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges. The major product line decision involves product line length (the number of items in the product line. 

A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).

A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. (Kotler)“

"Product” includes packaging, as a subset of the total offering. Brand managers use packaging as a badge, enhancing the product’s value. Here’s an example: in fall 2008, McDonald's scrapped and changed its package design across 118 countries, 56 languages. Packaging can increase the perceptions about the quality of the product.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing's objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P's/Nine P's ©2007. Specifically you will find them detailed at 9P's/Nine P's.

Or for more fun, marketing strategies/tactics and facts:  Go to Marketing Trivia  with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

New Product, Menu Ideas From TV And Home Cooks Or Chefs. The Ideas Are Crowd Sourced, From The Cooks

TNT will debut “On the Menu,” a new show from your cable network or satellite provider. It is where home cooks compete to create a new menu item for a major restaurant chain. Participating chains are Chili's, Denny's and Outback. The winning dish will be available the very next day at the chain. The restaurants are targeting non-users, users and potential diners to their establishments.

It is sometimes harder to figure out where marketing starts. It's tough to come up with new menu ideas so I like these new ideas from TNT for these restaurant chains.

At Ucla graduate school, USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation on "What is Marketing? "What is Advertising?"

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talks use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• Many different segments go to restaurants. Easiest one would be to segment by geographic considerations. But wait there are many more under Segmentation and Targeting.
• This "P" is important especially for my example on dining.  
• Advertisers will target different consumers on a CPM basis, which is under media planning or Cost Per Thousand." People or targeting has almost always been left out of the traditional "Marketing Mix." 
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  For dining and food, easily.
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Presentation Of The Orange County Payment System At The Toll Roads Is Just Poor Overall Marketing. Using The Nine P's Of Marketing.

The Orange County Payment System at the O.C.Toll Roads went cashless. Many agree  they did a poor job of introducing and planning the intro.

There are several Marketing concepts, terms and useful definitions helping to explain and understand marketing and related activities, including Marketing, the Marketing concept, Marketing Mix (4P’s), and the Nine P’s (9P’s) of Marketing ©2007.  I feel many are needed to evaluate this dangerous fiasco, created by managers and others, when the Orange County Toll Road system went cashless. License plates are read automatically and those that don’t pay within 24 hours get violations.  The grace periods have been extended but the quality of the communication, promotion and presentation was just poorly thought out or understood.

Here are a few problems:

• Poor "Planning" and another key component of the 9P's of marketing
• Poor introduction of the system changes
• Poor understanding of consumers, or "People" in the 9P's
• At the on ramps there is no information that the system went cashless. Drivers are stuck, confused and they are, behind the wheel, DRIVING with and without others in the autos. 
• Dangerous system because the drivers, including global visitors don’t know what to do. Everything is electronic and you really need transponders. 
• Poor understanding of drivers of almost everything
• Poor communication
• Poor signage

I teach, consult and use a system, practice or a Marketing concept called the 9P’s of Marketing. I created "Presentation" as one of the important P’s. This “P” is the act of presenting any of the different 9P’s© (Please note that the cashless toll system is a service and marketing principles apply) to customers, or drivers, in this example, and in Marketing to suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. In this case, it’s drivers. Tax and toll payers from California and visitors from around the world are the customers or users.

The example of "Presentation" are symbols or images that represent something; a descriptive or persuasive account (as promotion or signage in O.C. or a sales person of the product or service. It is something set forth for the attention of mind.

Think about signage. Some of it is better than others. Think about positive and negative emotions in a presentation by a salesperson or sales force. Negative emotions narrow a person’s vision and propel selling behavior toward survival in the moment, especially new sales people --- “I’m frightened, so I’ll flee.”

Positive emotions do the opposite: They broaden people’s ideas and we sell longer and can be more perceptive, more creative. For the seller, positive emotions can widen our view of the potential buyer and the specific situation. Where negative emotions help us see trees, positive ones reveal forests. They can aid in devising unexpected solutions to the buyer’s problem. The effects of positivity during a sales experience can infect the buyer, making him or her less adversarial, more open to the possibility and more willing to make a purchase.

Well-planned, well-presented, well-written, strategic planning and creative play a big role in creating AIDA (Awareness, Interest, Desire and Action) in the overall presentation to the “People,“ your potential customers or users.

Interestingly a non-user could become a user at 55, 50, 45, 40, 35, 25, 20 miles an hour. Not good or safe. The Los Angeles Times suggested a couple of credit card lanes.  But going on the toll roads and slowing down or stopping doesn't address the entire situation. The situation to many is dangerous.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing professionals and Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• (Segmentation and Targeting) There needs to be more focus on the "Customer," the user/driver/toll booth consumer or "People." "
• People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, and in this example it is a toll booth user/ toll driver, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  
• That's one of the biggest problems in O.C. Marketing strategies need to be adapted for the different tiers or segments, including global visitors.
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

More Than Just Special Logo Glasses And Beer Tab Handles. Using The 9P's And Special Beer Glasses Called Weisens, Tulips, Chalices And More.

We talked about it in class. It's about generating sales. I give lectures on Promotion and the Nine P's of Marketing. Plus developing sales promotions that will build brand awareness, increase trial and boost sales for new product introductions. Beverage sales promotions are designed to excite your target market to buy more, as in more product and more services.

The ultimate goal of your promotion is to get consumers to try the product and purchase it,  or remind your consumer why they love your beverage, first time, every time. Repeat business is key.

Interesting promotional tactic for on-premise beer sales promotion. Heineken, MillerCoor, Anheuser-Busch InBev and others are giving more than just tap handles or signature logo glasses to bars, restaurants and other establishments. In the 9P’s of Marketing I put this special glassware under sales promotion, which is a subset of Promotion.  This promotional practice could also be considered specialty advertising in some examples.

This summer it's about glassware. It’s glasses, actually, snifters; mugs; rocks glasses; mason jars; stars; brugges; stanges; tulips as in a stemmed glassware or vessels with a flared mouth opening; imperial pints; weisens, thistles; pilsners; pints; chalices and more. It's not cheap glassware but they all don't have the product logo. The brand managers see and sell sensory benefits for each of the special glassware.

On brand spending is that Miller-Coors' Blue Moon is spending $2 million on special, signature, slender-wheat beer glasses with their logo.

Some market research reported by AdAge that this special glassware can increase same-bar sales as much as 40%. Key word or words here is "up to.." So brand manager and bartenders get those tulips, glass vessels and stars out tonight.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion: There are eight components under Promotion. In 2013 and 2014, I have given a Marketing presentation at USC School of Law, Ucla graduate class on of Television and Social media, Southwestern School of Law and UCLA School of Law on “What is Marketing? What is Advertising” and/or “Confusion between Marketing & Advertising:  Why and what difference does it make to Judges and Lawyers.” 
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Hand Picked By Me: Have You Ever Noticed, Especially Lately, How Many Times Hand-Picked, Handcrafted And Hand-Selected Are Now Used In Marketing And Promotion, Plus Advertising?

Have you ever noticed how many times "hand-picked," Handpicked," "hand crafted" and "hand-selected" are now used in Marketing and Promotion, plus advertising?  I know it is used as a way to say “selected with great care, as for a special job or purpose; chosen.” I keep updated by hand this post by adding new entries: two this week. I keep adding to this list. Two, hand added by me: this week.

Or hand•pick (ˈhændˈpɪk)
v.t.
1. to pick by hand.
2. to select personally and with care.

Some examples:

• "Made by hand:" Tesla blamed "production bottlenecks" of the  $35K, Model 3s, their $35,000 sedan . Or they used the phrase"banged out by hand."
• Blue Ice Vodka is the #1 selling "handcrafted," premium, American, potato vodka in the country. 
• Staples: "This offer was handpicked for you."
• LivingSocial with its "handpicked" products
• Nordstrom's "A Family of Handcrafted Coffees."
• Powell &Mahoney's "handcrafted" cocktail mixers, including 1937 Original Recipe Margarita
• WSJ  wines with "Handcrafted reds made without compromise."
• CVS Pharmacy has "hand-picked" deals
• Groupon has "Handpicked Getaways." They say they are worth leaving home for. 
• Handcrafted soda or "Introducing soda made our way. By hand" Starbucks Fizzio.
• Hand-crafted food from TGIFridays, or Fridays' HANDCRAFTED Food & Drink, Since 1965
• TicketMaster's Upcoming events "hand-picked" for you 
• “Handcrafted" Starbucks Refreshers Beverages
• "Hand-Sliced" Avocados from El Pollo Loco
• Top "Hand-Picked" Deals on dailydeals.com
• 100 "Handpicked" Cruise Deals from cruisecritic.com
• Pinkberry's "Handcrafted Yogurt Bar" pinkberry.com
• "Handpicked" videos, delivered daily from topappcharts.com
• Kentucky Fried Salad. Chicken tenderloins, "hand breaded" and fried golden, over mixed greens
• Bev-Mo with their hand-selected wines
• Coffee from Einstein Bros. Bagels with their "hand harvested" 100% Arabica beans
• Hand Picked Tomatoes, an internet marketing company
• True Religion's "Be bold with your denim style in this "Hand Picked" piece"
• Handcraft, artisan collection of wine from Tradition.
• Ticketmaster, "Upcoming events hand-picked for you."
• Hand-picked products at LivingSocial. This one is bizarre. Not sure on 8/3/2014 why they at LivingSocial picked those words or copy. Again on 5/27/2015: "Hand-picked" products by Livingsocial.com
• CVS with it's "hand picked" deals. Actually after you click on the CVS site it continues with a search to "hand pocket" and some wipes

Update and added:

• LivingSocial with its "Handpicked products, big savings on your favorite finds"
• Tito's Handmade Vodka (Forbes and WSJ ran stories about how Tito's handmade vodka has gone from a sixteen gallon pot to 26 acre operation and produced 850K cases last year; they bottle 500 cases an hour.)
• Groupon's "Hands off" deals in July 2015. 
• And if that is not enough Groupon is now offering "Hand off" deals. Really? 
• Hopdoddy restaurants uses "handmade" syrups, as in "all of our syrups are handmade." Just opened in El Segundo and coming to Playa Vista. 
• Hopdoddy uses "handcrafted" for beer and more. 
• CVS with it's "hand picked" deals. Actually after you click on the CVS site it continues with a search to "hand pocket" and some wipes

I found something even weirder or stranger: Groupon says with some humor: "Our Cat Recommends These Deals..."

Visit here for more true Marketing and Advertising Trivia.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Brands Do Shape Their Branding And Future On Their Own Websites And In Social Media

Consumers are becoming more and more powerful. As one example I use that there are 87 million millennials. They and other segments shape their brands. The brands they buy. Our brands.

Brands will build their own social capabilities.

In media , it’s about creativity of planning, budgets, reach, frequency and continuity.  A company can add consumer generated content, photos and video sharing, contests and more to their own websites. It’s not easy to manage, and it takes some creativity and legal expertise.

The future will not only be about Facebook, Tumblr, Twitter, Instagram or Vine.  Just like the past was Myspace..

Brands are creating their own space and branding on their own websites. There will be more user generated content on company websites. It started with cloud sourced content.  Remember the Doritos TV spots for the Super Bowl?  They and many were planning ahead and were ahead of their time.

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: 
• It's about Segmentation and Targeting; 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People."
• People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What Is PrankAdvertising? It's Got Some Major Legal Problems. Some Examples Are Better Than Others.

What Is PrankAdvertising? It's not always Advertising so I like to call it "Prank Promotion" or "Prank Event" under the Nine P's of Marketing and specifically the component of "Promotion."

It's really a prank related to the "Promotion." It is not always advertising. It's not paid media but paid media has been involved especially for Taco Bell's newspaper print campaign.  It's more promotion under the Nine P's. It's also under a few of the eight elements under Promotion. It's more PR and Sales Promotion or an Event under"Promotion," in the 9P's.

Examples:

• One of the worst: In 2007, Boston authorities arrested two men in connection with electronic light boards depicting a middle-finger-waving moon man, which prompted the closure of bridges and parts of the Charles River. It was a Turner Broadcasting System promotion for the Adult Swim cartoon "Aqua Teen Hunger Force." Click here for the CNN's read.
• One of the best: It was in 1996, when for an April Fools prank Taco Bell says that it bought the Liberty Bell to reduce the national debt. Taco Bell donated $50K to help preserve the real Bell, Liberty Bell. 
• Crest’s “Halloween Treats Gone Wrong,” 
• Pepsi MAX's “Jeff Gordon’s Test Drive” 
• Ubisoft’s campaign for video game their "Watch Dogs" video game  They set up a fake store that offered fifteen-minute smart phone repairs. They added a “special” app that could hack into the local electrical system, turn the store’s lights on and off (that would be fun to do), turn streetlights on and off, start a parked car, and more.  They would use a hidden camera and catch the reactions.

These promotions, reactions and conversations have been newsworthy, plus in some cases,  a legal nightmare. They drive social media, in some cases, positively and, in others, negatively.

It's tough out there to create awareness, interest, desire and action. making the cash register ring. Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Plenty Of Assignments For Starbuck's Future Partners. Recent New CMO (Chief Marketing Officer). New Agency And Media Reviews.

Now Starbucks is reviewing its media planning and business. What they are saying: "Starbucks works with a variety of agencies and we regularly assess our agency roster to plan for future creative resources for our growing business."

I remember when Starbucks spent very little in advertising. We would talk about it in class.  They were into new store development under “Place," in the Nine P’s of Marketing.

They now have at least two initiatives:

• Support its grocery business in supermarkets, stores, drug stores and club stores; specifically its packaged products such as its bottled Frappuccino, bagged coffee, Via instant coffee, K-Cups and Starbucks Refreshers. 
• A second project on brand work or product work. 

Starbucks' advertising and media campaigns have been usually been around the holidays or in the summer. This year it appears that they are doing a lot more print than in the past.

In '13, they spent about $95 million in U.S. measured media, according to WPP's Kantar Media, up from $85.5 million for 2012.

Starbucks has also sent agencies a request for information as its prepares for a review or two. While Omnicom's PHD is the incumbent on the media business, they have worked with Omnicom's BBDO, MDC Partners' 72andSunny, Swift and WPP's Blast Radius, and Edelman for PR.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• Starbucks has supermarkets, grocery stores, club stores, relationships with hotels, airlines and their store network. 
• We define "Place," in the 9P's of marketing as the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

There Is More To NFL Changing Super Bowl L To Super Bowl 50. An update.

Who really wants to wear a hat or cap with an "L" on it, promoting the NFL or the Super Bowl?

Our NFL said that the use of Roman numerals will be suspended for the Super Bowl in 2016. They said they want "to further elevate and celebrate this historic Super Bowl." I feel that having a Super Bowl L wouldn't sell merchandise.

What about those Roman numerals for each Super Bowl?  Have another update for you.

The 2016 Super Bowl will be the 50th anniversary year for the Super Bowl or the Big Game or the NFL- AFL Championship. It will not be the “Big L.” It will not be in Roman numbers --- L, with some referring to “The L”  in 2016.

For 2015, it's Super Bowl XLIX, on Sunday February 1st at University of Phoenix stadium in Arizona.

Some other interesting Roman numbers for the Super Bowl.
IV                (1970)            Hint: Be sure to say it out loud.
XXX             (1996)
XXXXVIII   (2004)
L                  (2016)  (Now Super Bowl 50)
LIX              (2025)
C                 (2066)
MD              (3466)

The first Super Bowl had 33K empty seats and was called the “AFL-NFL Championship Game.” Or the "Supergame.” There were two college bands and the Arcadia High drill team in attendance. No Paul McCartney, Rolling Stones, Madonna,  Beyoncé or Bruno Mars.        

Want some Super Bowl Trivia?

• Most viewers, business owners and students don’t realize that these amounts exclude or do not include production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Just media costs. 
• For Super Bowl For 2015, on February 1, 2015, NBC is asking $4.5 million per TV spot.
• Super Bowl  XLVIII, FOX had been charging $4 million per TV spot in the Super Bowl telecast this year. 
• For CBS in 2013, a single Super Bowl XLVII spot topped $4 million, with ads ranging between $3.7 million and $3.8 million and at $4,000,000. I thought I'd write it our for emphasis. 
• Most advertisers have always run more than just one spot or a campaign. Before and after; in media that is developing reach, frequency and continuity. I was in a meeting with attorneys this week and mentioned the Master Lock spot or ad, which they would run only one spot a year in the Super Bowl but did a lot of promoting and merchandising.  
• A premium can be charged by the network or the preferred position of a 30-second spot in the first quarter of the game. This premium can average around $100K extra. 
• This premium is due to the larger audience and better chances that consumers will recall the ads early in the game.  I mention in class and in my presentation "what is the state of mind of the viewers? Especially as the game gets later in the fourth quarter.  Viewers are usually “in a better state of " mind."
• The audience averages 111 million.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution) Interesting to note that last year's Super Bowl will be at MetLife Stadium at the Meadowlands in New Jersey (with city of New York serving as an official host as well), 
• Price
• Planning
• Promotion: Last year's Super Bowl: MetLife Stadium joins an area with CitiField, Prudential Center and Red Bull Arena. MetLife's deal was reported to be for 25 years, worth $17 million to $20 million annually. This "Promotion" money will be split between the Giants and the Jets.
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What About Those Roman Numerals For Each Super Bowl? NFL Announced Super Bowl 50 Will Not Be Super Bowl L.

What about those Roman numerals for each Super Bowl? Have an update for you....Who wants to wear a hat or cap with an "L" on it, promoting the NFL or the Super Bowl?

The 2016 Super Bowl will be the 50th anniversary year for the Super Bowl or the Big Game or the NFL- AFL Championship. It will not be the “Big L.” It will not be in Roman numbers --- L, with some referring to “The L”  in 2016.

For 2015, it's Super Bowl XLIX, on Sunday February 1st at University of Phoenix stadium in Arizona.

Some other interesting Roman numbers for the Super Bowl.
IV                (1970)            Hint: Be sure to say it out loud.
XXX             (1996)
XXXXVIII   (2004)
L                  (2016)  (Now Super Bowl 50)
LIX              (2025)
C                 (2066)
MD              (3466)

The first Super Bowl had 33K empty seats and was called the “AFL-NFL Championship Game.” Or the "Supergame.” There were two college bands and the Arcadia High drill team in attendance. No Paul McCartney, Rolling Stones, Madonna,  Beyoncé or Bruno Mars.          

Want some Super Bowl Trivia?

• Most viewers, business owners and students don’t realize that these amounts exclude or do not include production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Just media costs. 
• For Super Bowl For 2015, on February 1, 2015, NBC is asking $4.5 million per TV spot.
• Super Bowl  XLVIII, FOX had been charging $4 million per TV spot in the Super Bowl telecast this year. 
• For CBS in 2013, a single Super Bowl XLVII spot topped $4 million, with ads ranging between $3.7 million and $3.8 million and at $4,000,000. I thought I'd write it our for emphasis. 
• Most advertisers have always run more than just one spot or a campaign. Before and after; in media that is developing reach, frequency and continuity. I was in a meeting with attorneys this week and mentioned the Master Lock spot or ad, which they would run only one spot a year in the Super Bowl but did a lot of promoting and merchandising.  
• A premium can be charged by the network or the preferred position of a 30-second spot in the first quarter of the game. This premium can average around $100K extra. 
• This premium is due to the larger audience and better chances that consumers will recall the ads early in the game.  I mention in class and in my presentation "what is the state of mind of the viewers? Especially as the game gets later in the fourth quarter.  Viewers are usually “in a better state of " mind."
• The audience averages 111 million.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution) Interesting to note that last year's Super Bowl will be at MetLife Stadium at the Meadowlands in New Jersey (with city of New York serving as an official host as well), 
• Price
• Planning
• Promotion: Last year's Super Bowl: MetLife Stadium joins an area with CitiField, Prudential Center and Red Bull Arena. MetLife's deal was reported to be for 25 years, worth $17 million to $20 million annually. This "Promotion" money will be split between the Giants and the Jets.
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

A New Way To Look At Airline Travel Services And Product In The 9P's of Marketing: Airline Tags With GPS Are Coming Soon.

Airlines plan luggage tags with GPS. That seems smart. A way to differentiate their product offerings, but it does give or send a message of finding YOUR  lost bag which the airline lost.

It's a better way to handle luggage and help airline passengers track their bags. Select airlines are developing electronic luggage tags equipped with GPS. BA/British Airways and Air France-KLM  are slated to launch their new electronic tags this year.

Last week I presented at Ucla my presentation on “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media and Social Media. Plenty of Examples.”  The UCLA’s Graduate class was Television & New Media's Business and Legal Issues. I broke down the 9P's of Marketing showing them my use as both a Marketing expert or consultant and a teacher of Marketing, Business Strategies and Advertising.

There are a number of important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships/partnerships. In the Nine P’s© 2007, “Product” is one of the significant components and strategies. In Marketing, the variable  "Product" includes new product development, product mix, features, designs, packaging, sizes, services, warranties and return policies.

I have taught global studies, Marketing, global communication, and advertising for 38 years. For my clients, in the courtroom and in the classroom, we define "Product" of the Nine P's as:

• A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)
• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges. The major product line decision involves product line length (the number of items in the product line. 

A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).

A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. (Kotler)“

"Product” includes packaging, as a subset of the total offering. Brand managers use packaging as a badge, enhancing the product’s value. Here’s an example: in fall 2008, McDonald's scrapped and changed its package design across 118 countries, 56 languages. Packaging can increase the perceptions about the quality of the product.

A product or service also should have "Purpose," which is discovering the product’s real value, use, difference, reason, or function for the consumer and user.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing's objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P's/Nine P's ©2007. Specifically you will find them detailed at 9P's/Nine P's.

Or for more fun, marketing strategies/tactics and facts:  Go to Marketing Trivia  with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's Not Easy Picking Celebrity Spokerspersons. Celebrity Endorser Was With Nike. Wins Boston Marathon.

Former Nike endorser, Meb Keflezighi, and now Skechers' celebrity won the Boston Marathon. An American man and first since 1983.

That's interesting for many marketing professionals, students of Marketing and advertising, plus non users and users or "People," in the 9P's of Marketing for shoes.

Picking the right celebrities can even be harder than smart differentiation. If you are picking a celebrity be sure you check out their history and try to predict the future of the celebrity’s exposure? Future on the field success or successes?  What about their “after hour” behavior, any criminal record, FTC issues?  Health?

I have developed a list of strategic questions a brand manager or marketing manager should ask in developing and selecting a list of possible endorsers and celebrities, for a brand or company. Obviously there are strategic, emotional and rational decisions to be made by marketing professionals at both the client and the agency or talent source.

My marketing and promotional list?

1. Does celebrity subtract from product or service? In this case, I can think of multiple categories for Frank.
2. What does their future look like, on the field?
3. Is the celebrity appropriate for our product or service?  Same comment.
4. Does the celebrity add value? Or generate a good impression?
5. Does the celebrity add to the product’s image?
6. How much is the fee?
7. How is the contract structured?
8. Do you pay the celebrity or his family their fee, which will decrease media exposure/expenses?
9. What about the history and future of the celebrity exposure?  What about “after hour” behavior, any criminal record, FTC issues? Health?
10. Be sure celebrity uses and continues to use the product? Unfortunately he’s not alive.
11. Be sure the facts about the product are true and substantiated, before giving script to celebrity.
12. You must disclose if the star or celebrity has considerable interest in the company or product.

Come up with the right idea or selling concept.  That must be first. Then decide on the “celebrity” to present, sing or act. What you are going to say is more important than the "who."

Here's an update from August 22nd, 2015: 

• A Chicago, Ill.  jury awarded Chicago Bulls legend Michael Jordan $8.9-million dollars in his lawsuit against now-defunct Dominick's Grocery Chain. The legal case centered around a '09 magazine ad and coupon offer congratulating Jordan on his hall of fame induction. Jordan sued for $10 M, saying he guards his image. He doesn't sign endorsement deals for less than $10M. Dominick's parent company, Safeway, argued the NBA star was only owed $126,900. Jordan won and will donated to charity.

What's with our obsession with celebrities?  That includes clients, too.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) Who is buying and who is drinking Sinatra Select? target them. 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.