Opting Out Of More Emails in 2015? I Am Trying. The Terms of Marketing And Advertising May Create Confusion.

I noticed that today, Sunday January 25, starts "International Clean Out Your Inbox Week."

I thought I'd generate a blog post, regarding inboxes.

I give a Marketing presentation at laws school and at graduate schools titled "Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media  and Social Media. Plenty of Examples."

I cover a bunch of topics. One of them is opting out of the "selling" messages.

One of dozens of examples is from Puritans Pride. Making Healthy Choices for Healthy Living.

They use an opt-out message which is ridiculous.  I show a screen shot in my ppt (PowerPoint)  Unfortunately I will grab the copy for you, in my original opt-out and they said another email.

It reads:
"You may contact us with questions or concerns related to customer support and satisfaction.
You may unsubscribe here. Your choice will not affect marketing emails.

This email was sent by:                                                                            
Puritans Pride. Making Healthy Choices for Healthy Living
1233 Montauk Highway, PO Box 9001 Oakdale, NY, 11769-9001

My real beef is that this is a "marketing" and "promotional" message and they are asking us to opt out twice, plus thy are being lazy with the term "Marketing."

Need a presentation on the differences of Marketing and Advertising from a Marketing expert and an advertising expert? Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's help identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion: There are eight components, especially important for brand managers and marketing managers to be able to distinguish them.  
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What Is Demarketing? And The Nine P’s Of Marketing?

First, one of my favorite definitions of Marketing that I use with my clients, in class and in my law school presentations.

• Marketing is getting the right product or service to the right people (target market), at the right time, at the right place, at the right price, with the right partners, plus right communication, promotion and presentation.

Then what is "demarketing?"

• Marketing efforts, strategies and tactics aimed at discouraging and/or decreasing demand for a product which a company or entity cannot supply in large-enough quantities, it can't supply, or does not want to supply in a certain geographical region (Place, in the 9P's of Marketing). There may be high costs of distribution or Promotion (there are eight components, under the 9P's). One additional point:  there may be too small a profit margin.

Some owners, brand managers and marketing managers seek fewer customers and decreased demand for their product or service. National parks such as Yosemite want fewer visitors during their summer months. It's simply too crowded. Power companies have trouble meeting energy demands during peak periods.

Companies can plan and implement demarketing practices to shift demand or to reduce the number of customers.

For example I read about a  company called “Ship your enemies glitter.” Their service or product? They mail glitter to customer’s or their “People’s, in the Nine P’s of Marketing,” enemies. They noticed that when you open a card full of glitter, it's annoying and hard to pick up.

Today I read that owner of SYEG (Ship Your Enemies Glitter) Mathew Carpenter is asking people not to use his site the day after it went viral. Not sure if this wasn't a promotional message to gain visibility.

His site did crashed shortly after its launch, and Carpenter was overwhelmed with orders.

What could he do? Common demarketing strategies include higher prices, scaled-down Promotion, promotional message changes and product redesign.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”

It's different and may be difficult generating sales or with demarketing slowing down sales. Beware. Or be aware of what's out there.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Whole Foods In The MidWest And In Playa Vista California: Changing Your Product Selection And Services Fall Under "Product" And "Place," In The Nine P's Of Marketing?

We have a new Whole Foods coming into Playa Vista, coming the street from Venice.

We wonder what the in store services, product and layout will be for the new store in phase two of Playa Vista.

WF will be located on Jefferson; it was originally planned to open by last Thanksgiving.

Whole Foods in Chicago is adding restaurants and bars to draw shoppers and their checkbooks or smart phones.Probably the same for Playa Vista. But there is little information coming from Brookfield or Whole Foods. I learned more about the new Cinemark from an employee in Westchester.

I found and read about six new Whole Foods stores in and around the Chicago market. They will include in-store restaurants and bars to keep the shoppers coming to the stores. The new Jefferson store in Playa Vista will have hundreds of shoppers coming from all of the tech businesses in PV.

WF midwest president Michael Bashaw said:

• "Simply put, we're looking for ways to make the places more appealing. If bricks-and-mortar (grocers) are going to survive, they must offer a compelling experience to customers."

Need business, marketing and advertising insights, using the Nine (9) P;s of Marketing?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning."

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

When Is The Super Bowl Audience, Not The Super Bowl Audience. It's About "People," Posting In Social Media And Targeting under The Nine P's Of Marketing.

Did you know the Facebook is researching, analyzing and creating its own Super Bowl audience as Facebook looks to capture some of big game's ad dollars. I have several other blog posts related to the $4.5 million price tag for the Super Bowl and this is for the media time only.

Facebook looks for "People" (one of the 9P's of marketing) who post something about the Super Bowl. They become part of their super bowl audience pool.

Add them in 2015 to the more than 50 Million "People" who made Super Bowl-related content on Facebook last year.

Advertisers will be offered and able to buy ads against this special Facebook's Super Bowl 2015 audience. Interesting use of "people" and segmentation plus targeting in the Nine P's.

One more interesting point: Facebook did this analysis and sold audience for the World Cup too.

Super Bowl Sunday is February 1, 2015. A week from Sunday or today.

Just like the Super Bowl whether for advertising or on the field, it's tough out there. Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• I added another piece of trivia: Less than half (46%) of U.S. kids younger than 18 are living in a home with two married heterosexual parents in their first marriage. This is a marked change from 1960, when 73% of children fit this description, and 1980, when 61% did. 34% of children today are living with an unmarried parent—up from just 9% in 1960, and 19% in 1980. In most cases, these unmarried parents are single.However, a small share of all children— 4%–are living with two cohabiting parents. This is from Pew Research.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's 2015 And J.C. Penny Is Bringing Back It's Print Catalog. Falls Under Promotion And Collateral In The 9P's Of Marketing.

J.C. Penney is bringing back its print catalog, that is kind of marketing news. Bringing back a printed catalog in 2015 which is collateral and sales promotion.

In March J.C. Penney will send a print catalog to selected customers for the first time in at least four or five years. They analyzed their data and found in the past that many of its online sales came from customers who found the items in their catalog and then placed their order online. Now can the cost of printing, shipping and sending out printed catalog justify the incremental sales. It's about maintaining and controlling costs and building revenue.

It's been tough for J.C. Penny in generating revenue and sales.  They have made many decisions in recent years, many not too good.

 Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; 
• J.C. Penny shoppers cam be segmented. Whuich ones are more likely to come back?
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." Really potential and actual shoppers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  
• Can the segments be accessed? 
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• With eight components including sales promotion and collateral, plus advertising and more.
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Two Things About Crayola. No, Make Or Color That A Few Things, about Crayola Crayons And Marketings 9P’s.

Sadly, Crayola was in the news, it got hacked this week.

I have had some marketing and promotional notes on my desk for a few weeks about a Crayola and a 9P's of Marketing blog post.  I have wanted to post previously about their “Product." This gives me a reason or two. Here goes.

First on the computer hack reported by Time magazine:

• "Hackers got into Crayola's Facebook page this week, “…flooding it with lewd images and    messages, including a cartoon called "If Disney Was for Adults." The crayon-maker later issued a statement apologizing for the "inappropriate and offensive" posts.”  

Now some interesting product news and Marketing information.

Today there are some interesting colors such as Purple Mountains Majesty, Tickle Me Pink, or Macaroni & Cheese.

Also under “Product” in the Nine P’s of Marketing, there were or still are eight (8) original colors from the 1903 box of Crayola Crayons. They are the same eight colors that are found in an eight-pack today:

• red
• yellow
• blue
• green
• orange
• brown
• violet (purple)
• black.

Crayola crayons currently come in 120 colors including 23 reds, 20 greens, 19 blues, 16 purples, 14 oranges, 11 browns, eight yellows, two grays, two coppers, two blacks, one white, one gold and one silver.

Crayola has changed a lot over the years and the number appears to double every 28 years. I place product selection under "Product," in the 9P's.

Although Crayola crayons come in 120 different colors, the labels are only made in 18, which cover the full color spectrum.

It is reported that three billion crayons are made each year. Under product and promotion, that's enough to circle the globe six times.

Also under “Product” and product selection in the Nine P’s of Marketing, the Crayola Custom 64 Box is still being produced. Customers and shoppers can create their own customized Crayola “Custom” 64-box from your favorite Crayola colors.

I have other posts illustrating customization and Marketing.  Check out one of my "product customization" blog posts.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The 9P's of Marketing help identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning."

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product, and using my Crayola list as an example. 
• Place (Distribution)
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What Is "Like Gating" or "Like-Gating?" Think Facebook Marketing. It’s Under Presentation, Promotion and Planning Under The Nine P’s Of Marketing.

"Like-Gating," another new Marketing term.

It’s about Facebook, or marketing on Facebook and Facebook’s policies and regulations.

It’s about Facebook changing their policies in 2014. Legally it will be important to see what happens and the legal implications in 2015.

Like-Gating: It’s important for marketing managers and social media experts  concerning sweepstakes and promotions over social-media platforms.

Facebook changed its policy in fall 2014 to prohibit marketing professionals and advertisers from "like-gating" a page to gain access to content (including a song, video, collateral or brochure) or to enter a contest or sweepstakes. This practice has had much reach and frequency over the years.

From Facebook, What Is Like Gating?

• “Like-Gating is when you force one of our Facebook user who has not already liked your “page” to like your “page” before they can see content on a particular custom tab (or application – they’re the same)."

What Is The Point of Like-Gating?
The point of a Like-Gate is to increase the number of Facebook users who Like your Facebook Page.

Simply put Facebook’s ban on "Like-Gating" will change the picture for clients, agencies, and marketing professionals as they continue to engage with their “People” on social media, under the Nine P’s of Marketing.

It's tough out there, with all of the competition. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Think Facebook users, too.  
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 50 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

How Big Is The First College Football Playoff National Championship game? Big In Audience. And Big For Marketers And Advertisers.

Tomorrow’s Big Game:
Did you know that college football attracts a different audience than the NFL. Plus people and fans watch the Super Bowl differently. But the audience is big for both. 

There predictions that Monday's game on ESPN may be the most-watched event in cable history.

Definitely its a big matchup behind Ohio State or OSU and Oregon. You’ve got many elements in the Nine P’s of Marketing. OSU’s heritage versus Oregon’s hot with NIKE.

I teach and do presentations on Marketing and Advertising.  Under Promotion and Advertising the cost of a 30-second spot in the Championship game is  $1 million, which does not include sets, production, actors and more.

The Super Bowl's spot cost is $4 to 4.5 million. Both for :30's.

While more people turn into the Super Bowl to watch the advertising spots, for the National Championship, they want to see the outcome of the football powerhouses of Ohio State versus Oregon.

It has been reported that:

• The Sugar Bowl, Ohio State and Alabama, averaged 28.3 million viewers and had a 15.2 rating. It was  most-watched cable television program in history. 
• The Rose Bowl between Oregon and Florida State was watched by 28.2 million and garnered a 14.8 rating, so it too beat the previous record.

AT&T is the presenting sponsor of the championship game, which will take place at AT&T Stadium in Arlington, Texas.

Dr Pepper is sponsoring the national championship trophy and with Walmart (partnership or "Partners" in the 9P's of Marketing)  a retail program called "College Football Playbook."

A little more on Partners: Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, distribution and ideas than they could produce on their own.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." 

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners (The example here in this blog posting with Dr Pepper and Walmart, but the example includes other P's, such as "Product," "Promotion," and "Planning."
• Presentation 
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 50 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Here to help. All the best.

Have You Ever Noticed That Every Airport Is Always Remodeling?

It seems that every airport is always changing, building and remodeling.

Here are some new things for 2015:

1. LAX is finally improving its airport experience. I told a fellow traveler from NY to LAX last week, who had a stop over, two or three new restaurants in American’s terminal at LAX. I was proud of that. Here’s a partial list of restaurants.
2. The farm-to-table movement for restaurants and eateries, which emphasizes locally grown food, has hit U.S. airports. Two examples: at Denver International Airport, Root Down, a farm-to-table eatery.  At Chicago's O'Hare International Airport is growing some herbs and vegetables on site. 
3. It seems like everyone is installing Wi-Fi and increasing their entertainment options.

For LAX, there is a projected fourth record in as many years as 70+ million passengers came 2014, surpassing 67.3 million 14 years ago  in 2000.

It's tough out there. Especially it's not as easy to fly like it use to be, for many reasons. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: 
• It's about Segmentation and Targeting; 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Travelers are segmented too. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions: Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with  more than 50 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

When is Super Bowl XLIX: It's on Sunday Feb. 1st, With NBC. Here's More On The Ads And Advertising Inventory At NBC Super Bowl Sunday.

When is Super Bowl XLIX? It's on Sunday, February 1st on NBC.

What about Super Bowl advertising, and the main reason i watch the game?

Did you know that NBC’s raising its Super Bowl Rates or costs to advertisers? NBC is not sold out, yet. If you raise your rates to advertisers then it's about the Nine P’s of Marketing, with Promotion (advertising is one of the eight components), Price or Pricing And Product (selling the product).

Here's more:

• There’s always limited inventory of spots. But for many, far too many spots
• NBC has been fetching or asking about $4.5 million for each 30-second spot. This amounts excludes production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel.
• NBC’s not sold out. But they raised the price from last year. Handful of spot units left.
• NBC has slightly more inventory to sell in the Super Bowl this year than in 2012.

Car makers are sitting out the big game, including Honda, Acura, Jaguar, Lincoln and Volkswagen this year. In 2014, eleven different auto brands aired spots during the big game.  Is a partial reason that NBC raised their rate for a 30-second spot in the Super Bowl?

There are 15 new advertisers including Avocados From Mexico, Loctite glue, cruise-ship Carnival, Mophie smartphone accessories ,  Pepsi, Anheuser-Busch InBev, Doritos, Coca-Cola, GoDaddy, Squarespace, Dove and TurboTax.

More observations at go to www.LondreMarketing.com.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 50 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

One Of The Nine P's Of Marketing Is "Presentation." What About Emails From Employes to Their Co-Workers And Employees to Their Customers.

Simple question: Does your company have guidelines on response times?

I was putting two and two together and I saw a recent article. You might want to think twice about delaying your response to that "work" or "customer" email.

A recent study conducted by MailTime revealed that a majority of people expect a response to their work-related emails in a timely fashion: 52 percent of participants expected a response within 12 to 24 hours of hitting send, and 19 percent of participants expected a response within 12 hours.

In the 9P's of Marketing, I list "Presentation" as one of the 9P's of Marketing. This subject falls under "Presentation."

Presentation: Look at “real” product and service experiences. They happen in the workplace, on both sides of the phone and on both sides of the desk. I define "Presentation" as the act of presenting any of the different 9P’s© to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

Think about positive and negative emotions in a presentation by a salesperson or sales force. Reactions to a customer service call or email.  Think about "Live Chat?"

I have added employees to the audience. What about time to respond between a boss to a worker or among co-workers.

Now let's add the expectations of how people use just one of these----their email at work. Again with co-workers or with a boss or with customers... if you don’t hear from someone in hours, do you feel like they are ignoring you, I ask?

According to Movable Ink, 66 percent of all emails are first opened either on a smartphone or a tablet, which means email senders can be relatively certain their messages will be received almost instantaneously.

Different people have different expectations for work and personal emails, according to a recent study. Though most people expect responses to work-related emails in 24 hours, 60 percent of those surveyed said they expect responses to personal emails within 48 hours.

Only 3 percent of people can tolerate work-related email responses that take one week, while 10 percent of people can tolerate personal email responses that take that long.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising.

I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Our Obsession With Celebrities: Here’s a Marketing Trend For 2015, With Promotion In The Nine P's Of Marketing.

Here's an update from August 22nd, 2015: 

• A Chicago, Ill.  jury awarded Chicago Bulls legend Michael Jordan $8.9-million dollars in his lawsuit against now-defunct Dominick's Grocery Chain. The legal case centered around a '09 magazine ad and coupon offer congratulating Jordan on his hall of fame induction. Jordan sued for $10 M, saying he guards his image. He doesn't sign endorsement deals for less than $10M. Dominick's parent company, Safeway, argued the NBA star was only owed $126,900. Jordan won and will donated to charity.

What's with our obsession with celebrities?  That includes clients, too. Our obsession with celebrities may be even bigger trend this year, but it has always been here.

Leader, top sales brands are using them but challenger brands and new brands are using celebrities, too.

Using them is a quick buzz especially with social media. Our culture cannot take our eyes off the stars and celebrities even if they are just on Youtube.

Using a celebrity, celebrity endorsements...

Around the world, advertisers use celebrities or stars in a bid to win consumers' attention, interest, and favorable attitudes toward their brands. Advertisers have employed famous athletes, actors, musicians, and even political figures.

According to an article I referr to, sometimes it works and sometimes it doesn't. Infamous ad legend David Ogilvy reported many years ago that, in his experience, "Testimonials by celebrities... are below average in their ability to change brand preference. Viewers guess that the celebrity has been bought, and they are right.

Viewers have a way of remembering the celebrity but forgetting the product."

Another finding from my esearch is that celebrity ads often achieve lower ratings not only for believability.

The message becomes more powerful when the celebrity endorsement carries "expert" authority or relevance for the brand, such as an athlete for sportswear or equipment, a famous chef for a food product, or a race car driver for tires or motor oil.

Why use a Celebrity? Celebrity Endorsements.

1. Can attract attention
2. A quick way to build awareness
3. Improve company or product’s image
4. Boost company or product’s awareness
5. Break through clutter
6. Exploit celebrity’s popularity
7. Increase sales
8. Increase company or product’s credibility
9. Use celebrity in marketing and sales meetings. Star can appear in and at events.

Strategic questions a brand manager or marketing manager should ask?

1. Is the celebrity appropriate for our product or service? 
2. Overly used?
3. Does celebrity subtract from product or service? 
4. Does the celebrity add value? Or generate a good impression? 
5. Does the celebrity add to the product’s image? 
6. How much is the fee?
7. How is the contract structured? 
8. Do you pay the celebrity their fee, which will decrease media exposure/expenses? 
9. What about the history and future of the celebrity exposure?  What about “after hour” behavior, any criminal record, FTC issues? Health?
10. Be sure celebrity uses and continues to use the product? 
11. Be sure the facts about the product are true and substantiated, before giving script to celebrity.
12. You must disclose if the star or celebrity has considerable interest in the company or product.

I have always told my clients and my students, that "Come up with the right idea or selling concept.  That must be first. Then decide on the “celebrity” to present, sing or act."

What you are going to say is more important than the "who." 

What experts say marketers look for in a celebrity athletic endorser?

1. From the right sport, your target market likes.
2. A winner, success on and off the field
3. Clean Living, but not that clean.  Some brands look for a certain edge. Think about rappers?  You may want that "street cred."
4. Articulates.  Endorser can speak in sentences.  
5. Likes your brand.  Personality.  A winning attitude
6. Good looks. Consumers like a pretty face.
7. Marketing savvy.
8. Right portfolio.  Not too many deals and the right deals.  
9. The right price.  Endorsement deals can range up to multi year, multi million dollar deals.  
10. There may not be a "perfect" athlete or star for nearly every budget.  

From a 2005 article (Adweek):

        “We all put way too much stock in what celebrities think/wear/say anyway.”

Using a celebrity is an element under "Partnership" in the Nine P's of Marketing. Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, distribution and ideas than they could produce on their own.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners (The example here in this blog, but the example includes other P's, such as "Product," "Promotion," and "Planning."
• Presentation (The two companies are presenting the product differently with the added mix-ins.)
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best in 2015.

NFL’s Return to Los Angeles: Farmers Field? Inglewood? The “What Ifs” Keep Increasing? What About Anywhere in the Los Angeles Area?

On my website, http://LondreMarketing.com I have 55 questions with answers. They are all marketing-oriented. Thought provoking, I hope. Updated again on January 10, 2015.

NFL ownership in Los Angeles decisions involve the Nine P's of Marketing and products, services, marketing planning, pricing, partners, marketing presentation, promotion with advertising and seven other components and more.

One question that I have been following for 20 years and especially since the NFL has no team in Los Angeles is: NFL’s return to Los Angeles: Farmers Field, the “What Ifs”? What About Anywhere in the  Los Angeles Area?

Some of the details:

• Los Angeles hasn’t had an NFL team for 20 years; the Raiders and Rams left after the 1994 season.
• It’s difficult to foresee Farmer Field construction without an NFL agreement.
• It's difficult to see L.A. paying huge bucks to get a team. The politicians may want a team but from research the citizens do not want to pay huge bucks for a team or a stadium. 
• No money may ever changed hands.
• Taxpayers in Los Angeles don't want to fund a billionaire's  football team. Some politicians don't either. 
• An unprecedented, most valuable agreement ever, sponsorship deal of $700 million was signed with AEG and Farmers Insurance. That agreement with the city is on extension. 

But will money change hands regarding:

• A stadium that has not been built,
• Without city or government money
• On a site that has not been fully approved
• Without all of the environmental reports being prepared or done,
• A litigious entitlement process, according to news sources,
• No guarantee from the NFL owners to return to the Los Angeles area, except it provides leverage for other teams to get money from their cities,
• Or for a team or teams that have not been acquired.

Plus on March 15, 2013, from the LA Times:

• Shake-up at AEG clouds NFL’s.
• NFL Football hopes dim.
• Leiweke, AEG’s point man for the stadium deal has departed. “With Tim gone, and with Anschutz’s proposal being unacceptable to the NFL, it would seem like the downtown stadium is dead.”

On October 11, 2015 from the Wall Street Journal:

• "Los Angeles Does Have A Pro Football Team...SC has always been a hot team...the Bruins have also found it hard to forge the sort of identity in college football that USC has long possessed. With its 11 claimed national championships, a parade of Heisman Trophy winners and an iconic marching band, the Trojans may be a quintessential college football team."

On January 5, 2015 from the LA Times:

• Earliest any team can move is 2016, into temporary venue. 
• Another announcement, this one to build a stadium in Inglewood, CA.
• There have been more than two dozen different proposals in the two-decade effort.  St. Louis city officials and the St. Louis Rams are $575 million apart in their negotiations. But another proposal is coming. 

We continue to wait in Los Angeles, which seems to be all right with many if not most citizens who don't want to be a negotiating cog for the NFL or don't want to pay millions or any moneys to billionaire team owners.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. In this post at the right "Price" for the citizens and tax payers.
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Pretty Cool Christmas Event And Experience, Under Promotion and The Nine P’s Of Marketing With Santa

Virgin had the idea for this festive stunt, including Santa and an in-flight promotion, which was a promotional partnership between  by Virgin and Microsoft. From London to Boston Virgin Atlantic passengers received a visit from Santa, got a free Microsoft Windows tablet and a promotional video. 

At Heathrow airport, each of the 264 VA passengers was given a Microsoft Windows tablet before boarding the plane. 

As the flight passed over Greenland, Santa appeared after asking the pilot to give his reindeers a rest.  A projector was used to show Santa landing on the plane. Then Santa came into the cabin. 

Of course Santa posed for selfies in the aisles.  The tablets were given as gifts. 

Here's a little more on the background and Marketing strategies. The head of customer experience at Virgin Atlantic Hulme said: 

• "We wanted to offer something extra special for families flying with us this Christmas…We decided to partner with Microsoft… (they) are also providing us with the analytics to look at how passengers interacted with the technology so we can work out what they enjoyed the most."

Their idea was to show digital technologies in an in-flight experience plus learn about strategies and tactics, plus implementation.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: It's about Segmentation and Targeting; you have different groups or segments on a plane. "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: There are eight components under Promotion in the 9P's.
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

On Sunday December 18, 1932, 82 Years Ago. The First NFL Championship Game. Marketing Implications And The Nine P's Of Marketing.

The "Place" variable in Marketing decision-making is part of Distribution in the Nine P's of marketing. It's defined as the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price.

How's that pertain to the NFL? The Chicago Bears defeated the Portsmouth Spartans by the score of 9-0 on 12/18/1932, indoors. The game was moved from outdoors at Wrigley to indoors at Chicago Stadium.

One more interesting fact: field was 80 yards long. Talk about change...

Marketers can’t usually create customer value and build customer relationships by themselves. 

Changes are occurring in how marketers connect with their suppliers, channel partners and others. I use the Nine P’s as a Marketing concept and “Partnerhship is one of the nine P’s, a joint partnership (like the NFL teams, ownership, union and owners, plus the media); the joint relationships, partnerships and strategic alliances. I describe it further "as a relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise." Usually it is used as a plural noun or “Partners,” not Partner. 

Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, distribution and ideas than they could produce on their own.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners (The example here in this blog, but the example includes other P's, such as "Product," "Promotion," and "Planning."
• Presentation (The two companies are presenting the product differently with the added mix-ins.)
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Pepsi Passed on "American Idol, As A Sponsor. Now One of the Biggest, Most Known Sponsorship Is Ending: Coca-Cola Leaving as "American Idol" Sponsor.

Companies do not get potential users or customers to try a product by convincing them to love their brand. You get them to love a brand by convincing them to try and use the product or service. Awareness comes before Interest, Desire and Action in communication theory and practice.

Developing a strong brand is a byproduct. It comes from doing the other things in the Nine P’s of Marketing... right. 

Make sure the product is excellent. Be sure the company is taking good care of their customers, and having the right planning and targeting, the right product, right price, right promotion, right partners, right presentation, with the right amount of Passion in the 9P’s.

Make sure there is differentiation. Unique Selling Proposition or Point, shortened to U.S. P., falls here too. 

Differentiate based on the needs and wants of the potential consumers and businesses. That is what builds brands.Promotion and sponsorship are just a part of one of the Nine P's of Marketing. 

I remembered that Pepsi passed on securing the potential sponsorship of "American Idol." It's been one of the most visible for Coke, since 2002, especially when the program was always being discussed at the water cooler. Its bloom and viewership have worn off and dropped off. 

Some details for Cola-Cola:

• Since 2002 with "American Idol."
• No more big, red Coke cups.
• Staple of cups in front of the judges.
• 13 years.

It's been one of the biggest, most known, commented on sponsorships. It was Coca-Cola and "American Idol." Interestingly with the drop-off in viewership and rating last season, "American Idol" lost AT&T as a sponsor after twelve years.

Ford will continue as a sponsor for its 14 season, with "American Idol" starting its new season on January 7th airing two nights a week, then going to one night per week.

The reality show, singing competition sponsorship and partnership have helped Coca-Cola boost its market share over Pepsi.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

James Bond: Product Placement And 9P’s Of Marketing. There’s Been Multiple Vodkas And Counting.

First, in Ian Fleming’s novels, James Bond  preferred Russian and Polish vodka.

In the movies first,  it was Smirnoff , they switched to Finlandia for “Die Another Day” in 2002. Then no featured vodka for Skyfall. Scotch whisky Macallan was  shown in “Skyfall” scenes.

Now there’s another new vodka for James Bond.

Product placement for Belvedere Vodka in "Spectre," with the movie to be released next fall 2015.

"Spectre” will be the 24th film in the Bond series, dating to '62.

Planning/Partnership/Alliance: Between the Belvedere parent, LVMH Moët Hennessy Louis Vuitton, and three firms with rights to Bond and the Bond films: Eon Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment.

Promotion will include global advertising and public relations. Plus sales promotion and events/experiences, under Promotion in the Nine P’s of Marketing, in locales like nightclubs, bars and stores

Product/Packaging: Two types of limited-edition bottles, both with 007.  Cars are always part of the story. Aston Martin will also be in the movie with its DB10.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning (Product Placement falls under here, in the 9P's. Plus other P's) 
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• Price
• Promotion (Product Placement falls under here, in the 9P's.) 
• Partners/Alliances (Product Placement falls under here, in the 9P's.) 
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Is “Craft” Cola The New “Craft” Beer? It’s About Targeting Or People In The 9P’s Of Marketing And Product.

Nooyi CEO of Pepsi said recently: “"I think there is actually a huge potential for craft cola "

I thought that was interesting.  I teach and consult that you need to observe and see what others are doing to stay ahead of the competition.

In the old days and now, getting out and seeing what is happening; see new products at a trade show; make store visits. Do more reading and research.  Innovate in your category.

Niche marketing is a more narrowly defined group, typically a small market whose needs are not well served.  Also called concentrated marketing, especially when a company’s resources are limited.

The company may fine tune its products, prices and programs to the needs of carefully defined segments.  It can also market more efficiently, targeting its products and services, channels of distribution and communication programs toward customers that it can serve best and most profitably.

So let’s get back to cola and beer.

While overall beer sales and consumption are down, craft beers are up according to Brewer’s Association. How do you define a “craft”brewer? The following are related to craft beer and craft brewers:

• Small brewers. Craft brewers may have or usually have a distinctive, individualistic approach or approaches connecting with their customers (People in the 9P's).
• Distinctive, individualistic approaches to the making of the Product, under the Nine P's of Marketing
• Independent
• Traditional ingredients, like malted barley
• Different, non-traditional ingredients, are often added
• Innovative, they “interpret historic styles with unique twists and develop new styles that have no precedent.

It's tough out there. Beware. Innovate, but be sure your revenues are greater than costs and that there is a niche out there for you.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions, whether it's beer or cola. Can the segments be accessed? For soft drinks that's easier. Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Example of Partnership and Presentation in the Nine P’s of Marketing: This Time It's Pepsi With Arby's, And Arby's Forgetting Pepsi.

Instead of making lemonade with lemons make PR and increased awareness with Arby's forgetting their relationship obligations with Pepsi. Add the advertising agency for Arby's Fallon.

Another couple of examples of the Nine P's of Marketing:

Arby’s slogan is “We have the meats,” which is part of their ads and advertising which falls under Promotion and Promotion has eight different components in the 9P's.

Interestingly next week I will be presenting a program at Loyola law School with the title—

• “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media  and Social Media. Plenty of Examples.”

Arby’s forgot and uses PR to increase awareness of a legal agreement with advertising implications---two TV spots a year featuring Pepsi. .

It was last October that Pepsi reached out to Arby’s with a reminder about their partnership and that Arby’s needed to include Pepsi in one more TV spot this year.

The 9P’s of Marketing include Partners, Presentation and Promotion. Part of Arby’s obligation is to feature Pepsi soda in at least two television spots every year.

It’s Promotion under Marketing and it’s a Partnership, but Arby’s forgot to develop and produce its two TV spots in its agreement with Pepsi.

The example also includes “Place,” since the media spots will run in the Minneapolis, New York, and Los Angeles markets.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.