On This Date In History: NFL Plays On An 80 Yards Long Field, With Far Fewer Sponsors, For Sure.

On Sunday December 18, 1932, the Chicago Bears played Portsmouth Spartans in the first ever NFL Championship game. The Bears won 9-0. Because of a snow storm, labeled a blizzard, the game was moved to Chicago Stadium. It was scheduled for Wrigley Filed, the gum company.

Interestingly the field was only 80 yards long.

I have more NFL, Super Bowl and sports trivial related to advertising, one of the eight components under "Promotion," in the Nine P's of Marketing.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Product
• Place (Distribution): Geographics, under "People" and "Place" play a big part for football, the NFL with its cities and regions as teams. 
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

More Than 900 Retailers Have Signed Up For "Free Shipping" Day. Shoppers, With The 9P's Of Marketing.

It's not Cyber Monday. 

It's not Black Friday.

It's free shipping day. And free expidited shipping is a big incentive and a big bonus for some shoppers. 

Lauched in 2008 there were far fewer merchants. Now there are more than 900. With the headline and slogan: You Asked. We Delivered. Free Shipping. No Minimum. Delivery by Christmas Eve. 

Let's mark this example under "Promotion" and "Place," in the Nine P's of Marketing. It's for last minute shoppers for Christmas and the holidays. 

When is it? Tomorrow, Friday December 18th and you get guaranteed delivery by Christmas Eve. But I'm posting this at 9PM on Thurday December 17th since many of the retailers are offering more specials. Specials and price discount would fall under "Price," in the 9P's

Which retailer and merchants? The list is at http://freeshippingday.com.

Who does it include? .Shipping to get there by Christmas eve? 

BTW if it doesn't get there you waited too long or the retailer waited to long to fulfill the order. But you can't complain about the shipping charges. You can complain about the late of service. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. Shoppers waiting too long or just long enough. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, 
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's Not About The Fans Any More. The Venues And Broadcasters Are Making It More And More Difficult.

Let me count the ways that the fans experience isn't what it use to be, at a game. Make it football, basketball or any venue or sport. Ten reasons or more to avoid games in person. 

1. Too many commercials or advertising spots. Delays in game. 
2. Ticket prices increase each season.
3. People are rude.
4. Parking is difficult going in and getting out.
5. Pac 12 games cam start at 6PM on Thursday nights. Try driving and getting to the stadium or Coliseum.  The number of actual fans at kickoff is 10-20%; and the venue never gets full. It's all about TV revenue. 
6. If you are at the game, the games drag on. Did you know that In a typical Super Bowl game, 15% to 20% of all commercial time is a plug, ad or promotion by the network for its own programming and shows. And you thought the game was long. Try being at any game.
7. The parking rates seem to be skyrocketing. Another reason not to attend.
8. The networks control the time of the game. It's not easy to schedule a flight, hotel room or drive if you do not know the time of the game. And you thought the game was long. Try being at any football game, with a starting time of 7:30PM or 8PM. 
9. I was at a USC Ucla game in November, and a Ucla fan was smoking a cigar. 
10. Security seems to be increasing 
11. Rowdiness of fans. 
12. Safety and security are major issues now. Or at any Raider game.  

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. There are fans who stay home after purchasing tickets. They are no-shows. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, 
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Audeince Or "People," In The Nine P's of Marketing For "Star Wars:The Force Awakens."

Tremendous number of tickets has been purchased online before the opening this weekend.

Who will be visiting their local multiplex and return to a galaxy far, far away?

Who are the "try-sumers for "Star Wars: The Force Awakens?"

More Generation Y and  Generation X. According to Movio, it's more men than women. "Based on pre-sales, the opening night crowd is 70.4% male; men between the ages of 22-49 make up 52.6% of advanced ticket buyers.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting, very important strategically buying media to reach the audience segments.
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, 
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

More questions under Promotion, with concerning movie tickets:

• What should we promote? 
• To whom should we promote? 
• What form of promotion should we offer? What features? 
• How frequent, or frequency in media planning?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's Not Beers, Movies Or New Autos. Which "Product" Or Service, Under 9P's Of Marketing, Will Be Advertised Most Frequently In Super Bowl Broadcast?

Which product or service is advertised the most on the Super Bowl 50 broadcast? 

Your first guess could be beers, movies or cars.

It’s the network’s own programming promotion. In 2016 it will be CBS when the Super Bowl L or 50 will be on Sunday February 7, 2015.

In a typical Super Bowl, 15% to 20% of all commercial time is a plug, ad or promotion by the network for its own programming and shows.And you thought the game was long. Try being at any football game. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:

Should we promote, if you are an agency or client?
Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.

• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

What should we promote?

To whom should we promote?
What economic and discount levels should we offer?
What form of promotion should we offer? What features?
How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

"Place," Under The Nine P's Of Marketing. A Unique Example, With A Ship, Shopping District And Tiffany's.

In most of my Marketing classes I use a question to the student and we can come up with 20-30 different places or categories "to purchase wine" and another example, "where to purchase toothpaste?"

So I saw a story or two on Tiffany's store on the Royal Caribbean Oasis of the Sea. The store is a shop on the ship's version of Central Park, with trees and plants.

If you look at "Product," also one of the 9P's Tiffany says its selling a full selection or product line.

Meet someone, get engages, get a ring and get married on board in "central Park."

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, 
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

More questions under Promotion, with price increases:

What should we promote?
To whom should we promote?
What economic and discount levels should we offer?
What form of promotion should we offer? What features?
How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Trump: What Is Branding? What Is Marketing? What Are The Nine P’s Of Marketing? Are His Comments And Actions Affecting His Overall Brand?

I have been thinking about this question “Will Trump's U.S. and global businesses/names/logos be suffering in the short-term or long-term concerning his politics and comments?” His comments may be increasingly derisive.

Some questions: 

• Retailers and distributors declining to stock a Trump brand of product? 
• Impacting renters? Leasees?
• NBC declining to air Trump-related programs. 
• Declining to book a Trump hotel, for business, personal, vacation or convention?
• Declining to buy a Trump product?
• Taking a Trump product off the shelves and declining to offer the brand of product? 

It’s important to state that companies and brands, such as Trump do not get potential users or customers to try a product by convincing them to love their brand. You get them to love a brand by convincing them to try and use the product or service.

Developing a strong brand is a byproduct. It comes from doing the other things in the Nine P’s of Marketing... right. 

Make sure the Product or Service is excellent.  For Trump these are usually luxury, high-priced brands except for the clothing at Macy's which is being discontinued. 

Research and Planning must be excellent. So how does Trump and branding fit together?

Well you have a “luxury” brand or brands (Trump Hotels, Trump golf courses, Trump products, Trump Tower) but as a presidential candidate his name, views, comments and logos may be polarizing. Geographic considerations ---locally, regionally, globally are also at stake

I teach and consult in marketing. I’m a Marketing expert in court too. What is Branding: 

• Branding is a marketing function that identifies products (goods and services) and their source, and differentiates them from all other products. 

What about the 9P’s? 

• The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).As Management guru Peter F. Drucker once said: “The aim of Marketing is to know and understand the customer so well that the product or service fits him (her/it) and sells itself. And this is one of the reasons I created the Nine P’s. “People” or Targeting was slightly forgotten in the Marketing Mix, and is a major, significant part of the Nine P’s of Marketing.

Be sure that any company is taking good care of their customers (People), and having the right Planning and targeting (People), the right Product, right Place or distribution, right Price, right Promotion, right Partners, right Presentation, with the right amount of Passion in the 9P’s.

I feel Trump's statements and comments are having or will have a negative impact on his brands, products and properties. 

Just remember developing and maintaining a strong brand is a byproduct. It comes by executing and doing the elements/parts/things/variable/components in the Nine P’s of Marketing... right. 

 Be sure your company or organization is taking good care of their customers (People), and having the right Planning and targeting (People), the right Product, right Place or distribution, right Price, right Promotion, right Partners, right Presentation, with the right amount of Passion in the 9P’s.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, 
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

2016, Important Millennial Research Facts, With The 9P's of Marketing: Targeting, Planning/Research, Marketing, Jobs And Shopping Tips On Millennials.

Updated in November 2016. Also in September 2017. First published in December 11, 2015. Here to help. 

Historians and writers Howe and Strauss coined the term "Millennial" in their book "Generations" in 1991. They saw predictable cycles, where generational "personalities" and characteristics form in opposition to their immediate predecessors. In the 9P's of Marketing they would be a segment and a significant segment under the term and one of the Nine P's "People."  

From Google: What is a Millennial or Millennials?  (also known as the Millennial Generation or Generation Y) are the demographic segment/group following Generation X. There are no precise dates when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s.

Facts, Analysis and Observations about Millennials (More than 50 tips on Millennials): 

1. Simply, adults under 34 or 35 years of age.
2. The Millennial generation or Millennials refer to the population between the ages of 18 and 34, but no chronological end point has been set. 
3. Millennials are known job jumping and bouncing around jobs, delaying marriage and living with their parents.
4. Millennials are more likely to switch jobs than their Gen X and Boomer colleagues.
5. Millennials weigh and demand flexible work schedules, work-life balance and salary. 
6. Named the "children of the Great Recession" by Democratic presidential nominee Hillary Clinton. 
7. Marketing to millennials: it's important to show how your brand is an advocate for social good, and embraces personalization as the new normal under the 9P's of Marketing.
8. Millennials will become bigger than the Baby Boomer generation and will become the largest living generation.. 
9. To Millennials, art and logos are important. Apps are deleted if they don't like how the art looks on their phone screen.
10. Millennials identify with their smart phones. Their lives are integrated with it. Millennials get joy from reflection. 
11. They are the first generation to come of age in the new millennium.
12. First generation of the digital age. 
13. With the first of the Millennial generation just now entering their thirties and the majority of Millennials beginning their careers, they will be an important engine of the economy in the coming decade.
14. Millennials are social and almost always connected; they spend almost 8 hours a day online. 
15. Millennials are now the largest generation in the workforce. Millennials are as those aged 18-34 in 2015; they number 75.4 million, surpassing the 74.9 million Baby Boomers (aged 51-69). And Generation X (ages 35-50 in 2015) is projected to pass the Boomers in population by 2028. 
16. Millennials shoppers: Millennials total over 80 million shoppers, with a shopping habit of almost $600 Billion and an estimated growth to over $1.4 Trillion by 2020.(Cue Connect)
17. Because they are getting married later, Millennials, with family, business ventures, family money, bank accounts and financial issues, may need prenuptial agreements more than any other generation.
18. The Millennial generation or Millennials continue to grow as young immigrant numbers expand the segment. 
19. Millennials are called or named too "choosy." They may want certain things in a specific way. They have been allowed to, by schools and parents. Or is it parents and school?  
20. Jumping from job to job. Millennials' concept of a career involves doing different things. Blogging and the internet didn't exist 20 years ago. 
21. How a Millennial views the world might be different. probably is different. They ask a lot of questions and may not trust systems and/or institutions. 
22. Millennials have different words for concepts. Here's an example: "Crowdculture," from a professor at Oxford, Douglas Holt, describes the way modern culture is created and driven by digital crowds. Crowdculture conceptsare used to understand branding and develop advertising (copy and art).
23. According to a Harvard  study of adults or Millennials 18-29, the study stated that 51% do not support  capitalism, while 42% said they did. just 27% believe that government should play a large role inregulating the economy and 30% said government should reduce income Inequality. 48% percent agreed that “basic health insurance is a right for everyone.” 47% agreed that “basic necessities, such as food and shelter, are a right that the government should provide to those unable to afford them.
24. According to Martha Stewart, Millennials are not buying silverware. She confirmed with Tiffany, the jewery store. She stated from her research that Millennials "like kitchens which are sleek and don't look like kitchens.
25. Millennials also known as Generation Y, Generation Me, and Daesh. They have a difficult time balancing priorities as they enter the real world of work. 
26. Mention the word "millennials" to Millennials and you might get a reaction of entitled, coddled, and over-confident. I like asking that question to Millennials. I'm learning and watching reactions. 
27. Millennials are not one big group of smilarities. They are large. They do not consume media exactly the same. They don’t have a uniform media palate. They are a broad group, finishing their education, getting jobs, changing jobs (at a high rate). They are also delaying and starting families. 
28. Just as Boomers were different from previous generations, so are Millennials. 
29. The Millennials are changing our thinking on business, commerce, hiring, training and society at each of their new phases. 
30. Recently I was at a presentation and the moderator said "The two most important days for a Millennial are their birthday and first day of full-time work and they believe they should get both days off from work. "Insightful? Mean spirited? I offer a "Jobs 2016 brochure "How to Find And Land A Job in 2016" which many Millennials and others find very helpful for interviewing and finding jobs. 
31. Did you notice the word More and Millennials start with the same letter. And just like the Boomers, they are changing our thinking and every aspect of business and society as they move into each new phase.
32. A restaurant example: Chili's is using technology to enhance the dining experience with millennials. They use Ziosk tabletop tablets. You order and you pay at a pace that works for them.
33. Be prepared to be surprised… really surprised… about who they are and how they’re crucial to you and your client’s company and success. You’ll roll your eyes and laugh when you understand their values and behavior. This presentation will shift your thinking from your first impression to reframing the competitive advantage of these absurdities -- that other firms don’t get.
34. Just as Boomers were totally different from previous generations, so are Millennials. And just like the Boomers, they are changing our thinking and every aspect of business and society as they move into each new phase.
35. One group or segment under the nine P's of Marketing which the media focuses on is the dependent group, living with parents. Going back home after school. 
36. From Deloitte, binge-viewing is hot (I watched "Narcos" and "House of Cards" this way). 70% of U.S. consumers binge-watch TV shows, with some watching an average of five (5) episodes per session. 
37. Millennials aged 14-25 like the value and access of streaming-video subscriptions to Netflix and Hulu.
38. An observation: When you tell a 23 or 24 year old, a Millennial, to turn off their phone it is as if you said we are going to break their arm or leg. It''s not fair to them.
39. Millennials have a difficult time exiting their parents’ homes, for a variety of reasons including expenses, food prepared for them, groceries, rent, dining, the economy and interests/priorities. 
40. "Devotion to their own, personal expression" words or a slogan help define some of the Millennials. 
41. B2B purchasing: Nearly three-fourths of those involved in purchasing decisions are Millennials between the ages of 20 to 35. A majority of them use search engines, vendor sites and social media sites to make purchasing decisions. (Sacunas survey)
42. Millennials are watching more content than ever before. Actually with youtube.com, facebook.cpm, DVRs, and the internet people (that "People" word from the 9P's of Marketing=segmentation and targeting) are watching more content than ever.
43. They have record student loan debt, but spend lavishly. 
44. Millennials yearn for more than just a paycheck. 
45. Love watching and binge watching television and movies. 
46. Millennials will make up 75% of the workforce by 2025 (the Brookings Institution).
47. Millennials are driving less and its a “continuous" decrease in the percentage of those under 45 with a driver’s license.” In 1983, about 87% of 19-year-olds had licenses. Today that percentage has dropped to 69%. The number of 16-year-olds with licenses dropped from 46% to 24%. This is from the University of Michigan.
48. Companies to retain Millennials on the job, are adding increased parental leave, more flexible hours, plus emphasis on social good activities. 
49. Millennials think about how their clothing will look in photos or photographs when they figure out what to wear.
50. One in three adults in 2020 will be Millennials. Grew up with constant connectivity versus Silent Generation (born 1928 to 1945). 
51. There is research that shows this. Millennials rally behind causes they care about and stand behind brands with causes. CSR or Corporate Social Responsibility carries clout with Millennials. Millennials are relentlessly determined to change the world, similar to the baby boomers in the 60's (Boomers, born 1946 to 1964). 
52. AMEX has introduced Magnises, a black card for Millennials, with access to  peers, a real-time concierge app, and member lounges and workspaces ($25/month or $250/year).
53. Millennials and their Media Consumption (18-34 year olds): theatre audience at NCM theatres at 46% ; 22% in TV sports programming; 26% of Prime-time cable TV and 16% of Prime-time broadcast TV (Nielsen NPower Linear TV and Nielsen Cinema Audience Reports/Adweek)
54. Millennials expect to work past the average "projected" retirement age of 66 and are not expecting the Social Security benefits previous generations have had.
55. Some research says the Millennials lack patience, know everything, can't take criticism (who likes it), plus too much information is a joke. 
56. Millennials want instant gratification, constant feedback, personalized solutions, change jobs frequently (jobs are fluid), and want a greater work-life balance. 
57. Millennials don't always like to be known as "Millennials," or part of the Millennial generation.
58. Companies and governmental agencies may need to find ways to appeal and encourage as Millennials as possible to join them and counter the retirement tsunami as more and more baby boomers age out and retire from the workforce. It's just a matter of generational time and timing. 
59. Millennials are the most educated American generation ever, but that is defined as having bachelor or advanced academic degrees. 
60. Targeting Millennials doesn't always work as a marketing strategy, no matter how much research done and how much money has been spend. Toyota pulled the plug on Scion in early 2016; the "funky" new brand launched in 2002 which appealed or tried to appeal to these "finicky" young buyers. Toyota and its marketing and advertising strategies never seemed to "connect" with.
61. Millennials like to work for bosses and people who inspire them and can pull the future into the present.
62. Millennials make up  33% of the U.S. workforce, about 25% of government employees.
63. Millennials are addicted to phone/smart phones and social media. 
64. Millennials want products an services which are authentic. 
65. Millennials trust opinions of product users.
66. Millennials  are more influenced by recommendations than ads.
67. Millennials have been inundated their whole lives by promotion and advertising. They appear to be less influenced by brand messaging. 
68. Millennials eschew traditional media but turn to blogs and videos.  for product information. 
69. "Millennial smart phone use cuts into TV, PC time:" 77% percent of 18- to 34-year-olds use smartphones daily, far more than older generations, according to a Millward Brown Digital survey. 
70. In the old days give a marketing class and use a Harvard business school case in marketing and the answer was "Fire the advertising agency." Now, it is "The CEO has to go."   Or for a Millennial they want to be CEO. 
71. Millennials' mobile usage translates to less time watching television or using computers compared with older generations. (MediaPost Communications, 2/5/2015) 
72. Personalization and position of products are important for Millennials. They buy products for their families, friends, themselves and co-workers. 
73. Founder of Facebook, Mark Zuckerberg, who is 31, is a Millennial and is this generation's Steve Jobs, founder of Apple. 
74. Reported by IBM in a survey, about half of millennials said they have used someone else’s password to try an SVOD service like Netflix..." 
75. Some millennials and Gen Zers with their smartphones don’t like to knock or ring the doorbell. They would rather text, upon arrival and at the front door.
76. I will continue to add examples in 2016 and on. Just did again in July 2016, and every month so far in '16. Updated parts in August and September, 2017.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. Millennials fall under segmentation and could fall under targeting for selected products and services. Every generation is different than the one before. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, 
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

2016, Important Millennial Research Facts, With The 9P's of Marketing: Targeting, Planning/Research, Marketing, Jobs And Shopping Tips On Millennials.

Updated in November 2016. First published in December 11, 2015. Here to help. 

Historians and writers Howe and Strauss coined the term "Millennial" in their book "Generations" in 1991. They saw predictable cycles, where generational "personalities" and characteristics form in opposition to their immediate predecessors. In the 9P's of Marketing they would be a segment and a significant segment under the term and one of the Nine P's "People."  

From Google: What is a Millennial or Millennials?  (also known as the Millennial Generation or Generation Y) are the demographic segment/group following Generation X. There are no precise dates when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s.

Facts, Analysis and Observations about Millennials (More than 50 tips on Millennials): 

1. Simply, adults under 34 or 35 years of age.
2. The Millennial generation or Millennials refer to the population between the ages of 18 and 34, but no chronological end point has been set. 
3. Millennials are known job jumping and bouncing around jobs, delaying marriage and living with their parents.
4. Millennials are more likely to switch jobs than their Gen X and Boomer colleagues.
5. Millennials weigh and demand flexible work schedules, work-life balance and salary. 
6. Named the "children of the Great Recession" by Democratic presidential nominee Hillary Clinton. 
7. Marketing to millennials: it's important to show how your brand is an advocate for social good, and embraces personalization as the new normal under the 9P's of Marketing.
8. Millennials will become bigger than the Baby Boomer generation and will become the largest living generation. 
9. They are the first generation to come of age in the new millennium.
10. First generation of the digital age. 
11. With the first of the Millennial generation just now entering their thirties and the majority of Millennials beginning their careers, they will be an important engine of the economy in the coming decade.
12. Millennials are social and almost always connected; they spend almost 8 hours a day online. 
13. Millennials are now the largest generation in the workforce. Millennials are as those aged 18-34 in 2015; they number 75.4 million, surpassing the 74.9 million Baby Boomers (aged 51-69). And Generation X (ages 35-50 in 2015) is projected to pass the Boomers in population by 2028. 
14. Millennials shoppers: Millennials total over 80 million shoppers, with a shopping habit of almost $600 Billion and an estimated growth to over $1.4 Trillion by 2020.(Cue Connect)
15. Because they are getting married later, Millennials, with family, business ventures, family money, bank accounts and financial issues, may need prenuptial agreements more than any other generation.
16. The Millennial generation or Millennials continue to grow as young immigrant numbers expand the segment. 
17. Millennials are called or named too "choosy." They may want certain things in a specific way. They have been allowed to, by schools and parents. Or is it parents and school?  
18. Jumping from job to job. Millennials' concept of a career involves doing different things. Blogging and the internet didn't exist 20 years ago. 
19. How a Millennial views the world might be different. probably is different. They ask a lot of questions and may not trust systems and/or institutions. 
20. Millennials have different words for concepts. Here's an example: "Crowdculture," from a professor at Oxford, Douglas Holt, describes the way modern culture is created and driven by digital crowds. Crowdculture conceptsare used to understand branding and develop advertising (copy and art).
21. According to a Harvard  study of adults or Millennials 18-29, the study stated that 51% do not support  capitalism, while 42% said they did. just 27% believe that government should play a large role inregulating the economy and 30% said government should reduce income Inequality. 48% percent agreed that “basic health insurance is a right for everyone.” 47% agreed that “basic necessities, such as food and shelter, are a right that the government should provide to those unable to afford them.
22. According to Martha Stewart, Millennials are not buying silverware. She confirmed with Tiffany, the jewery store. She stated from her research that Millennials "like kitchens which are sleek and don't look like kitchens.
23. Millennials also known as Generation Y, Generation Me, and Daesh. They have a difficult time balancing priorities as they enter the real world of work. 
24. Mention the word "millennials" to Millennials and you might get a reaction of entitled, coddled, and over-confident. I like asking that question to Millennials. I'm learning and watching reactions. 
25. Millennials are not one big group of smilarities. They are large. They do not consume media exactly the same. They don’t have a uniform media palate. They are a broad group, finishing their education, getting jobs, changing jobs (at a high rate). They are also delaying and starting families. 
26. Just as Boomers were different from previous generations, so are Millennials. 
27. The Millennials are changing our thinking on business, commerce, hiring, training and society at each of their new phases. 
28. Recently I was at a presentation and the moderator said "The two most important days for a Millennial are their birthday and first day of full-time work and they believe they should get both days off from work. "Insightful? Mean spirited? I offer a "Jobs 2016 brochure "How to Find And Land A Job in 2016" which many Millennials and others find very helpful for interviewing and finding jobs. 
29. Did you notice the word More and Millennials start with the same letter. And just like the Boomers, they are changing our thinking and every aspect of business and society as they move into each new phase.
30. A restaurant example: Chili's is using technology to enhance the dining experience with millennials. They use Ziosk tabletop tablets. You order and you pay at a pace that works for them.
31. Be prepared to be surprised… really surprised… about who they are and how they’re crucial to you and your client’s company and success. You’ll roll your eyes and laugh when you understand their values and behavior. This presentation will shift your thinking from your first impression to reframing the competitive advantage of these absurdities -- that other firms don’t get.
32. Just as Boomers were totally different from previous generations, so are Millennials. And just like the Boomers, they are changing our thinking and every aspect of business and society as they move into each new phase.
33. One group or segment under the nine P's of Marketing which the media focuses on is the dependent group, living with parents. Going back home after school. 
34. From Deloitte, binge-viewing is hot (I watched "Narcos" and "House of Cards" this way). 70% of U.S. consumers binge-watch TV shows, with some watching an average of five (5) episodes per session. 
35. Millennials aged 14-25 like the value and access of streaming-video subscriptions to Netflix and Hulu.
36. An observation: When you tell a 23 or 24 year old, a Millennial, to turn off their phone it is as if you said we are going to break their arm or leg. It''s not fair to them.
37. Millennials have a difficult time exiting their parents’ homes, for a variety of reasons including expenses, food prepared for them, groceries, rent, dining, the economy and interests/priorities. 
38. "Devotion to their own, personal expression" words or a slogan help define some of the Millennials. 
39. B2B purchasing: Nearly three-fourths of those involved in purchasing decisions are Millennials between the ages of 20 to 35. A majority of them use search engines, vendor sites and social media sites to make purchasing decisions. (Sacunas survey)
40. Millennials are watching more content than ever before. Actually with youtube.com, facebook.cpm, DVRs, and the internet people (that "People" word from the 9P's of Marketing=segmentation and targeting) are watching more content than ever.
41. They have record student loan debt, but spend lavishly. 
42. Millennials yearn for more than just a paycheck. 
43. Love watching and binge watching television and movies. 
44. Millennials will make up 75% of the workforce by 2025 (the Brookings Institution).
45. Millennials are driving less and its a “continuous" decrease in the percentage of those under 45 with a driver’s license.” In 1983, about 87% of 19-year-olds had licenses. Today that percentage has dropped to 69%. The number of 16-year-olds with licenses dropped from 46% to 24%. This is from the University of Michigan.
46. Companies to retain Millennials on the job, are adding increased parental leave, more flexible hours, plus emphasis on social good activities. 
47. Millennials think about how their clothing will look in photos or photographs when they figure out what to wear.
48. One in three adults in 2020 will be Millennials. Grew up with constant connectivity versus Silent Generation (born 1928 to 1945). 
49. There is research that shows this. Millennials rally behind causes they care about and stand behind brands with causes. CSR or Corporate Social Responsibility carries clout with Millennials. Millennials are relentlessly determined to change the world, similar to the baby boomers in the 60's (Boomers, born 1946 to 1964). 
50. AMEX has introduced Magnises, a black card for Millennials, with access to  peers, a real-time concierge app, and member lounges and workspaces ($25/month or $250/year).
51. Millennials and their Media Consumption (18-34 year olds): theatre audience at NCM theatres at 46% ; 22% in TV sports programming; 26% of Prime-time cable TV and 16% of Prime-time broadcast TV (Nielsen NPower Linear TV and Nielsen Cinema Audience Reports/Adweek)
52. Millennials expect to work past the average "projected" retirement age of 66 and are not expecting the Social Security benefits previous generations have had.
53. Some research says the Millennials lack patience, know everything, can't take criticism (who likes it), plus too much information is a joke. 
54. Millennials want instant gratification, constant feedback, personalized solutions, change jobs frequently (jobs are fluid), and want a greater work-life balance. 
55. Millennials don't always like to be known as "Millennials," or part of the Millennial generation.
56. Companies and governmental agencies may need to find ways to appeal and encourage as Millennials as possible to join them and counter the retirement tsunami as more and more baby boomers age out and retire from the workforce. It's just a matter of generational time and timing. 
57. Millennials are the most educated American generation ever, but that is defined as having bachelor or advanced academic degrees. 
58. Targeting Millennials doesn't always work as a marketing strategy, no matter how much research done and how much money has been spend. Toyota pulled the plug on Scion in early 2016; the "funky" new brand launched in 2002 which appealed or tried to appeal to these "finicky" young buyers. Toyota and its marketing and advertising strategies never seemed to "connect" with.
59. Millennials like to work for bosses and people who inspire them and can pull the future into the present.
60. Millennials make up  33% of the U.S. workforce, about 25% of government employees.
61. Millennials are addicted to phone/smart phones and social media. 
62. Millennials want products an services which are authentic. 
63. Millennials trust opinions of product users.
64. Millennials  are more influenced by recommendations than ads.
65. Millennials have been inundated their whole lives by promotion and advertising. They appear to be less influenced by brand messaging. 
66. Millennials eschew traditional media but turn to blogs and videos.  for product information. 
67. "Millennial smart phone use cuts into TV, PC time:" 77% percent of 18- to 34-year-olds use smartphones daily, far more than older generations, according to a Millward Brown Digital survey. 
68. In the old days give a marketing class and use a Harvard business school case in marketing and the answer was "Fire the advertising agency." Now, it is "The CEO has to go."   Or for a Millennial they want to be CEO. 
69. Millennials' mobile usage translates to less time watching television or using computers compared with older generations. (MediaPost Communications, 2/5/2015) 
70. Personalization and position of products are important for Millennials. They buy products for their families, friends, themselves and co-workers. 
71. Founder of Facebook, Mark Zuckerberg, who is 31, is a Millennial and is this generation's Steve Jobs, founder of Apple. 
72. Reported by IBM in a survey, about half of millennials said they have used someone else’s password to try an SVOD service like Netflix..." 
73. I will continue to add examples in 2016 and on. Just did again in July 2016, and every month so far in '16.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. Millennials fall under segmentation and could fall under targeting for selected products and services. Every generation is different than the one before. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, 
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.