Example Of Place And People Under The Nine P's Of Marketing: Is it Fall, Harvest Or Autumn?

The fall equinox started last month on September 22 at 10:21. 

In America we call the season "Fall." 

Britians call it "Autumn." Both terms date back to the 16th Century when the season was called "Harvest."

Fall, Harvest and Autumn plus the time of the year would affect buying behaviors. 

Understanding potential and actual buyers or purchasers would start with accurate, comprehensive data that works across all channels to help the company identify audience and buyer attributes to target precisely. It’s the firm's set of buyers/purchasers, which is named a “target market;” a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels. 

Activate these insights using all of the characteristics of the different segments to all of your channels. 

Defining a target market requires market segmentation; the process of segmenting the entire market as a whole and separating it into manageable units based on:

• Demographics, which include age as one of the characteristics. 
• Geographics, characteristics would also fall under "Place," in the 9P's of marketing. 
• Psychographics
• Behavior
• Technographics or technographical characteristics. Understand your potential consumer. Remember, in the back of your mind, that the reason technology is phenomenal is because it displaces years, or centuries, of previous technology. Consumers may or may not have the skills. Think employees here too. The reason technology skills are transitory is because they will almost certainly be displaced, too. 

Once a target market is chosen, the organization can develop its marketing strategies to target this market. 

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote is important as is the time of the year for many products. 
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Product Recalls. Mistakes. Insights. Observations About The Recalled, Doomed Samsung’s Galaxy Note Product And More.

You can see mistakes. Insights. Observations about product recalls, some related to the recalled, doomed Samsung’s Galaxy Note product. Samsung recalled at first 2.5 million products. You can learn a lot about marketing decisions and recalls give examples of the nine P's of marketing. 

What is a product recall? It can be complex set of activities by a company with regulators. It can be described as a request to or for consumers or purchasers to return a product after the discovery of safety issues or product defects. 

Product recalls might endanger the consumer and has in many cases,  put the maker/seller at risk of legal action.

Over the years, product recalls are not easy for companies to fess up and make hard decisions. Some examples:

• In 1978, Ford Pinto was recalled. 
• Infantino's baby slings
• Toyota's floor mats to faulty pedals
• More than 400,000 drop-side cribs made by Simplicity
• In 2008, China's largest provider of milk powder recalled 700 tons of baby formula
• In 2000, Bridgestone/Firestone Inc. recalled 6.5 million Firestone tires
• In 1982, seven people in the Chicago area died after ingesting Extra-Strength Tylenol
• Merck's Vioxx 

Samsung may have made a rushed decision to first recall then kill the Galaxy Note model. 
They heard reports of a slight or pronounced bulge in the battery or case, plus fired. This is not good. Unfortunately I read that Samsung doesn’t have a “conclusive” answer for what’s causing some Note 7s to catch fire.

It could be battery, software, battery case,  circuit board or a combination. 

It is reported that they recalled 2.5 million phones on incomplete evidence. They at Samsung said “Our top priority remains the safety of our customers and retrieving 100% of the Galaxy Note 7 devices in the market.”

Today the expected or planned February launch of its next smartphone, likely the Galaxy S8 is at risk.

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote? Tough decisions have to be made after a product recall. 
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• Samsung's Galaxy Note product and Samsung have plenty of partners. It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

If Millennials Are 34 Or 35 and Under Adults, What Are Oldennials?

I got this idea from going to Desert Trip or what was called  "Oldchella." Let me set up the question with some Marketing Objectives, Strategies and Terms. 

A product focusing on a specific target market contrasts sharply with one following the marketing strategy of mass marketing.  In my book, a target audience would be a media term; target market is a marketing term.

As a marketing professional, brand manager, client or marketing manager start by connecting the dots about your potential consumers and actual consumers. Age is one of the characteristics, under demographics.  

In or under Marketing and the nine P's of Marketing, age has always been a consideration in segmentation, targeting and purchasing. 

I created and use "People/Prospects/Purchaser (Target Market)" as one of my 9P's of Marketing. Marketing research has come to the fore, as organizations are tapping into customer data and consumer insights not only to better connect with their “People,” target markets/audiences, but also to develop the “right,” winning business strategies. 

Potential and actual buyers or purchasers start with accurate, comprehensive data that works across all channels to help the company identify audience and buyer attributes to target precisely. It’s your set of buyers/purchasers, which is named a “target market;” a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels. 

Activate these insights using all of the characteristics of the different segments to all of your channels. 

Defining a target market requires market segmentation; the process of segmenting the entire market as a whole and separating it into manageable units based on:

• Demographics, which include age as one of the characteristics. 
• Geographics
• Psychographics
• Behavior
• Technographics or technographical characteristics. Understand your potential consumer. Remember, in the back of your mind, that the reason technology is phenomenal is because it displaces years, or centuries, of previous technology. Consumers may or may not have the skills. Think employees here too. The reason technology skills are transitory is because they will almost certainly be displaced, too. 

Once a target market is chosen, the organization can develop its marketing strategies to target this market. 

Millennials are the most educated generation .Millennials are now the largest generation in the workforce. It's been reported that Millennials will make up 75% of the workforce in the next three years. Millennials have a ton of debt, having a trillion dollars worth of student loan debt.

Millennials are as those aged 20-36 in 2017; they number 75.4 million, surpassing the 74.9 million Baby Boomers (aged 51-69). And Generation X (ages 35-50 in 2015) is projected to pass the Boomers in population by 2028. 

Here's an update in April, 2017: One more: The North Bend Public Library in Oregon has started classes for “Adulting 101” to teach Millennials how to cook, pay bills, balance a cheeeckbook, check credit card stements, file taxes, and write a resume or CV.

To a millennial, anyone over 50 could be an "Oldennial," or part of the segment or group "Oldennials."

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Month From Today. Mall Of America Closes For Thanksgiving. Put That Under Place And Planning Plus Promotion In The Nine P's Of Marketing.

The Mall of America, the nation's largest shopping mall, is making a statement. It's about families and not selling for Christmas on Thanksgiving Day. 

They will not be open on Thanksgiving Day. 

Under People, in the Nine P's of Marketing the employees of Macy's, Target and J.C. Penny's plus others will not be working on Thursday, Thanksgiving Day.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Want An Example On Facebook Of Targeting And "People," One Of The P's Under The Nine P's Of Marketing?

How can you segment and target a market? Market segments utilize demographics, geographics, psychographics, behavioral characteristics and technographics, which are vital components of the 9P's of Marketing.

Here it is, an example of Targeting And People in the 9P's of marketing:

It's a note on a Facebook instruction concerning ad preferences by Facebook. 

It states: 

• "Note: Facebook always uses information about your age, gender, location and the devices you use to access Facebook when deciding which ads to show you."

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Need a Hillary Slogan? Add Time, Future, America, Promise, Strength, Results, You, Families, Fairness, Fighter. What makes a good tagline

For Hillary they added or used "Time, Future, America, Promise, Strength, Results, You, Families, Fairness, Fighter" and more.

What makes a good tagline?  The best ones are short, powerful summations that can be used alongside the logos or graphics to drive brand message home to consumers, or in this cse voters. Think "Just do it" and "We try harder."
Great Taglines:

• "Melts in your mouth, not in your hands" (1954, M&M Candies)
• "Takes a licking and keeps on ticking" (1956, Timex)
• "Got milk?" (1993, California Milk Processor Board)
• "Don't leave home without it" (1975, American Express) 
• "Just do it" (1988, Nike)
• "Where's the beef?" (1984, Wendy's)
• "You're in good hands with Allstate" (1956, Allstate Insurance))
• "Think different" (1998, Apple)
• "We try harder" (1962, Avis)
• "Tastes great, less filling" (1974, Miller Light)
•  "Melts in your mouth, not in your hands" (1954, M&M Candies)
•  "Takes a licking and keeps on ticking" (1956, Timex)

Ad Age reported from hacked emails  Hillary slogan suggestions.

1. A better bargain for a better tomorrow
2. A better bargain. For all.
3. A fair chance for families
4. A fair chance to get ahead
5. A fair fight for families
6. A fair shot and a fair deal
7. A fighting chance for families
8. A force for families
9. A future worth fighting for
10. A new bargain for a stronger America
11. A new bargain we can count on.
12. A new promise for a new time
13. A promise you can count on
14. A stronger America for a new day
15. A stronger America one family at a time
16. A stronger America working for you
17. A stronger tomorrow
18. America gets strong when you get ahead
19. American strength from American families
20. America's strength. America's promise.
21. An America built for you.
22. An America that works for you.
23. Because your time is now
24. Building a better tomorrow
25. Building a fairer future
26. Building a fairer future today
27. Building tomorrow's America
28. Climb higher
29. Don't turn back
30. Fairness First.
31. Fairness for all our families
32. Fairness worth the fight
33. Families first
34. Fighting for Fairness. Fighting for you.
35. For an America that leads
36. For your family. For America's future
37. Get ahead. Stay ahead.
38. Getting ahead together
39. Go further
40. Hillary - For Fairness. For Families.
41. It's about time…and it's about you.
42. It's about you.
43. It's about you. It's about time
44. It's your time
45. It's your time
46. It's your turn
47. Keep moving
48. Lifting us up. Moving us forward.
49. Making America work for you
50. Making America work. Together.
51. Move ahead
52. Move up
53. Moving Ahead. Together.
54. New Solutions Real Results
55. Next begins with you
56. No Quit
57. Our Families, Our Future
58. Own the future
59. Progress for all
60. Progress for people
61. Progress for the rest of us
62. Putting America to work for you
63. Putting Fairness First
64. Real Fairness; Real Solutions
65. Renewing America's promise
66. Renewing our basic bargain
67. Rise Up
68. Secure the Future
69. She's got your back
70. Strength and fairness
71. Strength for all our families
72. Strength you can count on
73. Stronger at home
74. Stronger together
75. The ideas we need and the strength to deliver
76. Time for a better bargain.
77. Together we're strong
78. Unleash opportunity
79. Your family is her fight
80. Your family. Her fight
81. Your future is her fight
82. Your future. Her fight.
83. Your future. Your terms.
84. You've earned a fair chance
85. You've earned a fair shot.

So I ask you what did they decide? Not easy, is it?

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote? Need a tagline? 
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Jackson Browne and Glenn Frey Co-Wrote the Eagles' Song "Take it Easy:" Example Of Place Marketing, Under The 9P's Of Marketing

Just near a sign that reads "STANDIN' ON A CORNER." You can buy a ton of Eagles' stuff in Winslow, Arizona. 

One of the most famous lyrics, ever. 

A reason to stop on a Route 66 car trip. 

In '72, Jackson Browne and Glenn Frey co-wrote the Eagles' song "Take it Easy" which includes the line... "...standing on a corner in Winslow, Arizona."

Now there are two statues. One looks like Jackson Browne and now one which is the likeness of Glenn Frey.

From Phoenix classic rock KSLX, Mark Devine and Paul "NeanderPaul" Marshall assisted in raising $22K for the Glenn statue. Devine said "...we thought a statue would be a great way to pay tribute to his everlasting impact on Arizona's history." Key word is Arizona and specifically Winslow, Arizona

One of the great lyric includes "It's a girl, my Lord, in a flatbed Ford slowin' down to take a look at me."

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): Key word is location, as in Winslow Arizona.
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. 
• Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Buy A Sponsorship From The NFL. Get Bad, Repeated, Negative Publicity For Your Microsoft Product. Great Example To Learn From.

This is just not good. It's a tough environment and an expensive experiment or Marketing practice. 

It involves many elements under the 9P's of Marketing. 

It involves promotional partners, customers, potential customers and just a ton of bad publicity while paying $400 Million.

Microsoft bought an NFL sponsorship. Usually not always perfect but you can find some good. 

Get bad, repeated, negative publicity for your product. Not good at all. 

First: Become a Partner, one of the parts under the 9P’s of Marketing by paying $400 Million to NFL for increase awareness and publicity, under  Promotion, under the 9P’s of marketing. 

Second: the Microsoft tablet was called an iPad on national TV.

Third: the users of the Microsoft tablet case were hiding and using iPads. 

Fourth: now you’ve got Pats Coach Bill Belichick throwing the Microsoft Tablet. 

I’m thinking technology issues which would fall under “Place,” “Planning,” and "Presentation" plus you add "Promotion," several elements under the nine P’s. 

Not sure any communication tool works perfectly (meaning failure) in a stadium or field environment. 

I read that other communication systems fail with the press box to the coaches on the field, and the QB. Those fail on a regular basis. You just don't want your name on it while paying $400 Million. 

This is an excellent example to use in school, in consulting and in this blog post. 

It can be tough out there. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• An example including Microsoft with NFL for $400 Million and those Microsoft tablets. 
• "A joint partnership; the joint relationships, partnerships and strategic alliances: 
• The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
• It is important to partner with firms that have similar corporate philosophies. 
• Have agreed upon objectives and strategies.
• Don't have tech issues and product failures, especially involving nation TV and sponsorships. . 
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.