"Underserved" Isn't A Word You see Often In A Headline Or Advertising Slogan. Their Slogan Talks “Places” or “Place” In The 9P’s of Marketing

Their Slogan Talks “Places” or “Place” In The 9P’s of Marketing

Airline travel? Business, family or pleasure? Look at air travel to Florida, East coast and West coast cities. Their slogan is "Proudly Serving Underserved Markets,"

What airline? Breeze Airlines

Advertising campaign will include electronic, linear, connected TV, print, radio, out of home and social.

Breeze Airways flies to over 50 destinations across the United States. 

Look at underserved markets and direct flights. Look to Akron, Charleston (SC), Cincinnati, Columbus, Daytona Beach, Fort Myers, Hartford, Islip (Long Island, NY), Jacksonville, Key West, Las Vegas, Louisville, New Orleans, Norfolk, Orlando,  Pittsburgh, Portland (ME), Providence, Richmond, San Diego, Sarasota, Tampa, West Palm Beach.

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include include these important concepts, practices and components:

I use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Planning for marketing activities, objectives, strategies and tactics. Airline travel, Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add sports fans. Packer, Jets and Steeler fans. You'll see more tickets sold this week with Aaron Rodgers coming to Pittsburgh. TV viewers. Purchasers of sports jerseys.
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

A Robot Store. Under "Products" And "Place" And More In The 9P's

For my 9P's I like to use unique examples to illustrate marketing problems and opportunities. 

In this post it is retail publicity under Promotion and Place or Distribution. I found a store which sells 40 different brands of robots.  They are also calling it a "Robot Mall" You you thought malls weren't attracting as many shoppers, this one attracted news crews too.  

It's the world's first 4S store for humanoid robots —opened this month at Beijing's e-Town, to start the 2025 World Robot Conference (WRC).

This falls under Product and Place and more in my 9P's. 

I use my 9P's to find information. To aid in decision-making, using insights. As an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include include these important concepts, practices and components:

To find opportunities and problems in Marketing.

• Planning and Research. 
• Finding copy points is part of the creative and promotional planning.  
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Add tourists. .
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about special locations of restaurants,  stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Comparing 60 TV Spots To One TV Spot. GEICO Versus AMC Theatres.

Smart versus dumb. I know it's just a simple comparison but every time I go to an AMC theatre there is only one spot and it's with  Nicole Kidman. 

I'm so tired of it. It was used years ago in the Super Bowl. There is a burnout factor, of TV spots running too much, with too much frequency and too little creative.

I will compare that one spot with eight campaigns and sixty TV spots for GEICO. 

Geico's agency has taken a difficult topic, selling insurance, and have made it fun and interesting.

The client is working with the Martin Agency, who plans and creates plus produces creative for Geico's largest marketing effort---using eight campaigns across seven insurance lines. 

One for AMC and 60 for GEICO, with streaming and video, 54 social spots and 50 audio spots.

GEICO uses humor and value. AMC not so much.

GEICO is emphasizing a customer-first approach with humor and a focus on value.

I teach and use in consulting and in the courtroom my 9P's of Marketing to illustrate and solve Marketing problems plus find opportunities. Or in this case for marketing planning, revenue and execution for retailers in planning and promotional categories. .

My 9P's of Marketing do include include these important concepts, practices and components:

To find opportunities and problems in Marketing.

• Planning and Research. New products? Lack of sales? New media options? Introducing new products. Changing lifestyles? Better, more personalized messaging and advertising. Retail Media Networks? Better Marketing and media strategies. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales,  
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research ---never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers and consumers. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution), includes retail and online. 
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 
• Brands and RMN are or should be working together. Sharing of data? Clean rooms?

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

There Are Many Questions And Observations For Both The Retail Media Network (RMN) And Brands.

It’s tough. To gain leverage and distribution or “Place,” under the 9P’s, is it worth the marketing and advertising dollars?

1. Is it about shelf space? Space? Costs? 
2. Is it about Awareness, Interest, Desire and Action?
3. About "sponsored" buys?
4. There’s a lot of fragmentation over the RMNs. And getting larger? Bigger? Difficult to allocate dollars?
5. It’s not always about shelf space, sales, but add the costs.
6. Are the same people buying media are they the same people that are negotiating shelf space in store?
7. Do you need to manage every omnichannel touchpoint to drive actual business results? Sales? 
8. Do most brands actually need retail media’s targeting data?
9. It’s an investment to get “space” but are you seeing it as an investment or a cost?
10. Brands are pushing back. Is it worth it?
11. The dollars going into Retail Media Networks (RMN) are growing but are they delivering sales for the brands?
12. How many networks will we end up with? Walmart and Amazon, but what about the second and third tier? Brands need to look at needs and wants?
13. Look at the costs, not just sales?

Is it more complicated buying media today? For sure.

I teach and use in consulting and in the courtroom my 9P's of Marketing to illustrate and solve Marketing problems plus find opportunities. Or in this case for marketing planning, revenue and execution for retailers in planning and promotional categories. .

My 9P's of Marketing do include include these important concepts, practices and components:

To find opportunities and problems in Marketing.

• Planning and Research. New products? Lack of sales? New media options? Introducing new products. Changing lifestyles? Better, more personalized messaging and advertising. Retail Media Networks? Better Marketing and media strategies. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales,  
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research ---never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers and consumers. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution), includes retail and online. 
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 
• Brands and RMN are or should be working together. Sharing of data? Clean rooms?

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

 

Love This: In A Promotion For Natural Ingredients Chipolte Asked Kids To Spell Sorbtan Monostrearate And Pentosanase

Product and Promotion for fast food.

Lately I see plenty of Chipotle TV spots and really don't believe you get that much guacamole.

But here's something. 

Very clever. From a few years ago. 

Us versus our competitors, or the competitors of Chipotle. .

Chipotle used words like red onions, white sweet corn, plus sorbtan monostrearate and pentosanase, if I spelled those right.   Chipotle featured 51 ingredients. and invited kid spellers to tackle one complex ingredient found at other restaurants, and one simple, real ingredient found at Chipotle. The competitor list of additional words from competitors  included also carrageenan, dimethylpolysiloxane and lecithin. 

To illustrate a competitive difference Chipotle used ingredients and a spelling Bee.

Chipotle asked kids to spell chemicals and artificial ingredients. which were used by their competitors. 

I teach and use in consulting and in the courtroom my 9P's of Marketing to illustrate and solve Marketing problems plus find opportunities. Or in this case for marketing planning, revenue and execution for a fast food operator in planning and promotional categories. .

My 9P's of Marketing do include include these important concepts, practices and components:

To find opportunities and problems in Marketing.

• Planning and Research. Comparing what competitors are offering? New products? Lack of sales? New media options? Introducing new products or services. Changing lifestyles? Better, more personalized messaging and advertising. Better Marketing and media strategies. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales,  
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research ---never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers and consumers, plus fast food enthusiasts. . In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution), includes retail and online. 
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Wine Noodles? Noodles With Wine? Probably Doesn’t Want To Be Compared To Drunken Noodles. New Product Development Falls Under “Product,” In The 9P’s Of Marketing

It’s hard to image these? What would the taste be? What would they look like?

Alcohol-Infused Noodles? Yes. They call them “…not your average instant noodle.”

Thinking of drunken noodles.

The Thai dish called "Drunken Noodles" (Pad Kee Mao) actually doesn't typically contain alcohol. You may drink it on the side. But I have a new Taiwan product or noodles that do contain wine. Really. Drunken noodles are spicy or very spicy and making one want to drink a lot of liquids, maybe an alcohol drink, to quench the burning, hot sensation.

But here’s my example using the nine P’s.

Diversification. New Products. Ready to eat noodle category, From a distillery or beer manufacturer in trying to diversify. Going too far?

The Taiwan state distillery (TTL Taiwan) has introduced alcohol-based instant noodles (“Product”)..

TTL’s instant noodle innovation went viral TTL The Hua Tiao Chicken Noodles, which incorporate not only significant Hua Tiao wine content but also Chinese herbs and meat chunks.

TTL is known for their Taiwan beer. The latter has been used in TTL’s instant noodle innovation to create its viral TTL Hua Tiao Chicken Noodles, which incorporate not only significant Hua Tiao wine content but also Chinese herbs and meat chunks. They said “… We already have the alcohol in production, and we are indeed well-known for our liquors, so it made a lot of sense to us.” I teach and use in consulting and in the courtroom my 9P's of Marketing to illustrate and solve Marketing problems plus find opportunities. Or in this case for marketing planning, revenue and execution for a fast food operator in planning and promotional categories. . I like using in class examples from the 105 countries I have visited or some lextured in.  My 9P's of Marketing do include include these important concepts, practices and components: To find opportunities and problems in Marketing. Planning and Research. Comparing what competitors are offering? New products? Lack of sales? New media options? Introducing new products or services. Changing lifestyles? Better, more personalized messaging and advertising. Better Marketing and media strategies. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales,   From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research ---never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is. People (Segmentation and Targeting) Consumers and users, as in shoppers and consumers, plus fast food enthusiasts. . In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users.  Product and Services Place (Distribution), includes retail and online.  Price or Pricing, many contingency plans needed.   Promotion:  There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.  The activities that communicate the merits of the overall product include: Personal Selling/ Sales Force: Sales persons Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.  Advertising:  Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." Sales Promotion, advertising mascots can fit here, too. Signage would fit here.  Collateral Materials Direct Marketing (also referred to as Action or Direct Response Advertising) Interactive/Internet/Web, Digital Media, Social Media:   Events and Experiences, sampling Public Relations/PR One stop shopping is more important than ever.  Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                  There should be moving forward towards shared goals or goals.  Presentation: The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too. Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC. I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age.  The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.  I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing. For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC.

Making America Healthy Again. Bright Colors. Bring Flavors. Looking Back.

You may remember the slogan  "Trix are for kids." 

There's a renewed push for healthier foods. More natural. Less additives. Trix wouldn't fall under "healthier."

Looking at Promotion, Planning, Product and more under the 9P's of Marketing, it was only ten years ago that General Mills removed artificial dyes in their Trix cereals. But it was two years later that they added them back. 

Did you know that the FDA is planning a rule to require front of package nutrition labeling? Packaging and labeling fall under Product and Promotion. 

One more insight. Did you know that products like soft drinks and cereals which are sold in foreign countries do not have the artificial dyes and additives some of the products in the USA do? 

I teach and use in consulting and in the courtroom my 9P's of Marketing to illustrate and solve Marketing problems plus find opportunities. Or in this case for marketing planning, revenue and execution in planning, targeting and promotional categories. .

My 9P's of Marketing do include include these important concepts, practices and components:

To find opportunities and problems in Marketing.

• Planning and Research. Promotional and targeting "People" initiatives. New products? Lack of sales? Competitive advantages. New media options? Introducing new products. Changing lifestyles? Better, more personalized messaging and advertising. Retail Media Networks? Better Marketing and media strategies. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales,  
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research ---never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers and consumers. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution), includes retail and online. 
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 
• Brands and RMN are or should be working together. Sharing of data? Clean rooms?

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 67 stimulating questions and answers at Londre Marketing Consultants, LLC.