Thursday, April 25, 2024

Everyone Wants A Tip Now. Tipping Falls Under “Price In The Nine P’s of Marketing

Every time you pay for something, is a tip involved?  Are consumers feeling overwhelmed by the guilt trip or guilt tip boom.

Tip is a form of a price in my 9P’s of Marketing.

One example Dominos is giving back $3 if you tip the driver $3 or more. But what about every touch screen asking for a tip?  

Price is all aspects regarding pricing. 

The amount of money a consumer is willing to pay to obtain the product or service. 

Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. Yes, tipping. 

“Price” decision making also involves adjusting prices concerning inflation,  the competitive environment, economic situations and involve buyer perceptions. 

 “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: 
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.