In October Apple and Apple TV Secured The Rights To Stream F1 Sports. What Happens Tomorrow? An Observation and Insights Of What I See And Feel With The 9P’s Of Marketing. #111

I find things you can't make up. Or find when you are looking for something else. . Observational. Conversational. Presentable. 

I'm starting a series of observations and insights from my travels. #111

I'm highlighting photos and headlines I see. I use these in my marketing, promotion, business and advertising presentations.

Apple signed a five year deal partnering with Formula 1 adding to their deals with MLB and Major League Soccer, plus Apple’s partnership with Formula 1 for film “F1 The Movie,” starring Brad Pitt. 

Cost of their partnership about $150 Million annually.

Under Presentation their branding doesn’t include the +

Also the successful “F1 The Movie” will air on Apple TV (Not Apple TV+ because they renamed the service) on Dec. 12, 2025, 

 I like Marketing. I like advertising. I like copy and selling points. I like solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Finding copy points is part of the creative and promotional planning. For sure, publicity, one of the eight components under Promotion.
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, records, streaming, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes recording artist and their work, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online.   
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 68 stimulating questions and answers at Londre Marketing Consultants, LLC. 

In Marketing, Promotion And Advertising, Celebrities Are More Important Than What You May See. An Observation and Insights Of What I See And Feel With The 9P’s Of Marketing. #111

I find things you can't make up. Observational. Conversational. Presentable. 

I'm starting a series of observations and insights from my travels. #111

I'm highlighting photos and headlines I see. I use these in my marketing, promotion, business and advertising presentations.

For the impact of celebrities: Think Gen Z, segmentation and targeting under "People," in the 9P's 

I was interviewed today and we talked about celebrities. Their importance.

From research I've seen nearly 60% of all celebrity-owned retail brands were founded in the last six years, with over one-third launching in 2020 or later. 

A significant recent boom in celebrity-led businesses.

I've mentioned the importance of celebrities in Super Bowl spots. When you read the cost of $8 Million or $9 Million ($300K a second) per 30-second Super Bowl spot, this doesn't include creative, celebrity and production costs. 

It was reported that Bruce Springsteen cost Jeep $20 Million and he unfortunately had an arrest and the investment didn't appear to pay off. 

Why the impact of celebrities and their increased use by agencies and clients. 

Think branding, the rise of e-commerce and appeal to younger demographics like Generation Z. While JLL did not provide a specific percentage for 2025, this trend suggests continued growth in the number of celebrity brands being launched. 

Nearly 60% of all celebrity brands were founded between 2019 and 2023.

I like Marketing. I like advertising. I like copy and selling points. I like solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• Finding copy points is part of the creative and promotional planning. For sure, publicity, one of the eight components under Promotion.
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, records, streaming, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes recording artist and their work, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online.   
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 68 stimulating questions and answers at Londre Marketing Consultants, LLC.