Are Viewers Seeing More And More Ads Or Spots On TV? Under Promotion And Advertising In The 9P's Of Marketing. Easy Answer Is Yes, But For Many Reasons.

Are YOU seeing more and more ads on TV? Easy answer is yes, but for multiple reasons.

The TV networks are speeding up the actual content to add a bigger or larger number of ads.

Simply there are just more ads shoved into the program, time slot or the actual programming.

Add the opening and closing credits which are sped up and more spots are inserted in the program.

But there is another reason. Have you heard that the voices don’t also sound right? Voices seem raised a notch, and they appear unnatural. Some networks including Time Warner and TBS use electronic compression technology to speed up the show or movie.

Why? Adding more TV spots and commercials. Stuffing more into the time. Increasing revenue with more spots.

It’s just more clutter, too. But do the viewers know or care? Not sure.

Do the advertisers care? They are paying the rates to get an audience and ratings. Does the creative community or the content owners care?

Stay tuned.

It can be tough out there competitively. Beware. Plan and execute.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Eight (8) major, strategic components: Advertising and TV advertising is one of these components. 
• The communication element includes personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What Is The Most Widely Song Sung In The English Language? Think "People," Under The 9P's Of Marketing, As A Clue.

Here's an update for my post from last August 5th, 2015:
A federal judge ruled today (September 22, 2015) that the “Happy Birthday to You” lyrics are not protected by copyright; Warner/Chappell Music does not hold a valid copyright in the song.

Let me go back to my question on the most widely sung song....

From the widely used source, Guinness World Records, what is the most widely song sung in the English language? 

It's sung at almost every kitchen table. Every restaurant table. Movies. Stage productions. Smart phones. Classrooms. Lunch rooms. 

The song was first written for kindergartners. It is sung by every demographic/geographic/psychographic, behavior, and technographic group under “People,” in the Nine P’s.

At public performances it will cost you royalties or money. Or maybe a legal issue.  

Warner Music Group acquired it in 1988, and a documentary is coming out about the song.

The lyrics are by Patty Smith Hill 

 Happy Birthday to You is the answer. 

The song is part of a complex copyright dispute. Originally the lyrics were "good morning to all, back in 1921." 

Royalties are about $2 Million a year and Warner Music paid $15 Million for the copyright.

It can be tough out there competitively and delivering sales. Music and songs are used instores and in ads. 

Advertising is just one component under Promotion, and Promotion is just one of the Nine P's of Marketing. Beware. Plan and execute. So many parts of the Nine P's of Marketing to test and explore. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• Looking for shoppers and purchasers such as Amazon and Google.
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Advertising is just one of the eight parts. There are eight (8) major, strategic components to promotion with this ccommunication element including personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Why Are Movie Ticket Prices So High In Los Angeles and Southern California. The National Average Is $8.61.

The prices in major cities may surprise you? They are much more . Especially in NY, LA, others. Unless you are in southern California, they may not be a surprise. But the average price is creeping up.

Seeing a movie costs more here.

For the 8:30PM showing at Cinemark in Playa Vista this Saturday night it can cost 19 (child), 20 senior) or 23 dollars for a Reserve Level RealD 3D/weekend. I picked Pixels which doesn't have good reviews. Other movies are 16,17 and 20 dollars.

Did you know that according to National Association of Theatre Owners (NATO) ticket prices hit a record high this year with the summer movies like “Jurassic World," "Ant-Man," “Avengers: Age of Ultron” and others. With or with out the added expense of 3D, the multiplexes have been packed.

The U.S. cost for a movie ticket was an average of $8.61, the second quarter of 2015, 23 cents more than the second quarter 2014.

Why? The added expense of the 3D glasses.

Plus the costs for premium large formats like Imax, AMC, Regal and Cinemark. Plus others. Add the costs from the theatre operators who are adding expensive amenities like food operations, recliners, smaller theatres, couches and more.

It can be tough out there competitively and delivering sales. Or putting people in seats. 

Movie advertising is just one component under Promotion, and Promotion is just one of the Nine P's of Marketing. Beware. Plan and execute. So many parts of the Nine P's of Marketing to test and explore. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• Movie producers and the theatres are looking for "butts in seats." 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• Very few movies appeal to all.  Big differences in audiences, developing awareness and delivering an audience. Especially opening weekend.  
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Advertising is just one of the eight parts. There are eight (8) major, strategic components to promotion with this communication element including personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Annoyed PreCheck Program Enrollees: Blend A New Annoying Program Practice, The "Product" Or Service, with "Promotion" And "People" In the Nine P's Of Marketing.

The TSA's (Transportation Security Administration's) PreCheck program "product or service" concept was to SPEED up screening and spark interest in the pre-checking ritual at the airport. The TSA administers are irritating the very "People," in the Nine P's they were looking for. Their primary consumers of the program. 

So what gives? 

According to KSTP-TV in Minneapolis and other media outlets, TSA's PreCheck enrollees are annoyed over nonmember access to the service without the "credentials."

Travelers enrolled in the TSA's PreCheck program are upset  because "non enrollees" and "non registered" travelers get to use these expedited airport security lines. 

In the area where air travelers don't have to remove their shoes and belts or take out their laptops, these non registered are allowed into these lines/areas or lanes.

They were designed to expedite and speed up the security screening for PreCheck members. These enrollees. like my wife and I, have passed background checks (filling out forms and going to airport, being interviewed) and paid a fee to participate.  

There are better ways to treat a program and this is negative publicity or PR which is under Promotion in the Nine P's of marketing.

It can be tough out there competitively and delivering sales or results. 

Advertising or PR is just one component under Promotion, and Promotion is just one of the Nine P's of Marketing. 

Beware of the changes in programs. 

As a brand manager or marketing manager plan and execute. So many parts of the Nine P's of Marketing to test and explore. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People (both potential consumers and users) :
• Looking for or at the traveler segment. 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics (definitely oriented and important in this example under the 9P's of Marketing), psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  You're at the airport and you travel. You're not at the airport and you travel. 
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Looking at governmental services.
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Advertising is just one of the eight parts. There are eight (8) major, strategic components to promotion with this ccommunication element including personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• How TSA presents its PreCheck program now and compare to last year and the year before. I thought it was getting better. It may not be. 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Add the lack of passion on most governmental workers. I was at the post office near our home yesterday. What sad service and lack of enthusiasm.
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.


     

A Worldwide Best Seller. Cookie Or Biscuit Oreos Are a Big Deal. With New Product Introductions Or Under "Product" In The Nine P's. Plus Sales.

Oreo cookies have reported world-wide sales of $3.28 billion, last year.

It was 1912 that Nabisco (now Mondelez International) wanted to introduce a new cookie. Almost every company wants to introduce new products to increase and maintain sales under the marketing practice of the 9P's or Nine P's of Marketing.

Sales growth has been 60% higher since 2005.

I found that Mondelez International's Oreo cookie/biscuit dominates the U.S. market, accounting for 20% spent in the product category.

But let's go back.

Nabisco's original idea was to have two round biscuits or cookies made of a chocolate flavor, with creme in the middle or between the cookies or biscuits.

The press says the first Oreo is very like the original ones or the taste was but the design on the biscuit is different. 

Let's show some examples of new product or product line extensions.

• It was 1975, when Nabisco introduced the Oreo with "Double Stuffed."

• It was 1987, when Nabisco introduced the Oreo "Fudge Covered."

• It was 1991, when Nabisco introduced the "Halloween" Oreo.

• It was 1995, when Nabisco introduced the "Christmas" Oreo.

This month Nabisco introduced the "thin" or "thinner" Oreo. 

Add the Golden Oreos, Mint Oreos and Peanut Butter Oreos. 

Check here for Mini Oreos. 

Check here for Wonderfilled Oreos.

How about Oreo recipes.  Check these out.

If that's not enough check out Oreo-flavored Oreo cookies.

It's tough out there competitively. That's why new products and extensions are a hot topic for brand managers.

Beware. Plan and execute. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• New product development and products plus product extensions fall here. 
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Need To Promote A Beverage Or Beverage Sales For Hot Summer Days? With McDonald's And "Promotion" Under The Nine P's.

Need to promote a beverage for a hot summer day? 

McDonald’s did and does. They promoted using outdoor media their McFlurry. This time they are using geographic area of Amsterdam. 

This is smart media planning and execution with "geographic" targeting and promotion, based on weather and temperature. That’s a unique twist this summer.

Adv agency JCDecaux promoted McFlurry on a billboard or OOH (Out of Home) which opens up to give customers a cup or container to get the beverage free of charge, at McDonald's.

The agency revealed the promotion on our national holiday the fourth of July. Amsterdam hit record breaking "heat." So at what temperature? The outdoor poster opens when the temperature or heat gets to 38.7 degrees Celsius, or 101.67 Fahrenheit).

When the temperature reaches a particular mark set by McDonald's and the agency with the outdoor board company, the outdoor watchers get the container. 

They still have to go to the local McDonalds to claim their beverage. Credit  agency JCDecaux.

It can be tough out there competitively and delivering sales. Especially when it's hot.

Advertising (with outdoor or OOH-Out of home only another part) is just one component under Promotion, and Promotion is just one of the Nine P's of Marketing. Beware. Plan and execute. So many parts of the Nine P's of Marketing to test and explore. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising.

I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• Looking for shoppers and purchasers such as Amazon and Google.
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Advertising is just one of the eight parts. There are eight (8) major, strategic components to promotion with this ccommunication element including personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Sometimes Competitors. Now Partners In A Project With Others. Promotion S'Mores Under The 9P's Of Marketing

S'mores history dates back to at least 1927 dated by a recipe from a Girl Scout handbook. Click here from some fun facts, recipes and more. 

S'mores are a great treat. Really, who doesn't like s'mores unless they are not perfectly made or melted but even those are good to eat and share.

To me there are only good things with s'mores or about s'mores.  They taste great.

What do you need?

Three items, chocolate, graham crackers and marshmallows. Plus a relationship with the three companies which at retail these "partners" goes back seven years.

According to Hershey marketing research, some 2.3 million s'mores are consumed each summer in the U.S.  But it takes three companies to promote. The companies goals have been and are to extend the summer s'mores season and increase sales.

Promotion with Partners in the 9P's means working with others using the nine P's of Marketing. Let's combine a bunch of companies and food items.  Let's put three companies together for a promotion and to increase sales opportunities for a summer, winter, campsite treat.

There's a new summer time treat promotion.  Let's blend Hershey's chocolate with Kraft Heinz's Jet-Puffed marshmallows with Mondelez's HoneyMaid graham crackers.  You may know that Mondelez International and Hershey Co. are  competitors.

There's a new video in a a new campaign that seeks to generate a bigger sales bang from s'mores season. I read that the brands will send s'more kits to 100 people, who share the video on social media and tag it with "#ShareSmore" and "#PickMe."

Fans ("People," in the 9P's of Marketing) are also asked to share their first s'mores experience.

It can be tough out there competitively and delivering sales. Advertising is just one component under Promotion, and Promotion is just one of the Nine P's of Marketing. Beware. Plan and execute. So many parts of the Nine P's of Marketing to test and explore. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• Looking for shoppers and purchasers such as Amazon and Google.
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Under planning it includes Mondelez International and Hershey Co., who are usually competitors.Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Advertising is just one of the eight parts. There are eight (8) major, strategic components to promotion with this ccommunication element including personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• In this post it's Hershey's chocolate with Kraft Heinz's Jet-Puffed marshmallows with Mondelez's HoneyMaid graham crackers.  
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.