I Was Asked Recently "How Do You Find Marketing Problems And Sales? I Use the 9P's Of Marketing.

I use the 9P's of Marketing to find sales and problems in Marketing.

There are a number of important strategic philosophies and practices which guide Marketing planning, branding concepts and tools, Marketing variables, efforts and/or Marketing relationships/partnerships/ alliances.

The Nine P’s/9P’s of Marketing  can help you find your firm, company plus organization's problems and solutions. There’s a handout or download at LondreMarketing.com under the Library if you are looking for the Nine P's of Marketing. You can use the 9P's to strategize and brainstorm with them. They can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

As Management guru Peter F. Drucker once said: “The aim of Marketing is to know and understand    the customer so well that the product or service fits him (her/it) and sells itself.

And this is one of the reasons I created the Nine P’s. “People” or Targeting was forgotten in the Marketing Mix, and is major, significant part of the Nine P’s of Marketing.

Companies do not get potential users or customers to try a product by convincing them to love their brand. You get them to love a brand by convincing them to try and use the product or service.

Developing a strong brand is a byproduct. It comes from doing the other things in the Nine P’s of Marketing... right. Make sure the product is excellent. Be sure the company is taking good care of their customers, and having the right planning and targeting, the right product, right price, right promotion, right partners, right presentation, with the right amount of Passion in the 9P’s of Marketing.

Make sure there is differentiation of your product or service. A significant one and one that can’t be copied. Unique Selling Proposition or Point, shortened to U.S. P., falls here too. Differentiate based on the needs and wants of the potential consumers and businesses.

That is what builds brands. But more importantly sales.

It's can be tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Good And Bad Product Placements. The Nine P's Of Marketing And More.

They can be part of the “whole” Marketing, Promotion and Advertising program.

Some examples: It was dumb for M&M’s to say no to product placement in ET. I believe it was five times, M&M's said "no way." It was reported that Reese's Pieces said yes on the phone when asked. I have added some for features and examples from a previous post.

It was smart, Marketing and Promotional smart, for Fedex to be in Cast Away. Fortunately some of that is hindsight and Tom Hanks too.

Producer Scott Rudin walked away from Facebook, when Facebook demands were too tough for for his Social Network. As you may know Facebook's founder Mark Zuckerberg is not portrayed in a positive light. The movie includes scenes which are unflattering in parts of his past, including personality traits, legal ramifications and the legal battles.

Was it smart for Google to be featured in Internship, the movie? It's PG-13, even though the trailers talked about drinking and getting high. It was probably good but the movie wasn't that good. I saw it opening weekend. I had worked and was the volunteer chair and co-chair of the Advertising Club of LA's Internship program for 25 years, while being a board member.

To me Google likes to be known as a combination of tech, intellectual curiosity, always inventing new products plus a passion to change the world we live in. The movie kind of worked.

Helpful Hints, from a senior lecturer, marketing consultant and Marketing Expert, plus Advertising forensic expert: There’s a fine line between creativity and commercialism. Be creative, but believable in its execution.

One of the worst, if not the worst and a major product placement was the "Geico" caveman for Geico Insurance, in a show called "Cavemen" on ABC.

Here are more examples. It has been reported that in Matrix Revolution there was bad blood among clients or advertisers with the directors and producers.  Warner Bros. lost a bundle when GM, Samsung and Heineken spent more than $100 million to promote the second installment but not the third one.  Advertisers blamed the prima donna behaviors of producers and directors. Disagreements were over actual product placements.

Paying millions for product placement? Massive sucker. Don't take my word for it.  EVP of entertainment at 1st Approach, those advertisers who pay $3 million to $5 million for product placement/integration deals are "massive suckers."

Referring to a couple of shows I've written about before, "The Apprentice." Of course, those "Apprentice" product placement advertisers --Sony Pictures Entertainment, Burger King, Mattel, and others--might tell you differently. They might say that, in fact, those million dollar arrangements, which almost equate to hour-long infomercials, were effective in generating  awareness.  Do you know a lot of brands get in for free, by just being there.

Being there. Does "The West Wing" need some Johnny Walker scotch?  You need to be a quick pourer. Could "King of Queens" have used some more Pop-Tarts on the kitchen set?

The biggest success story for unpaid product placement is with Apple Computers. Apple has been the quickest in overnight delivery of laptops to almost any and all entertainment projects for two decades. As a result, Apple appears to be dominating the PC market in the fictional lives of TV shows and movies.

Be creative, but believable in its execution.

1. Be ahead of curve. Read Adweek, Advertising Age, Variety, Hollywood Reporter, People, and others. 
2. Bigger is not always better.  More is not always better. 
3. Look to one of the seminars on product placement.  
4. Work with legal and marketing experts. Read the contracts. 
5. Do research. 
6. Read the revised script. Build trusting relationships.

I tell my classes and in presentations that you may need to work 14-16 months in advance for a national promotion. Need to work your distribution network, the entertainment partner and other products with brand managers.

One thing's for sure: Product placement isn't the “be all and end all.”

It's part of the “whole” Marketing, Promotion and Advertising program. I do a Marketing presentation at UCLA School of Law, Southwestern School of Law and at USC School of Law on "What is Marketing?" "What is Promotion?" & "What is Advertising?" Many in the media and many in law firms get them wrong. I help explain the differences using examples from Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors for trademarks.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Another Example Of Partners and Partnerships in The Nine P’s Of Marketing: Mix-ins, Kellogg and Danon.

Here's an example of "Partners,"in the 9P’s Of Marketing.It’s cereal-yogurt combos.

It’s Dannon Yogurt and their YoCrunch product with Kellogg’s Frosted Flakes and Froot Loops.

Kellogg signed a deal with Dannon. Frosted Flakes and Froot Loops are now mix-ins in Dannon's YoCrunch yogurt.

The WSJ reported that “…this move is a first for a breakfast cereal on store shelves, but claim 40% of yogurt consumers already mix in cereal on their own.”

A number of important strategic philosophies and practices guide Marketing planning, tools, variables, efforts and/or Marketing relationships/partnerships. 

The Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

Marketers can’t usually create customer value and build customer relationships by themselves. 

Changes are occurring in how marketers connect with their suppliers, channel partners and others. I use the Nine P’s as a Marketing concept and “Partnerhship is one of the nine P’s, a joint partnership; the joint relationships, partnerships and strategic alliances. I describe it further "as a  relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise." Usually it is used as a plural noun or “Partners,” not Partner. 

Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, distribution and ideas than they could produce on their own.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners (The example here in this blog, but the example includes other P's, such as "Product," "Promotion," and "Planning."
• Presentation (The two companies are presenting the product differently with the added mix-ins.)
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Leaving Early For NFL Draft. Tougher On The Athletes For Their Products And Services Than It Looks. Getting Worse.

Leaving Early For NFL Draft. I'm taking a different look. A look at branding and the Nine P’s of Marketing and days after the NFL Draft.

• Every draftee is attached to a school.
• For the fourth consecutive year, a record number of early players  entered the draft and made themselves available but they just sat.
• Every draftee feels he is ready.
• The Texas Longhorns didn't have a football player selected for the first time since 1937. Yes, 77 years.
• USC Trojans and Michigan now share the longest draft streak at 1939 or 75 years.
• LSU, ND, Florida State and Alabama had the most talent and players chosen this year's NFL draft. 

Did you know that a record 98 underclassmen declared for the draft, with 36 or 37% going unselected or undrafted. They waited by the phone and it didn't ring. Now some or many have signed free agent deals, since the draft.

For the underclassmen, four of the first six and six of the first 10 selected came out early. It was good news for some of them, but a larger number, each year, go undrafted.

For  four years now the numbers are growing, but more and more do not get selected by any team on draft days.  It's been a record number of them. But are they …physically, emotionally, financially (as in knowing how to balance a checkbook or finding the right financial counselor, CPA?) and academically prepared? Not so sure of that.

In the Nine P's of Marketing the potential draftees are under "Product." The NFL city would be under "Place,' or Distribution.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) NFL fans would fall under "People." There needs to be more focus on the "Customer," or "People," in Marketing. There are a lot of different people in the NFL. "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. Ever think about it but your local newspaper, especially in NFL, NBA, MLB and others, has an entire section devoted to promoting the city teams.  In Marketing planning, for other products and services, there are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution) Think about NFL, NBA, NHL and MLB cities and teams.)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Special note on colleges and the NFL draft: If you count the supplemental draft ND has had a player selected every year since 1938, according to Stats.

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Importance Of The Marketing Segmernt "IndieWoman:" Let’s Talk "People," And This Segment Under The Nine P’s Of Marketing.

Who is she, this "IndieWoman" and what is her lifestyle? She's part of "People," in the 9P's of Marketing.  Probably more importantly what does she buy? She buys products and services. She buys brands.

• Spending $1 trillion each year on products and services
• A third of all women
• Not living with a partner
• Lives alone and has no children
• Growing as a segment
• 27 years and older
• Not married
• Has little time. Or has no or little time
• First generation of women to reverse the ceiling in school; First generation to reverse the ceiling at work.
• More of them than there are married moms
• In Marketing segment numbers is almost 31 million
• Wants semi-homemade meals that use fresh, quality ingredients 
• Socially engaged online

It's tough out there for business owners looking for shoppers and clients. Beware. The more that you know about these shoppers and clients the better.

Visit here for more insights and true Marketing and Advertising Trivia.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. The "IndieWoman" is a segment of "People," and you would use Planning in Marketing's 9P's too.  
I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) In Marketing planning there needs to be more focus on the overall and specific "Customer," or "People." "People," market segments, such as the "IndieWoman" use demographics, geographics, psychographics, behavioral characteristics and technographics, which are a vital component of the 9P's. Once a target market or market markets are chosen, the organization, Marketing Partners or your firm can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential. This is the reason i detailed the fast growing segment of the "IndieWoman."
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

AMC's "Mad Men:" Are They Real Marketing And Advertising Clients On The Show Or Made Up For Advertising Storytelling?

Advertising for clients would fall under "Promotion," in the Nine P's of Marketing. There are eight different tools. 

The answer to " Are they real clients on Mad Men  or are they made up by the show writers?" 

• Answer: A little bit of both.

Of the fifteen clients in the first season of Mad Men seven were invented, banned or had gone out of business. The made-up ones or fakes were Secor Laxatives, Menken’s Department Stores, Cartwright Double-Sided Aluminum, and Belle Jolie Cosmetics. Banned were Relax-A-Razor. Others like Bethlehem Steel went bankrupt, and Nixon’60 failed.

What is great to discuss at parties or in class are the ones that are the clients which are still relevant and exist today.

• Clearasil, Dr. Scholl’s, Kodak (my favorite episode was Don Draper presenting the advertising of the Kodak Carousel to the Kodak marketing executives), Liberty Capital, Lucky Strike cigarettes, Right Guard, and Vicks Chemical.

I like using examples of AMC's Mad Men in the classroom.  Go to "Using “MAD MEN in the Classroom of Life,” at http://LondreMarketing.com.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Today's Example Is From Law Enforcement: Target Market and Target Audience Under “People,” In The Nine P’s Of Marketing. One Is A Marketing Term And One Is A Media Term.

I read recently that the Police are using Pinterest, twitter and Facebook. Why?

Their use involve many parts of Marketing. I'm using a "Law Enforcement" Marketing and Media example. For Target Market and Target Audience, under “People,” In The Nine P’s Of Marketing, one is a Marketing term or phrase, and one is a media term or phrase. Target audience is the media term.

Using examples from social media, the “Product"or "Service,” in the 9P’s of Marketing is:  Police And Law Enforcement.  The following is an interesting example using three of the P’s in the Nine P’s of Marketing.  The three are: Product, Promotion, and People (Targeting).  If I add city or region for the civic jurisdiction of the police and law enforcement I would add Place or Distribution.

The Police are a product and service serving the citizens that they protect.

Social media is under Promotion in the 9P’s.  Well, social media is part of media planning.  Media planning involves finding the most appropriate or right media platforms to promote and advertise the company or client’s brand/product/service. Media planners determine when, where and how often a message should be placed.  It’s reach, frequency and continuity. Their goal is to reach the right audience at the right time with the right message to generate the desired actions and response, with a budget.

Media planning can be complex and challenging in today’s marketplace. It's changing every day.

More on my example: Police have been using Twitter, Pinterest and Facebook to communicate and promote their duties and activities. "It's a way for us to reach people who wouldn't have gotten our messages before, people who maybe don't interact with traditional media," (Kansas City, Missouri  Police and NPR)

Whether it's media planning or law enforcement, it's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) In this post, it's citizens, business and others. People or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Remember When Starbucks Didn’t Spend Dollars On Advertising. Now Its Oprah And Starbucks Promoting Products For Mother's Day.

Advertising is one of the elements under "Promotion, in the 9P's of Marketing. I do remember when Starbucks didn't spend much money in advertising. Starbucks didn't spend money on advertising except for some local market, new store openings. I do remember a TV campaign around Christmas that seemed awkward/strange/weird (we discussed it in a few classes, different schools) and it was developed by the great people at Weiden-Kennedy.

I remember the marketing and operational problems with Starbucks being brewed and poured in United Airline planes (too strong) and it was reported as "burnt," too strong, or "charred" by Time Magazine and Consumer Reports.  In the past "blind" taste tests have rated Dunkin’ Donuts and McDonald’s as the better tasting. They added that Starbucks was the worst tasting coffee sampled. I do like CBTL (Coffee Bean and Tea Leaf) far better, personal preference to me and others.

I have taught Marketing and Advertising since 1975. I remember students presenting mock advertising campaigns for Starbucks. Now for spring 2014 Starbucks is celebrating Mother's Day with Oprah. Plus for 2014 Starbucks has been a major advertiser in print with several different campaigns and ads.

Starbucks will next week begin airing a new TV spot for Oprah’s Chai Tea. Oprah provides the voice-over but is not on camera in the advertising.

Starbucks does spend money in media. Here's a recap for three years. It was reported that in 2013: About $95 million on U.S. measured advertising media, according to Kantar Media. In 2012 it was about $85.5 million. And in 2011, it was about $109 million on U.S. measured media.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, like coffee and tea drinkers or consumers/users at Starbucks, Coffee Bean and Tea Leaf (CBTL) and others) but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (Advertising falls under Promotion; its one of eight tools)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

"Drink Good, Do Good, Feel Good," Coca-Cola’s New Themeline For Its Ice Dew "Chun Yue" or Pure Joy Bottled Water. In China "Presentation," One Of The 9P’s In Marketing.

Coke is launching a “socially responsible” water (bottled water) in China. The are looking at social benefits as a marketing/promotional element, just as you would use other components in Marketing's 9P's. Another part of “presenting” is the big picture view of corporate social responsibility (CSR). In this example Coca-Cola is launching a bottled-water brand that will fund projects bringing clean water to schools in rural China. Citizens in China see water as a necessity and "drinking" for their health.

Here is some Marketing practice and theory. Using "Presentation," one of the 9P’s of Marketing how would it work for Coke? This “P” is the act of presenting any of the different 9P’s© to customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. I'm using a global example.

Think about positive and negative emotions in a presentation by a salesperson or sales force. Negative emotions narrow a person’s vision and propel selling behavior toward survival in the moment, especially new sales people --- “I’m frightened, so I’ll flee.”  Positive emotions do the opposite:

They broaden people’s ideas and we sell longer and can be more perceptive, more creative. For the seller, positive emotions can widen our view of the potential buyer and the specific situation. Where negative emotions help us see trees, positive ones reveal forests. They can aid in devising unexpected solutions to the buyer’s problem. The effects of positivity during a sales experience can infect the buyer, making him or her less adversarial, more open to the possibility and more willing to make a purchase.

Wal-Mart and retailers want a better integration of its retailing in store and online. Another example or two: The Internet changed everything especially in the “presentation” of the different P’s. Another part of “presenting” is the big picture perspective of corporate social responsibility (CSR) which refers to consideration of, and the firm's responses to issues, beyond narrow economic, technical and legal requirements.

These objectives and firm strategies of accomplishing social benefits along with the traditional economic gains which the firm is seeking is vitally important to the “presentation” to the constituents, different publics and to the world.

Companies look and review issues of global sustainability, not interfering in the internal politics of the different countries and the governments of local markets, respecting natural resources, conducting research and development activities in developing countries, respecting local laws and regulations, environmental concerns, creating jobs in the served markets, respecting human rights, and more.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. I have been giving presentations on "What are the differences between Marketing? Advertising? and Promotion?" at USC School of law, Ucla School of Law and Southwestern School of Law.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) In this case it's global and the China market and using other P's in Marketing's Nine P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics (China), psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization, such as Coke, develops its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Special Meals On Airline Trips. Special Services. Product and Services, One Of The Elements And P's, Under The Nine P's Of Marketing Practice

Did you know that 10% of passengers on selected airlines order special meals?

In Marketing theory and practice, product and services are one of the elements in the Nine P's of Marketing (c) 2007. Whether in airline travel or in any business, Marketers and others look, at under "Products and Services," branding; brand equity; brand name; quality; unique selling proposition (USP) and unique value proposition (USP); newness; complexity; physical appearance; packaging; labeling; ingredients; maintenance and service contracts; and other marketing concepts.

What is Product, in the 9P's? The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies. A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)

A Product or service also should have "Purpose" (not one of the 9P's, but would fall under Presentation, Passion, Planning in the 9P's), which is discovering the product’s real value, use, difference, reason, or function for the consumer and user. A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. (Kotler)

Let's discuss "Special Meals and special services with airline food cuisine. Emirates Airline in Dubai offers 26 different special meals. What was interesting to me was that Singapore Airlines now lets its business-class and first class passengers preselect their special meals before the passengers fly out of cities including LA and NY. The program is called "Book the Cook." It's been reported that special meal orders by these select passengers have more than doubled in two years.

For "regular" passengers most bring their own food on board in economy class. On long international flights economy class are still offered and served meals.

One of the most important marketing issues is that in comparing the quality of a service, consumers can relate it to their expectations and the experience with other services.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People, to whom the "special meals" are offered.
• Includes the concepts of Segmentation and Targeting.) This "P" is important especially for my example. People or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. 
• There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments, for example business class, first class and economy.
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Less Than A Day Later. Advertisers Backing Away From Clippers. Will They Be Back? Where Does The Nine P's of Marketing Fit In?

Advertisers with their advertising agencies and media-buying agencies were pulling ads and signage/in-arena signs/ads from the local and national games, as the NBA bands Clipper owner Donald Sterling for life and fines him $2.5 million.

Donald Sterling will probably be asked to sell the team by the other NBA owners. In the world of sport sponsorships, endorsements and advertising under both "Promotion" and "Presentation," in the 9P’s of Marketing.

It's a business and Marketing mess for the Clippers organization and the NBA. In so many ways...

Which sponsors have left or on break from the Clippers? (updated list)

• CarMax (Used car dealer, nine-year sponsorship of Clippers) 
• Kia Motors America (Said it was "suspending" its "advertising and sponsorship activations with the Clippers.") 
• Chumash Casino Resorts 
• Virgin America
• Red Bull
• Sprint
• Lumber Liquidators
• Yokohama Tires
• Corona
• Aquahydrate
• State Farm Insurance 
• Mercedes-Benz dealers 

Will they be back? Some probably, especially  if they have ties with Clipper players such as Chris Paul and Blake Griffin.

Sponsorships fall under Promotion and Presentation in the 9P's of Marketing. In the 9P’s of Marketing, one of the P’s is "Presentation." This “P” is the act of presenting any of the different 9P’s© to your customers, the federation, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees,  partners, and to the entire Olympic audience. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

Unfortunately it's a big negative in this example for the Clippers in the short-term. Many, including fans, players, arena workers, support staff, parking attendants, restaurants, agents, future NBA players, and more. They fall under "People" in the 9P's of Marketing.

It's tough out there in Marketing decision making. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• In this example I am using the Los Angeles Clippers who came from San Diego and from Buffalo.  
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Clipper Fans Will Stop Coming And With Sponsors Fleeing, Owner Donald Sterling Will Have To Leave Team. Or Forced To Leave Team By NBA.

With fewer fans paying and with the Clipper sponsors leaving the Clippers, Donald Sterling will need to leave or sell team. In the world of sports endorsements, I place sponsorships under both "Promotion" and "Presentation" in the 9P’s of Marketing.

It's a business and Marketing mess for the Clippers organization and the NBA. In so many ways...

Which sponsors have left the Clippers?

• CarMax
• Kia Motors America
• Virgin America
• State Farm Insurance 
• Mercedes-Benz dealers 

You may not know that CarMax is a chain of used-car superstores, and one of the first Clippers sponsors to jump ship today. Plus Kia serves as the official automotive partner of the NBA. It also sponsors TNT's "Inside the NBA."

Sponsorships fall under Promotion and Presentation in the 9P's of Marketing. In the 9P’s of Marketing, one of the P’s is "Presentation." This “P” is the act of presenting any of the different 9P’s© to your customers, the federation, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees,  partners, and to the entire Olympic audience. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

Unfortunately it's a big negative in this example.For many, including fans, players, arena workers, support staff, parking attendants, restaurants, agents, future NBA players, and more.  They fall under "People,P in the 9P's of Marketing.

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• In this example I am using the Los Angeles Clipperswho came from San Diego and from Buffalo.  
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Ads Are Everywhere. Another Example of Promotion And Advertising in the Nine P's Of Marketing, "Pull To Refresh On Your Smartphone."

Ads are everywhere. Here's another example with Appsfire's new mobile ad executions. Now besides your mobile phone provider and the manufacturer's brand name (which isn't advertising but branding and product/service names) you will have another ad as you "pull to refresh on your smart phone."

Appsfire is capitalizing with the boom in, in-app ads.

There was an empty space. Maybe not much longer.  Now there's Appsfire mobile ad, as one opportunity. Maybe there will be more. You drag one of your fingers or thumb down the screen, then watch the gray circle spin, now another advertisement.

Here's a little more. Appsfire, a French mobile ad network, is adding "Brichter-San," a software program that creates a customized in-app ad within the small space opened during refreshing on your smart phone.

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) This "P" is important especially for my example.  They will target different consumers on a CPM basis, which is under media planning or Cost Per Thousand." People or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

With FreeStyle From Coke, Taking A Look At Five Of The Nine P’s Of Marketing

I just decided to take a snapshot of  a few of the Nine P's of Marketing with Coca-Cola's new Freestyle machine.  They are focusing on a new "Place," in the 9P's of Marketing: Your Home.

Planning: Five years in the market, Freestyle  is part of the $76 billion soft-drink industry. Unfortunately for most soft drinks sales, sales are trending down.  From Wall Street, Coke is looking negative with its stock down about 10% from its 52-week high.

Product: Coca-Cola's Freestyle machine, with 146 flavors and touch-screen dispenser. Flavors can be self-created beverages in micro-doses. The dispenser is sleek, with a curvy styling.

Place: Currently 19K machines in about 10.5K locations globally, including Burger King. Freestyle is on some college campuses. Looking to impact the home market.

People:  Teen-targeting, specifically "Millennials."

Presentation: Freestyle's evenhas an app. Pre-mix drinks on a cellphone. When holding the phone up to a Freestyle machine, we'll hope you receive the exact drink that has been mixed in the app.

It's tough out there for the soft drink industry. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People or Targeting
• (Segmentation and Targeting)
• As in this example of the teens or "Millennials" for the new machine. People or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

NBA and Players’ Clothes, Tattoos, Cars, Watches, Rum and Presentation, In The Nine 9P’s of Marketing

With the NBA playoffs starting this week comes an announcement of young males' publisher Complex Media’s new Triangle Offense website. It's sponsored by Bacardi.

The only and sole sponsor will be Bacardi Flavored Rum for the next nine months. It’s been reported they are paying between $1 million and $3 million. It’s been also reported that the focus will be on the "players' high-flying lifestyle" -- their clothes, tattoos, cars, watches and more.

Complex Media has also published their Green-Label.com site for Pepsi's Mountain Dew.

I'm referring to two of the Nine P's, both Promotion with the sponsorship and Presentation in the 9P's.  I'd also add "People," as for the target marketing. The Presentation “P” is the act of presenting any of the different 9P’s© to your customers, the association, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees,  partners, and to selected audiences (which would be under People, in the 9P's).

They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. Unfortunately it's a negative in this example. There are definitely different images for the NBA. Both good and bad.

In the world of sports endorsements, I place sponsorships under both "Promotion" and "Presentation" in the 9P’s of Marketing.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People," and that means anyone who purchases sports apparel and equipment.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Tivo or Tivo-Like Services Have Changed the TV Business and The Way TV is Watched And Advertised.

Educating the consumer of what Tivo does has always been a problem. Their first network TV spots if rewatched had a way of not communicating or impacting the needs and wants of the TV watchers.

I remember being at the Consumer Electronics Show in 1999 when the unique package of services called Tivo was launched.  The tech was great. The Marketing and promotion and ads---not so much. For years I showed the original spots in my undergraduate and graduate Marketing and advertising classes. The students didn't get the spots and always wanted a better "sell" in Tivo's communications.

As Director of Marketing at Directv and teaching Marketing, Business Strategies and Advertising at USC, CSUN and Pepperdine  I remember how I thought Tivo would revolutionize the TV ad business.

The technology behind Tivo was to digitally record, pause, rewind and fast-forward programming and the ads. Tivo or Tivo-like services have changed the TV business and the way TV is watched  and advertised.

Tivo, as they say, has always been better at technology than Marketing, promotion and advertising.

Now the different cable operators and satellite companies can offer that too.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: (Segmentation and Targeting) There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: Advertising is only one of the eight parts or components under Promotion.  Last week I presented a presentation at USC Gould School of Law on the “Confusion between Marketing & Advertising:  Why and what difference does it make to Judges and Lawyers.”
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Big Changes In Store For Brand Integrations Or Product Placements. Colbert calls them "Sponsortunities."

First there was the soaps or soap operas.  Advertisers were the major sponsor. You had shows with product integration or the announcer or the star doing ads. Remember Ronald Reagan, Bob Hope and others.

There really is again another changing of the guard.  In the recent past CBS' David Letterman and NBC's Jay Leno were reluctant to include integrations into their shows in the same way.

Colbert is taking over for David Letterman. He calls it or them "sponsortunity;" I would put them under “Presentation,” in the 9P’s of Marketing.

CBS's Colbert, NBC's  Fallon and ABC's Kimmel can be more edgy and can integrate brands into the show with advertisers.

Do you remember Kimmel and his live ads or spots in ’08, and as Fallon took over the Tonight Show he partnered (one of the other Nine P’s---“Partners” with GE.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) Almost always left out of the Marketing Mix.  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (Product Integration falls under Promotion and Presentation. I'd also include "Partners."
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

My “Confusion between Marketing & Advertising: Why And What Difference Does It Make To Judges And Lawyers” Presentation. Part Of My Talk Included Reporting Online Audiences.

I see in the media, by professionals and by attorneys the misuse and the use of the terms “marketing” and “advertising.” Marketing and advertising are used interchangeably by many.  Marketing is much more than advertising.

• Advertising is part of Promotion, in the 9P’s of Marketing. (http://nineps.com)
• Promotion is a part of Marketing.
• Advertising is part of Promotion.
• Marketing is NOT Advertising.

Yesterday I did a presentation at a USC Gould Law School Alumni function.  My topic was “Confusion between Marketing & Advertising:  Why and what difference does it make to Judges and Lawyers.” This is my third presentation. I have delivered this presentation or parts of it previously at Ucla School of Law and Southwestern School of law.

There are a number of important strategic philosophies and practices which guide Marketing planning, branding tools, variables, efforts and/or Marketing relationships/partnerships/alliances. The Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

In my talk I also discussed media and included a section on both online and on mobile advertising or the “brand in the hand,” or “brands in the hand.”

I also included references from IAB, Bloomberg Business Week, AdAge, Adweek, LA Times and others.

I discussed the crisis in the reporting of mobile and online audiences.  IAB or the Interactive Advertising Bureau discusses to be aware:…: “Beware. Online ad industry is facing a crisis, with scammers, fake traffic, piracy, non viewable ads, inappropriate content, deliberate malicious behavior, bogus publishers, and invisible web visitors.” I had used a range of 25% to 36%.

I found that at the Mediapost’s Video Insider Summit, they had also discussed the topic of ad fraud. They reported that “the majority of them correctly estimated the problem to be in the 25 - 50% range.”

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) Almost always left out of the Marketing Mix.  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Want The Definition Of Competition In The Movie Business. It May Be Dated... May 6, 2014.

Here's a big date: May 6, 2014. In the 9P's of Marketing, timing or debut of a movie opening would fall under "Planning," "Presentation," "Place," "Partners," and "Promotion," among others.

After a big weekend for Marvel and Disney, something may be brewing next May.

This weekend recorded a record-setting U.S. opening of Captain America: The Winter Soldier.

This  sequel took in $203.3M worldwide over the weekend, with an estimated $96.2 million in the USA. Up to today, “CA: Winter Soldier” has grossed $300M+ worldwide.

Now on to next May or specifically May 6th: (You can make #2, #1 if one of them moves their opening date.)

1. Disney and Marvel have officially given the date of  May 6, 2016 for the opening of Captain America 3. 
2. Warner Bros.’ presently untitled Superman-Batman movie is also scheduled for May 6, 2014.

Some one will have to give in. They are playing with dynamite plus theaters, "Promotion (with eight different components)," in the Nine P's and money. One of these will move because cannibalization would hurt both movies' total box office. Stay tuned. Again both probably would not open at the same time. But we'll see.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Samsung's Selfies With An Unaware President In The White House And At The Oscars With The Unaware Viewing Audience, Using The Nine P's Of Marketing, Plus Ambush Marketing.

It was just last November when Oxford Dictionaries editors named “selfie” their international "Word of the Year." At the White House, Boston Red Sox David Ortiz took a selfie with the President which "seemed" (read on) like a candid event. And at the Oscars with host Ellen DeGeneres and/or Bradley Cooper who took a group selfie. It has been reported that both were promotional events. I'd put them both under "Promotion" and "Events and Experiences," plus "Ambush Marketing or Advertising," with the 9P's of Marketing.

Samsung has revealed they were shot on a Galaxy Note 3 as part of a promotional deals. According to the White House Obama was unaware that his photo with Ortiz was part of a marketing deal. We also call it "Ambush Advertising," part of "Ambush Marketing," with the 9P's of Marketing analysis. For further interest, look and review aspects of Marketing and Advertising with this post and articles at  Variety, Adweek, Londre Marketing Consultants, AdAge, Boston Globe, Bloomberg Businessweek, plus Joshua Green's blog on Politics.

Samsung’s Galaxy smart phone was integrated into Oscars show, while Samsung spent an estimated $20 million on ads in the Academy Awards. Samsung got much, more promotional mileage from the stunts of Ellen DeGeneres during the show.

At least one if not two of the product placement plugs was planned. ABC ran a video segment of six young filmmakers touring Disney Studios, using Samsung devices. Now let’s move on to the "selfie" shot  which was a different. During her rehearsals Samsung execs trained Ellen on how to use the Samsung Galaxy.

I teach marketing and advertising. From the history of TV, commercials and sponsors having products appear in a program has been there. The networks do usually reserve product placement for big time advertisers.

Coke really scored with the pizza boxes from the pizza eating stunt from Big Mama’s and Papa’s pizzeria. Unfortunately Pepsi was the sponsor of soft drinks and water category. Did you even see the  Pepsi 60-second spot on its mini cans? I have asked at Southwestern School of Law and at other schools. No one, it seems, remembers the spot.

Get two free liters of Coke with first online order at Big Mama’s & Papa’s. Great exposure for the pizza restaurant and Coke.  A 30-second spot costs $1.9 Million and that does not include the production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel.

Want more info and background? Coca-Cola was the Academy Awards' exclusive sponsor for the past seven years, before Pepsi took over this year.  Sponsorship is estimated to have cost $41.5 Million for past four years. Coke surely stole some of Pepsi’s exclusivity and thunder on Sunday night's broadcast of the Academy Awards on ABC. I teach the 9P's of Marketing. The students put Sponsorships fall under "Promotion" and "Presentation," in the Nine P's of Marketing.

Unfortunately this year Pepsi replaced Coca-Cola as the exclusive soft-drink sponsor, but it was Coca-Cola logos on three pizza boxes delivered to the show. You or i could say "Stole some of the show."

The pizza was from Los Angeles-based pizzeria Big Mama's & Papa's. If you go to their website there's a photo of Brad Pitt and Angelina Jolie eating their BMAPP (Big Mama's and Papa's Pizzeria) pizza on the home page. You'll learn that with 20 locations. Big Mama's & Big Papa's Pizzeria is a Coca-Cola customer.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (Sponsorships are part of advertising.  Sampling also falls under Sales Promotion, under Promotion)
• Partners
• Presentation (Sponsorships fall also under Presentation, in the 9P's). 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.  Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.