Interesting Marketing Strategy Or Tactic For "Back To College" Or "Back To School" Sales.

By the way parents do  you know where your millennials (those born in the 80’s and 90’s) are?  They are being bused to Macy’s,Target Department Stores and other stores.

The stories say hey don't all have cars or access to efficient public transportation. Really?

Interestingly  that the National Retail Federation predicts millennials will spend $913 million of their own money on school supplies this year.

Target's been busing kids to their stores for 15 Years, it was reported. Up to 36 campuses.

Macy’s is doing a pilot program of 15 schools this year.

It's tough out there on and off campuses. Beware, shoppers and brand managers. It's about competition.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: 
• College students, and millennials in this example .
• Marketing is about People, Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed? Schools for sure.
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's About Presentation, Partners And Promotion For New Samsung Tab S. Add Cultiral And Metro Areas Too.

The designs, colors and "presentations" are called "Color Therapy," and they change in the different cities based on weather  For its new Galaxy Tab S, Samsung has created a global media/out-of-home (OOH) color design displays. These are used to show and display the same technologies as its Tab S tablet.

The digital out-of-home ads  run in major cities, as NYC, plus later in Amsterdam, London, Milan, Singapore and Toronto.

The interactive designs, billed as "Color Therapy," are customized for each region. They change colors and shapes in almost 150 ways, like your screen saver.

It's been reported that Samsung  is using out-of-home (OOH) media strategies that take interactive and cultural approaches.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• The use of the major cities affect the execution of advertising and media which is under Promotion.
• Place describes the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

.

An Example of Product, Under The Nine P's Of Marketing: A Major Product Line Decision Involves Product Line Length. Users And Non Users.

We eat three meals a day and there is more research that Americans are snacking more than ever.

For branding and brand manager decision making a major product line decision involves product line length (the number of items in the product line. Jimmy Dean known for breakfast items is now introducing their first non-breakfast items from Hillshire Brands' Jimmy Dean. Sixteen lunch and dinner microwavable meals are involved in the new product development and brand management.

Their line extension items from Hillshire Brands' Jimmy Dean include JD products like a pulled pork sandwich and grilled steak bowls.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

I define "Product," in the 9P's of Marketing as:

• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)
• Look at branding; brand equity; brand name; quality; unique selling proposition (USP) and unique value proposition (USP); newness; complexity; physical appearance; packaging; labeling; ingredients; maintenance and service contracts; and others.
• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges.  
• The major product line decision involves product line length (the number of items in the product line. Here's where the Jimmy Dean example fits.
• A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).
• "Product” includes packaging, as a subset of the total offering. Brand managers use packaging as a badge, enhancing the product’s value.  
• A Product or service also should have Purpose, which is discovering the product’s real value, use, difference, reason, or function for the consumer and user.

In comparing the quality of a service consumers can relate it to their expectations and the experience with other services.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: It's about eating and breakfast, lunch and dinner plus snacking. It's about segmentation and targeting. This "P" is important especially for my example. 
• Who are the users and non users of JD products? Potential customers for these new sixteen items. 
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization, such as Hillshire, can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Slim Jim From ConAgra: It's about Men, Product, Promotion And More In the 9P's Of Marketing.

They call it the "Original Meat Stick."  It's not hard to figure out their target is men  under "People," in the 9P's of Marketing. Slim Jim's tag line or slogan is  "Snap into a Slim Jim"

ConAgra owns Slim Jim brand of meat products. Their advertising shows MEN getting "... into some weird moments while eating Slim Jims-branded product.

Their creative director Travis Parr at DDB said "Epic days often include private jets or a million hot girls."

It's tough out there for the snack category. Beware of the competition.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• Snacks can be men, females, kids, mom, seniors and others. 
• Marketing and Promotion in the Nine P's can be about about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. 
• There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments.
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Customized Drinks Using Coke's Freestyle Machine Versus Pepsi's Spire: It's About Time, Discovery And Choice. Under "Product," In The Nine P's Of Marketing.

Many times it's about needs and wants of consumers and what the manufacturers and producers think about choice for consumers. Coca-Cola released its drink customization machine in 2009 and it delivers 140 drink choices or combinations. Pepsi is testing its Spire with up to 1K flavor combinations. Interestingly they didn't want to create a machine that looked like an ATM.

With 20K machines Coke has their Freestyle units across the US, while Pepsi hasn't rolled out yet. Both machines are about "Consumer Choice, " or customization for consumers. With up to 1K flavor combinations, with blend Promotion, Product, People and choice under the 9P’s of Marketing

Under “Passion,” and specifically "Presentation" in the 9P’s of Marketing, a cross-functional team help invent these machines. The teams would include product designers, marketers, manufacturers, visual artists, retailers, sales, and scientists who worked together.

It's been reported that the "fountain" channel (Under "Place" in the 9P's of Marketing) accounts for nearly a 25% of total soft-drink volume, according to Beverage Digest. And Coke dominates, by a wide margin of 70% to Pepsi's 19%. .

There's a learning process. I remember opening night at Sprinkles in Beverly Hills and the first use of their new vending machine for cupcakes.  It was a mob and potential users were frustrated. The over sized screens also allow anyone in line to watch the methods and transaction.

One of the most significant differences between Pepsi Co's Spire and Coca-Cola's Freestyle is the way the beverages are added or customized. Newer Freestyle machines offer up to 140 beverages but consumers choose from preselected options and Pepsi has 1K, but do consumers need that much in choice? Sometimes it's about execution and not "giving us more and more."

It's tough and competitive out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting, plus flavor combination, especially with customization. I have done additional posts on customization which I update when I find more examples.
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed? With soft drinks that's easy especially win so many options.
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

She Was Fired For Being Too Successful Throwing Parties? A Great, And Sad "Promotion" And "Place" Story Under Marketing's 9P's.

She was fired for being too successful throwing parties? In 1954 who was also the first woman to appear on the cover of Business Week?

Ever hear of Tupperware parties? It was Brownie Wise, with an eighth grade education, a self-made woman with a genius for promoting and using the component of “Promotion” and specifically sales promotion, direct sales and “events and experiences”  under the 9P’s of Marketing.

• From Dixie Longate of Dixie's Tupperware Party performance and Performances magazine: "I have to think that there was a round of empty glasses sitting on the counter when Brownie Wise thought to herself,"Hey, if I take these plastic bowls off of the (hardware and department) store shelves and demonstrate how great they are to my friends in their own living rooms, I (Brownie Wise) might be on to something."

Ms. Wise worked as a salesperson in a clothing shop and as a secretary for Bendix Aviation. To earn extra money, she started selling and demonstrating Stanley Home Products, cleaning aids and brushes, at home parties. Stanley was a pioneer in direct selling.

In the late 1940s, Wise first saw Tupperware, would fall under "Product" in teaching Marketing strategies with its new polyethylene products. Sales were low; they  was being distributed, with limited success, to department and hardware stores stores.

She switched over from Stanley to Tupperware, recruited dealers and managers, and sold Tupperware at home parties.

Wise started a company, “Tupperware Patio Parties,” and was selling far more Tupperware than the stores.
President Earl Tupper took Tupperware out of the hardware and department stores, and from that time on, Tupperware was sold exclusively at homes.  Brownie Wise appeared on the cover of BW. Tupper grew jealous of her fame---success breed resentment. In 1958, Tupper abruptly fired her; she held no company stock and was given only a year's salary.

Wise spent the rest of her life starting unsuccessful home party for cosmetics companies.

Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.”

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• Tupperware from department stores and hardware stores taking and changin place with Promotion in the 9P's
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. 
• Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

A Marketing And NFL Nine P's Example: Partnerships In Marketing Are Truly Important. Here's A Great New One. About 45 Miles Apart.

The San Francisco 49ers will start playing their home games at the Levi's Stadium in Santa Clara for the 2014-15 season.  The stadium is approximately 45 miles south of downtown San Francisco and about 10 miles northwest of downtown San Jose. 

Partnerships in marketing are truly important. The 49ers have a partnership with Levi's and have many with the city of Santa Clara, which is not San Francisco. Their new stadium is about 45 miles apart, and that is in miles and not time.

Trust me that's not 45 minutes on almost any day, especially not a game day. The 45 miles is a record for all of the cities in the NFL. It's the furthest according to ESPN and SI. 

The 49ers played their home games at Candlestick Park in San Francisco until the 2012-13 season.  They have been headquartered in Santa Clara for years and have their training facility there, too.  The Stadium has been built next to their football headquarters.  Levi's Stadium will also be host to  the Super Bowl "L" in 2016 (Super Bowl L = 50), or they are now  calling Super Bowl 50.  I have written other posts on this. Who wants to be wearing a big "L" on their cap.  

There are a number of important strategic philosophies and practices guide Marketing planning, tools, variables, efforts and/or Marketing relationships/partnerships. 

While sports leagues like the NFL or the NBA are unique entities they make up many of the examples in Marketing. The Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

Marketers can’t usually create customer value and build customer relationships by themselves. 

Changes are occurring in how marketers connect with their suppliers, channel partners and others. I use the Nine P’s as a Marketing concept and “Partnerhship is one of the nine P’s, a joint partnership (like the Oakland Raiders or the 49ers and all of the NFL teams with the umbrella of the NFL); the joint relationships, partnerships and strategic alliances. I describe it further "as a  relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise." Usually it is used as a plural noun or “Partners,” not Partner. 

Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, distribution and ideas than they could produce on their own.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners (The example here in this blog, but the example includes other P's, such as  "Place," "Product," "Promotion," and "Planning."
• Presentation (The two companies are presenting the product differently with the added mix-ins.)
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

TV Viewers Today Are More Distracted With Many Video Screens. Using Many Screens. I Call It "Multi Screen Tasking," With Promotion Under 9P's Of Marketing.

Interesting research from  TNS That TV viewers are distracted. Wow, that's not new but what is new is is with many video screens or multi screens. Consumers and potential shoppers or buyers watching TV or video from more than one screen is a problem and an opportunity for advertisers and programmers.

Let’s blend a bunch of topics and media terms, plus the trends of the use of a better understanding of multitasking as consumers view video and TV, with multi screens at the same time.:

• Distraction,"multi screen tasking," lack of attention, advertising, content, screen stacking, clutter, surfing, multi tasking, attention, multiple screens, social media, email, web shopping

Advertisers, brand managers and marketing managers must adapt to the  changing viewing habits of TV viewers. A global study found that a quarter of viewers around the world watch programming on a computer, laptop, table or mobile phone each day.  These are global figures.  Concentrating on the US viewers the topic is even more relevant for advertisers, media buying agencies and advertising agencies.

I'm talking about  the battle for consumer attention span with web users having these four devices.

According to TNS: “About 48% of prime-time TV viewers are double-timing the tube with other screens, whether using social media, checking email or shopping online, according to a study of 55,000 Internet users worldwide.”

I teach and consult in Marketing and Advertising plus do expert witnessing in court.

I like using the terms multi screen stacking or multi tasking with multi tasking. Or simply "multi screen tasking."

It's tough out there with the lack of attention and the tons of clutter. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People."
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's and media planning and buying.
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning: I'd put multi media or multi tasking here too. 
• Promotion, Advertising or TV users/viewers is just one of the parts or components under this "P." There are a total of eight under this one "P" of marketing, in the Nine P's. 
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Presentation Is A Component Of The Nine P’s Of Marketing: "Family Guy" And "Simpsons" Together In A Crossover Episode.

It was a sneak and a brilliant publicity move.

There are a  number of important strategic philosophies and practices guide Marketing planning, branding concepts and tools, Marketing variables, efforts and/or Marketing relationships/partnerships/ alliances. Presentation and branding are major ones, so having a “Family Guy” and “Simpsons” crossover episode is huge.  And they presented at Comic Con. Smart and that's a genius PR move.

The crossover event doesn’t air until September 28 on Fox. According to EW (Entertainment Weekly) and Variety five minutes of  "The Simpsons Guy" were screened on last Saturday, July 26th, during the "Family Guy" panel.

It’s been reported that the Griffins arrive at Springfield, Homer and Peter share their love of donuts and brew, with prank calls, skateboards and aliens included. Do we need to say more?  But wait there's more...Add a cameo of Bob of "Bob's Burgers."

In the Nine P’s of Marketing this publicity and sneak would fit under “Promotion” with eight parts and Presentation.  Presentation is defined as ”The “P” is the act of presenting any of the different 9P’s© to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

Getting the publicity ball rolling for the fall season.

It's tough out there. Beware. But this adds levity and fun.  Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: 
• Advertisers, agencies and TV media buyers buy using the details of "People." 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• Most important besides sales.... "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, (in this example they are building ratings and share of audeince which are in previous posts of mine) the organization (advertisers as another example) can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies for products and services need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Targeting And "People," In The Nine P’s Of Marketing: Car Ads Are Targeting Professional Women Execs.

It’s not your soccer mom again.Using more creativity in targeting and in marketing. Instead of viewing the market as a uniform group of customers with similar potential, marketing managers,brand managers and others need to view the total market as distinct groups or segments with differing potential. Using different appeals and components under “People,” in the Nine P’s of marketing.

It's more than demographics too. Segment looking at demographics, geographics, psychographics, behavioral characteristics and technographics.

Automakers are pitching and targeting to professional. It’s about “purchasing power.”
Have you seen the advertising for Cadillac's SRX. The creative uses the "Stacy's Mom" pop song, but an upscale woman driving the car. This demographic and other characteristics are being used.

It's tough out there. Clutter, for car ads and car manufacturers have competitive environments to generate sales.

There are alternatives. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• Just like car ads targeting different segments
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

July 28, 1940: What’s Up Doc? In Movie Theatres. There Wasn’t That Much Media Around When Bugs Bunny Arrived.

In an animated film short named “A Wild Hare,” it was on this day in 1940 that Bugs Bunny made his official debut.

It’s the first cartoon in which Bugs Bunny acted like himself.

The cartoon involved Elmer Fudd hunting rabbits, only to have Bugs thwart him at every turn. "What's up, doc?" was Bugs Bunny's first line in the cartoon, when he meets Elmer Fudd.

It got such a big laugh in the theaters that the writers decided to make it a catchphrase.  (From the Writer's Almanac)

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Loyalty Programs, Social Media, Consumer Package Goods. Plus One Of The Segments Under "People," In The Nine P's Of Marketing.

Bond Brand Loyalty reported in AdAge in their fourth-annual study of 6K+consumers “…showed that loyalty programs associated with brands spur three times the amount of ‘program satisfaction’ among consumers. And that also creates increased likelihood to recommend the brand.”

For travel brands and retailers loyalty programs are common.  They combine many components of the Nine P's of Marketing: Passion, Presentation, People, Promotion, Partners, and Planning.

Interestingly loyalty programs are not used as much for CPG or Consumer Package Goods companies.

Gojo’s Purell hand sanitizer launched its loyalty program, with its new “Be Well Network” loyalty program, on its site and on mobile devices via Facebook.

Purcell brand managers want demographics of people or consumers buying its hand-cleaning products, how often they use and purchase them. Demographics is just one part of “People,” in the 9P’s of Marketing.

From Adage: “… a primary goal is to educate consumers about hand hygiene…
Time to stock up on #purell," states a suggested tweet, which earns 100 points if posted through the system. Two-thousand points garners a $2 discount on the product, and 10,000 points scores a gift card.”

This is another creative idea using loyalty programs, trying to generate additional use and repeated use of products.

Sales can be tough. It's tough out there in the vast marketplaces. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; 
• In this case or example, targeting, for sure, travelers, and in the summer months.
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  They are using social media and Facebook. 
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

With The NFL's Seattle Seahawks On ESPN, Explaining "Presentation," In the Nine P's Of Marketing

Team officials are looking for more exposure for the Super Bowl champs Seattle Seahawks? Really. Well the team is and fans will be watching on ESPN.  Seahawks begin training camp practice tomorrow. Every regular season home game is already sold out. Plus may lead the NFL with the most expensive tickets on the secondary market, as in Stubhub.com, as an example:

Next Tuesday at 10:30 AM (Pacific), ESPN's SportsCenter will provide a "live" look at Seahawks training camp. ESPN is providing a first time and they talk about how thrilled they are at "presenting" the Seahawks, starting out to defend their Super Bowl title.

There are a number of important strategic philosophies and practices which guide Marketing planning, branding concepts and tools, Marketing variables, efforts and/or Marketing relationships/partnerships/ alliances. I like using the Nine P’s and here’s an example of "presentation" or "presenting," under the Nine P’s.

Here's how I define it:

• Presentation: This “P” is the act of presenting any of the different 9P’s© to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners.  How about the Seahawks on ESPN, before the season starts and to start preseason. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

Think about how the NFL positions themselves against baseball, soccer and basketball.

Think about positive and negative emotions in a presentation by a salesperson or sales force. Or in this example from an episode and programming on ESPN.
Negative emotions narrow a person’s vision and propel selling behavior toward survival in the moment, especially new sales people --- “I’m frightened, so I’ll flee.” Hardly having a defensive lineman charging at you.

Positive emotions do the opposite: They broaden people’s ideas and we sell longer and can be more perceptive, more creative. For the seller, positive emotions can widen our view of the potential buyer and the specific situation. Where negative emotions help us see trees, positive ones reveal forests. They can aid in devising unexpected solutions to the buyer’s problem. The effects of positivity during a sales experience can infect the buyer, making him or her less adversarial, more open to the possibility and more willing to make a purchase.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• Seattle, west coast, NFL West and national cable and satellite providers. 
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product (or service as in a TV feed) at the right PLACE, at the right time (early in the preseason), at the right price. Please consider, develop and review many factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What A Major PR Nightmare For 30 Months. Starting It Again. Who Owns The Soon to Be Scraped Costa Concordia? Soon to Be Salvaged?

The Carnival Costa Concordia has started its last voyage of 200 miles, if you can call it a voyage, after 30 months capsized off the coast of Italy, and a Tuscan island. Not too many are looking forward to the 22 months of dismantling and scrapping.

Not seeing too much PR.  Did you know that even the champagne bottle didn’t break against the ship at the christening.  A bad omen.

Without any mention in the news of Carnival or Carnival Corporation, I thought it was interesting that the capsized ship is on its way to Genoa.  Under the Nine P’s of Marketing one of the components is “Promotion” and one of the parts under “Promotion” is PR or Public Relations.

A little more background: Costa Concordia was built in 2004 by Fincantieri's Sestri Ponente ship yards in Italy. Operated from 2005 until 2012 by Costa Crociere (a subsidiary of Carnival Corporation).

The ship was wrecked off the coast of Isola del Giglio in Italy on January 13,  2012.

Sadly and a bit of superstition at the vessel's launch on 9/2/2005 it been reported that the champagne bottle, released by model Eva Herzigova, failed to break when swung against the hull the first time.

Wait for Sunday the ship gets into port…we’ll see if it's on time with 12 ships helping guide the vessel.

Need business, marketing and advertising insights? Fro Carnival, these are difficult branding and image problems.

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• Ships and cruises sell ports. 
• They sell many components under all of the 9 P's. 
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product (or service with cruising) at the right PLACE, at the right time, at the right price. 
• For both products and services, you would need to consider, develop and review many factors, travel agents, locations, store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including  specific “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Remember National Corvette Museum’s Sinkhole. An Example Under Marketing’s Nine 9‘s: Turning A Big Problem Into Lemonade from Lemon’s.

Marketing example from The National Corvette Museum in Bowling Green, Kentucky: 

• The sinkhole which opened up and eat eight (8) prized Corvettes in February, now is its own exhibit.  For more of the story on recovery check here from USA Today   They have made the sinkhole recovery operations an exhibit.  How smart is that? Great example of an event and experience under Promotion (one of eight components)  in the 9P’s. 

Visitors can view from a distance. Damaged cars are on display and the exhibit and viewing is planned through August and some Corvettes are being restored.

This is all part of  the museum's 20th Anniversary Celebration & Caravan.

Price under the Nine P’s of Marketing is $10 for adults and $5 for children.  Check out http:corvette museum.org.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): In this case it's Bowling Green, Kentucky where the museum is located. In the 9P's, "Place" is the company’s activities that make the product (museum does sell products, but it is a service. available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Alabama And Southern California Haven't Met Since 1978 In Football. Scheduled To Play September 3, 2016 in Cowboys Classic.

With a combined 26 national titles...

With 66 bowl victories...

With seven Heisman winners...

With the schools spliting the national championship in ’78 when USC defeated Alabama 24-14..

Competing for national titles and they played four times in the 1970s, splitting the series 2-2...

Having played each other in 1970 in Birmingham, Ala.when  USC won 42-21...

That game is credited with helping to integrate football in the South...

Mark your calendars.

Alabama and USC will start the 2016 Football NCAA season against each other in the Cowboys Classic on 9/3/16.

And unless the two teams meet prior in a bowl or new College Football Playoff, it will be the first time that the Alabama Tide and University of Southern California Trojans have played since 1978.

On September 3rd, 2016, Notre Dame will play Texas at Texas.

For both games, ALABAMA and USC and ND versus Texas, there will be plenty on sales and money made plus a ton of publicity with revenue from transportation, advertising, food, lodging, ticket sales and much sales promotion which falls under "Promotion," in the 9P's of Marketing.

Bonus question and bet:

• Will Lane Kiffin, USC’s fired coach in 2013 and now the offensive coordinator for Alabama, will he be there in 26 months. It’s a tough bet.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning: Planning falls under Marketing but in the case and game you will see a lot of scheduling and events around Arlington, Texas on 9/3/2016.
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• While this or these games are national TV events, I use Place in the Nine P's to refer to a company’s activities that make the product available (football in Arlington, TX), using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. 
• For your business and Marketing needs, please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion: There are eight components including advertising, events and experiences, which  are two of them. 
• Partners/Alliances
• Presentation: The way the game will be presented will be huge with a ton of branding of the Trojans, TV network, Tide, and more. It's already started with this blog and more. 
• Passion: There is a lot of "Passion" for USC, Alabama and football fans. 

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Now We See More Vending Machines. Part Of “Place,” In The Nine P’s Of Marketing. Another Example To Add in Marketing Presentations.

What’s new?  Plenty...

Examples, a plenty for new vending machine concepts and execution:

• Customized burgers from Momentum
• Burritos from Burritobox 
• Spaghetti from a vending machine in Italy
• You've seen DVD and videos from vending machine. Easy street. 
• L'Oreal tested a vending machine that scanned a shopper's outfit and recommended makeup.
• Cupcakes in vending machines. Experienced that at Santa Monica Blvd. and its original location for Sprinkles. They are adding vending machines at 16 different locations. 
• Jamba Juice has vending machine in schools
• Caviar, in a vending machine, really? $1K or up to that for caviar at Highland and Hollywood.  Saw that vending machine.  Took a picture of it and have included in my “What is Marketing? What is Adverting? Promotion? Sales Promotion? Nine P’s of Marketing?” presentation.
• The presentation is also called “Confusion between Marketing & Advertising: Why and what difference does it make to Judges and Lawyers.”  I gave this presentation recently at a USC Gould School of Law event recently.  I have given versions of this at both Ucla School of Law and Southwestern School of Law also this year. Also presented another series at Ucla’s School of Television and New Media. 

Whether in court, in deposition, a filing or in the marketplace, I’m trying to help professionals, attorneys and the media from misusing terms. The genesis of my Marketing presentation goes back to attorneys/editors/the media and professionals misusing terms and the specific words/terms “marketing” and “advertising” interchangeably. I have witnessed this in trademark cases, national news and magazines.

I have taught Marketing, Advertising, Business Strategies and Global Marketing at USC, CSUN, LMU, Pepperdine and have made hundreds of presentations also at Advertising Center, Ucla, Foshay High School and others, while working full-time in marketing and advertising.
I used specific examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors, signage and advertising from dozens of countries, plus now vending machines.  I have and use plenty of examples.

It's different out there. It's tough out there. Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People in the 9P's:
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix." 
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution) Vending machine would fit under here in the 9P's
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Another Marketing P's Partnership Story: Between The Raiderettes and The Oakland Raiders. These Were A Series Of Unpleasant Actions And Reactions For The NFL And The Raiders.

This isn't a partnership to cheer about....This press and sports story was being featured and being talked about more and more concerning the NFL and their employee pay to the Raiderettes.

To many it was an embarrassment for the NFL and the Raiders. Why not pay for all of the hours of practice and rehearsals, people, and NFL fans asked? 

Here's an example of a cheerleader squad and the NFL Raiders, and a relationship or partnership that seems one-sided. It's important to note that the NFL is a "product."  In Marketing, a product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. (Kotler)

Look at branding; brand equity; brand name; quality; unique selling proposition (USP) and unique value proposition (USP); newness; complexity; physical appearance; packaging; labeling; ingredients; maintenance and service contracts; and others.

Last January a suit was filed and focused on labor law violations. his NFL fiasco and negative press generated worldwide attention. It took six months after a wage lawsuit to get a contract and an agreement. 

Raiders are now to to pay a whopping $9 an hour. In the past it was $125 per game for ten games and nothing for hours of mandatory practices, public appearances and rehearsals. There were instances that they were paid for some sponsored events.  

The estimates wage will be now around $3.2K instead of $1.25K 

To solve Marketing problems and looking for Marketing opportunities, Marketing professionals  use the 9P's of Marketing.  The Nine P's of Marketing have many parts or components. They are:

1. Marketing Planning
2. People
3. Product
4. Place
5. Price
6. Promotion
7. Partners
8. Presentation 
9. Passion

A traditional definition of Marketing includes creating value for customers ("People, " in the 9P's), clients, partners and society.  One of the definitions of Marketing I use in court and in graduate classes of Marketing is:

• Marketing  is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners (Using my example of Netflix and Comcast, with Time Warner Cable)
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

LeBron Is Asking Fans "What Number Should He Wear For Cleveland Cavaliers: Number 6 Or Number 23? Should He Return To His High School Number 32?

There are a lot of numbers going around about LeBron James, and not just on his jersey.

• LeBron James maybe regarded as the best player in the basketball world (especially as a NBA free agent) and was the Number 1 free agent this summer. James plans to sign a two-year, $42.2 million contract with the Cleveland Cavaliers. (USA TODAY Sports) 
• In 2003, LeBron signed a three-year $12.96 million rookie contract with Cleveland Cavalier. That was a 20% increase over Yao Ming's contract with the Rockets in 2002. 

Have  a couple of juicy quotes.  One from Phil Jackson; one from former coach Paul Silas and one from the newly named Steve Kerr, previously with Bulls, TNT and now coach of San Francisco.

From Paul Silas in 2003:
“Cavs coach Paul Silas says “I’ve been around this game for 40 years and I’ve never seen anything like this (about LeBron and the press).” “Nothing but madness 24/7.”

From TNT and Steve Kerr in 2003, yes, 2003:
There are two books about LeBron James on the market, “King James: Believe the Hype” and “The Rise of a Star. “What do you write about when he’s 18---the kindergarten years were great…What’s Chapter Four, seventh grade?”

From Phil Jackson (formerly Knicks player and now VP, Lakers and Bulls coach) and Sports Illustrated 1/26/04
Despite the success of this year’s LeBron James and Carmelo Anthony, Lakers coach Phil Jackson says that most teenagers are too immature for the pros. “It doesn’t matter whether they can play or not,” says Jackson, who supports a minimum-age rule. “We’ve ended up becoming a service for growth.  Now it’s “We’ll hire laundry, we’ll hire Mom, we’ll hire somebody to come and live with them so that they can perform at this level…”

What if Love comes to the Cavaliers, what happens to his jersey number?

A number of important strategic philosophies and practices guide Marketing planning, branding concepts and tools, Marketing variables, efforts and/or Marketing relationships/partnerships/ alliances.

Developing a strong brand such as LeBron or the NBA is not jsut a byproduct. It comes from doing the other things in the Nine P’s of Marketing... right.

Make sure the product is excellent. Be sure the company is taking good care of their customers, and having the right planning and targeting, the right product, right price, right promotion, right partners, right presentation, with the right amount of Passion in the 9P’s.

Except for additional jersey sales and many more marketing decision does it really matter what number he will be wearing?   In a simple word, yes, but with a whole lot more.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People:  (Segmentation and Targeting) 
• There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics (NBA cities and Cleveland, among others would fit here), psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  
• Can the segments be accessed?  In basketball and with the NBA, a simple yes.  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.