"Presentation" In The 9P's Of Marketing with The Movie "San Andreas" In The 4DX Theatre At L.A. Live.

Check out today the movie "San Andreas" with 4DX. It opens May 29th at L.A. Live.

While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. They will with this example feel the movie.

The in theatre chairs shake and move in sync with the on screen movements and plot developments. Watch out for water, wind, cars, the "San Andreas" EARTHQUAKE and more.

In the 9P's of Marketing I define "Presentation:"

• This “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

The act of presenting may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 4D takes it to another level. A shaky level or chair.

Besides movies, look at “real” product and service experiences. I place this example also under “events and experiences,” with eight components in Promotion.

It's tough out there, either with competition or seeing this movie in downtown L.A.

Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (The movie-going target market and more.)
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product (would include this 4DX theatre and movie)
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Part Of Memorial Day Promotion With Consumer Backlash Against Pac-Sun. Bad Timing And More Under "Presentation," With The Nine P's Of Marketing

Pacific Sunwear or better known as Pac-Sun stopped selling their licensed flag t-shirt this weekend. Why? Not the right product and not the right timing and more.

PacSun is a clothing retailer which received an extensive backlash for their "American flag" t-shirt design, for sale, which many found offensive, especially on Memorial Day Weekend.

The shirt featured an image of the American flag in black and white, flying upside down.

Yep, you got that right.

I use many different definitions of Marketing.  One I like using of more than a dozen is:

• "Marketing is getting the right product or service to the right people (target market), at the right time, at the right place, at the right price, with the right partners, plus right communication, promotion and presentation."

The "American flag" t-shirt wasn't the right product, to the right people, at the right time (if there ever is one) without the right presentation and more, under the 9P's of Marketing.

Consumers posted their disapproval on PacSun's Facebook page.

Pacific Sunwear's response was:

• "As a retailer grounded in youth culture, PacSun values artistic and creative expression through the brands that we sell in our stores. Out of respect for those who have put their lives on the line for our country, we have decided to stop selling the licensed flag t-shirt and are removing it from our stores and website immediately. We thank the men and women in uniform for their extraordinary service." 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Changes In Artificial Ingredients, Flavors, Coloring, With Affordable Pricing. Parts of "Product," "Price" and "Promotion," In the 9P's Of Marketing For Taco Bell.

Taco Bell has recently announced a "new" focus on its ingredients in the next six months: A "better"food experience for its customers.

Taco Bell's CEO announced that they are moving away from colorings, artificial ingredients and flavorings on its menu. But he wants the changes in the ingredients and their substitutes to be affordable. They are also moving away from palm oil and trans fat.

Keeping their pricing or "Price" at an "acceptable" level for their "People"/potential customers, based on the competition.

"One difference, though, is we're going to do it in a way that keeps things affordable."

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

"The Penny Saver" Closes Its Doors. Times, Promotion, Couponing And Advertising Have Changed Over The 50 Years. Falls Under "Promotion," In The 9P's Of Marketing.

"The PennySaver" quickly closed their doors last week. In Southern California the publication was a unique combination of coupons and direct mail. Lasted 50 years.

This publication almost 100% coupons would be classified or placed under "Promotion," in the 9P's of Marketing. "Promotion" is one of the Nine P's and has eight components or parts.

Described as the largest direct mail shopping publication, "The PennySaver" was owned by the investment firm OpenGate. They purchased PennySaver from Harte-Hanks in 2013.

I found it interesting that the LA Times made a big deal out of the PennySaver's closing.

What was sad is that they didn't give much notice to their employees, but the lack of advertisers and sales would have given them clues. Not given their final paychecks is not good business.

The Internet changed everything.  The PennySaver wasn't needed especially with all of the online coupons with groupon, livingsocial etc.

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: Eight parts or components. Two of them are Sales Promotion and Direct Marketing/Direct mail, which "The PennySaver" would be classified. I have multiple presentations on "What is Marketing" What is Advertising" which I do in graduate schools and in Law Schools, explainging the differences with practical examples. 
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Spokespeople And Characters Under Marketing, "Product," "Presentation," and "Promotion" In The Nine P's Of Marketing Can Be Tricky And Timely.

They are back...the Colonel, the "creepy" King and Hamburgler.

As you are I am seeing how the fast food chains are bring back their mascots and characters.

• KFC is bring the "Colonel" or Colonel Sander's back. 
• BurgerKing's King who has been described as "creepy" made an appearance at the Mayweather, Jr. versus Pacquaio fight in Las Vegas
• McDonald's is resurrecting the Hamburgler in TV spots. 

I learned that KFC, celebrating its 75th anniversary in 2015, is bringing back their Colonel or Colonel Sanders. He died 35 years ago, but appeared as an animated version 19 years ago.

The work comes from an excellent agency, Wieden & Kennedy in Oregon. The Colonel will be played by SNL's alum Darrell Hammond, and will include remodeling some stores, packaging, new food items, revised website and ColonelSanders.com.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

First Night Baseball Game: 80 Years Ago Brings New Era Of Attendance And Revenue For Baseball

What Day: May 24, 1935

Who through the switch: President of the United States lit up Crosley Field for the first night game.

But it was NOT really the first game. The first game of baseball (only seven innings) ever played under the electric light was at Ft. Wayne, Ind., June 2, 1883. The game was played by Ft. Wayne versus Quincy M.E. College. Ft. Wayne won 19-11.

A couple of great quotes.

I used the first quote on making mistakes and that there will always be people presenting alternate views. I used the quote during my "What Clients Expect" presentation at Pepperdine in an advertising and Marketing class:

• ``There is no chance night baseball ever will become popular in the major leagues. The game was meant to be played in the Lord`s own sunshine.`` Clark Griffith, President, Washington Senators, 1935

• "This tribute to the inventor of the electric light is an expression of gratitude by American Baseball. Without Edison`s arc lights, there would have been no night baseball. And without night baseball, the major leagues would have been minus a highly sustaining factor. Edison cast a magnificent light on the baseball box office."      Dan Daniel from NY World Telegram

It's can be tough out there. Beware. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Product
• Place (Distribution). Geographics, under "People" and "Place" play a big part for baseball. 
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Not So Easy To Remember? Who Are NBA Sponsors? We Are In The Semi Finals, with Cavaliers, Warriors, Rockets and Hawks? Back To "Products," In the 9P's Of Marketing.

NBA Sponsors or Not?

Try to guess.. it's not easy, especially if you watch a lot of sports.

Mountain Dew?
Coke or Pepsi?
Dasanti or Aquafina?
Seven-Up or Sprite?
Gatorade?
Dr. Pepper?
Fanta? (I thought I'd throw that in for the global students.)
Canada Dry?
Think again about this one...Gatorade?

Mountain Dew isn't a sponsor now but will be later this year.
Sprite is a sponsor now but won't be.

In a small article in Advertising Age, I found that PepsiCo is replacing Coca-Cola as an official NBA sponsor.

There goes the Sprite sponsorship of the NBA since 1994 and Coca-Cola's involvement since 1986.

You'll see next season Aquafina, Brisk, Ruffles and Doritos which begins in July 2015. Plus Mountain Dew.

BTW Gatorade from PepsiCo has an existing relationship with the NBA.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) 
• There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion, and Sponsorships fall here and under Presentation too. 
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Did You See USA Lost In A Meat Labeling Ruling By WTO. Labeling Is Part Of "Product," "Trade," "Presentation," And "Planning," In The 9P's Of Marketing, And More.

These trade issues combine many Marketing factors, especially trade, geographic, pricing, labeling, presentation and more.

With many possible trade implications, the World Trade Organization (WTO) upheld a complaint by both Canada and Mexico about our U.S. laws requiring retailers to label meat with the country where the animal was born, raised and slaughtered. Labeling is part of product and part of presentation in the 9P's of Marketing. There are some "People," issues too related to segmentation and targeting.

The representatives argued that this caused hardships and restrictions for the foreign countries.

The dispute stems from an ‘09 U.S. requirement that retail stores and outlets use labeling, as "Born in Mexico, Raised and Slaughtered in the United States" to give consumers more information. It implied safety issues and the origin of the food or meat.

The law and ruling also related to “Price,” in the Nine P’s. The foreign beef and pork industries said the rules added to expenses and price. I would add to perception and price, plus presentation.

U.S. pork producers and the National Cattlemen's Beef Association, along with some business groups are looking for legislative help.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The 9P's help identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions.

If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning."

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• In this blog post we have USA versus Canada and Mexico and it goes back nmore than six years. 
• Place is defined as "the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives."
• Offering the right product at the right PLACE, at the right time, at the right price. 
• Please consider, develop and review global issues, partner issues, neighboring country issues plus store and non-store, e-commerce and “brick and mortar” factors, with considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

"People," In The Nine P's Of Marketing: No Kale, No Quinoa, And No Soy: No More At McDonald's.

You may know that "kale" is hot. But not everyone loves it and McDonald's was selling against it.

I've been seeing people with a t-shirt which had "KALE" instead of "YALE."

McDonald's now has kale.

Kale is so hot and trendy, but maybe not at a McDonald's. No more.

So let's go back to my reference to McDonald's. Their "people" or "People" in the 9P's of Marketing were not as they stated "all vegetarians, foodies and gastronauts." Or gastronomes, maybe?

This year McDonald’s has been trying to start a turnaround. Add sales to their restaurants. Add traffic with new items to attract potential customers. They also in ad copy said or bragged they would never serve kale on a hamburger.

Well, they have added kale to their breakfast bowls; they are part of a test or test market in Southern California. Plus more kale in salad bowls in Canada.

At around $4, the breakfast bowl in California consists of turkey sausage, egg white, kale and spinach

Here's more detail: McDonald's stated to potential consumers and users---

• "All vegetarians, foodies and gastronauts kindly avert your eyes. You can’t get juiciness like this from soy or quinoa.” There was reference to the lettuce will never be kale.  The ad then flashed to the lettuce on the burger, with the announcer saying: “Nor will that ever be kale.”

It's tough out there; people and the Internet has memory.  Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• McDonlad's has many different segments.
• Once your compnay determines its target market, the organization can develop its marketing strategies to target your market segment or segments. 
• But there still could be questions: 
• Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

How Important Is A Seal? It's Part of Every Label and On Each Can of Campbell's Tomato Soup. It's Under "Product" With Packaging in The Nine P's Of Marketing.

If you had asked Andy Warhol, it's the most famous soup of all time. It's Campbell's Tomato soup

So how important is a label and a seal? Very important. The label helps customers find your product. I define "Product," in the 9P's as "The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies."

Campbell's Soup colors come from a Cornell v. Penn football game in 1898. Cornell's colors were red and white. They add gold and black for additional emphasis.

You may not know that Campbell's sells 90 varieties of soup and the top three are:
Cream of Mushroom, Chicken Noodle and Tomato.

For Campbell's Soup their seal on Tomato soup can comes from the 1900 Paris Exposition. Campbell's sent its soup to the exposition in Paris in 1900 and the company and soup won a gold medal.

Each Campbell's Tomato Soup can has displayed this 1900 award and seal for 115 years.

It's competitively tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• Two billion of us eat tomato soup  
• People is about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential
• Product
•  Campbell's has made 16 tweaks of its Tomato soup label. Last major one was 1999.
• Average home has five cans of Campbell's soup.
• Andy Warhol said he had the same lunch for 20 years. He drank his Campbell's soup 
• Place (Distribution)
• The tomatoes were grown by New Jersey farmers but now come from industrial growers in California
• Price
• Planning
• First year Campbell's tomato soup was introduced. it was 1895. Seal came five years later from Paris Exposition. 
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Taken from Yogi Berra's Rants, Quotes, Observations. Plus the Nine P's Of Marketing.

It's Yogi's 90th Birthday. I was thinking and planning to use one of his quotes, and relating it to Marketing and the 9P's. 

Yogi said: “You can observe a lot by watching.” 

There is definitely something to be said for looking, sitting down, and just watching, especially in Marketing planning and Marketing research.

I tell my Marketing, business and advertising students just go to the mall, Costco, retail and observe. 

I tell them that I never go to a foreign country without going into a department store or two, but first on the list is always a  grocery store. When we are on an OAT or National Geo tour I request a stop. I get others involved. I gave a talk in Cuba titled “Cuba: Insights, Keys and Observations in its Marketing and Advertising," and I included a bunch on branding concepts and examples and related them to the country's new initiatives on enterprises, co-ops and on entrepreneurs.  

I use the 9P's of Marketing as a framework for class, seminars and papers. 

I like to see and observe product selection, presentation, partners, passion and dedication under the 9P's of Marketing, plus inventory, merchandising and how employees interact with shoppers, in many different instances and by country. I've conducted global seminars and talks in Hong Kong, Cuba, Shanghai and others using the Nine P's. 

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing's objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P's/Nine P's ©2007. Specifically you will find them detailed at 9P's/Nine P's.

Or for more fun, marketing strategies/tactics and facts:  Go to Marketing Trivia  with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC.

Here to help.

All the best.

. 

Prior To McDonald's As We Know it Today, What Was On The Menu?

Did you know that Dick and Mac McDonald opened their first restaurant as McDonald's Bar-B-Q in San Bernardino, CA?

Today McDonald's doesn't have the simple menu of In N Out Burger.

Did you know it was a drive-in with waitresses as car hops and menu items ranging from PB&J sandwiches to tamales, plus they served everything on real plates and glasses?

Yes, peanut butter and jelly sandwiches and tamales on porcelain plates.

There were problems to work out solutions in those early days of 1948. The restaurant reopened later with an all male staff and an assembly line kitchen and branded it as their "Speedee Service" System.

No longer with carhops, they featured hamburgers, cheeseburgers, soda, coffee, real milk shakes, potato chips and pie.

Burgers were 15 cents and the potato chips, replaced by the fries were 10 cents.

Ray Kroc in 1952 became the first franchising agent and later became president.

It's been tough out there for McDonald's lately. The world's largest restaurant, biggest buyer of potatoes and beef, plus one of the biggest employers of private employees is working on sales plus closing restaurants which are "problem" stores and underachieving.

Visit here for more insights and true Marketing and Advertising Trivia.I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  
• Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product, early on PB&J at McDonald's? Really.  
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

.

Why Is McCann Or McCann-Erickson Featured In The Last Season Of Mad Men? Is It About Truth? Where Is The Story Going?

As an intro: Where is the story going, especially after Don Draper leaves NY for Atlanta and on his way to St. Paul? Joan is leaving McCann? Peggy arrives at McCann with a hangover, and sunglasses?

Here's my "advertising history" or historic observation, from my advertising and agency files and from teaching advertising and marketing since 1975.

A little back up:
Sterling Cooper & Partners or SC&P sold to McCann? It's been asked why Matt Weiner is using McCann or McCann Erickson, as the "evil," "all consuming" advertising agency which acquired SC&P?  It's not a favorable, or positive for McCann, past or present.

I think it's easy why he is using McCann. H.K. McCann was founded in 1912 and merged into McCann Erickson in 1930. Both agencies used a creative philosophy of "Truth Well Told." 

 Weiner is using "core," deep seated" beliefs, whether in branding, personalities or story building.

Want a little more? McCann-Erickson, a major agency at the time, talked about "authentic" products and services, powerful creative ideas which were embraced by consumers in their everyday lives. Basic Marketing consumer research.

McCann told potential clients that they help develop new ways to "add value to people's lives," through advertising, research, creative, media.

McCann helped launch the 4A's (American Association of Advertising Agencies) and ABC (Audit Bureau of Circulations).

I have seen every episode, from the beginning. A loyal fan of MM. I've seen Matt talk too.

I have talked about MM to clients and students for seven years. Question: Where is the MM story going; Is Weiner "adding value," "Truth" to everyday people's lives?

BTW: I have liked only parts and episode three of the past four.

Just a thought or two.

It's tough out there for clients, Draper and others.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• The low calorie beer from Miller's is probably Lite beer. They talked about men.
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Differentiation. Targeting. Moms. Kids. Students as in "People." Uber, Sidecar and Lift Like. Marketing's 9P's In Action For 7 to 17 Year Olds.

Here's an example of using Marketing 9P's.

It's a ride share program like Uber, Sidecar or Lift, and it takes 7 to 17 years olds to dance, football, soccer, music lessons. You name it. But just like Planning is one of the nine P's for Marketers, you need to plan,

It is called HopSkipDrive.

The app and service have a fifteen point certification, background checks and car inspections, plus which seems much more difficult to track or find five years of work ---caring for children.

Ride operators need a day's notice.

Price in the 9P's is between $12 and $20 per ride in packages.

Interesting differentiation.

Just two weeks ago I tested Uber in another state. It was so much better than the creepy taxi driver who took me from the airport to southwestern Houston playing the Koran versus the Uber driver who was a bass player working days and playing music at night.  He took me back to the airport. Interesting, nice guy. He had played recently in LA, too. Pleasant, pleasurable experience with Uber.

In my research and limited experience, Uber and the others are better than the taxis who have not been so service unfriendly in past 20+ years.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) 
• Parents, students, kids, 7-17. 
• There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution) Getting from one place to another. 
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Pop This Under Promotion, PR, Advertising Plus Presentation: It's Family Time With Jolly Time And The 9P's Of Marketing.

With its new promotional campaign "Unplug. Pop. Connect," Jolly Time Popcorn wants families to put down their smart phones, TV's and "screens"  and grab popcorn and family time

The campaign is designed to help the brand expand its social and email communities and encourage product trial.

Starting today April 28, potential consumers, "users" can share their stories of popcorn and "POP Moments. " An old way and a new way to present popcorn and family time.  Involves all of the screen we have, phone, TV, Laptops, and iPads,

It's at  UnplugPopConnect.com. Contest participants enter a sweepstakes for a chance to win one of 100 prize packages.

The agency is Haberman, with Facebook advertising support.

I created the nine P's of Marketing to help solve Marketing problems. One of the 9P's of Marketing is "Presentation."

Look at “real” product and service experiences, like enjoying popcorn.

While traditional marketing is based on target audience circulation/ impressions/ views/clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers that allow them to see and feel the brand. Then Jolly Time has involved families.

This “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

The Internet changed everything especially in the “Presentation” of the different P’s.

An example or two or three:

• Jolly Time is tying are use of too many screen and the lack of family time. 
• In cyberspace there are no fitting rooms or tailors. There are tech limitations of computer monitors. Even if you can scroll over a garment and its product characteristics.its fit, feel, the colors are different.  And most times from one monitor or screen to another. This gives a different look to "comparison" shopping. A dress or suit appears to be different colors to different people. 
• Aromas sell products and services. Some retail stores, especially in malls use actual smells and scents. More shops are adding odors and aromas. 
• Stores have added discreet misters to diffuse the essence of baking and coffee as in Cinnabon, Starbucks and Panera Bread; 
• Lush tries to remove their fresh homemade cosmetic scents using an exhaust system, but American Apparel has found that scents are distracting and annoying to shoppers. In corporate PR AA has said it decided not to use scents for in store shoppers. 

Well-planned, well-presented, well-written, strategic creative plays a big role in creating AIDA (Awareness, Interest, Desire and Action) in the overall presentation to your “People,“ your potential customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. For Jolly Time they are involving reminding people there is time for popcorn.

As a brand manager, it's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• Were talking families.
• People is about looking for Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Were talking popcorn here. 
• Place (Distribution): 
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with many stimulating questions and answers at Londre Marketing Consultants, LLC.

Here to help. All the best.

Combining "Product," "Sales Promotion," Global Marketing, Mexico, Chips, USA And More With The Nine P's Of Marketing.

Doritos introduces and promotes its its spicy "Roulette" bags.

From Mexico to the USA. 

Part of New Product Introduction under "Product" and it's an added incentive for potential users and purchasers to give the chips a try. File this also under global marketing; bring a product introduced in one country to another. 

Doritos is blending chips in its "Roulette" bags of Doritos chips for a promotional run of twelve weeks.

Their bags contain a few as they proclaim "melt-your-face" spicy chips inserted with their regular nacho cheese chips. 

A spot from the ad agency BBDO Mexico will be adapted and used for the U.S. Other agencies will be used for digital support in the campaign.

Get ideas from around the world. But it is only creative if it delivers sales. Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning."

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• The company’s activities that make the product available (this example from Mexico to USA and using creative and ads from one country to another which would also be promotion
• Place is using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. 
• Please when using "Place," in the 9P's also consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Why Potato Chips Should Never Be A Snack At An Afternoon Professional Business Meeting, Conference or Symposium?

Chips are fun but they are not conducive to concentration and learning, being respectful of the speaker.  I'm sure no one thought of that.

Last Friday, one of the speakers before me at FEWA's (Forensic Expert Witness Association) Annual Conference, Courses and Symposium San Diego was a Judge. So what did the hotel bring out as an afternoon snack...

The first day was large pretzels you  could buy at a baseball or football game.  I commented to others "Haven't seen this before?" "Anyone else?"  All said "No, not at a hotel."

Second day was unusual too.  They brought out bags and bags of different chips.  Unusual for sure, but you don't want to be the next speaker.  Too much chopping.  I remember when I started teaching in 1975 that was an item or items I thought wasn't conducive to learning and annoyed other students in class. BTW it was at the Westin on West Broadway in San Diego.  A few operational problems to in the room and in the gym, too.  In my evaluation I added a separate section to remind the professional meeting planner, this is nice but potato chips and crisps, not a good idea for the speaker.  Participants really liked them.  ..

My presentation went well.  The attendees mostly drank coffee, soft drinks and water. My presentation was "For Experts or Potential Experts: Marketing is Bigger Than Just Advertising” F in the section named Expert Witness Marketing & Business Development Summit & Expert Witness Marketing & Business Development Summit Pane', April 2015.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• Conferences such as last Friday's FEWA Conference & Symposium are usually out of town and bringing people together from different parts of US. 
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product (in this case, conference in San Diego) at the right PLACE, at the right time, at the right price. 
• Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC.

Here to help. All the best.

Thirty (30) Years Ago This Week: New Coke, A Marketing Failure Was Released.

It's 30 years ago. There is some debate to the actual first day of new product introduction... when New Coke was introduced.

For anyone who has taught Marketing and/or Advertising, New Coke was a big deal. But for all of its problems, not mush success. I was teaching then as I am now.

It was a big deal and a good topic to discuss in class and present all of the marketing research issues. I was using parts of the Nine P's of Marketing and new product development and packaging plus taste fit under "Product," in the 9P's of Marketing.

One can of New Coke if you had saved it would be worth around $15.  I found it on ebay today.

For more history go to http://time.com/3822869/new-coke-history/

Competitively, it's tough out there.

For New Coke it was really tough. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People:
• You can breakdown the users or potential users of New Coke. For this "P" it's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Not a huge problem for New Coke. They had distribution.
•  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with dozens of stimulating questions and answers at Londre Marketing Consultants, LLC.

Here to help. All the best.

Product, Technical Limitations, Color, Examples Plus "Presentation" In The Nine P's Of Marketing

I created the nine P's of Marketing to help solve Marketing problems. One of the 9P's of Marketing is "Presentation."

Look at “real” product and service experiences.

While traditional marketing is based on target audience circulation/ impressions/ views/clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers that allow them to see and feel the brand.

This “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

The Internet changed everything especially in the “Presentation” of the different P’s.

An example or two:

• In cyberspace there are no fitting rooms or tailors. There are tech limitations of computer monitors. Even if you can scroll over a garment and its product characteristics.its fit, feel, the colors are different.  And most times from one monitor or screen to another. This gives a different look to "comparison" shopping. A dress or suit appears to be different colors to different people. 
• Aromas sell products and services. Some retail stores, especially in malls use actual smells and scents. More shops are adding odors and aromas. 
• Stores have added discreet misters to diffuse the essence of baking and coffee as in Cinnabon, Starbucks and Panera Bread; 
• Lush tries to remove their fresh homemade cosmetic scents using an exhaust system, but American Apparel has found that scents are distracting and annoying to shoppers. In corporate PR AA has said it decided not to use scents for in store shoppers. 

Well-planned, well-presented, well-written, strategic creative plays a big role in creating AIDA (Awareness, Interest, Desire and Action) in the overall presentation to your “People,“ your potential customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners.

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution): 
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with many stimulating questions and answers at Londre Marketing Consultants, LLC.

Here to help. All the best.

Sampling, Events, Experiences, Sales Promotion, Large OOH (Out Of Home) Board For Coke Zero At NCAA Final Four City: Under Promotion And More In The 9P's Of Marketing

Watch the NCAA Final Four in Indianapolis, sorry Duke beat Wisconsin.
Look at product sampling part of Promotion in the 9P's of marketing at White River State Park.
Look at the first advertising work by Coke Zero's new agency, Ogilvy.
Take a refreshment or a sample from Coca-Cola's billboard or OOH board.

What is it? It's a unique "drinkable billboard" that delivers Coke Zero soda through a large straw (4,500 feet) into a drinking fountain.

The straw spells "Taste it." "Experience it or Coke Zero" was too many letters.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• The outdoor or out of home board is at the site of the Final Four. "Place, in the 9P's" is the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. 
• Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion (They, Ogilvy and Coke Zero tied into the NCAA Final Four weekend)
• Partners/Alliances
• Presentation (An unusual way to promote Coke Zero with a large soda fountain at an amusement park in the city of the Final Four)
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.